WEBVTT NOTE This file was generated by Descript 00:00:00.300 --> 00:00:03.660 If you don't believe this statement that the easiest way to close more deals 00:00:03.810 --> 00:00:07.560 the easiest way ever is by offering financing, then let me ask you a question. 00:00:07.950 --> 00:00:10.860 Imagine you walk into a Dodge dealer or Ford or Chevy, 00:00:10.860 --> 00:00:12.450 whoever's your truck of choice. 00:00:12.870 --> 00:00:15.240 You find the truck you want $74,000. 00:00:15.240 --> 00:00:16.920 Dealership one says cash only. 00:00:16.920 --> 00:00:17.460 That's it. 00:00:17.730 --> 00:00:19.890 Dealership two says, Hey, you got options. 00:00:20.070 --> 00:00:21.870 I can get you financed at x dollars a month. 00:00:21.870 --> 00:00:23.340 We can lease at seven 50 a month. 00:00:23.340 --> 00:00:26.880 Or if you trade that vehicle in, I can get you in at just $200 a month difference. 00:00:27.060 --> 00:00:28.080 We'll get this thing paid off. 00:00:28.080 --> 00:00:28.770 Which option's best? 00:00:30.105 --> 00:00:31.245 , which dealer are you working with? 00:00:31.485 --> 00:00:34.185 The cash only dealer, or the one that offered you three really affordable 00:00:34.185 --> 00:00:37.185 solutions to fit your budget and give you the easiest, most affordable 00:00:37.190 --> 00:00:40.755 way to say Yes, I can drive off that lot in that brand new truck. 00:00:41.305 --> 00:00:41.795 Yeah. 00:00:42.345 --> 00:00:43.365 It's pretty crazy, isn't it? 00:00:43.455 --> 00:00:47.565 And that my friend is why you need to be offering financing on every single job. 00:00:47.565 --> 00:00:49.065 I'm gonna share more in just a second. 00:00:49.065 --> 00:00:50.865 First, welcome or welcome back. 00:00:51.045 --> 00:00:53.325 My name's Adam Ben, the roof strategist, and I'm humbled to be doing this 00:00:53.325 --> 00:00:57.525 video because my views on this have changed, but I'm not afraid to admit it. 00:00:57.755 --> 00:00:58.235 Why? 00:00:58.265 --> 00:00:59.195 Because that's growth. 00:00:59.195 --> 00:01:00.065 This is sales. 00:01:00.065 --> 00:01:03.215 This is a ever evolving game of continual learning, and 00:01:03.215 --> 00:01:04.355 that's why I love it so much. 00:01:04.565 --> 00:01:07.775 In fact, it is a Sunday today, in my Sunday. 00:01:07.775 --> 00:01:12.275 Sunday is filming hours and hours and hours of video to master my craft, 00:01:12.275 --> 00:01:14.075 challenge myself and continue to learn. 00:01:14.225 --> 00:01:16.085 So as I take a big old slice. 00:01:16.410 --> 00:01:17.850 Bite of my humble pie. 00:01:18.300 --> 00:01:18.960 I'm gonna tell you this. 00:01:18.960 --> 00:01:21.090 I now believe in offering financing on every single 00:01:21.090 --> 00:01:23.340 project, including insurance jobs. 00:01:23.550 --> 00:01:25.200 I, in fact, practice what I preach. 00:01:25.200 --> 00:01:27.600 Even though I'm not selling roofs, I'm selling my own system. 00:01:27.870 --> 00:01:32.340 I now have offered financing options to fit any budget for our sales rep 00:01:32.340 --> 00:01:34.530 packages and our owners and team packages. 00:01:34.530 --> 00:01:37.590 And I will tell you, the difference in our business has been phenomenal. 00:01:38.009 --> 00:01:40.020 So how does this all shake out? 00:01:40.020 --> 00:01:40.980 How do you use it in roofing? 00:01:40.980 --> 00:01:41.970 What does it look like? 00:01:42.300 --> 00:01:44.490 Let's remove the mystery and get started. 00:01:44.940 --> 00:01:46.110 Welcome, welcome back. 00:01:46.170 --> 00:01:49.380 My name's Adam Mesman, the roof strategist, and everything I do here on 00:01:49.380 --> 00:01:52.890 my channel is designed to help you and your team smash your income goal and give 00:01:52.890 --> 00:01:54.420 every customer an amazing experience. 00:01:54.720 --> 00:01:57.430 And you know, the buying experience is pretty significant for customers. 