Shawn LaRowe: Modernizing Pelican While Protecting the Values That Built It

Shawn LaRowe is the Chief Product and Marketing Officer at Pelican, the 50-year-old brand known for its ultra-durable protective cases. Previously, he spent 17 years at Nike and has also held executive roles at Dakine, KUIU, and Filson. 


Expect to hear about: 

– 74 Product Launches in 2025: How Pelican is expanding past its protective case core into categories like travel while protecting the values that built the brand.

– Broadening the Base: Why Pelican's professional-grade reputation signals quality but can feel intimidating, and how they're making the brand accessible to a wider audience.

– Listening Becomes Product: How years of requests for in-case lighting turned into ModLight, a launch that's blowing up on social.

– Modernizing the Stack: The Shopify and Klaviyo migration that unlocked a 360 consumer view and new retention possibilities.

– Product Plus Marketing: What marketers can learn from product managers, and how living in both worlds gave Shawn an edge in his career.


Find Shawn on:
LinkedIn – https://www.linkedin.com/in/shawnlarowe/ 

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