Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and hae taught thousands of business owners to create systems that make referral a predictable source of new leads.
Show Notes
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and have taught thousands of business owners to create systems that make referral a predictable source of new leads.
In episode 66, you'll learn:
- How do you create systems so that referral is a predictable source of new leads?
- How can freelancers get their first client if you don't have a portfolio?
- Why you should focus on a niche
Get the free growth cheat sheet with actionable tips from this episode at
https://growthtoday.fm/66This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at
https://fourtytwo.agency/gmtSupport this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at
https://patreon.com/growthtodayShow Notes- 4:25 – How did Jason get to helping out freelancers grow their consulting businesses
- 16:35 – How can freelancers get their first client if you don't have a portfolio?
- 23:12 – Why should freelancers focus on a niche?
- 18:18 – How do you create systems so that referral is a predictable source of new leads?
- 30:29 – How do you incentivize current customers to refer you?
- 32:00 – When are the best moments in a customer journey to ask for a referral?
- 36:30 – How has Jason's podcast help with his business?
- 42:42 – Jason's one piece of advice to business owners
- 44:45 – Where can you find Jason online?
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Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
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