00:01:57.430 --> 00:01:59.820 They need to know you're easy to work with, your project's 00:01:59.820 --> 00:02:01.440 affordable, and I wanna choose you. 00:02:01.770 --> 00:02:04.080 So let's start doing that, shall we? 00:02:04.440 --> 00:02:05.010 All right. 00:02:06.090 --> 00:02:06.690 Number one. 00:02:07.920 --> 00:02:10.740 When we have options, and I use this example, we just ripped 00:02:10.740 --> 00:02:11.970 the bandaid off and got to it. 00:02:11.970 --> 00:02:15.270 I'm trying to make my videos tight, shorter, because you need to just 00:02:15.270 --> 00:02:18.480 jump in, learn, go execute, make some money, come back for more. 00:02:18.480 --> 00:02:19.890 So let's rock and roll, shall we? 00:02:20.625 --> 00:02:24.285 If your roof, average roof is $20,000 and you sit there, let's 00:02:24.285 --> 00:02:25.635 say you're not offering financing. 00:02:25.965 --> 00:02:27.494 Hey, we wanna buy your roof. 00:02:27.524 --> 00:02:28.334 It's 20 grand. 00:02:28.334 --> 00:02:28.695 Great. 00:02:28.695 --> 00:02:29.385 Cuz guess what? 00:02:29.565 --> 00:02:35.114 Back in yester year, back in the 2020 time, 80 to 85% of the companies I 00:02:35.120 --> 00:02:37.725 was working with, their sales, by the way, including some of the top 00:02:37.730 --> 00:02:40.304 retail companies, were cash deals. 00:02:40.484 --> 00:02:43.545 The government was pumping us full of money, sending out rebate check. 00:02:43.935 --> 00:02:44.984 All that good stuff. 00:02:45.165 --> 00:02:46.395 But now what's happening? 00:02:46.605 --> 00:02:48.585 Our market is going like this. 00:02:48.645 --> 00:02:50.174 Analysts are freaked out. 00:02:50.174 --> 00:02:53.655 We are about to go into a deep, deep depression. 00:02:53.894 --> 00:02:56.175 We don't know when it's gonna, when we're gonna come out of it. 00:02:56.180 --> 00:02:58.785 Inflation is out of this world. 00:02:59.055 --> 00:03:00.285 Homeowners are freaking out. 00:03:00.285 --> 00:03:01.755 Interest rates are spiking. 00:03:01.935 --> 00:03:04.454 What we will face is two paths of contractors. 00:03:04.454 --> 00:03:04.845 Those. 00:03:05.055 --> 00:03:08.535 That survive and even thrive during, during this market downturn 00:03:08.685 --> 00:03:11.985 by adapting their sales tactics to continually serve homeowners. 00:03:12.195 --> 00:03:13.635 Do not be duped. 00:03:13.635 --> 00:03:15.285 That roofing is recession proof. 00:03:15.285 --> 00:03:18.015 It is, but only when you adapt to the right way. 00:03:18.255 --> 00:03:19.485 We are an essential service. 00:03:19.490 --> 00:03:23.955 Every structure in America has a roof on it that will in fact need to be replaced. 00:03:23.955 --> 00:03:26.475 And you, my friend, happened to be the solution, but it's up 00:03:26.735 --> 00:03:28.215 to you to adapt to the times. 00:03:28.535 --> 00:03:30.335 And make it affordable for homeowners. 00:03:30.575 --> 00:03:32.105 What we want is an easy yes. 00:03:32.105 --> 00:03:34.565 You like the roof, you like our company, you like our product. 00:03:34.565 --> 00:03:35.225 You like me. 00:03:35.405 --> 00:03:35.945 Great. 00:03:36.035 --> 00:03:37.595 Which options best for you? 00:03:37.625 --> 00:03:39.695 Just like the vehicle analogy before. 00:03:40.715 --> 00:03:42.035 Now I wanna bring you to his scenario. 00:03:42.035 --> 00:03:44.585 Imagine roofer number one, cash only, right? 00:03:44.644 --> 00:03:45.815 He's from yester year. 00:03:45.965 --> 00:03:47.825 By the way, I had a gentleman in the Pitch Pro movement. 00:03:47.825 --> 00:03:50.195 The group, I run the group mentorship, and he was not 00:03:50.195 --> 00:03:52.204 offering financing cash deals only. 00:03:52.325 --> 00:03:53.734 His sales weren't phenomenal. 00:03:53.734 --> 00:03:53.736 He. 00:03:53.985 --> 00:03:55.965 Doing horrible, but it just wasn't great. 00:03:56.385 --> 00:03:58.545 And all of a sudden in the Pitch Pro movement, we talked about 00:03:58.550 --> 00:04:00.885 financing, getting set up with it, what it'll do for your business. 00:04:00.885 --> 00:04:01.215 Boom. 00:04:01.365 --> 00:04:02.175 Flips a switch. 