"I Think Succession Planning is Legacy Planning" with Homestead Road Founder Bridgitte Brooks

Bridgitte Brooks is rewriting the story of Australian wool - and of rural women. 

The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated. 

From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well.

Chapters
00:00 Introduction to Bridgitte and Her Journey
02:58 Life in Rural Australia and Its Challenges
05:41 The Birth of a Fashion Business
08:13 Navigating the Fashion Industry
10:36 Sustainability and the Future of Fashion
13:17 The Importance of Succession Planning
16:09 Family Dynamics in Farming
18:59 Advice for Future Generations
21:30 Reflections and Future Aspirations
24:11 Closing Thoughts and Future Plans

Learn more about Homestead Road and how Bridgitte is rewriting a new story for Australian wool.

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Creators and Guests

OL

Host

Oli Le Lievre

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.