If you don't believe this statement that the easiest way to close more deals
the easiest way ever is by offering financing, then let me ask you a question.
Imagine you walk into a Dodge dealer or Ford or Chevy,
whoever's your truck of choice.
You find the truck you want $74,000.
Dealership one says cash only.
That's it.
Dealership two says, Hey, you got options.
I can get you financed at x dollars a month.
We can lease at seven 50 a month.
Or if you trade that vehicle in, I can get you in at just $200 a month difference.
We'll get this thing paid off.
Which option's best?
, which dealer are you working with?
The cash only dealer, or the one that offered you three really affordable
solutions to fit your budget and give you the easiest, most affordable
way to say Yes, I can drive off that lot in that brand new truck.
Yeah.
It's pretty crazy, isn't it?
And that my friend is why you need to be offering financing on every single job.
I'm gonna share more in just a second.
First, welcome or welcome back.
My name's Adam Ben, the roof strategist, and I'm humbled to be doing this
video because my views on this have changed, but I'm not afraid to admit it.
Why?
Because that's growth.
This is sales.
This is a ever evolving game of continual learning, and
that's why I love it so much.
In fact, it is a Sunday today, in my Sunday.
Sunday is filming hours and hours and hours of video to master my craft,
challenge myself and continue to learn.
So as I take a big old slice.
Bite of my humble pie.
I'm gonna tell you this.
I now believe in offering financing on every single
project, including insurance jobs.
I, in fact, practice what I preach.
Even though I'm not selling roofs, I'm selling my own system.
I now have offered financing options to fit any budget for our sales rep
packages and our owners and team packages.
And I will tell you, the difference in our business has been phenomenal.
So how does this all shake out?
How do you use it in roofing?
What does it look like?
Let's remove the mystery and get started.
Welcome, welcome back.
My name's Adam Mesman, the roof strategist, and everything I do here on
my channel is designed to help you and your team smash your income goal and give
every customer an amazing experience.
And you know, the buying experience is pretty significant for customers.
They need to know you're easy to work with, your project's
affordable, and I wanna choose you.
So let's start doing that, shall we?
All right.
Number one.
When we have options, and I use this example, we just ripped
the bandaid off and got to it.
I'm trying to make my videos tight, shorter, because you need to just
jump in, learn, go execute, make some money, come back for more.
So let's rock and roll, shall we?
If your roof, average roof is $20,000 and you sit there, let's
say you're not offering financing.
Hey, we wanna buy your roof.
It's 20 grand.
Great.
Cuz guess what?
Back in yester year, back in the 2020 time, 80 to 85% of the companies I
was working with, their sales, by the way, including some of the top
retail companies, were cash deals.
The government was pumping us full of money, sending out rebate check.
All that good stuff.
But now what's happening?
Our market is going like this.
Analysts are freaked out.
We are about to go into a deep, deep depression.
We don't know when it's gonna, when we're gonna come out of it.
Inflation is out of this world.
Homeowners are freaking out.
Interest rates are spiking.
What we will face is two paths of contractors.
Those.
That survive and even thrive during, during this market downturn
by adapting their sales tactics to continually serve homeowners.
Do not be duped.
That roofing is recession proof.
It is, but only when you adapt to the right way.
We are an essential service.
Every structure in America has a roof on it that will in fact need to be replaced.
And you, my friend, happened to be the solution, but it's up
to you to adapt to the times.
And make it affordable for homeowners.
What we want is an easy yes.
You like the roof, you like our company, you like our product.
You like me.
Great.
Which options best for you?
Just like the vehicle analogy before.
Now I wanna bring you to his scenario.
Imagine roofer number one, cash only, right?
He's from yester year.
By the way, I had a gentleman in the Pitch Pro movement.
The group, I run the group mentorship, and he was not
offering financing cash deals only.
His sales weren't phenomenal.
He.
Doing horrible, but it just wasn't great.
And all of a sudden in the Pitch Pro movement, we talked about
financing, getting set up with it, what it'll do for your business.
Boom.
Flips a switch.
He starts financing, runs an.
