Playing for Keeps

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What does it mean to really understand your customers and craft your business around their wants and needs? That’s what retention is all about, right?

This week Kristen goes deep with Asher Hunt, co-founder and COO of Bite Toothpaste Bits, to talk about starting a business from passion, what authenticity really looks like in business, and how to grow and scale in the wake of a viral video. Plus, they get into the cadence of a delivery schedule and how a customer-focus can drive brand loyalty.

Show Notes

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.