On Good Authority: Publishing the Book that Will Build Your Business

Darren Prince is a sports and celebrity agent who has represented Muhammad Ali, Magic Johnson, Pele, Joe Montana, Smokin’ Joe Frazier, Dennis Rodman and Hulk Hogan, among many others. He's also sober for a decade after a brutal struggle with opiate addiction. Finally (and most importantly—to me), he's a friend. We've spent the past year working on his memoir, Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, and I'm thrilled to say that it's the first release from the Light Hustler Publishing imprint. Already an international bestseller in four countries, the book has been making waves all over. In this episode, we discuss what role trauma plays in addiction, why to wait until you have some sobriety under your belt before going public and how Magic Johnson saved Darren's life, among many other things.

Show Notes

Darren Prince is a sports and celebrity agent who has represented Muhammad Ali, Magic Johnson, Pele, Joe Montana, Smokin’ Joe Frazier, Dennis Rodman and Hulk Hogan, among many others.

He's also sober for a decade after a brutal struggle with opiate addiction.

Finally (and most importantly—to me), he's a friend.

We've spent the past year working on his memoir, Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top, and I'm thrilled to say that it's the first release from the Light Hustler Publishing imprint. Already an international bestseller in four countries, the book has been making waves all over.

In this episode, we discuss what role trauma plays in addiction, why to wait until you have some sobriety under your belt before going public and how Magic Johnson saved Darren's life, among many other things.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.