Builders think their customers care most about build quality. Customers say it is communication. Az and the team from Increase Construction dig into where AI actually earns its place in a building business, from sales call coaching to customer experience, plus early findings from TGB's builder marketing survey.
SHOW NOTES / DESCRIPTION
What do builders think their customers care about most? Quality of work. What do customers actually say? Communication. That gap sits at the centre of this episode.
Az is joined by Drew and Sean from Increase Construction to talk about where AI actually earns its place in a building business. Not as a gimmick, but as a way to clear the back office so builders can spend more time face to face with their customers.
The conversation runs through real, working examples:
- Why most builders can stay small and still scale, and the first question to ask before spending a dollar on marketing
- Turning one recorded conversation into weeks of content, on repeat, without a studio day
- Scoring every sales call against a checklist that updates weekly, so feedback to the team is based on fact rather than favouritism
- The customer experience blind spot: the clients who quietly walk because nobody asked for the appointment or followed up
- Building one dashboard from data a builder already has, instead of a six figure software project
- Keeping client data safe: Australian servers, and scrubbing business and personal details before anything reaches an AI provider
Plus early findings from TGB's builder marketing survey, including how little most builders spend on marketing and why most cannot say what is actually working.
This episode is proudly sponsored by MyConstruct, built by Australian builders for Australian builders. Get a 30-day trial at myconstruct.com.
Hosted by Az. New episodes of The Good Builder Podcast every Mon, Wed and Fri.
For more on Increase Construction: https://increaseconstruction.com/