Offering roofs starting at a very low monthly amount.
He in that first week from running that ad, sold eight roofs.
Yeah, eight roofs in a week.
If an average profit is $4,000, do the math.
That is a lot of money coming in simply by offering homeowners an affordable
option, just like getting a yes to the truck, which option works for you?
We do the same thing with roofing.
I practice what I preach.
If you wanna see this first hand click, and you're gonna see the
Roofing Sales Success formula.
I have packages for owners and reps inside.
You're gonna see that there's a one time only investment for reps.
There's a three monthly investment, so we can make it super affordable for, for
reps getting started, or we have a 0%.
For six months through PayPal, buy now, pay off later.
If you get in there, I can help you make a sale in the first week or less.
You get paid.
You can chip away at that.
By the way, you're already made whole from the one sale.
You'll have more money in your pocket than you initially invested.
And for owners, we did the same thing.
You have a cash investment option, the one time, only one, and done.
You own it for life.
No monthly fees, no annual fees, or we can break it into two months for you.
We can break it into four months or.
So if we hear, Hey, you know what?
Cash flow is tight.
Here's a great idea.
Start with six months.
I can get your team making a lot more sales in the first 30 days.
If you want to consider that, you're gonna have a a 60 day return
till you sell a roof and get paid.
That means you have two really small monthly investments.
You just made tens and tens of thousands of dollars, and the
investment's a hundred percent paid off.
You had no cash outlay, and then you float that over the next four months.
Or better yet, you call me early.
Or email, we prorate it.
You get you're one and done pay it off.
No early payoff penalty, and that's a way to accommodate cash.
So you said yes.
Which option's best for you?
The one time only two options, four months or six months.
When we made this shift, it served more customers.
We had more people getting excited about it, and now we got folks that are just
picking whichever options best for them.
It's not one decision, Can I afford this?
It's, yes, I want to work with the program, but now I just need
to know how to go down that road.
So I want you to think just like that car analogy, walking into the dealership.
Path one, cash only, path two, here's your cash deal.
Here's your lease deal.
Here's trade in, plus, minus the difference on your finance
option or just buying it outright.
Which option's best for you?
Now we're just picking how to pay you, choosing which one is easier
to pay you rather than having.
Sell the value and explain why your more money, because if contractor
ones at 20,000 cash only or contractor twos at 24,000, but the 10 year amount
financed is so low that anyone can afford it, who wins the business?
You guessed it, right?
The company who's charging more, it's all about meeting
the customer where they're at.
So the key takeaway, offer financing for every project.
If you wanna learn more, we got a couple options for you.
Text the word demo to 3 0 3 2 2 2 71 33.
If you're interested in our full sales system, uh, you'll get a link back.
You'll be able to pick a time team with our team, or you can text
the word free to the same number.
And what'll happen is we'll get a link and once you click that link, you
can enter your name, email, and we'll set you up in our new free training
center, access to all the videos, the pitch, like a pro roofing sales
training video library, organized by category, my roof claims crash course, my
recommended reading list, and a special announcement that's only available inside
that free training center right now.
So again, for, for you totally free, so pop in there and I want to hear from you.
Are you offering financing on every.
Because I didn't in the past and I'm actually have a whole bunch of updates
mapped out for my closing strategy.
In fact, I'm, I'm overhauling the entire thing and redoing it.
Not that it's not effective, cuz we've got companies in every single state using
it for storm and retail, tiny companies, some of the top hunter roofing companies.
But as I have continued to grow and develop and, and learn new
things, and test new concepts and learn from other people, I am gonna
begin encouraging you to offer financing on absolutely everything.
We just wanna make it easy.
We wanna make it afford.
And we can't sell out of our own pocket.
So I'd love to hear from you.
Let's start that conversation cuz a rising tide lifts all boats.
Are you offering financing?
Are you not offering?
Has it helped?
Has it hurt?
I'd love to hear.
Drop a comment below.
Hey, that's all I got for you for this video.
If you want more, hop into the free training center here or
hang with me on YouTube, hop in or right here in this video.
They think you're gonna love it.
I'll see you.