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This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions - and how these became part of everyday culture at Mars. The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches - delivering benefits on many fronts. An episode you won't want to miss!
This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions - and how these became part of everyday culture at Mars. The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches - delivering benefits on many fronts. An episode you won't want to miss!
Interviews with media research leaders sharing their greatest adventures.