{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":1.29,"endTime":3.865,"body":"How often do"},{"speaker":"Morgan Franklin","startTime":1.29,"endTime":3.865,"body":"you start a podcast episode and"},{"speaker":"Morgan Franklin","startTime":3.924,"endTime":7.319,"body":"you don't finish it? For me,"},{"speaker":"Morgan Franklin","startTime":3.924,"endTime":7.319,"body":"this happens all the time I'm"},{"speaker":"Morgan Franklin","startTime":7.378,"endTime":10.539,"body":"running around, I wasn't that"},{"speaker":"Morgan Franklin","startTime":7.378,"endTime":10.539,"body":"invested, my mind was on"},{"speaker":"Morgan Franklin","startTime":10.598,"endTime":13.993,"body":"something else, the host is"},{"speaker":"Morgan Franklin","startTime":10.598,"endTime":13.993,"body":"yapping too much or can't find"},{"speaker":"Morgan Franklin","startTime":14.052,"endTime":17.389,"body":"the point or I can't find the"},{"speaker":"Morgan Franklin","startTime":14.052,"endTime":17.389,"body":"point. And it's lost in the"},{"speaker":"Morgan Franklin","startTime":17.447,"endTime":21.135,"body":"abyss of podcast episodes, never"},{"speaker":"Morgan Franklin","startTime":17.447,"endTime":21.135,"body":"to be listened to again. Which"},{"speaker":"Morgan Franklin","startTime":21.194,"endTime":24.999,"body":"is sad, right? Because if you're"},{"speaker":"Morgan Franklin","startTime":21.194,"endTime":24.999,"body":"anything like me, you're putting"},{"speaker":"Morgan Franklin","startTime":25.058,"endTime":28.804,"body":"just as much effort if not more"},{"speaker":"Morgan Franklin","startTime":25.058,"endTime":28.804,"body":"into the end of the episode than"},{"speaker":"Morgan Franklin","startTime":28.863,"endTime":32.434,"body":"the beginning, because you're"},{"speaker":"Morgan Franklin","startTime":28.863,"endTime":32.434,"body":"finally getting to the complete"},{"speaker":"Morgan Franklin","startTime":32.492,"endTime":36.298,"body":"point. This episode is all about"},{"speaker":"Morgan Franklin","startTime":32.492,"endTime":36.298,"body":"how to keep listeners listening,"},{"speaker":"Morgan Franklin","startTime":36.356,"endTime":39.986,"body":"how to structure and deliver a"},{"speaker":"Morgan Franklin","startTime":36.356,"endTime":39.986,"body":"podcast episode that keeps your"},{"speaker":"Morgan Franklin","startTime":40.044,"endTime":43.615,"body":"audience's attention until the"},{"speaker":"Morgan Franklin","startTime":40.044,"endTime":43.615,"body":"end of the episode, and how to"},{"speaker":"Morgan Franklin","startTime":43.674,"endTime":46.777,"body":"find and evaluate your own"},{"speaker":"Morgan Franklin","startTime":43.674,"endTime":46.777,"body":"personal episode retention"},{"speaker":"Morgan Franklin","startTime":46.835,"endTime":50.465,"body":"numbers. Hello, and welcome to"},{"speaker":"Morgan Franklin","startTime":46.835,"endTime":50.465,"body":"Podcasts for Profit. My name is"},{"speaker":"Morgan Franklin","startTime":50.523,"endTime":53.802,"body":"Morgan Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":50.523,"endTime":53.802,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":53.86,"endTime":57.49,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":53.86,"endTime":57.49,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":57.548,"endTime":61.237,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":57.548,"endTime":61.237,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":61.295,"endTime":64.808,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":61.295,"endTime":64.808,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":64.866,"endTime":68.027,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":64.866,"endTime":68.027,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":68.086,"endTime":71.774,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":68.086,"endTime":71.774,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":71.833,"endTime":75.345,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":71.833,"endTime":75.345,"body":"you're in the right place. You"},{"speaker":"Morgan Franklin","startTime":75.404,"endTime":78.507,"body":"have to think of every episode"},{"speaker":"Morgan Franklin","startTime":75.404,"endTime":78.507,"body":"you publish as a first"},{"speaker":"Morgan Franklin","startTime":78.565,"endTime":82.019,"body":"impression for your future"},{"speaker":"Morgan Franklin","startTime":78.565,"endTime":82.019,"body":"audience. Scientists say that we"},{"speaker":"Morgan Franklin","startTime":82.078,"endTime":85.356,"body":"have roughly seven seconds to"},{"speaker":"Morgan Franklin","startTime":82.078,"endTime":85.356,"body":"make a first impression on"},{"speaker":"Morgan Franklin","startTime":85.414,"endTime":88.927,"body":"someone when we meet them for"},{"speaker":"Morgan Franklin","startTime":85.414,"endTime":88.927,"body":"the first time. And while this"},{"speaker":"Morgan Franklin","startTime":88.986,"endTime":92.557,"body":"may take a little bit of extra"},{"speaker":"Morgan Franklin","startTime":88.986,"endTime":92.557,"body":"effort on your part, carefully"},{"speaker":"Morgan Franklin","startTime":92.615,"endTime":95.835,"body":"crafting the opening of your"},{"speaker":"Morgan Franklin","startTime":92.615,"endTime":95.835,"body":"podcast is critical to the"},{"speaker":"Morgan Franklin","startTime":95.894,"endTime":99.055,"body":"listener experience for the"},{"speaker":"Morgan Franklin","startTime":95.894,"endTime":99.055,"body":"entire episode. Because if"},{"speaker":"Morgan Franklin","startTime":99.113,"endTime":102.099,"body":"someone doesn't like the"},{"speaker":"Morgan Franklin","startTime":99.113,"endTime":102.099,"body":"beginning of your episode,"},{"speaker":"Morgan Franklin","startTime":102.158,"endTime":105.319,"body":"they're probably never gonna"},{"speaker":"Morgan Franklin","startTime":102.158,"endTime":105.319,"body":"make it to the middle and"},{"speaker":"Morgan Franklin","startTime":105.377,"endTime":109.007,"body":"definitely not the end. And they"},{"speaker":"Morgan Franklin","startTime":105.377,"endTime":109.007,"body":"might never come back to your"},{"speaker":"Morgan Franklin","startTime":109.065,"endTime":112.461,"body":"podcast. So I'm going to be"},{"speaker":"Morgan Franklin","startTime":109.065,"endTime":112.461,"body":"honest with you. until about a"},{"speaker":"Morgan Franklin","startTime":112.519,"endTime":116.325,"body":"year ago, even as a professional"},{"speaker":"Morgan Franklin","startTime":112.519,"endTime":116.325,"body":"Podcast Producer, I didn't think"},{"speaker":"Morgan Franklin","startTime":116.383,"endTime":119.837,"body":"about retention rates that much"},{"speaker":"Morgan Franklin","startTime":116.383,"endTime":119.837,"body":"or put that much value into"},{"speaker":"Morgan Franklin","startTime":119.896,"endTime":123.408,"body":"them. I figured if somebody"},{"speaker":"Morgan Franklin","startTime":119.896,"endTime":123.408,"body":"didn't like an episode Oh, well,"},{"speaker":"Morgan Franklin","startTime":123.467,"endTime":127.096,"body":"that episode wasn't for them."