James Dooley: 

Guest: So, step number one for me has got to be branding or brand SEO and making certain that you're looking good online, you've got a strong reputation. I think everything needs to start, the foundations need to start with a positive kind of brand sort of who you are and what you do. So, a search stands for a search engine results page and getting that branding right across the board then can lead on to other things of what you can be doing. It will improve your conversion rate on paid ads or social media. Any leads that you get in, the conversion rate would be good. If at the 11th hour, they're going to decide who you're going to go with, branding I think becomes very, very important. So, I'd say that's the first thing that people need to get right.