Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insights.
Episode Highlights:
- Solid Relationships with Wholesalers:
- Building strong relationships with reliable wholesalers is crucial.
- Jen shares a personal experience where she had to quickly source 600 roses due to an issue with her order.
- Importance of maintaining a positive relationship with suppliers, even when things go wrong.
- Effective Planning and Organization:
- Jen emphasizes the need to be a "planning ninja" and master of chaos.
- Detailed breakdown of how to estimate time for various tasks and plan your week accordingly.
- Tips for creating a realistic timeline, considering the slowest member of your team.
- The Power of a Supportive Team:
- Highlighting the necessity of having a dependable team to manage multiple events.
- Real-life example of how a strong team dynamic helped manage a busy weekend with over $30,000 in events.
- Encouragement to build relationships and network with other florists to create a supportive community.
- Building Flexibility into Contracts:
- Advice on negotiating with venues for flexible teardown times.
- Importance of cultivating relationships with venues to facilitate smoother operations.
- Dedicated Workspace:
- Jen shares her experience of using a spacious garage solely for flower storage and preparation.
- Discussion on the importance of separating business space from personal space to avoid burnout.
- Achieving Business Growth:
- Strategies for scaling your business to over $100,000 by managing multiple events.
- Jen's insights on balancing workload and ensuring sustainability in business growth.
Key Takeaways:
- Foster Strong Vendor Relationships: Be kind, supportive, and maintain good communication with your wholesalers.
- Plan Meticulously: Use past experiences to estimate task durations and create a detailed timeline for the week.
- Build a Reliable Team: Network with other florists and create a dependable team to manage workload efficiently.
- Negotiate with Venues: Establish good relationships with venues for flexible event management.
- Create a Dedicated Workspace: Separate your work and personal spaces to ensure focus and prevent burnout.
- Aim for Sustainable Growth: Strategically manage multiple events to achieve significant business milestones.
Tune In: Listen to the full episode to get an in-depth understanding of how to manage multiple events seamlessly and grow your floral business effectively. Don't miss out on the practical tips and real-life experiences shared by Jen.
Subscribe and Share: If you enjoyed this episode, please subscribe to the Floral Hustle Podcast and share it with fellow florists looking to scale their business. Stay tuned for more episodes packed with valuable insights and tips for florists!
Contact Us: Have questions or topics you'd like us to cover? Reach out to us at jeni@thefloralhustle.com and join our community of flower enthusiasts and business builders.
Social Media: Follow us on @thefloralhustle for more updates, tips, and inspiration.
00:30 Managing Multiple Events in a Weekend
01:11 The Importance of Reliable Wholesalers
01:56 Building Strong Relationships with Suppliers
03:47 Effective Planning and Time Management
05:15 The Power of a Supportive Team
08:14 Creating a Dedicated Workspace
What is The Floral CEO?
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
Connect & learn more:
Website & free resources: http://floralceo.com
Instagram & Facebook: @thefloralceo
Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
Website- floralceo.com
Social @thefloralceo.com