},{"speaker":"Morgan Franklin","startTime":123.467,"endTime":127.096,"body":"Why should I care if only 35% of"},{"speaker":"Morgan Franklin","startTime":127.155,"endTime":130.199,"body":"my audience finished this"},{"speaker":"Morgan Franklin","startTime":127.155,"endTime":130.199,"body":"episode. But when I really"},{"speaker":"Morgan Franklin","startTime":130.258,"endTime":133.887,"body":"started to take a look at the"},{"speaker":"Morgan Franklin","startTime":130.258,"endTime":133.887,"body":"bigger picture and look at these"},{"speaker":"Morgan Franklin","startTime":133.946,"endTime":137.458,"body":"numbers, it was telling me a"},{"speaker":"Morgan Franklin","startTime":133.946,"endTime":137.458,"body":"much more important story about"},{"speaker":"Morgan Franklin","startTime":137.517,"endTime":141.088,"body":"the structure and content of my"},{"speaker":"Morgan Franklin","startTime":137.517,"endTime":141.088,"body":"episodes that I needed to pay"},{"speaker":"Morgan Franklin","startTime":141.147,"endTime":144.776,"body":"attention to. And you do too. No"},{"speaker":"Morgan Franklin","startTime":141.147,"endTime":144.776,"body":"matter what kind of format or"},{"speaker":"Morgan Franklin","startTime":144.835,"endTime":147.703,"body":"genre or length that your"},{"speaker":"Morgan Franklin","startTime":144.835,"endTime":147.703,"body":"podcast is. setting the"},{"speaker":"Morgan Franklin","startTime":147.762,"endTime":151.333,"body":"expectations for each episode is"},{"speaker":"Morgan Franklin","startTime":147.762,"endTime":151.333,"body":"so important. I've said this"},{"speaker":"Morgan Franklin","startTime":151.391,"endTime":154.67,"body":"before. And I'll say it again,"},{"speaker":"Morgan Franklin","startTime":151.391,"endTime":154.67,"body":"time is our most valuable"},{"speaker":"Morgan Franklin","startTime":154.728,"endTime":158.358,"body":"commodity. It's the one thing"},{"speaker":"Morgan Franklin","startTime":154.728,"endTime":158.358,"body":"that we can't get back. And when"},{"speaker":"Morgan Franklin","startTime":158.416,"endTime":161.812,"body":"people are choosing to spend"},{"speaker":"Morgan Franklin","startTime":158.416,"endTime":161.812,"body":"their time on something, they"},{"speaker":"Morgan Franklin","startTime":161.87,"endTime":165.676,"body":"want to know their investment is"},{"speaker":"Morgan Franklin","startTime":161.87,"endTime":165.676,"body":"going to get a return. They want"},{"speaker":"Morgan Franklin","startTime":165.734,"endTime":169.305,"body":"to know if they're taking the"},{"speaker":"Morgan Franklin","startTime":165.734,"endTime":169.305,"body":"time to listen to your podcast,"},{"speaker":"Morgan Franklin","startTime":169.364,"endTime":172.701,"body":"they're going to be getting"},{"speaker":"Morgan Franklin","startTime":169.364,"endTime":172.701,"body":"something out of it. And this"},{"speaker":"Morgan Franklin","startTime":172.759,"endTime":176.272,"body":"could be so many things, right?"},{"speaker":"Morgan Franklin","startTime":172.759,"endTime":176.272,"body":"It could be entertainment or"},{"speaker":"Morgan Franklin","startTime":176.33,"endTime":179.901,"body":"inspiration or encouragement or"},{"speaker":"Morgan Franklin","startTime":176.33,"endTime":179.901,"body":"advice. It could be how to do"},{"speaker":"Morgan Franklin","startTime":179.96,"endTime":183.414,"body":"something or listening to a"},{"speaker":"Morgan Franklin","startTime":179.96,"endTime":183.414,"body":"story that takes their mind off"},{"speaker":"Morgan Franklin","startTime":183.472,"endTime":187.219,"body":"of everything that's going on in"},{"speaker":"Morgan Franklin","startTime":183.472,"endTime":187.219,"body":"their life. There are literally"},{"speaker":"Morgan Franklin","startTime":187.278,"endTime":190.966,"body":"infinite numbers of reasons that"},{"speaker":"Morgan Franklin","startTime":187.278,"endTime":190.966,"body":"bring us to a podcast episode."},{"speaker":"Morgan Franklin","startTime":191.024,"endTime":194.654,"body":"But normally, it's always under"},{"speaker":"Morgan Franklin","startTime":191.024,"endTime":194.654,"body":"the pretense that that episode"},{"speaker":"Morgan Franklin","startTime":194.713,"endTime":198.518,"body":"is going to deliver what it told"},{"speaker":"Morgan Franklin","startTime":194.713,"endTime":198.518,"body":"us it would. In my opinion, this"},{"speaker":"Morgan Franklin","startTime":198.576,"endTime":202.265,"body":"is why purposefully naming your"},{"speaker":"Morgan Franklin","startTime":198.576,"endTime":202.265,"body":"episodes and taking the time to"},{"speaker":"Morgan Franklin","startTime":202.323,"endTime":205.777,"body":"highlight what that episode will"},{"speaker":"Morgan Franklin","startTime":202.323,"endTime":205.777,"body":"cover is probably the most"},{"speaker":"Morgan Franklin","startTime":205.836,"endTime":209.231,"body":"effective way to get your"},{"speaker":"Morgan Franklin","startTime":205.836,"endTime":209.231,"body":"audience to listen to the entire"},{"speaker":"Morgan Franklin","startTime":209.29,"endTime":212.978,"body":"episode. Before they even click"},{"speaker":"Morgan Franklin","startTime":209.29,"endTime":212.978,"body":"play. Let me just tell you what"},{"speaker":"Morgan Franklin","startTime":213.036,"endTime":216.841,"body":"I do. I use otter AI, which