Bridgitte Brooks is rewriting the story of Australian wool - and of rural women.
The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated.
From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well.
Chapters00:00 Introduction to Bridgitte and Her Journey
02:58 Life in Rural Australia and Its Challenges
05:41 The Birth of a Fashion Business
08:13 Navigating the Fashion Industry
10:36 Sustainability and the Future of Fashion
13:17 The Importance of Succession Planning
16:09 Family Dynamics in Farming
18:59 Advice for Future Generations
21:30 Reflections and Future Aspirations
24:11 Closing Thoughts and Future Plans
Learn more about
Homestead Road and how Bridgitte is rewriting a new story for Australian wool.
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