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Intro:
The following program is brought to you by the Tennessee
Broadband Association.

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Lead Tennessee Radio, conversations with the leaders moving our
state forward.

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We look at the issues shaping Tennessee's future: rural
development, public policy, broadband,

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healthcare and other topics impacting our communities.

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Carrie Huckeby:
Hello, I'm Carrie Huckeby, the executive director of the
Tennessee Broadband Association.

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And my guest on this episode of Lead Tennessee Radio is no
stranger in the broadband industry or to the hallways

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of the Kentucky Capitol.

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Tyler Campbell is the executive director of the Kentucky Rural
Broadband Association.

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Welcome, Tyler.

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I appreciate your time. I know you're busy with speaking
engagements and meetings, so thanks for being here.

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Tyler Campbell:
I always appreciate the opportunity to be on Lead Tennessee.

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I really enjoy listening to your podcast, and it's always good
to be a part of it.

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Carrie Huckeby:
Thanks, Tyler. Well, the Kentucky Tennessee Fall Conference, as
you well know, we've been chatting a lot about it and discussing

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the upcoming agenda.

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But it's right around the corner.

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It's October 10th through the 12th.

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New location this year in Franklin, Tennessee, at the Franklin
Cool Springs Marriott.

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But before we jump in and talk about the fall conference, I know
big news is that you rolled out a new name,

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new logo, back at your conference at the end of May.

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So I just wanted to pick your brain a little bit about that to
see what the objective was behind changing your name and how

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that's going.

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Tyler Campbell:
Well, thanks. I appreciate the question.

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And I think it's like a lot of folks now, you know, you analyze
your marketing strategy and your core missions

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every so often.

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And as part of our strategic plan for the association, we were
really taking a look at our mission statement and what our focus

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was going to be over a 3 to 5 year period.

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We met a lot of objectives that we were trying to do at the
Capitol and marketing and appealing and our social

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media was all a part of our focus of our strategic plan.

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And one of the things we wanted to really do was take a look at
who our members are, who we really represented.

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You know, our association has existed in some form or fashion
since 1937.

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At one time, it was the Kentucky Independent Telephone
Association, the Kentucky Telephone Association, and then back in

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2010, you know, obviously as access lines and Internet became
more of a focus, we went from the

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telephone association back in 2010 to the telecom association,
Kentucky Telecom Association.

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And, you know, it was just another opportunity for us to sit
down and, you know, after another ten year period had

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passed, you know, our focus really has been on broadband.

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And we really are the voice of Kentucky's rural broadband
providers.

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So we wanted to really hone in on that and have our name echo
who we really are, what our core mission and values are.

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And so that's what we did with the rebranding of our name.

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We focused on having rural as part of our name.

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We wanted to separate ourselves from other groups that may have
broadband in their name or cable and broadband, because we

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really are Kentucky's premier trade association for the rural
broadband industry.

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And so that's why the Kentucky Rural Broadband Association's
name was selected by our board.

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And I've been really happy with the results.

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You know, we were pretty well known as a telecom association,
but I think the rollout has been very nice and steady.

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You know, we started the process last year.

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We went through several iterations of a new logo design, and we
really wanted something that

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appealed not only to our rural and agricultural roots here in
Kentucky, but also, you know, obviously what we do, bringing

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world class broadband to some of the most remote areas of the
Commonwealth of Kentucky.

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And I think you see that reflected in our logo.

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And we certainly are very happy with the results that we've
seen.

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I think we've gotten a lot of compliments on our logo.

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People are very receptive to our mission and our focus being the
Rural Broadband Association.

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So I've received a lot of positive comments both from our
association members, our associate members, our vendors and also

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individuals that I've interacted with at the Capitol.

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Carrie Huckeby:
Yeah, I think it's a good idea.

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It was a great idea. It looks good.

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I have to ask, do you have a jar sitting around?

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We had to do that with, or we laughed about doing it, is having
a jar sitting around for every time you called us "TTA" instead

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of "TNBA." Do you have a KTA jar where you have to throw in a
dollar every time you use the old name?