is a"},{"speaker":"Morgan Franklin","startTime":213.036,"endTime":216.841,"body":"program that you can upload your"},{"speaker":"Morgan Franklin","startTime":216.9,"endTime":220.588,"body":"finished podcast file to. From"},{"speaker":"Morgan Franklin","startTime":216.9,"endTime":220.588,"body":"there, it will transcribe it and"},{"speaker":"Morgan Franklin","startTime":220.647,"endTime":224.452,"body":"you can click on any part of the"},{"speaker":"Morgan Franklin","startTime":220.647,"endTime":224.452,"body":"transcription and it'll tell you"},{"speaker":"Morgan Franklin","startTime":224.511,"endTime":228.199,"body":"what the timestamp is. So after"},{"speaker":"Morgan Franklin","startTime":224.511,"endTime":228.199,"body":"I've done that, I'll go through"},{"speaker":"Morgan Franklin","startTime":228.257,"endTime":231.945,"body":"the episode and I'll pull some"},{"speaker":"Morgan Franklin","startTime":228.257,"endTime":231.945,"body":"of the most important topics and"},{"speaker":"Morgan Franklin","startTime":232.004,"endTime":235.575,"body":"pull the timestamp for when I"},{"speaker":"Morgan Franklin","startTime":232.004,"endTime":235.575,"body":"start talking about that topic."},{"speaker":"Morgan Franklin","startTime":235.634,"endTime":239.322,"body":"I know that sounds a little bit"},{"speaker":"Morgan Franklin","startTime":235.634,"endTime":239.322,"body":"confusing, but you can actually"},{"speaker":"Morgan Franklin","startTime":239.38,"endTime":242.541,"body":"see it in this episode"},{"speaker":"Morgan Franklin","startTime":239.38,"endTime":242.541,"body":"description. And that's just so"},{"speaker":"Morgan Franklin","startTime":242.6,"endTime":246.171,"body":"that my listeners can quickly"},{"speaker":"Morgan Franklin","startTime":242.6,"endTime":246.171,"body":"skim through an episode if they"},{"speaker":"Morgan Franklin","startTime":246.23,"endTime":249.332,"body":"need to. I'm not under the"},{"speaker":"Morgan Franklin","startTime":246.23,"endTime":249.332,"body":"illusion that every single"},{"speaker":"Morgan Franklin","startTime":249.391,"endTime":252.728,"body":"person can listen to every"},{"speaker":"Morgan Franklin","startTime":249.391,"endTime":252.728,"body":"single episode, but I think it"},{"speaker":"Morgan Franklin","startTime":252.786,"endTime":256.416,"body":"is respectful of our listeners"},{"speaker":"Morgan Franklin","startTime":252.786,"endTime":256.416,"body":"time, and also the longevity of"},{"speaker":"Morgan Franklin","startTime":256.474,"endTime":259.987,"body":"them listening and getting to"},{"speaker":"Morgan Franklin","startTime":256.474,"endTime":259.987,"body":"the end of episodes, if we can"},{"speaker":"Morgan Franklin","startTime":260.046,"endTime":263.851,"body":"tell them as the podcast host or"},{"speaker":"Morgan Franklin","startTime":260.046,"endTime":263.851,"body":"producer, hey, this is where you"},{"speaker":"Morgan Franklin","startTime":263.909,"endTime":267.597,"body":"can start on this episode. And"},{"speaker":"Morgan Franklin","startTime":263.909,"endTime":267.597,"body":"that way you're not only telling"},{"speaker":"Morgan Franklin","startTime":267.656,"endTime":271.227,"body":"them the value is going to come"},{"speaker":"Morgan Franklin","startTime":267.656,"endTime":271.227,"body":"from this episode, but you're"},{"speaker":"Morgan Franklin","startTime":271.286,"endTime":274.564,"body":"also telling them how you've"},{"speaker":"Morgan Franklin","startTime":271.286,"endTime":274.564,"body":"organized it throughout the"},{"speaker":"Morgan Franklin","startTime":274.623,"endTime":278.194,"body":"show. A good podcast is always"},{"speaker":"Morgan Franklin","startTime":274.623,"endTime":278.194,"body":"trying to build trust with its"},{"speaker":"Morgan Franklin","startTime":278.252,"endTime":281.882,"body":"audience. So by taking a moment"},{"speaker":"Morgan Franklin","startTime":278.252,"endTime":281.882,"body":"to clearly tell your listeners"},{"speaker":"Morgan Franklin","startTime":281.94,"endTime":285.394,"body":"what the episode is about,"},{"speaker":"Morgan Franklin","startTime":281.94,"endTime":285.394,"body":"you're making a promise of value"},{"speaker":"Morgan Franklin","startTime":285.453,"endTime":288.497,"body":"and then you're immediately"},{"speaker":"Morgan Franklin","startTime":285.453,"endTime":288.497,"body":"delivering on it. You're"},{"speaker":"Morgan Franklin","startTime":288.556,"endTime":292.01,"body":"building your audience and"},{"speaker":"Morgan Franklin","startTime":288.556,"endTime":292.01,"body":"retaining the attention for that"},{"speaker":"Morgan Franklin","startTime":292.068,"endTime":295.464,"body":"episode. If you're trying to"},{"speaker":"Morgan Franklin","startTime":292.068,"endTime":295.464,"body":"grow a podcast and I know you"},{"speaker":"Morgan Franklin","startTime":295.522,"endTime":299.152,"body":"are you would not be listening"},{"speaker":"Morgan Franklin","startTime":295.522,"endTime":299.152,"body":"to this episode. Make it a fair"},{"speaker":"Morgan Franklin","startTime":299.21,"endTime":302.371,"body":"playing ground for new and"},{"speaker":"Morgan Franklin","startTime":299.21,"endTime":302.371,"body":"existing listeners. I'm not"},{"speaker":"Morgan Franklin","startTime":302.43,"endTime":305.65,"body":"saying that you can't have"},{"speaker":"Morgan Franklin","startTime":302.43,"endTime":305.65,"body":"inside jokes or reference to"},{"speaker":"Morgan Franklin","startTime":305.708,"endTime":309.397,"body":"other episodes, but you need to"},{"speaker":"Morgan Franklin","startTime":305.708,"endTime":309.397,"body":"have a structure that leads new"},{"speaker":"Morgan Franklin","startTime":309.455,"endTime":313.202,"body":"listeners into the conversation"},{"speaker":"Morgan Franklin","startTime":309.455,"endTime":313.202,"body":"and being part of the community."