Neal Foard: How to tell small stories with big meaning to persuade and inspire

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ABOUT THIS EPISODE:

AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.

Neal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world.  

Neal joins me today to lay it all out: we talk about constructing stories, practicing and rehearsal, and how to shape a true story into something entertaining. Together, we hear his famous story of "the best bartender in Chicago" and talk about the little moments that make it work.

Neal is a keynote and TEDx speaker, a former ad agency and brand executive, and a storytelling and personal brand coach. After 25 years in advertising and marketing, working with world-class brands, Neal teaches leaders how to tell more persuasive stories.

The story we dissect: the Best Bartender in Chicago.

The final story you hear in the episode: the Peace Treaty.

Connect with Neal on his website, Instagram, YouTube, or Linkedin.

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CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:

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ABOUT JAY ACUNZO:

You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.

The changes my clients experience:

From passive reach → to passionate fans

From scattered thinking → to focused message

From “wall of smarts” talks → to exceptional speeches

From constantly chasing business → to being highly sought

Connect with me:on LinkedIn, Instagram, or Bluesky

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SHOW CREDITS:

This episode was produced by Ilana Nevins

Cover art designed by Blake Ink

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Creators & Guests

Host

Jay Acunzo

I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is How Stories Happen?

What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and business leaders dissect their signature stories piece by piece. We explore how they found and developed their ideas, how they might improve even still, and how they use a story to show up with greater impact and influence. Hosted by Jay Acunzo.