In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.
Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.
You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.
What is SoundBreaker?
'SoundBreaker' with Bob Shami, where we uncover remarkable success stories in the music industry. Join host Bob Shami as he chats with industry leaders who defied norms and blazed their own unconventional paths to success. Get ready for raw and uplifting behind-the-scenes stories that unveil how these remarkable individuals made their breakthroughs in the music world.