},{"speaker":"Morgan Franklin","startTime":313.26,"endTime":316.831,"body":"Because if you're a listener,"},{"speaker":"Morgan Franklin","startTime":313.26,"endTime":316.831,"body":"and you don't know what's going"},{"speaker":"Morgan Franklin","startTime":316.89,"endTime":320.637,"body":"on, or you're hearing all these"},{"speaker":"Morgan Franklin","startTime":316.89,"endTime":320.637,"body":"references to something that you"},{"speaker":"Morgan Franklin","startTime":320.695,"endTime":323.739,"body":"don't know anything about,"},{"speaker":"Morgan Franklin","startTime":320.695,"endTime":323.739,"body":"you're not going to stick"},{"speaker":"Morgan Franklin","startTime":323.798,"endTime":327.486,"body":"around, and you're probably not"},{"speaker":"Morgan Franklin","startTime":323.798,"endTime":327.486,"body":"going to come back to listen to"},{"speaker":"Morgan Franklin","startTime":327.545,"endTime":331.174,"body":"another episode. And on the same"},{"speaker":"Morgan Franklin","startTime":327.545,"endTime":331.174,"body":"note, the same thing goes for"},{"speaker":"Morgan Franklin","startTime":331.233,"endTime":334.453,"body":"just casually bringing up"},{"speaker":"Morgan Franklin","startTime":331.233,"endTime":334.453,"body":"spouses and children and pets"},{"speaker":"Morgan Franklin","startTime":334.511,"endTime":338.199,"body":"and friends and other familiars"},{"speaker":"Morgan Franklin","startTime":334.511,"endTime":338.199,"body":"to the podcast. I hear this all"},{"speaker":"Morgan Franklin","startTime":338.258,"endTime":341.595,"body":"the time. And it is, oh, gosh,"},{"speaker":"Morgan Franklin","startTime":338.258,"endTime":341.595,"body":"it's so hard. It's hard to"},{"speaker":"Morgan Franklin","startTime":341.653,"endTime":345.107,"body":"listen to you as a producer,"},{"speaker":"Morgan Franklin","startTime":341.653,"endTime":345.107,"body":"because you think, oh my gosh,"},{"speaker":"Morgan Franklin","startTime":345.166,"endTime":348.327,"body":"nobody knows what they're"},{"speaker":"Morgan Franklin","startTime":345.166,"endTime":348.327,"body":"talking about. So let's just"},{"speaker":"Morgan Franklin","startTime":348.386,"endTime":351.898,"body":"have this example. If all the"},{"speaker":"Morgan Franklin","startTime":348.386,"endTime":351.898,"body":"time on your podcast, you talk"},{"speaker":"Morgan Franklin","startTime":351.957,"endTime":355.469,"body":"about your business partner,"},{"speaker":"Morgan Franklin","startTime":351.957,"endTime":355.469,"body":"Alex, every single episode, you"},{"speaker":"Morgan Franklin","startTime":355.528,"endTime":359.099,"body":"bring him up, but he isn't a"},{"speaker":"Morgan Franklin","startTime":355.528,"endTime":359.099,"body":"host or part of the show. And if"},{"speaker":"Morgan Franklin","startTime":359.157,"endTime":362.728,"body":"new listeners came, they would"},{"speaker":"Morgan Franklin","startTime":359.157,"endTime":362.728,"body":"have no idea who that is. Just"},{"speaker":"Morgan Franklin","startTime":362.787,"endTime":366.417,"body":"make it a point that the first"},{"speaker":"Morgan Franklin","startTime":362.787,"endTime":366.417,"body":"time you reference him in every"},{"speaker":"Morgan Franklin","startTime":366.475,"endTime":370.105,"body":"podcast episode, say my business"},{"speaker":"Morgan Franklin","startTime":366.475,"endTime":370.105,"body":"partner at XYZ company, Alex."},{"speaker":"Morgan Franklin","startTime":370.163,"endTime":373.734,"body":"And then from that point on, you"},{"speaker":"Morgan Franklin","startTime":370.163,"endTime":373.734,"body":"can just call him Alex, as a"},{"speaker":"Morgan Franklin","startTime":373.793,"endTime":377.305,"body":"listener. And I know that you"},{"speaker":"Morgan Franklin","startTime":373.793,"endTime":377.305,"body":"know, this too, it just brings"},{"speaker":"Morgan Franklin","startTime":377.364,"endTime":380.701,"body":"you out of the listening"},{"speaker":"Morgan Franklin","startTime":377.364,"endTime":380.701,"body":"experience so much when somebody"},{"speaker":"Morgan Franklin","startTime":380.759,"endTime":384.506,"body":"is just bringing up a name that"},{"speaker":"Morgan Franklin","startTime":380.759,"endTime":384.506,"body":"you have no idea who that is. So"},{"speaker":"Morgan Franklin","startTime":384.565,"endTime":387.843,"body":"this is just your friendly"},{"speaker":"Morgan Franklin","startTime":384.565,"endTime":387.843,"body":"reminder when you're casually"},{"speaker":"Morgan Franklin","startTime":387.901,"endTime":391.473,"body":"bringing up your wife, Gloria"},{"speaker":"Morgan Franklin","startTime":387.901,"endTime":391.473,"body":"and you just say so when Gloria"},{"speaker":"Morgan Franklin","startTime":391.531,"endTime":394.868,"body":"and I went XYZ, and your"},{"speaker":"Morgan Franklin","startTime":391.531,"endTime":394.868,"body":"listener thinking who is Gloria,"},{"speaker":"Morgan Franklin","startTime":394.927,"endTime":398.381,"body":"they don't even know that you're"},{"speaker":"Morgan Franklin","startTime":394.927,"endTime":398.381,"body":"married. Go ahead and just"},{"speaker":"Morgan Franklin","startTime":398.439,"endTime":402.01,"body":"quickly introduce this person"},{"speaker":"Morgan Franklin","startTime":398.439,"endTime":402.01,"body":"every time you bring them up at"},{"speaker":"Morgan Franklin","startTime":402.069,"endTime":405.815,"body":"a new episode. Well, my wife and"},{"speaker":"Morgan Franklin","startTime":402.069,"endTime":405.815,"body":"I, Gloria went to XYZ. And that"},{"speaker":"Morgan Franklin","startTime":405.874,"endTime":409.679,"body":"will fix that problem so easily."