#dogoodwork

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations. Who’s The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.   Episode Highlights Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Show Notes

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations.

Who’s The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.

 

Episode Highlights

  • Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform
  • Market shifts due to the pandemic and what the future looks like for startups in the business landscape
  • Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs
  • Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables
  • How to operationalize campaign development, breaking down the process from initial idea to launch and measurement
  • The importance of defined roles and responsibilities
  • Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership
  • The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for

Episode Resources

 

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

What is #dogoodwork?

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul