I’m joined by CEO & Founder of Warschawski and Managing Director & Founder of W Ventures David Warschawski, to discuss how digital marketing works, what marketers need to be focused on, and the importance of cross-functional experience.
Show Notes
David has been a business owner-operator and investor for more than 20 years and is a professor at Johns Hopkins University.
David spends his time both as the CEO & Founder of Warschawski, the number one rated U.S. marketing communications agency, and is the Managing Director & Founder of W Ventures a one-of-a-kind accelerator. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:
- How David has changed his teaching strategy as the industry has changed.
- How David got started in digital marketing.
- The importance of understanding how digital marketing works.
- The difference between digital marketing and the rest of the marketing field.
- The benefits of hiring professionals with cross-disciplinary expertise.
- How David got his business started from scratch.
- What marketing firms lack when it comes to focusing on ROI.
- The difference between working with large established brands and smaller growing brands.
Resources:
Connecting with David Warschawski:
Connecting with the host:
What is Masters in Marketing Agency?
Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.
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