},{"speaker":"Morgan Franklin","startTime":405.874,"endTime":409.679,"body":"And it will make it so much more"},{"speaker":"Morgan Franklin","startTime":409.738,"endTime":413.133,"body":"welcoming for new listeners to"},{"speaker":"Morgan Franklin","startTime":409.738,"endTime":413.133,"body":"listen to your show. And to"},{"speaker":"Morgan Franklin","startTime":413.192,"endTime":416.704,"body":"retain them as part of your"},{"speaker":"Morgan Franklin","startTime":413.192,"endTime":416.704,"body":"community. We want our listeners"},{"speaker":"Morgan Franklin","startTime":416.763,"endTime":420.392,"body":"to feel like they're part of the"},{"speaker":"Morgan Franklin","startTime":416.763,"endTime":420.392,"body":"conversation, right, which is"},{"speaker":"Morgan Franklin","startTime":420.451,"endTime":424.081,"body":"going to lead me into my next"},{"speaker":"Morgan Franklin","startTime":420.451,"endTime":424.081,"body":"point, talking to your audience,"},{"speaker":"Morgan Franklin","startTime":424.139,"endTime":427.652,"body":"do not talk at them. If there's"},{"speaker":"Morgan Franklin","startTime":424.139,"endTime":427.652,"body":"one thing that you take away"},{"speaker":"Morgan Franklin","startTime":427.71,"endTime":430.988,"body":"from this episode. And I know"},{"speaker":"Morgan Franklin","startTime":427.71,"endTime":430.988,"body":"this might not be the most"},{"speaker":"Morgan Franklin","startTime":431.047,"endTime":434.677,"body":"strategic advice ever, but it's"},{"speaker":"Morgan Franklin","startTime":431.047,"endTime":434.677,"body":"how important it is for you to"},{"speaker":"Morgan Franklin","startTime":434.735,"endTime":438.248,"body":"make a connection with your"},{"speaker":"Morgan Franklin","startTime":434.735,"endTime":438.248,"body":"audience. Speak to them speak as"},{"speaker":"Morgan Franklin","startTime":438.306,"endTime":441.76,"body":"if you are speaking to one"},{"speaker":"Morgan Franklin","startTime":438.306,"endTime":441.76,"body":"person, because 90% of the time,"},{"speaker":"Morgan Franklin","startTime":441.819,"endTime":445.214,"body":"you're not talking to a big"},{"speaker":"Morgan Franklin","startTime":441.819,"endTime":445.214,"body":"group of ambiguous people, you"},{"speaker":"Morgan Franklin","startTime":445.273,"endTime":448.785,"body":"are talking to one person who's"},{"speaker":"Morgan Franklin","startTime":445.273,"endTime":448.785,"body":"on a walk or doing dishes or"},{"speaker":"Morgan Franklin","startTime":448.844,"endTime":452.064,"body":"driving home. So if you make"},{"speaker":"Morgan Franklin","startTime":448.844,"endTime":452.064,"body":"that small change to speak"},{"speaker":"Morgan Franklin","startTime":452.122,"endTime":455.81,"body":"directly to one person, instead"},{"speaker":"Morgan Franklin","startTime":452.122,"endTime":455.81,"body":"of a generic, just big group of"},{"speaker":"Morgan Franklin","startTime":455.869,"endTime":459.147,"body":"people that will make such a"},{"speaker":"Morgan Franklin","startTime":455.869,"endTime":459.147,"body":"huge difference in how your"},{"speaker":"Morgan Franklin","startTime":459.206,"endTime":462.835,"body":"listeners are connecting with"},{"speaker":"Morgan Franklin","startTime":459.206,"endTime":462.835,"body":"you as the host and feeling like"},{"speaker":"Morgan Franklin","startTime":462.894,"endTime":466.231,"body":"they're part of the community"},{"speaker":"Morgan Franklin","startTime":462.894,"endTime":466.231,"body":"through the show. And these"},{"speaker":"Morgan Franklin","startTime":466.289,"endTime":469.86,"body":"little things are really what"},{"speaker":"Morgan Franklin","startTime":466.289,"endTime":469.86,"body":"adds up to someone listening to"},{"speaker":"Morgan Franklin","startTime":469.919,"endTime":473.256,"body":"an entire episode. So now that"},{"speaker":"Morgan Franklin","startTime":469.919,"endTime":473.256,"body":"we know how to talk to our"},{"speaker":"Morgan Franklin","startTime":473.314,"endTime":476.768,"body":"audience, let's get back to"},{"speaker":"Morgan Franklin","startTime":473.314,"endTime":476.768,"body":"setting the right expectations."},{"speaker":"Morgan Franklin","startTime":476.827,"endTime":480.047,"body":"Your Podcast needs some kind of"},{"speaker":"Morgan Franklin","startTime":476.827,"endTime":480.047,"body":"structure, even if that"},{"speaker":"Morgan Franklin","startTime":480.105,"endTime":483.793,"body":"structure is just that for one"},{"speaker":"Morgan Franklin","startTime":480.105,"endTime":483.793,"body":"hour, you're going to brain dump"},{"speaker":"Morgan Franklin","startTime":483.852,"endTime":487.423,"body":"about a specific topic, people"},{"speaker":"Morgan Franklin","startTime":483.852,"endTime":487.423,"body":"need to know what to expect, I"},{"speaker":"Morgan Franklin","startTime":487.482,"endTime":490.877,"body":"promise you are not doing"},{"speaker":"Morgan Franklin","startTime":487.482,"endTime":490.877,"body":"yourself any favors by mixing up"},{"speaker":"Morgan Franklin","startTime":490.936,"endTime":494.038,"body":"the way you present your"},{"speaker":"Morgan Franklin","startTime":490.936,"endTime":494.038,"body":"episodes. And I know this is"},{"speaker":"Morgan Franklin","startTime":494.097,"endTime":497.434,"body":"going to come in hot for some"},{"speaker":"Morgan Franklin","startTime":494.097,"endTime":497.434,"body":"people because as a Podcast"},{"speaker":"Morgan Franklin","startTime":497.492,"endTime":501.005,"body":"Producer, I hear this all the"},{"speaker":"Morgan Franklin","startTime":497.492,"endTime":501.005,"body":"time. And it kind of drives me"},{"speaker":"Morgan Franklin","startTime":501.063,"endTime":504.4,"body":"nuts. podcasters just want to"},{"speaker":"Morgan Franklin","startTime":501.063,"endTime":504.4,"body":"mix things up. Because they"},{"speaker":"Morgan Franklin","startTime":504.459,"endTime":507.971,"body":"think that their audience is"},{"speaker":"Morgan Franklin","startTime":504.459,"endTime":507.971,"body":"getting bored with what they're"},{"speaker":"Morgan Franklin","startTime":508.03,"endTime":511.659,"body":"doing. I promise you, I promise"},{"speaker":"Morgan Franklin","startTime":508.03,"endTime":511.659,"body":"you your audience isn't bored."