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This file was generated by Descript 

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How can you earn like the
top 5% in roofing sales?

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Well, in this video, I'm
gonna break down first.

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What is the top 5% earning and then
explore with you the top five things.

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That the top 5% do.

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And this is what I've learned after
serving thousands and thousands

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and thousands and many thousands of
sales reps personally, in watching

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what they do that separates these
high earners from everyday people.

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Now, these five things anyone can do.

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I mean that.

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Now will everybody.

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The answer is, of course it won't
because the steps are laid before us.

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All we have to do is follow.

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So my goal is whether you're brand
new in roofing sales, you find the

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fastest path to joining the top 5%.

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Or if you're a seasoned veteran,
maybe you need some inspiration.

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Maybe you're coming back into it.

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You wanna take it more seriously?

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Maybe you're simply burning out.

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This video is gonna help you
literally get back on track, figure

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out what thing you need to focus.

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So you can join the top 5%
of earn in owners managers.

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If you have a team who needs to see this,
please share this video with someone.

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Sometimes all we need is a little kick
and behind her to find that motivation to

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dig deep and achieve our greatest goals.

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Before we get started, I wanna say
quick, welcome, or welcome back.

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My name is Adam Benjamin.

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The roof strategist.

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And everything that I do here on this
channel is designed to help you and your

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team smash your income goal and give
every customer an amazing experience.

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And I have a free B
for you to get started.

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It's available for free at the roof.

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strategist.com.

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Go there right now, or click
the link, the video description.

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It'll pop you over to this page and
you can download a free copy of, I

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pitch like a pro roofing sales training
video library sent right to your inbox.

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All the videos we've ever done
organized by category for easy binging.

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Should we get started the top five
things that the top 5% do first let's

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define what we consider the top 5%.

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So in this, I wanna look at both storm
and retail, roofing sales people,

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and I wanna eliminate the outliers.

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You know, the hurricane that came
through and the guy that did seven

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figures or multi seven figures
in personal income from his sales

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or her sales on these big events.

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And just look at everyday
roofing sales people.

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So what is the top 5%?

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In my opinion, these are the folks
who are earning over $200,000 a year.

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They have hit the multi six-figure
mark, and yes, you might be watching.

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In fact, I trained a company, they
have 50 sales reps and they have

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quite a number of people 10 to 12.

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If I remember right, who are earning
over $200,000 a year, some of

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which they had a handful earning
over half million dollars a year.

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So in this video, I'm classifying the top
5% is those who are earning over $200,000.

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Every single year and that
might go up even higher.

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So before we get going any
further, I want you to let me know.

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Do you agree?

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Disagree?

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Did I set that number too low, too high?

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I'm open for discussion again,
this is my view of the world.

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All right.

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As we get moving, let's
jump into number one.

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And I'm looking down at my notes here.

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Number one is that people who earn
multi six figures are willing to do

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what other people are not willing to.

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Did you hear that they're willing
to do what other people aren't.

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So when it's a rain day or a Saturday,
and everyone says, oh, it's an excuse.

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Not to work.

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It's a reason, right?

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We're getting a pass.

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Those people are finding ways to work.

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They're gonna say, how
can I still make sales?

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How can I still generate new business?

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How can I continue to chase my goals?

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They're using that time to do
direct mail, cold calling, working

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their relationships, working their
pipeline, rehashing old leads.

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They're finding a way to work
versus passing off excuses.

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Same thing on the weekends.

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They're working holiday.

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And I know we need to find balance.

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We don't wanna burn out, but they are
willing to put in that extra work,

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there are sacrifices that we must make.

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And I love what Brian Tracy says, you
have to be willing to pay the price.

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So what does that mean?

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You gotta pay the price to be wealthy.

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That means putting in the time, making
the sacrifices and working smarter and.

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Same thing.

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If you want more flexibility, you
have to be willing to pay the price.

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And there's nothing wrong with that.

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Some people are totally
satisfied in is comfortable.

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Six figure income and not
working that much because

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their lifestyle needs are met.

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So there's no wrong way to do it.

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You just need to be willing to pay
the price for what makes sense to you.

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All right, let's go to number two.

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This is.

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Practicing the fundamentals.

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Now I wanna turn our attention
to a couple of people.

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I have pulled up here as an
example on the screen behind me,

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and I know it's a little blurry.

