Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)

What would giving away 100 influencer kits every month do for your brand? That’s been a huge part of Outer Aisle’s growth over the last 3 years. And in that timeframe, they’ve grown 5000% (that’s not a typo). But they don’t have a set-it-and-forget-it mentality around it. Vasa Martinez has been the driving force and mastermind behind the strategy. And it all started by building a community first. Here’s how he made it happen.

Show Notes

Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:

• The impact influencers have had on their growth.
• Why you need to nail your reasons to believe.
• Why your emails should be trending, relevant, or convenient.
• How to think about rewarding loyal customers vs. brand new ones.

Show Notes & Links:

• [5:23] What’s the playbook at Outer Aisle?
• [8:41] The most important place for new brands to start.
• [10:26] Why Instagram is such a great channel.
• [11:33] Outer Aisle’s reasons to believe.
• [13:03] A framework for creating your brand’s reasons to believe.
• [14:08] How often do you launch campaigns?
• [16:38] Building that creative muscle.
• [20:17] The types of emails every brand should send.
• [23:00] The biggest mistakes brands often make.
• [26:23] Their abandoned cart email flow.
• [28:59] How to use text and email together.
• [30:07] The best campaign he ever ran.
• [32:08] Finding the right influencers.
• Outer Aisle
• Growthbuster
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.