},{"speaker":"Morgan Franklin","startTime":511.718,"endTime":515.348,"body":"They're learning what to expect"},{"speaker":"Morgan Franklin","startTime":511.718,"endTime":515.348,"body":"and deciding whether they want"},{"speaker":"Morgan Franklin","startTime":515.406,"endTime":518.919,"body":"to come back or not. Think about"},{"speaker":"Morgan Franklin","startTime":515.406,"endTime":518.919,"body":"SNL Saturday Night Live and"},{"speaker":"Morgan Franklin","startTime":518.977,"endTime":522.49,"body":"whether you like the show or"},{"speaker":"Morgan Franklin","startTime":518.977,"endTime":522.49,"body":"not, that's totally okay. We're"},{"speaker":"Morgan Franklin","startTime":522.548,"endTime":526.119,"body":"just talking about the layout of"},{"speaker":"Morgan Franklin","startTime":522.548,"endTime":526.119,"body":"the show itself. So we start"},{"speaker":"Morgan Franklin","startTime":526.178,"endTime":529.866,"body":"with a cold open or a relevant"},{"speaker":"Morgan Franklin","startTime":526.178,"endTime":529.866,"body":"topic to draw us all in and kind"},{"speaker":"Morgan Franklin","startTime":529.925,"endTime":533.379,"body":"of let us all be part of the"},{"speaker":"Morgan Franklin","startTime":529.925,"endTime":533.379,"body":"conversation. And I think that"},{"speaker":"Morgan Franklin","startTime":533.437,"endTime":537.242,"body":"this is so powerful just because"},{"speaker":"Morgan Franklin","startTime":533.437,"endTime":537.242,"body":"you know, it's usually something"},{"speaker":"Morgan Franklin","startTime":537.301,"endTime":540.696,"body":"that is about politics or"},{"speaker":"Morgan Franklin","startTime":537.301,"endTime":540.696,"body":"something that's going on in the"},{"speaker":"Morgan Franklin","startTime":540.755,"endTime":544.502,"body":"mainstream news of America. And"},{"speaker":"Morgan Franklin","startTime":540.755,"endTime":544.502,"body":"so when we all sit down to watch"},{"speaker":"Morgan Franklin","startTime":544.56,"endTime":547.721,"body":"this show, from the very"},{"speaker":"Morgan Franklin","startTime":544.56,"endTime":547.721,"body":"beginning, it's giving us all"},{"speaker":"Morgan Franklin","startTime":547.78,"endTime":551.117,"body":"something to talk about and"},{"speaker":"Morgan Franklin","startTime":547.78,"endTime":551.117,"body":"making us feel connected with"},{"speaker":"Morgan Franklin","startTime":551.175,"endTime":554.805,"body":"the show because that's what's"},{"speaker":"Morgan Franklin","startTime":551.175,"endTime":554.805,"body":"also going on in our life, then"},{"speaker":"Morgan Franklin","startTime":554.864,"endTime":558.142,"body":"we have a monologue from the"},{"speaker":"Morgan Franklin","startTime":554.864,"endTime":558.142,"body":"host so that we can kind of"},{"speaker":"Morgan Franklin","startTime":558.2,"endTime":561.713,"body":"build familiarity with them,"},{"speaker":"Morgan Franklin","startTime":558.2,"endTime":561.713,"body":"either. If we know them, we can"},{"speaker":"Morgan Franklin","startTime":561.772,"endTime":565.343,"body":"learn a little bit more about"},{"speaker":"Morgan Franklin","startTime":561.772,"endTime":565.343,"body":"them. Or if we don't know them,"},{"speaker":"Morgan Franklin","startTime":565.401,"endTime":569.031,"body":"we can kind of meet them where"},{"speaker":"Morgan Franklin","startTime":565.401,"endTime":569.031,"body":"they are. Then from there we'll"},{"speaker":"Morgan Franklin","startTime":569.089,"endTime":572.602,"body":"do about five ish sketches with"},{"speaker":"Morgan Franklin","startTime":569.089,"endTime":572.602,"body":"a musical performance in the"},{"speaker":"Morgan Franklin","startTime":572.66,"endTime":576.056,"body":"middle. They'll have a news"},{"speaker":"Morgan Franklin","startTime":572.66,"endTime":576.056,"body":"break for Weekend Update, then"},{"speaker":"Morgan Franklin","startTime":576.114,"endTime":579.744,"body":"we'll do four ish, more sketches"},{"speaker":"Morgan Franklin","startTime":576.114,"endTime":579.744,"body":"and other musical performance"},{"speaker":"Morgan Franklin","startTime":579.802,"endTime":583.491,"body":"and a closing remark. That's it,"},{"speaker":"Morgan Franklin","startTime":579.802,"endTime":583.491,"body":"y'all. That's it for 50 years."},{"speaker":"Morgan Franklin","startTime":583.549,"endTime":587.003,"body":"They're celebrating 50 seasons"},{"speaker":"Morgan Franklin","startTime":583.549,"endTime":587.003,"body":"on TV this year. And clearly"},{"speaker":"Morgan Franklin","startTime":587.062,"endTime":590.516,"body":"this episode structure works. It"},{"speaker":"Morgan Franklin","startTime":587.062,"endTime":590.516,"body":"creates a wildly different"},{"speaker":"Morgan Franklin","startTime":590.574,"endTime":593.735,"body":"episode every week, but the"},{"speaker":"Morgan Franklin","startTime":590.574,"endTime":593.735,"body":"structure itself is always"},{"speaker":"Morgan Franklin","startTime":593.794,"endTime":597.014,"body":"there. And as a podcaster."},{"speaker":"Morgan Franklin","startTime":593.794,"endTime":597.014,"body":"That's what I want you to be"},{"speaker":"Morgan Franklin","startTime":597.072,"endTime":600.0,"body":"thinking about for the retention"},{"speaker":"Morgan Franklin","startTime":597.072,"endTime":600.0,"body":"of your episodes."},{"speaker":"Morgan Franklin","startTime":600.299,"endTime":604.229,"body":"How can you create an episode"},{"speaker":"Morgan Franklin","startTime":600.299,"endTime":604.229,"body":"structure that is going to guide"},{"speaker":"Morgan Franklin","startTime":604.229,"endTime":608.399,"body":"the audience on what to expect"},{"speaker":"Morgan Franklin","startTime":604.229,"endTime":608.399,"body":"and give the listeners really"},{"speaker":"Morgan Franklin","startTime":608.399,"endTime":613.619,"body":"the structure that we crave as"},{"speaker":"Morgan Franklin","startTime":608.399,"endTime":613.619,"body":"consumers consuming content, and"},{"speaker":"Morgan Franklin","startTime":613.619,"endTime":617.069,"body":"especially consumers that are"},{"speaker":"Morgan Franklin","startTime":613.619,"endTime":617.069,"body":"consuming content from beginning"},{"speaker":"Morgan Franklin","startTime":617.069,"endTime":620.729,"body":"to end. listeners don't want"},{"speaker":"Morgan Franklin","startTime":617.069,"endTime":620.729,"body":"surprises. They want"},{"speaker":"Morgan Franklin","startTime":620.729,"endTime":625.499,"body":"consistency. They want to know"},{"speaker":"Morgan Franklin","startTime":620.729,"endTime":625.499,"body":"what to expect and when to"},{"speaker":"Morgan Franklin","startTime":625.499,"endTime":628.949,"body":"expect it. Let me just give you"},{"speaker":"Morgan Franklin","startTime":625.499,"endTime":628.949,"body":"a quick example that's outside"},{"speaker":"Morgan Franklin","startTime":628.949,"endTime":631.499,"body":"of the podcasting realm, but I"},{"speaker":"Morgan Franklin","startTime":628.949,"endTime":631.499,"body":"think really proves this point"},{"speaker":"Morgan Franklin","startTime":631.499,"endTime":635.009,"body":"of consistency. Think about all"},{"speaker":"Morgan Franklin","startTime":631.499,"endTime":635.009,"body":"the tick talkers, I'm just going"},{"speaker":"Morgan Franklin","startTime":635.009,"endTime":637.829,"body":"to call out Alex Earl right now,"},{"speaker":"Morgan Franklin","startTime":635.009,"endTime":637.829,"body":"because I think she does a"},{"speaker":"Morgan Franklin","startTime":637.829,"endTime":639.959,"body":"really great job of this. And"},{"speaker":"Morgan Franklin","startTime":637.829,"endTime":639.959,"body":"again, whether you like it or"},{"speaker":"Morgan Franklin","startTime":639.959,"endTime":643.379,"body":"not, it's, it's totally fine."