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Tyler Campbell:
Yeah, a lot of people still say KTA.

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And the hardest thing for me to do is when I answer the phone at
the office is to remind myself to say, "This is Kentucky Rural

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Broadband Association." I still want to say, you know, "This is
KTA." And so I do kind of have that jar there where I'm sitting

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there to remind myself. I do have like a little sticky note next
to my phone that just says, "Say, Kentucky Rural Broadband

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Association."

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Carrie Huckeby:
Yeah, sometimes that habit is hard to break, isn't it?

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Tyler Campbell:
And it really is. And especially when, you know, you've had a lot
of success.

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You know, I know TTA has had a lot of success down there, and
now with TNBA and you know, you get used to that.

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People get used to it, and the same with our association.

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So it's a little bit of a change, a sea change for us, but I
think most people are starting to adapt to it.

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I'm excited to, you know, continue to have the name out there,
particularly for our first fall conference

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under the new association name.

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Carrie Huckeby:
So registration is open for the conference.

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The hotel block is filling up pretty fast.

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We have space, I think, for about almost 100 tabletops this
year, and about a third of those are sold, I believe, the last

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time that we talked.

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Speaker proposals are coming in.

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We were very fortunate to get several of those.

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Looks like it's going to be a good turnout, Tyler.

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What can attendees expect to see and hear on the agenda?

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Tyler Campbell:
Yeah, I think you're going to see a great turnout.

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Our registration numbers are exceeding this point in time
compared to last year.

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You're right. It's over a third now of the booths for the
supplier showcase, the table tops for the supplier showcase, have

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already been reserved.

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And so, I think you're going to see a very well attended meeting
from both our member companies, our telco member companies, but

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also associate members from both associations.

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And I think you're going to see a great group of speakers that
we have.

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We've invited some top notch speakers to come in.

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We're still working on those.

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But our speaker proposals, I will say, are very interesting.

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I mean, we have everything ranging from some of the hottest
topics in the industry today, talking about cybersecurity and

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artificial intelligence and what that can mean for your telco.

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You know, there's others that are ranging from strategic
planning, you know, what succession planning look like for your

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association, workforce development.

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And then, you know, you're always going to have that experience
at the supplier showcase with seeing the latest and greatest in

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technology and advancements for your telco.

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And so we have a lot of suppliers that are, I think, very
excited to participate in this year's meeting.

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And again, as I stated just a few moments ago, I mean, we're
seeing registration numbers that well exceed what we did last

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year. So I think it's going to be one of the most well attended
fall conferences that we've ever had.

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Carrie Huckeby:
Yes, I think so, too.

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And I'm looking forward to it.

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And on that note, you and I have had conversations about how
much we enjoy talking to our members and networking with our

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members at our conferences.

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That gives us a chance to do that at our annual meeting and then
at the the fall meeting.

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But we've talked about how many new faces we're seeing, and new
companies that are becoming members of both of our

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associations, and they're grabbing a tabletop at the show.

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So from our member broadband companies, who can the vendors
expect to see in attendance walking around the showcase?

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And, you know, why is this such a good opportunity to have a
tabletop at the show?

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Tyler Campbell:
Yeah, I think that this show is really unique in a lot of ways.

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I think, one, you just have great participation from both
associations.

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You will generally have key employees, whether you have a lot of
GMs and CEOs that take part in this meeting.

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But you also have their CFOs, the the CTOs, the chief technology
officers, their central office

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supervisors, their main network engineers.

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Those are the individuals that attend this meeting.

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So the folks that actually make the decisions on what they are
going to purchase and look at in terms of putting these products

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in place in their network in order to implement any kind of
equipment changes or upgrades.

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Those are the individuals that participate in the show.

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So if you're a vendor out there that you're on the fence about
participating, I would highly urge you to reserve your tabletop

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as soon as possible.