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So the reason I wanna look at these
is I get really excited about watching

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people perform at the top of their game.

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That's folks from athletes to chefs,
to artists, to musicians, anyone who's

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in the zone and mastering their craft.

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And I learned a lot
from hearing about the.

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Uh, Kobe Bryant and how he practiced
and how he developed the skill sets that

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brought him to be ranked among one of
the greatest basketball players that,

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that ever lived and played the game.

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And I just recently listened to podcast.

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It was actually on the, uh, ed Mylet
show with the gentleman talking about.

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Kobe Bryant and what he did when he was
playing in the NFL, excuse me, in the NBA.

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And one of the things that he did is
he would wake up early because everyone

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else was doing two practices a day.

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He got up early and he went to the gym.

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I forget was three or four in the
morning to get a third practice.

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And so he paired tip number one, which is
doing what other people are not willing to

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do with number two, which is practicing.

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The fundamentals.

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So he added in the third practice when
everyone had two, but instead of going

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there and, and focusing on like fancy
plays and all this stuff, he just got

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in there and said, I need to practice.

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My footwork.

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I need to practice the fundamentals.

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I need to practice shooting.

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And he went over all the basics stuff
that you and I might find boring,

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but he found deep meaning in it.

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And he found a, a just unshakeable
foundation that required no thought.

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And I, I loved hearing that story.

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We can also look at some famous
chefs like Gordon Ramsey.

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You remember this face veer
watch any of his cooking shows.

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Gordon Ramsey is one of the.

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Well known, highly
accomplished chefs of our time.

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And I know he is love, hate right with
his personality, but we can't dispute

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the fact that he's wildly successful
and you'll notice on his cooking shows

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the challenges involve cooking things
that are very basic, like frying and

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egg going through the fundamentals
over and over again in many folks,

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one of the best ways to go over.

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The fundamentals is in role play.

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So here's my training center.

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If you, if you have this, by the
way, pop in, I made some updates

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pop into the role play training.

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And before I share with you kind of
what's in here and how this works.

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What I wanna share with you is
the importance of role play.

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Why do we do role play?

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Here's why let's break down the numbers.

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Let's say that you sell a
hundred roofs in a year.

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Okay.

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And you get one objection, 20 times.

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That means it'll take you three
years to hear that objection.

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60 times I wanna ask you,
does that mean you're a pro?

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No, it means you got 60 repetitions.

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I bet you, Kobe Bryant had
way more than 60 shots that

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he took every single morning.

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So how do we build in this same role play?

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Because.

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Going to game day, meaning real
world sales is not practice.

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Practice is role play in role
play when we do it the right way.

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And I teach you in here.

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Uh, this is a training center for teams.

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I teach you how to do
role play for at the door.

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After the homeowner response, how to
overcome objections, how to start the

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appointment, how to end the appointment.

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We're breaking down all of the key
sales activities or sales dialogues

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to get in those repetitions.

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So I.

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In two to three sessions, you and your
team can develop the same level of true

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to life, experience and practice as
someone who's been doing roofing sales

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for three years, but never did role play.

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So practicing fundamentals and doing
that role play is super, super important.

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And you'll watch right before
your eyes following this, the

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feedback loop that I teach.

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So we do a short spurt.

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We let the rep provide
his or her feedback.

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Then we provide feedback.

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Then the coach provides feedback and
then you go again, you watch people

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integrate these changes, lightning fast.

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It's so freaking cool.

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So again, number one, doing what
everyone else is not willing.

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Number two is practicing
then fundamentals, which

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brings me to number three.

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And I gotta give a big shout out to
number three here to a special person.

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And that is assembling.

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Your talent stack.

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So who's the special person to shout out.

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It's Dashaun Bryant.

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My, my good friend, roof, hustlers,
Dashaun Bryant, and fellow

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mentor in the pitch pro movement.

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What I love about Dashaun is he's
so focused on developing his talent,

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stack his unique set of talents, and
he speaks quite openly, especially the

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pitch pro movement in his sessions.

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He speaks openly about.

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Finding resources outside
the roofing industry.

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So it's more than just sales.

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It's more than just roofing.

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Our talent stack is all the
unique capabilities that

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we develop over the years.

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So on a talent stack it's things like
sales, closing leads, communication,

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conflict, resolution, time management
systems, thinking self-reflection

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organizations, psychology, all
these different tools that.

