The $47,000 Mistake: Robin Wilson on Jumpstarting Sales Team Social Media at NADA 2026

In this high-energy session from NADA 2026, Social Grenade co-founder Robin Wilson reveals why the average dealership loses $47,000 annually for every sales rep who isn't active on social media. Robin breaks down the "Confidence Crisis" facing veteran sales teams and provides a tactical, 5-post "Starter Pack" system—Knowledge, Behind the Scenes, Community, Inventory, and Personal—to transform your team into a lead-generating machine. Learn why social media is the new "virtual test drive" and how to move past vanity metrics to start real conversations that close deals.

What is The Social Grenade Show?

Welcome to the Social Grenade Podcast — where we blow up boring automotive marketing. 🚗💥 Host Robin Wilson sits down with top dealers, creators, and marketers redefining how cars get sold online. Real talk, zero fluff — just raw conversations about what’s working right now in social media, branding, and dealership growth.