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As Carrie already mentioned, the hotels are filling up fast, but
the supplier showcase, the tabletops, are going quick.

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And so we're just a couple of months out now.

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And so those tabletops will get harder and harder to come by the
longer you wait.

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So I always think this show is so unique in the fact that you do
have such great participation from the telcos.

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And it really is the decision makers at those telcos that
participate in this meeting.

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Carrie Huckeby:
I agree. And for those that are new to this upcoming show, and
just as a reminder to the

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others, what's the breakdown of the agenda?

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The days are October 10th through the 12th, but tell us what
happens on each of those days.

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Tyler Campbell:
Yeah, I always refer to our first day as like our networking day,
that Tuesday.

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You get a chance to get settled and to really acclimate to the
conference.

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But that Tuesday, we are going to have our annual luncheon and
golf scramble between our Kentucky and

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Tennessee members and our vendor members this year.

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So Tuesday afternoon, we will be out at the golf course.

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So Towhee Golf Club, a beautiful course.

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Carrie and I were able to tour it.

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And I know your folks have played there during your annual
meeting, annual convention, back in June.

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Carrie Huckeby:
They did and enjoyed it.

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Tyler Campbell:
It's a wonderful golf course.

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So that first networking day, we will have golf.

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We will have registration that will open back at the hotel later
in the afternoon.

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And later that evening, we will have a welcome reception for all
of our guests.

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And then Wednesday, the 11th, October the 11th, that's the
meeting day where we have all of our sessions.

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So you have your general sessions in the morning, followed by a
business luncheon, and then we will have our

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series of breakout sessions later that afternoon.

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And then later that evening, like I said, being from the South,
Kentucky and Tennessee, we like to feed you.

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So we'll have another reception later that evening.

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But Wednesday is really one of those days where you have an
opportunity to hear from some of the best and the brightest in

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terms of what's out there in our industry.

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The latest happening in both Washington DC, what may be
happening with your network from some of our vendor members, what

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they're seeing. And then like I said earlier, those hot topics
that you're really seeing that are just now filtering out into

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the broadband space, like artificial intelligence and how that
impacts cybersecurity.

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Those are all topics that you're going to hear from this fall
conference.

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So that Wednesday is always, what I call the meat and potatoes
day.

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You really get the crux of the conference there that day.

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And then finally, we ended on what I consider a really big high
note, which is the supplier showcase.

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That's where on Thursday morning, you know, we dedicate an
entire half day, that half morning, to our

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vendors and having our folks walk around and visit with all the
vendors that are in that space.

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And so it's a great opportunity for our vendors to interact.

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It's a very, what I consider, a casual atmosphere.

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You know, we encourage people to visit each and every booth that
we can.

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That space really does do a good job to accommodate those booths
and so people can walk around in what I consider a very relaxed

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environment. Interact with the vendors that they are looking to
do business with or they have relationships with.

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So it's another great opportunity for those individuals to to
touch base and to get to know people that they may not have had

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an opportunity to get to know.

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If you're a vendor, it's a great chance to display your products
in a very relaxed environment.

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Carrie Huckeby:
Yes, it is.

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And one note, we normally get quite a few questions about when
can the vendors set up for

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the showcase.

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And that's on Wednesday afternoon, usually after 4:00 pm,
something like that.

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So you can set up.

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Now, we will be using every one of the salons at the Franklin
Marriott.

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So, you know, it might take the hotel a little bit longer to to
get everything ready, but normally that set up

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is Wednesday afternoon or early Thursday morning, if you like to
come in at the last minute.

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But then I think on our website, Tyler, there's a link.

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If they request electricity or need Internet, they can find
everything on that registration site.

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So mention that.

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Where do they go to register for the meeting?

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Tyler Campbell:
Yeah. Our registration page, you can actually access our 
registration page on

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kyrba.org or tennesseebroadband.com.

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Both of our websites do have links to those registration pages.

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It's really easy to access from those.

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You can go under upcoming events on our Kentucky page.

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I believe, it's on the main page of your website as well.

