Connecting Content with Your Buyer

Carter Stepanovsky, Senior Director of Professional Services at Kapost, visits with host Angela Earl.

They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.

Show Notes

Guest: Carter Stepanovsky

Guest Title: Senior Director of Professional Services at Kapost

In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. 

What is MarTalk with host Angela Earl?

MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.