00:04:02.205 --> 00:04:03.765 He starts financing, runs an. 00:04:04.665 --> 00:04:07.725 Offering roofs starting at a very low monthly amount. 00:04:07.815 --> 00:04:10.995 He in that first week from running that ad, sold eight roofs. 00:04:11.205 --> 00:04:12.555 Yeah, eight roofs in a week. 00:04:12.560 --> 00:04:15.495 If an average profit is $4,000, do the math. 00:04:15.795 --> 00:04:20.204 That is a lot of money coming in simply by offering homeowners an affordable 00:04:20.204 --> 00:04:23.535 option, just like getting a yes to the truck, which option works for you? 00:04:23.540 --> 00:04:24.945 We do the same thing with roofing. 00:04:25.245 --> 00:04:26.175 I practice what I preach. 00:04:26.175 --> 00:04:30.120 If you wanna see this first hand click, and you're gonna see the 00:04:30.120 --> 00:04:31.380 Roofing Sales Success formula. 00:04:31.590 --> 00:04:34.890 I have packages for owners and reps inside. 00:04:34.890 --> 00:04:38.970 You're gonna see that there's a one time only investment for reps. 00:04:38.975 --> 00:04:42.300 There's a three monthly investment, so we can make it super affordable for, for 00:04:42.305 --> 00:04:45.030 reps getting started, or we have a 0%. 00:04:45.190 --> 00:04:48.370 For six months through PayPal, buy now, pay off later. 00:04:48.610 --> 00:04:52.270 If you get in there, I can help you make a sale in the first week or less. 00:04:52.360 --> 00:04:53.230 You get paid. 00:04:53.235 --> 00:04:54.400 You can chip away at that. 00:04:54.400 --> 00:04:57.130 By the way, you're already made whole from the one sale. 00:04:57.130 --> 00:04:59.800 You'll have more money in your pocket than you initially invested. 00:05:00.100 --> 00:05:01.960 And for owners, we did the same thing. 00:05:02.200 --> 00:05:06.310 You have a cash investment option, the one time, only one, and done. 00:05:06.310 --> 00:05:07.090 You own it for life. 00:05:07.090 --> 00:05:11.200 No monthly fees, no annual fees, or we can break it into two months for you. 00:05:11.320 --> 00:05:12.670 We can break it into four months or. 00:05:13.505 --> 00:05:14.854 So if we hear, Hey, you know what? 00:05:14.854 --> 00:05:15.635 Cash flow is tight. 00:05:15.635 --> 00:05:16.414 Here's a great idea. 00:05:16.414 --> 00:05:17.315 Start with six months. 00:05:17.525 --> 00:05:20.344 I can get your team making a lot more sales in the first 30 days. 00:05:20.555 --> 00:05:23.945 If you want to consider that, you're gonna have a a 60 day return 00:05:23.945 --> 00:05:25.265 till you sell a roof and get paid. 00:05:25.414 --> 00:05:27.484 That means you have two really small monthly investments. 00:05:27.604 --> 00:05:29.735 You just made tens and tens of thousands of dollars, and the 00:05:29.735 --> 00:05:31.445 investment's a hundred percent paid off. 00:05:31.565 --> 00:05:34.835 You had no cash outlay, and then you float that over the next four months. 00:05:34.835 --> 00:05:36.365 Or better yet, you call me early. 00:05:36.770 --> 00:05:38.150 Or email, we prorate it. 00:05:38.150 --> 00:05:40.460 You get you're one and done pay it off. 00:05:40.549 --> 00:05:44.090 No early payoff penalty, and that's a way to accommodate cash. 00:05:44.570 --> 00:05:45.469 So you said yes. 00:05:45.469 --> 00:05:46.490 Which option's best for you? 00:05:46.495 --> 00:05:49.289 The one time only two options, four months or six months. 00:05:50.280 --> 00:05:53.540 When we made this shift, it served more customers. 00:05:53.545 --> 00:05:57.240 We had more people getting excited about it, and now we got folks that are just 00:05:57.240 --> 00:05:59.100 picking whichever options best for them. 00:05:59.370 --> 00:06:01.409 It's not one decision, Can I afford this? 00:06:01.409 --> 00:06:05.070 It's, yes, I want to work with the program, but now I just need 00:06:05.070 --> 00:06:06.390 to know how to go down that road. 00:06:06.740 --> 00:06:10.820 So I want you to think just like that car analogy, walking into the dealership. 