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So literally it's a click of a link, and it takes you directly
to that third party registration page.

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You can fill it out, and there are so many things that you can
select on there.

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Your conference registration, general registration.

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If you're a vendor, the opportunity that you have there to
select your tabletop as well as the conference registration.

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And for anybody that's registering, that is interested in a
sponsorship opportunity, we have plenty of those to advertise

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your business while we're there.

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Again, those sponsorships range anywhere from a couple hundred
dollars for a golf hold sponsorship to, I think up to $2,500

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for some premier sponsorships.

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And so there's several opportunities for you to get your
company's name out there for you to be a sponsor and participate

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in the meeting. And it's all on those on that third party
registration page.

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And as Carrie indicated, if you're a vendor and you need to
select, you know, power for your booth or to have a hard wired

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Internet connection, there's a link that takes you directly to
the hotel, and you can purchase that directly from them.

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So we try to make it pretty easy where everything's right on
that registration page.

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Carrie Huckeby:
So speaking of the hotel, Tyler, cut off for the hotel block and
for meeting registration.

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When is that?

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Tyler Campbell:
So the registration cut off, I believe, for the hotel is
September the 18th.

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We can technically take registrations for longer than that, but
if you want to get in on the registration link for

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the hotel, the cut off is September the 18th.

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And then also our sponsorship cut off is about the same time, I
believe, Carrie, in terms of getting everything to print.

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So if you are interested in registering and being a sponsor, we
encourage you to do that as soon as possible because that

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deadline is coming up in mid September.

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Carrie Huckeby:
You're right. We like to have the name badges and the signage for
the breakout sessions and all the

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sponsorship signage, the slide show that we use during the
conference.

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We like to get that to our printers and all, like early
September before that cut off.

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It just makes things easier to ensure that things arrive on
time.

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So you talked about golf at the beautiful Towhee Golf Club in
Spring Hill.

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For those that haven't played there before, it is about 20
minutes from the hotel.

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It's a very easy drive.

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That crew and team out there have been great to work with at our
conference, so I'm looking forward to that.

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October weather, I bet will be really nice.

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June wasn't too bad, but October is always beautiful.

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But I hear there's a rumor, Tyler, that there may be a cornhole
competition.

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Tyler Campbell:
Yeah, I think we're going to try something different at the fall
conference this year for the folks that aren't golfers.

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And this is a tradition that we have at our annual meeting in
Kentucky.

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We have a morning and afternoon cornhole competition.

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I guess I don't know if it's from our love of SEC football and
tailgating that this spills over, but it's always been really

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popular at our annual meeting.

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And when we were visiting there at the golf course, you and I
both noticed that they had a set of cornhole boards out to the

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side over there near that pavilion that they have.

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And they made it sound like it would be really easy for us to do
something along those lines of doing a cornhole competition.

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And so we're giving it a shot this year.

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So if you're not a golfer, while the folks are out golfing, if
you're interested in participating in our

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cornhole competition while folks are out golfing, we're going to
have something for you, too.

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You can still come and register and grab a lunch and still
participate on that first day of the conference on Tuesday,

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October the 10th. You're going to be able to participate in our
afternoon cornhole tournament.

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So I think it's, for the folks that don't golf or may not be the
best golfers

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and want to look for something different, this is an option for
those folks to do something fun that afternoon and still be able

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to compete. I think everybody likes to win no matter what.

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So we do a pretty good job with giving away prizes and stuff
like that.

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So I'm sure we'll have a good competition up there.

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Carrie Huckeby:
Do you see a little friendly competition maybe in our future of
Tennessee playing Kentucky?

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Or maybe broadband member companies playing vendors?

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I mean, there's some potential there for a little friendly
competition, don't you think?

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Tyler Campbell:
I do. That's typically what takes place at our meeting.

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Of course, I will say this now, the vendors are pretty good
about knowing who are really good at these competitions.

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So sometimes it's like trying to stack a golf team.

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They can pick a partner that they know is really good at
cornhole.

