Todd Kaufman is the Co-Founder and CEO of Test Double. Test Double is a software agency offering consulting services in development, product management, and infrastructure. Their experienced consultants embed with your team and help solve problems from strategy to execution.
Todd has been a software engineer for over 25 years, focusing on building systems that deliver business value and scale without excessive costs. Prior to Test Double, Todd worked as a Vice President at Pillar Technology.
In this episode, you’ll learn:
- How to secure speaking engagements by building your personal brand.
- The value of organic relationship building to procuring initial client engagements.
- How an Employee Stock Ownership Plan (ESOP) can attract and retain top talent.
- An overview of the tactical steps to set up an ESOP, the upfront costs, and long term benefits.
- How strict profit margin goals can help you avoid layoffs and stay competitive by investing money back into the business.
Connect
What is The Insurance Growth Lab?
Host Callan Harrington dives into the strategies, decisions, and lessons that have shaped the careers of top marketing and growth leaders in the insurance industry. From bold moves to costly mistakes, each episode uncovers real-world insights that listeners can apply to accelerate growth in their own businesses.