WEBVTT

00:00:03.000 --> 00:00:06.990
Matt Abrahams: Speaking your mind can
be incredibly scary, especially at work.

00:00:07.290 --> 00:00:10.500
You might question yourself, worrying
if you came off as demanding,

00:00:10.500 --> 00:00:15.240
rude, or just wrong in front of the
people whose opinions matter most.

00:00:15.630 --> 00:00:18.900
I'm Matt Abrahams and I teach
Strategic Communication at Stanford

00:00:18.900 --> 00:00:19.675
Graduate School of Business.

00:00:20.459 --> 00:00:25.530
Welcome to this very special episode
of Think Fast Talk Smart, the podcast.

00:00:26.070 --> 00:00:29.640
This week I wanna share ideas for how
to communicate our thoughts in important

00:00:29.640 --> 00:00:35.670
situations by sharing a special episode
from a podcast I love called TED Business.

00:00:36.030 --> 00:00:38.790
It features practical tips
and insights from healthcare

00:00:38.830 --> 00:00:39.665
leader Sarah Crawford-Bohl.

00:00:40.800 --> 00:00:43.980
She'll offer a framework that will
allow you to take in feedback with a

00:00:43.980 --> 00:00:48.820
little more ease, turn conflict into an
opportunity for connection, and choose

00:00:48.820 --> 00:00:51.160
moments to speak up with more certainty.

00:00:51.550 --> 00:00:53.955
I hope you enjoy this
episode as much as I did.

00:00:59.205 --> 00:01:02.025
Modupe Akinola: I've brought up
my late friend and mentor Kathy

00:01:02.025 --> 00:01:04.155
Phillips before on this podcast.

00:01:04.364 --> 00:01:08.415
She had a profound impact on my
life and the lessons I've learned

00:01:08.415 --> 00:01:10.380
from her remain with me to this day.

00:01:11.160 --> 00:01:14.490
One of the things she often
talked about was the importance of

00:01:14.490 --> 00:01:19.380
sticking your neck out and engaging
in difficult conversations even

00:01:19.380 --> 00:01:20.910
when you don't really want to.

00:01:21.240 --> 00:01:25.830
She had a mantra for this that I'll
always remember, if not you, then who?

00:01:26.430 --> 00:01:28.230
If not now, then when?

00:01:32.445 --> 00:01:33.840
I am Modupe Akinola.

00:01:34.140 --> 00:01:37.230
This is TED Business, a podcast from TED.

00:01:37.980 --> 00:01:40.600
Our speaker today is healthcare
leader Sarah Crawford-Bohl.

00:01:41.850 --> 00:01:46.530
Her North Star is her late mom,
an intensive care nurse who was no

00:01:46.530 --> 00:01:48.660
stranger to difficult conversations.

00:01:48.990 --> 00:01:53.100
Today, Sarah will share some of the
wisdom she learned from her mother and

00:01:53.100 --> 00:01:55.380
give concrete advice on how to speak up.

00:01:55.770 --> 00:02:00.870
Then after the talk, I'll reflect on some
more sound advice from my colleagues.

00:02:01.140 --> 00:02:02.779
But first, a quick break.

00:02:08.239 --> 00:02:11.920
Sarah crawford-Bohl now takes the stage.

00:02:14.010 --> 00:02:14.970
Sarah Crawford-Bohl: Silence.

00:02:17.460 --> 00:02:24.300
It can be a needed moment of peace
and contemplation, but what happens

00:02:24.300 --> 00:02:26.100
when silence becomes a barrier?

00:02:28.020 --> 00:02:35.370
A barrier that muffles the voice
of truth, of advocacy, of change.

00:02:36.630 --> 00:02:37.650
Speak up.

00:02:37.980 --> 00:02:39.330
Advocate for yourself.

00:02:39.420 --> 00:02:40.710
Stand up for what you believe in.

00:02:41.700 --> 00:02:43.140
That's what they say, right?

00:02:44.970 --> 00:02:49.980
Well, even though I know they're
right, it's easier said than done.