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Come together to create your talent
stack and all of the multi six-figure

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earners that I work with are so keen
on developing skill sets outside

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of sales and outside of roofing.

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The three that I highlighted here
that I've found to be the most

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important, by the way, is communication
skills, time management skills, and

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then systems thinking and systems
thinking is the ability for you

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to quickly audit what's going.

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How much stuff is on your plate
and operationally streamline it

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and think really intelligently
about how you can continue to grow.

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And it's not a skill set that
everybody has, so we need to learn.

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We need to train ourselves how to think.

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All right.

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We need to think how to think.

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And, and the top 5% is
just really, really.

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Really successful at that.

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All right.

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Which brings us to number four.

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Number four, is that the top
5% they gamify their growth.

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Now, what do I mean by gamify growth?

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They'll look at a number and
say, I have two ways of sell.

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I can make more sales or earn more
per customer, and they're gonna think

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about all right, make more sales.

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What's the easier way to do it.

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I don't wanna go out knocking doors.

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I wanna work more referrals.

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I wanna work more direct mail.

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I'm gonna work my installs.

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They're gonna be strategically smarter
about their decisions, or they're gonna

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say, Hey, I wanna earn more per customer.

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So they might look at two neighborhoods
with equal sales opportunity and see

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that this one's got about 27 square
roofs, 30 square roofs on average.

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And this one's 35 square roofs on average.

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And even though it's only, you know,
a few squares difference, if you sell

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a hundred roofs and it's five to seven
square difference that five to 700 square.

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Adds up a lot to your bottom line,
to the profit in your pocket,

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the commission in your bank.

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So gamifying growth, and also looking
at as personal development in disguise.

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How do I get better at communication
system thinking, developing

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my talent stack, where they're
strategically pinpointing their

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areas of growth and opportunity.

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All right.

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And that brings us to number five.

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That is being a perpetual student,
being a forever student, eager

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to learn eager to soak it up.

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In fact, we were just on the pitch
pro movement this morning and shared

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another shout out to Dayshaun.

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I learned this on how he runs
his pitch pro movement sessions.

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And by the way, you can join both
Dashaun and I and John CAC and, uh, Jim

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Moline inside the pitch per movement.

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There's a link below, but
Deshaun starts off the sessions.

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What do you wanna stop?

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What do you wanna start doing
and what do you wanna keep doing?

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And what I keep hearing from folks,
and I heard it today twice is

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keep doing, I wanna keep studying.

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I wanna be a forever student and
someone else shared that they

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wanted to stop watching the news.

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And I said, Hey, one of
the things I've done is I.

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Upgraded my audible account to the
prepay of the 24 titles and the habit

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of watching the news in the morning.

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I simply replaced with audio books
and now I finish an audio book, you

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know, three to five days generally,
and then I can be on the next one.

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And then I'm also reading at night.

00:10:41.895 --> 00:10:44.324
So finding ways to
continually be a sponge.

00:10:44.355 --> 00:10:46.785
And funny enough, I ran
a training for a company.

00:10:47.100 --> 00:10:50.880
I I met with, uh, their, the
team, their highest performers.

00:10:51.090 --> 00:10:52.290
There's about seven of 'em there.

00:10:52.560 --> 00:10:54.960
And they were all earning between
a quarter million and a little

00:10:54.960 --> 00:10:57.660
over a half million per year
of income from roofing sales.

00:10:57.960 --> 00:11:00.840
And I'm sitting here thinking these are
the, the guys and gals who are gonna be

00:11:00.845 --> 00:11:02.130
in the back of the room to the classic.

00:11:02.135 --> 00:11:02.850
Teach me something.

00:11:03.270 --> 00:11:04.470
Uh, boy, oh boy, was I wrong?

00:11:04.500 --> 00:11:08.520
These top earners, they have their
notepads full chalk full of notes,

00:11:08.520 --> 00:11:09.480
Jason, by the way, shout out.

00:11:09.480 --> 00:11:12.600
Jason sent me a text saying he couldn't
believe after training that these,

00:11:12.810 --> 00:11:14.910
these guys were just soaking it up.

00:11:15.655 --> 00:11:18.205
Because they're smart perpetual
learners that wanted to find the

00:11:18.205 --> 00:11:19.705
one or the two little opportunities.

00:11:20.035 --> 00:11:22.915
So in closing, how do we
bring all this together?

00:11:23.245 --> 00:11:26.395
What we bring it together is we
realize this really powerful truth

00:11:26.665 --> 00:11:29.905
and it's that our greatest threat,
which I'm gonna use right here.

00:11:29.935 --> 00:11:31.045
This is your greatest threat.

00:11:31.800 --> 00:11:35.610
Your greatest threat is the exact same
thing as your greatest opportunity.

00:11:35.640 --> 00:11:36.870
It took me a long time to figure this out.

00:11:36.870 --> 00:11:37.470
So what am I talking about?

00:11:37.620 --> 00:11:40.740
This one here, this threat, your
greatest threat is what you do not know.

00:11:41.160 --> 00:11:43.230
In other words, a lack of knowledge.

00:11:43.350 --> 00:11:46.590
What you don't know is what gets you
into trouble or scary situations.

00:11:47.010 --> 00:11:51.449
But on the other side, what you
don't know yet is also your greatest

00:11:51.449 --> 00:11:53.040
opportunity, cuz I said the word yet.

00:11:53.340 --> 00:11:58.350
It's what you discover that becomes the
foundation for just totally wild growth.

00:11:58.709 --> 00:11:59.880
And I'll give you an example.

00:12:00.180 --> 00:12:05.010
Imagine you run 50 sales appointments
in a year and you can't one

00:12:05.015 --> 00:12:06.240
call close to save your life.

00:12:06.480 --> 00:12:09.449
So that's gonna require every
visit two or three visits to the

00:12:09.449 --> 00:12:11.640
home, which burns up all this time.

00:12:11.939 --> 00:12:13.260
But the minute that you learn.

00:12:13.695 --> 00:12:17.865
Boom to close on a one call,
close those 50 appointments.

00:12:17.865 --> 00:12:18.315
You run.

00:12:18.315 --> 00:12:19.905
Take a third less time.

00:12:19.905 --> 00:12:25.365
Meaning you freed up almost 70%, 75%
of your time on the low end, say it's

00:12:25.365 --> 00:12:28.005
30%, which means the same effort here.

00:12:28.155 --> 00:12:28.605
This effort.

00:12:29.475 --> 00:12:33.675
Before you learn it is gonna yield an
output that's similar versus same effort.

00:12:33.675 --> 00:12:36.435
You learn this new stuff, you
start closing deals left and right.

00:12:36.615 --> 00:12:39.465
And now that exact same
effort, you earn more money.

00:12:39.615 --> 00:12:44.204
You maximize the output from your
inputs, and that's why it is so

00:12:44.210 --> 00:12:46.245
important for us to continually learn.

00:12:46.395 --> 00:12:47.324
And I'm really glad to have you here.

00:12:47.324 --> 00:12:49.335
Cause it tells me that
you wanna keep doing this.

00:12:49.574 --> 00:12:54.314
So there you have it, the five different
things that the top 5% of earners.

00:12:55.065 --> 00:12:58.995
So I want to hear from you, which
one do you need to work on the most?

00:12:59.295 --> 00:13:00.135
Do me a favor.

00:13:00.735 --> 00:13:03.765
Have some group accountability,
be vulnerable and post a comment

00:13:03.765 --> 00:13:06.975
right now saying I am gonna work
on this pick, which one will help

00:13:06.975 --> 00:13:08.685
you move the needle the most?

00:13:09.045 --> 00:13:10.875
Hey, that's all for today's video.

00:13:10.875 --> 00:13:11.565
Thanks for joining me.

00:13:11.565 --> 00:13:13.035
And just cuz our time
here is about to wrap up.

00:13:13.040 --> 00:13:14.685
Doesn't mean you are in my time.

00:13:14.685 --> 00:13:17.655
Has to, if you haven't yet done it,
I want you to click or right here

00:13:17.655 --> 00:13:18.765
to get a free copy of my pitch.

00:13:18.765 --> 00:13:21.125
Like a pro roofing sales training
video library sent right to your

00:13:21.125 --> 00:13:24.585
inbox or if you're into using the
roofing industry to make a boatload

00:13:24.585 --> 00:13:26.985
of money, click right here into this
playlist, I think you'll really love it.

00:13:27.045 --> 00:13:27.885
And I will see you on.