00:06:10.820 --> 00:06:14.030 Path one, cash only, path two, here's your cash deal. 00:06:14.030 --> 00:06:15.680 Here's your lease deal. 00:06:15.710 --> 00:06:18.650 Here's trade in, plus, minus the difference on your finance 00:06:18.650 --> 00:06:20.150 option or just buying it outright. 00:06:20.390 --> 00:06:22.070 Which option's best for you? 00:06:22.280 --> 00:06:26.360 Now we're just picking how to pay you, choosing which one is easier 00:06:26.360 --> 00:06:28.010 to pay you rather than having. 00:06:28.095 --> 00:06:31.935 Sell the value and explain why your more money, because if contractor 00:06:31.935 --> 00:06:37.365 ones at 20,000 cash only or contractor twos at 24,000, but the 10 year amount 00:06:37.425 --> 00:06:40.935 financed is so low that anyone can afford it, who wins the business? 00:06:41.385 --> 00:06:42.225 You guessed it, right? 00:06:42.285 --> 00:06:45.255 The company who's charging more, it's all about meeting 00:06:45.255 --> 00:06:46.635 the customer where they're at. 00:06:46.870 --> 00:06:50.710 So the key takeaway, offer financing for every project. 00:06:50.890 --> 00:06:53.530 If you wanna learn more, we got a couple options for you. 00:06:53.530 --> 00:06:57.160 Text the word demo to 3 0 3 2 2 2 71 33. 00:06:57.220 --> 00:07:00.070 If you're interested in our full sales system, uh, you'll get a link back. 00:07:00.130 --> 00:07:02.440 You'll be able to pick a time team with our team, or you can text 00:07:02.445 --> 00:07:03.730 the word free to the same number. 00:07:04.455 --> 00:07:07.815 And what'll happen is we'll get a link and once you click that link, you 00:07:07.815 --> 00:07:10.455 can enter your name, email, and we'll set you up in our new free training 00:07:10.455 --> 00:07:13.425 center, access to all the videos, the pitch, like a pro roofing sales 00:07:13.425 --> 00:07:16.664 training video library, organized by category, my roof claims crash course, my 00:07:16.664 --> 00:07:20.205 recommended reading list, and a special announcement that's only available inside 00:07:20.205 --> 00:07:21.435 that free training center right now. 00:07:21.435 --> 00:07:25.844 So again, for, for you totally free, so pop in there and I want to hear from you. 00:07:26.044 --> 00:07:27.645 Are you offering financing on every. 00:07:28.345 --> 00:07:32.215 Because I didn't in the past and I'm actually have a whole bunch of updates 00:07:32.215 --> 00:07:33.775 mapped out for my closing strategy. 00:07:34.075 --> 00:07:36.805 In fact, I'm, I'm overhauling the entire thing and redoing it. 00:07:36.805 --> 00:07:39.955 Not that it's not effective, cuz we've got companies in every single state using 00:07:39.960 --> 00:07:43.135 it for storm and retail, tiny companies, some of the top hunter roofing companies. 00:07:43.465 --> 00:07:47.515 But as I have continued to grow and develop and, and learn new 00:07:47.545 --> 00:07:50.965 things, and test new concepts and learn from other people, I am gonna 00:07:50.965 --> 00:07:54.175 begin encouraging you to offer financing on absolutely everything. 00:07:54.565 --> 00:07:55.765 We just wanna make it easy. 00:07:55.795 --> 00:07:56.815 We wanna make it afford. 00:07:57.450 --> 00:07:59.219 And we can't sell out of our own pocket. 00:07:59.219 --> 00:08:00.030 So I'd love to hear from you. 00:08:00.030 --> 00:08:03.719 Let's start that conversation cuz a rising tide lifts all boats. 00:08:04.650 --> 00:08:05.820 Are you offering financing? 00:08:06.000 --> 00:08:06.929 Are you not offering? 00:08:07.020 --> 00:08:07.619 Has it helped? 00:08:07.619 --> 00:08:08.310 Has it hurt? 00:08:08.580 --> 00:08:09.150 I'd love to hear. 00:08:09.179 --> 00:08:10.080 Drop a comment below. 00:08:10.229 --> 00:08:11.729 Hey, that's all I got for you for this video. 00:08:12.030 --> 00:08:14.159 If you want more, hop into the free training center here or 00:08:14.159 --> 00:08:16.799 hang with me on YouTube, hop in or right here in this video. 00:08:16.830 --> 00:08:17.669 They think you're gonna love it. 00:08:17.969 --> 00:08:18.210 I'll see you.