},{"speaker":"Morgan Franklin","startTime":639.959,"endTime":643.379,"body":"But she does a great job of"},{"speaker":"Morgan Franklin","startTime":643.379,"endTime":646.799,"body":"having that consistent structure"},{"speaker":"Morgan Franklin","startTime":643.379,"endTime":646.799,"body":"of the Get Ready With Me. So"},{"speaker":"Morgan Franklin","startTime":646.799,"endTime":651.509,"body":"she'll say, get ready to go to"},{"speaker":"Morgan Franklin","startTime":646.799,"endTime":651.509,"body":"blank with me. And she's telling"},{"speaker":"Morgan Franklin","startTime":651.509,"endTime":653.579,"body":"you a story about the place,"},{"speaker":"Morgan Franklin","startTime":651.509,"endTime":653.579,"body":"she's telling you what she's"},{"speaker":"Morgan Franklin","startTime":653.579,"endTime":657.509,"body":"doing, then later, she will take"},{"speaker":"Morgan Franklin","startTime":653.579,"endTime":657.509,"body":"you through where she's going."},{"speaker":"Morgan Franklin","startTime":657.749,"endTime":661.799,"body":"She does the same structure"},{"speaker":"Morgan Franklin","startTime":657.749,"endTime":661.799,"body":"every single time. She knows"},{"speaker":"Morgan Franklin","startTime":661.799,"endTime":665.429,"body":"exactly what she's doing. And"},{"speaker":"Morgan Franklin","startTime":661.799,"endTime":665.429,"body":"the audience loves it because"},{"speaker":"Morgan Franklin","startTime":665.429,"endTime":670.469,"body":"they know what to expect. You do"},{"speaker":"Morgan Franklin","startTime":665.429,"endTime":670.469,"body":"not have to always be mixing up"},{"speaker":"Morgan Franklin","startTime":670.469,"endTime":674.489,"body":"your podcast, people want to"},{"speaker":"Morgan Franklin","startTime":670.469,"endTime":674.489,"body":"know what to expect from you."},{"speaker":"Morgan Franklin","startTime":674.489,"endTime":678.419,"body":"And there are so much power in"},{"speaker":"Morgan Franklin","startTime":674.489,"endTime":678.419,"body":"that if you can stick with it."},{"speaker":"Morgan Franklin","startTime":678.929,"endTime":682.589,"body":"So how do we provide that"},{"speaker":"Morgan Franklin","startTime":678.929,"endTime":682.589,"body":"consistency that will keep a"},{"speaker":"Morgan Franklin","startTime":682.589,"endTime":687.059,"body":"listener listening until the end"},{"speaker":"Morgan Franklin","startTime":682.589,"endTime":687.059,"body":"of an episode, create a full"},{"speaker":"Morgan Franklin","startTime":687.059,"endTime":691.469,"body":"circle with your content, tell"},{"speaker":"Morgan Franklin","startTime":687.059,"endTime":691.469,"body":"people what you're going to give"},{"speaker":"Morgan Franklin","startTime":691.469,"endTime":695.759,"body":"them and then give it to them."},{"speaker":"Morgan Franklin","startTime":691.469,"endTime":695.759,"body":"For example, at the beginning of"},{"speaker":"Morgan Franklin","startTime":695.759,"endTime":698.879,"body":"this episode, I introduced the"},{"speaker":"Morgan Franklin","startTime":695.759,"endTime":698.879,"body":"topic with a short anecdote"},{"speaker":"Morgan Franklin","startTime":698.879,"endTime":702.899,"body":"about my own listening habits. I"},{"speaker":"Morgan Franklin","startTime":698.879,"endTime":702.899,"body":"talked about how as podcasters"},{"speaker":"Morgan Franklin","startTime":702.929,"endTime":706.019,"body":"we all want people to listen to"},{"speaker":"Morgan Franklin","startTime":702.929,"endTime":706.019,"body":"our episode all the way through,"},{"speaker":"Morgan Franklin","startTime":706.259,"endTime":709.559,"body":"then I told you what we were"},{"speaker":"Morgan Franklin","startTime":706.259,"endTime":709.559,"body":"going to talk about. And it"},{"speaker":"Morgan Franklin","startTime":709.559,"endTime":712.889,"body":"really doesn't have to be that"},{"speaker":"Morgan Franklin","startTime":709.559,"endTime":712.889,"body":"difficult. Most of the time"},{"speaker":"Morgan Franklin","startTime":712.889,"endTime":715.529,"body":"we're recording podcast"},{"speaker":"Morgan Franklin","startTime":712.889,"endTime":715.529,"body":"episodes, we know what the main"},{"speaker":"Morgan Franklin","startTime":715.529,"endTime":718.139,"body":"points of the episode are gonna"},{"speaker":"Morgan Franklin","startTime":715.529,"endTime":718.139,"body":"be and what we're gonna cover."},{"speaker":"Morgan Franklin","startTime":718.139,"endTime":721.679,"body":"So just take a moment before you"},{"speaker":"Morgan Franklin","startTime":718.139,"endTime":721.679,"body":"get into the episodes to"},{"speaker":"Morgan Franklin","startTime":721.679,"endTime":726.209,"body":"reiterate what your listener can"},{"speaker":"Morgan Franklin","startTime":721.679,"endTime":726.209,"body":"expect from you. What are those"},{"speaker":"Morgan Franklin","startTime":726.209,"endTime":728.939,"body":"main three points that you're"},{"speaker":"Morgan Franklin","startTime":726.209,"endTime":728.939,"body":"going to cover? Give them the"},{"speaker":"Morgan Franklin","startTime":728.939,"endTime":733.229,"body":"competence and reinforce their"},{"speaker":"Morgan Franklin","startTime":728.939,"endTime":733.229,"body":"interest by telling them what"},{"speaker":"Morgan Franklin","startTime":733.229,"endTime":736.619,"body":"they're going to get out of the"},{"speaker":"Morgan Franklin","startTime":733.229,"endTime":736.619,"body":"episode. While you're breaking"},{"speaker":"Morgan Franklin","startTime":736.619,"endTime":740.159,"body":"down the