00:02:51.750 --> 00:02:56.280
I'm sure we can all think of a time
when we faced a crossroads, perhaps

00:02:56.280 --> 00:03:01.845
the precipice of an uncomfortable
conversation, when speaking up felt

00:03:01.845 --> 00:03:08.805
like the right, if not even essential
path, but silence seemed safer.

00:03:10.245 --> 00:03:13.275
I can vividly see and feel
myself being in those moments.

00:03:14.355 --> 00:03:23.445
Times when I stood red faced, embarrassed,
or offended, or frustrated, or angry with

00:03:23.445 --> 00:03:29.385
a sinking feeling in my stomach, unable
to find my voice and unsure if I had

00:03:29.385 --> 00:03:36.390
the courage, confidence, or will to face
the difficult conversation before me.

00:03:38.370 --> 00:03:39.120
Sound familiar?

00:03:40.829 --> 00:03:41.640
We're not alone.

00:03:42.840 --> 00:03:46.410
Research from VitalSmarts, a global
leader in organizational performance

00:03:46.410 --> 00:03:50.130
and leadership tells us people
would rather quit their jobs than

00:03:50.135 --> 00:03:51.780
address a challenging situation.

00:03:53.850 --> 00:03:58.380
In this post pandemic time with
baby boomers retiring and a wave of

00:03:58.709 --> 00:04:04.245
quiet resignation upon us, the world
seems to be working short staffed.

00:04:05.985 --> 00:04:08.265
Now, I'm a nurse and I've worked
in healthcare leadership for a long

00:04:08.265 --> 00:04:13.845
time, and I'm here to tell you, in
this profession we can't risk losing

00:04:14.685 --> 00:04:19.965
anyone, especially not for the reason
of avoiding a challenging conversation.

00:04:21.390 --> 00:04:25.455
In a world where we are experiencing
increasingly rapid cycles of change,

00:04:25.935 --> 00:04:30.535
we can expect difficult conversations,
particularly in the workplace to

00:04:30.535 --> 00:04:32.280
happen more often than ever before.

00:04:33.540 --> 00:04:36.780
Moments such as sharing
feedback, identifying mistakes,

00:04:37.440 --> 00:04:38.970
or calling out disrespect.

00:04:40.140 --> 00:04:43.080
They're not always easy, but
often critical to the performance

00:04:43.080 --> 00:04:45.810
of both individuals and a team.

00:04:47.700 --> 00:04:51.090
In healthcare where stakes are high,
our willingness to raise concerns

00:04:51.090 --> 00:04:55.380
can be vital to the quality of care
we provide, but also to the safety

00:04:55.380 --> 00:04:58.020
of patients and the care team.

00:04:59.550 --> 00:05:04.530
In fact, research also tells us that
when we do speak up, we experience

00:05:04.800 --> 00:05:11.010
more job satisfaction, increased
team morale, and in my world,

00:05:11.700 --> 00:05:13.380
support better patient outcomes.

00:05:14.970 --> 00:05:16.590
I've experienced this for myself.

00:05:17.575 --> 00:05:21.750
Now I don't have all the answers
and I don't always get it right.

00:05:22.470 --> 00:05:25.260
In fact, I, I make a mess of it sometimes.

00:05:26.970 --> 00:05:30.090
But often I've found it's a bit
like cardio or weightlifting.

00:05:31.500 --> 00:05:36.720
Well, we feel a bit vulnerable
at the time, with practice, we

00:05:36.720 --> 00:05:38.430
start to experience the benefits.

00:05:39.300 --> 00:05:42.450
It gets easier and we get better at it.

00:05:43.740 --> 00:05:47.520
We need to find a path to help us get
past that initial fight, flight, or freeze

00:05:47.520 --> 00:05:53.580
response to get us to the table and make
leaning into uncomfortable conversations

00:05:54.000 --> 00:06:00.660
the desired action for our own benefit,
as well as to benefit those around us.

00:06:02.370 --> 00:06:07.770
Now, I was fortunate I had some amazing
role modeling by parents who encouraged

00:06:07.770 --> 00:06:14.070
me to use my voice, specifically when
I knew I should but didn't want to.

00:06:15.390 --> 00:06:19.080
My mom, an intensive care nurse
for many years, had a special

00:06:19.080 --> 00:06:21.090
ability to address tough topics.

00:06:22.080 --> 00:06:29.414
Traumas, embarrassing bodily functions,
or sharing critical feedback.

00:06:30.794 --> 00:06:34.635
She always created airtime
for normally avoided matters.

00:06:36.075 --> 00:06:40.965
With a fierce moral compass that was
sometimes incredibly frustrating,

00:06:42.555 --> 00:06:46.034
she advocated for what was right,
showing me the importance of

00:06:46.034 --> 00:06:51.010
standing up for oneself and others,
even when uncomfortable to do so.

00:06:53.340 --> 00:06:58.950
My mom, she died a long time ago now,
and I still miss her desperately.

00:07:00.539 --> 00:07:04.740
Something I think I miss the most
though is her always knowing the

00:07:04.740 --> 00:07:09.360
right thing to do and the way she
guided me with that moral compass.

00:07:10.140 --> 00:07:15.510
And despite having a couple of degrees
under my belt, lessons learned from

00:07:15.510 --> 00:07:20.490
that moral compass, they guide me
more than any of my formal learning.

00:07:22.469 --> 00:07:27.840
She showed me that as leaders, and I mean
all leaders, both formal and informal,

00:07:28.530 --> 00:07:33.359
we play a pivotal role in leaning into
courageous conversations and creating

00:07:33.359 --> 00:07:35.520
the safe place for others to do the same.

00:07:37.080 --> 00:07:39.750
It's probably our strong commitment
in this area that inspired me to go

00:07:39.750 --> 00:07:43.890
into healthcare leadership, a path
that often puts me in an area of high

00:07:43.890 --> 00:07:46.560
conflict and tricky conversations.

00:07:47.520 --> 00:07:54.869
But in doing so, exposes me to innovation,
change making, and meaningful work.

00:07:56.400 --> 00:08:00.539
It's an incredible career that I'm
honored to be a part of, and I owe it

00:08:00.539 --> 00:08:04.109
to my mom and myself to do it well.

00:08:05.309 --> 00:08:09.239
So when I find myself needing courage
and confidence, making that moment

00:08:09.239 --> 00:08:14.099
to step into the abyss of a difficult
conversation, I try to remember my

00:08:14.099 --> 00:08:19.590
mom's moral compass and the principles
she worked so hard to nurture in me.

00:08:21.570 --> 00:08:25.800
I imagine holding a compass in
my hand, the cool metal upon my

00:08:25.800 --> 00:08:32.730
skin, taking a breath, a moment
to pause and ground myself.

00:08:34.409 --> 00:08:39.180
I see the directions of north,
south, east, and west as symbols,

00:08:39.990 --> 00:08:42.150
reminders of her core teachings.

00:08:43.890 --> 00:08:48.585
North, I think about the North
Star, a guide towards the

00:08:48.585 --> 00:08:49.545
good and right thing to do.

00:08:50.595 --> 00:08:53.205
In tricky situations I
remember my mom's voice.

00:08:54.165 --> 00:08:55.935
Be the best version of yourself.

00:08:56.205 --> 00:08:57.315
Take the high road.

00:08:58.125 --> 00:08:59.505
Say what needs to be said.

00:09:01.815 --> 00:09:06.195
South, the S in south
reminds me of support.

00:09:07.605 --> 00:09:11.835
When people support me
I feel seen, cared for.

00:09:12.824 --> 00:09:15.375
When it comes to supporting
others, I try to do the same.

00:09:16.365 --> 00:09:21.314
Leaning into tricky conversations
with kindness and an intention

00:09:21.314 --> 00:09:22.485
of helping people grow.

00:09:23.535 --> 00:09:26.954
And east, the E stands for empathy.

00:09:28.395 --> 00:09:30.615
Empathy sets the tone for a conversation.

00:09:32.474 --> 00:09:35.775
As a leader, I want people
to feel safe coming to me.

00:09:36.795 --> 00:09:40.035
I try to understand their
feelings and create a safe

00:09:40.035 --> 00:09:42.540
place for them to be themselves.

00:09:44.640 --> 00:09:50.400
And West, the W stands for wonder,
getting curious about what might

00:09:50.400 --> 00:09:51.930
be going on for the other person.

00:09:52.829 --> 00:10:00.300
I ask questions and listen, so I
understand before trying to be understood.

00:10:01.595 --> 00:10:05.250
When I focus on the principles of
the compass, I'm able to move from

00:10:05.250 --> 00:10:09.959
reactive to proactive, getting
into a mindset where I can be true

00:10:09.959 --> 00:10:12.600
to my values and share my voice.

00:10:14.700 --> 00:10:18.420
I recall a situation not long ago where
I was able to put the compass to use.

00:10:19.380 --> 00:10:22.890
I was in a change management and
communications role for a big project,

00:10:23.820 --> 00:10:28.770
and while the work was complex
and bumpy, I was proud of myself.

00:10:29.220 --> 00:10:34.650
I was writing good stuff, inspiring
hearts and minds, or so I thought.

00:10:35.640 --> 00:10:37.890
One day a physician came into
the office where I was meeting

00:10:37.890 --> 00:10:41.819
with my boss, my boss's boss,
and a number of other leaders.

00:10:42.630 --> 00:10:45.240
He had one of my newsletters printed
out and was waving it in the air.

00:10:45.990 --> 00:10:48.060
Who is the cheerleader
sending out this stuff?

00:10:50.849 --> 00:10:54.270
As an optimist, sometimes to a fault,

00:10:56.670 --> 00:10:59.954
I knew right away that cheerleader was me.

00:11:01.650 --> 00:11:08.370
While I was embarrassed, I had a split
second to decide, stay silent or speak up.

00:11:09.450 --> 00:11:13.470
The compass came in handy
in that moment, North Star.

00:11:14.250 --> 00:11:15.810
What was the good and right thing to do?

00:11:16.800 --> 00:11:19.950
Well, I needed to own my
work, take the feedback.

00:11:20.820 --> 00:11:22.680
So I said that would be me.

00:11:24.660 --> 00:11:27.090
He lowered his arm and said,
well, this is too positive,

00:11:27.420 --> 00:11:29.445
not an accurate representation
of what we're going through.

00:11:29.795 --> 00:11:36.824
While still defensive I
remembered support and empathy.

00:11:38.175 --> 00:11:41.535
I wanted to create a safe place
where he could feel seen and heard.

00:11:42.285 --> 00:11:47.084
So I suggested we sit down together so
I could better understand his concerns.

00:11:48.584 --> 00:11:50.954
Next step, wonder.

00:11:52.064 --> 00:11:56.295
We went to his office and I
asked curious questions and over

00:11:56.295 --> 00:11:58.694
some tea he told me his story.

00:11:59.985 --> 00:12:02.955
He got out a red pen and circled
the nine times I'd mentioned

00:12:02.955 --> 00:12:04.695
something positive in that article.

00:12:08.145 --> 00:12:12.555
I acknowledged there's too
many, understandably devaluing.

00:12:13.605 --> 00:12:16.725
I then asked if we could look for
times I'd mentioned challenges.

00:12:17.835 --> 00:12:24.915
To his surprise, and frankly my
own, 18 times, 18 I'd mentioned

00:12:25.275 --> 00:12:26.955
things that needed to be fixed.

00:12:28.680 --> 00:12:31.680
I was able to let him know I was
embarrassed by being called out in

00:12:31.680 --> 00:12:34.440
front of my superiors and he apologized.

00:12:35.850 --> 00:12:40.890
You know, that time spent together,
it was valuable for me and I think we

00:12:40.890 --> 00:12:42.540
both took something meaningful away.

00:12:43.980 --> 00:12:46.410
So I always remember the moral compass.

00:12:46.805 --> 00:12:56.340
North, North Star south, support,
east, empathy, and west, wonder.

00:12:57.630 --> 00:13:05.010
I know when I'm true to my compass
I'm courageous, confident, the

00:13:05.010 --> 00:13:09.990
person I wanna be, and I think the
daughter my parents would be proud of.

00:13:11.520 --> 00:13:16.859
And with my husband and our two daughters,
I get the chance to pay it forward.

00:13:18.689 --> 00:13:23.520
So I hope you'll join me in leaning
into tricky conversations, not only

00:13:23.520 --> 00:13:30.480
finding our voices, but understanding the
imperative to use them, stand up against

00:13:30.480 --> 00:13:37.380
the wrong, champion the right, and be
the voice for those who cannot speak for

00:13:37.380 --> 00:13:42.420
themselves, no matter how shaky or unsure.

00:13:43.620 --> 00:13:49.590
We can be a powerful instrument of
change and advocacy, leaving all

00:13:49.590 --> 00:13:53.550
people involved stronger as a result.

00:13:55.260 --> 00:13:55.650
Thank you.

00:14:04.064 --> 00:14:08.265
Modupe Akinola: That was Sarah
Crawford-Bohl speaking at TEDx RRU.

00:14:08.655 --> 00:14:13.965
I love Sarah's image of the compass and
the acronym she's created from it to

00:14:13.965 --> 00:14:16.605
ground herself in a delicate conversation.

00:14:16.905 --> 00:14:20.985
One of the hardest times to speak
up is when we've messed up and we

00:14:20.985 --> 00:14:24.015
are the ones who need to swallow
our pride, take accountability

00:14:24.015 --> 00:14:26.564
for our actions, and apologize.

00:14:26.940 --> 00:14:33.510
And my colleague, Adam Galinsky, has
an acronym for this too, QORC, or

00:14:33.510 --> 00:14:36.180
as he likes to call it, QORC crisis.

00:14:36.330 --> 00:14:37.350
I'll break it down for you.

00:14:37.980 --> 00:14:39.330
Q is for quick.

00:14:39.750 --> 00:14:43.800
Make sure you can apologize as
soon as you can, so there's no

00:14:43.800 --> 00:14:45.570
time for conflict to fester.

00:14:45.900 --> 00:14:47.190
O is for open.

00:14:47.610 --> 00:14:49.410
Be candid and open in your apology.

00:14:50.380 --> 00:14:55.060
R is for responsibility, as in
take responsibility and focus

00:14:55.060 --> 00:14:57.939
on the other person and how
it might have affected them.

00:14:58.150 --> 00:15:00.069
And finally, C is for commit.

00:15:00.550 --> 00:15:01.780
Commit to change.

00:15:02.050 --> 00:15:06.520
Let them know what you might do
differently next time or in the future.

00:15:06.950 --> 00:15:10.940
It's okay if you need a little pep
talk or a small map to help guide

00:15:10.940 --> 00:15:12.710
you through a difficult interaction.

00:15:13.040 --> 00:15:19.100
And if you can try to remember that the
beauty of difficult conversations is that

00:15:19.100 --> 00:15:21.770
they can actually be transformational.

00:15:24.800 --> 00:15:25.850
That's it for today.

00:15:26.720 --> 00:15:29.540
Ted Business is part of
the TED Audio Collective.

00:15:30.320 --> 00:15:35.615
This episode was produced by Hannah
Kingsley-Ma, edited by Alejandra Salazar,

00:15:35.885 --> 00:15:37.775
and fact checked by Julia Dickerson.

00:15:38.225 --> 00:15:43.355
Special thanks to Maria Ladias,
Farrah de Grunge, Daniella Balarezo,

00:15:43.764 --> 00:15:47.390
Tansica S, and Roxanne Hai Lash.

00:15:47.760 --> 00:15:49.140
I'm Modupe Akinola.

00:15:49.350 --> 00:15:50.220
Thanks for listening.

00:15:54.270 --> 00:15:58.140
Matt Abrahams: That was an episode of
TED Business with hosts Modupe Akinola.

00:15:58.530 --> 00:16:02.819
Hear more business advice from weekly
TED talks to in-depth interviews

00:16:02.819 --> 00:16:07.110
with speakers on TED Business
wherever you listen to your podcasts.