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So you got to watch some of these folks now.

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They've been around long enough to know who's pretty good at
competing in these competitions.

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So they'll select a partner, then probably help them, give them
a little bit of an advantage.

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Carrie Huckeby:
Oh, I see how it is.

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I'll have to keep that in mind then.

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You mentioned a little bit about sponsorship opportunity.

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Is there anything particular?

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I mean, I know we asked for sponsorship of the golf luncheon
and, of course, the beverage cart is always

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popular. And also at the meeting, I think, we have break
sponsorships and lunch and just things

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like that. Is there anything else you want to add to that?

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Tyler Campbell:
Well, I will just say that a lot of sponsorship opportunities are
still available.

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I always think it's a great opportunity to, again, to advertise
because, you know, we have signage and printed recognition in the

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program. We'll scroll your company logo during the general
sessions.

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So it's just a great opportunity if you are wishing to engage,
whether this is your your first conference, or you've been around

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from the beginning. And this is our 29th joint meeting, Carrie,
as our two associations.

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So if you've been around whether this is your first time or your
29th time, it's always a great opportunity to engage our members

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and advertise your company.

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So again, those sponsorships can range from a couple hundred
dollars for, you know, a golf hole sponsorship to, I think

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Carrie, we have some premier sponsorships that are $2,500 to
even $5,000.

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But if you're a premier sponsor, you're the only name on the
sign.

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And if you're really wanting to step up and do that and be the
only one to to advertise in that way, there are some

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opportunities for you to do that.

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So I really appreciate all our companies, both your platinum
members and our premium members.

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Several of those groups have already stepped up to sponsor, and
I really do appreciate the associate members that have already

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secured tabletops.

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You know, it's always really gratifying to see how well this
meeting is supported each year by our telco members.

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But our associate members, too, I mean, they're really engaged.

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And this is just a great opportunity for them to interact with
both of our association members.

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So I'm really excited about this conference.

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Again, I think it's going to be very well attended, maybe the
best attendance we've ever had at one of these events.

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Carrie Huckeby:
I think so too.

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And I agree with everything you said.

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We could not do it without our members and our sponsors, and I'm
so appreciative of what they do

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. Not only, you know, grabbing a table top and having those
conversations with our broadband members, but also sponsorship

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and, you know, and I love always recognizing them on social
media and in the slides and things like that.

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So I'll join Tyler in saying, thank you very much.

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Couldn't do it without you.

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Well, Tyler, anything else that you can think of before we wrap
it up?

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I really appreciate you talking to me.

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Tyler Campbell:
Well, no, I appreciate the opportunity to be on here and to
interact.

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And like I said, just really looking forward to the meeting.

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And like I do want to say that if you're listening to this, and
you're wondering what our agenda is going to look like, stay

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tuned. We are going to announce our full list of speakers and
our meeting agenda very, very soon.

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And so all of our folks will be able to see who is going to be
participating in our meeting.

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So really excited.

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Carrie, I will say not to toot our own horns on here, Carrie,
but I feel like we've we spent a lot of time going through these

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speaker proposals and talking to potential, you know, general
session speakers and two keynote speakers.

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And so I think we're going to have a very informative agenda.

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I'm really excited about it.

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Carrie Huckeby:
Yes. And I will also say that this is our second year, although
it's the 29th Conference, you and I, this is our second

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conference of working together on it.

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And I've really enjoyed working with you, and I look forward to
working with you on this one and many more.

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Tyler Campbell:
Well, just thank you again.

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I really look forward to working with you again this fall, and
it's always a pleasure for me to be on here.

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I enjoy talking with you, and I always enjoy working with you.

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Carrie Huckeby:
Thanks, Tyler.

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My guest has been Tyler Campbell, executive director of the
Kentucky Rural Broadband Association.

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You've been listening to Lead Tennessee Radio, produced by the
Tennessee Broadband Association.

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Cooperative and independent companies connecting our state's
rural communities and beyond with world class broadband.