Garrett Leight of Garrett Leight California Optical + Mr. Leight -

Can a focus on physical retail create a competitive edge, swimming upstream in a retail business that is moving primarily toward online? Garret Leight’s designer eyewear brand has placed this bet, and it’s working well. He’s deconstructed today’s usual model, by starting with brick and mortar retail first with an e-commerce play that follows. Gerrett joins Rebecca Fitts to share why hiring for longevity is a key to creating great in-store experience, the value of great product design (and a place to showcase it), evaluating ideal locations for a brand’s physical presence, and strategizing what’s next.

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What is Retail Is Your Business - retailtech and retail innovation?

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders -- crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe..