#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing. 

What is Always Be Testing?

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.

We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.

Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!