The Fashademix Podcast

This week Sophie and Laura talk more about their careers as academics and supporting future fashion graduates in the fashion education journey. Special mentions go to Birmingham City University, and The School of Fashion and Textiles, where they both lecture on the Fashion Business and Promotion course. Sophie and Laura address the ongoing stigma around fashion as a career, especially the jump from school to university, and the presumption that 'fashion' isn't deemed a viable career. They aim to break down those barriers, address those negative retail head lines and discuss the sheer opportunities for anyone wanting to be educated to transfer to the fashion industry. Their special guest is fellow academic Mike Hansell, their friend and ex-colleague who formed part of their 'bcu babs' crew. Mike joins them by telling his own tales of education, his love for the 'shacket', working for some of the UKs leading retailers and now for another University as a senior fashion lecturer.

Show Notes

This week Sophie and Laura talk more about their careers as academics and supporting future fashion graduates in the fashion education journey. Special mentions go to Birmingham City University, and The School of Fashion and Textiles, where they both lecture on the Fashion Business and Promotion course. Sophie and Laura address the ongoing stigma around fashion as a career, especially the jump from school to university, and the presumption that 'fashion' isn't deemed a viable career. They aim to break down those barriers, address those negative retail head lines and discuss the sheer opportunities for anyone wanting to be educated to transfer to the fashion industry. Their special guest is fellow academic Mike Hansell, their friend and ex-colleague who formed part of their 'bcu babs' crew. Mike joins them by telling his own tales of education, his love for the 'shacket', working for some of the UKs leading retailers and now for another University as a senior fashion lecturer.

Follow Mike (and have a little look at his shackets) on Instagram. 

For more information on BCU and the courses on offer:
https://www.bcu.ac.uk/fashion-and-textiles
https://www.bcu.ac.uk/fashion-and-textiles/courses/fashion-business-promotion-ba-hons-2021-22

For more on the next BCU open day (and a chance to see Sophie and Laura in the wild!) have a look at:
https://www.bcu.ac.uk/student-info/open-days

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Follow us on Instagram and Twitter: @fashademix

Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast.

What is The Fashademix Podcast?

Two senior fashion lecturers, Laura and Sophie talk through the latest fashion news in healthy debates and discussions with an array of guests throughout the industry.