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Khalil and Martin
The Cashflow Contractor Podcast
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Have you ever wondered, "Should I be creating content for my business?" Should I be blogging or making videos? In today's episode, Martin and Khalil answer all of your questions.
Learn about the benefits of blogging, the various ways you can produce content, and how you can use AI technology to make content creation easier for you. You do not want to miss out on this. Stay tuned!
Time Stamps
- 01:22 - Episode Intro
- 06:56 - The Benefits of Having a Blog
- 11:35 - Why You Should Create Your Own Content
- 18:18 - How to Start a Blog When You're Not a Writer
- 30:18 - What Can a Contractor Blog About?
- 33:45 - The Process of Creating Content
- 41:04 - Advantages of Creating Content for Your Business
- 44:44 - Episode Outro
Snippets From the Episode
- "The good thing about having blogs, having written things down and having them on your website is, you know, where they are." - Martin Holland
- "The blog has to be useful, partly useful for you because it's SEO and you're the thought leader and you're engaging clients, but it should be useful to your audience." - Martin Holland
- "Great writers are always talking to a specific person." - Martin Holland
- "If you want to charge a higher price, you need to give them a reason other than price to buy from you." - Martin Holland
- "Don't sit here and try to reach everybody in the world. Just think about that one person." - Khalil Benalioulhaj
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What is The Cash Flow Contractor?
If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.
We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.