key points of this"},{"speaker":"Morgan Franklin","startTime":736.619,"endTime":740.159,"body":"episode, this is a great place"},{"speaker":"Morgan Franklin","startTime":740.159,"endTime":743.489,"body":"to insert your credibility for"},{"speaker":"Morgan Franklin","startTime":740.159,"endTime":743.489,"body":"the topic, either if it's"},{"speaker":"Morgan Franklin","startTime":743.489,"endTime":745.589,"body":"something that you've gone"},{"speaker":"Morgan Franklin","startTime":743.489,"endTime":745.589,"body":"through personally, or you've"},{"speaker":"Morgan Franklin","startTime":745.589,"endTime":749.819,"body":"experienced or you're hosting a"},{"speaker":"Morgan Franklin","startTime":745.589,"endTime":749.819,"body":"guest, why they're relevant to"},{"speaker":"Morgan Franklin","startTime":749.819,"endTime":754.379,"body":"the topic, even why you picked"},{"speaker":"Morgan Franklin","startTime":749.819,"endTime":754.379,"body":"the topic, it can be that easy."},{"speaker":"Morgan Franklin","startTime":754.529,"endTime":757.679,"body":"You can tell the audience why"},{"speaker":"Morgan Franklin","startTime":754.529,"endTime":757.679,"body":"you're talking about what you're"},{"speaker":"Morgan Franklin","startTime":757.679,"endTime":760.859,"body":"talking about, and how you"},{"speaker":"Morgan Franklin","startTime":757.679,"endTime":760.859,"body":"thought it'd be impactful for"},{"speaker":"Morgan Franklin","startTime":760.859,"endTime":764.879,"body":"them. That is so easy, but it"},{"speaker":"Morgan Franklin","startTime":760.859,"endTime":764.879,"body":"goes a long way with the"},{"speaker":"Morgan Franklin","startTime":764.879,"endTime":767.819,"body":"listener and how long they're"},{"speaker":"Morgan Franklin","startTime":764.879,"endTime":767.819,"body":"going to stick around in the"},{"speaker":"Morgan Franklin","startTime":767.849,"endTime":771.389,"body":"episode. This is another reason"},{"speaker":"Morgan Franklin","startTime":767.849,"endTime":771.389,"body":"why I really disagree with"},{"speaker":"Morgan Franklin","startTime":771.389,"endTime":774.299,"body":"podcasts that open with just"},{"speaker":"Morgan Franklin","startTime":771.389,"endTime":774.299,"body":"kind of like an aimless chit"},{"speaker":"Morgan Franklin","startTime":774.299,"endTime":777.479,"body":"chat or housekeeping before"},{"speaker":"Morgan Franklin","startTime":774.299,"endTime":777.479,"body":"their episode even starts."},{"speaker":"Morgan Franklin","startTime":777.749,"endTime":780.449,"body":"Unless your entire episode is"},{"speaker":"Morgan Franklin","startTime":777.749,"endTime":780.449,"body":"aimless chit chat, in which"},{"speaker":"Morgan Franklin","startTime":780.449,"endTime":784.529,"body":"case, I mean that's the content"},{"speaker":"Morgan Franklin","startTime":780.449,"endTime":784.529,"body":"and good on you, I get that you"},{"speaker":"Morgan Franklin","startTime":784.529,"endTime":787.829,"body":"want to warm up and you want to"},{"speaker":"Morgan Franklin","startTime":784.529,"endTime":787.829,"body":"get the conversation going in an"},{"speaker":"Morgan Franklin","startTime":787.829,"endTime":791.909,"body":"organic way, especially with"},{"speaker":"Morgan Franklin","startTime":787.829,"endTime":791.909,"body":"guests. But that needs to be"},{"speaker":"Morgan Franklin","startTime":791.909,"endTime":795.839,"body":"done off air. I can't tell you"},{"speaker":"Morgan Franklin","startTime":791.909,"endTime":795.839,"body":"how many times I've not finished"},{"speaker":"Morgan Franklin","startTime":795.839,"endTime":799.589,"body":"an episode and unsubscribe from"},{"speaker":"Morgan Franklin","startTime":795.839,"endTime":799.589,"body":"a podcast with a bad"},{"speaker":"Morgan Franklin","startTime":799.589,"endTime":803.429,"body":"introduction or that never"},{"speaker":"Morgan Franklin","startTime":799.589,"endTime":803.429,"body":"really seemed to get started or"},{"speaker":"Morgan Franklin","startTime":803.429,"endTime":808.019,"body":"had no structure, no one wants"},{"speaker":"Morgan Franklin","startTime":803.429,"endTime":808.019,"body":"to listen to it. Also, I don't"},{"speaker":"Morgan Franklin","startTime":808.019,"endTime":811.139,"body":"want to harp on this too long."},{"speaker":"Morgan Franklin","startTime":808.019,"endTime":811.139,"body":"But just having good evenly"},{"speaker":"Morgan Franklin","startTime":811.139,"endTime":814.079,"body":"produced audio that's being"},{"speaker":"Morgan Franklin","startTime":811.139,"endTime":814.079,"body":"cleaned up even a little bit for"},{"speaker":"Morgan Franklin","startTime":814.079,"endTime":816.839,"body":"the listener. It doesn't have to"},{"speaker":"Morgan Franklin","startTime":814.079,"endTime":816.839,"body":"sound like it was produced by"},{"speaker":"Morgan Franklin","startTime":816.839,"endTime":821.039,"body":"NPR, but you can still give a"},{"speaker":"Morgan Franklin","startTime":816.839,"endTime":821.039,"body":"quick scan through and cut out"},{"speaker":"Morgan Franklin","startTime":821.039,"endTime":823.949,"body":"any major silences or dead"},{"speaker":"Morgan Franklin","startTime":821.039,"endTime":823.949,"body":"spaces or places where you"},{"speaker":"Morgan Franklin","startTime":823.949,"endTime":827.489,"body":"messed up, because your"},{"speaker":"Morgan Franklin","startTime":823.949,"endTime":827.489,"body":"listeners deserve the best. And"},{"speaker":"Morgan Franklin","startTime":827.489,"endTime":831.329,"body":"if you are not giving them the"},{"speaker":"Morgan Franklin","startTime":827.489,"endTime":831.329,"body":"best that you personally can,"},{"speaker":"Morgan Franklin","startTime":831.509,"endTime":835.739,"body":"they are going to find someone"},{"speaker":"Morgan Franklin","startTime":831.509,"endTime":835.739,"body":"who will. My final piece of"},{"speaker":"Morgan Franklin","startTime":835.739,"endTime":840.329,"body":"advice is to take your time and"},{"speaker":"Morgan Franklin","startTime":835.739,"endTime":840.329,"body":"save a little something for the"},{"speaker":"Morgan Franklin","startTime":840.329,"endTime":844.139,"body":"end. Try to sprinkle in some"},{"speaker":"Morgan Franklin","startTime":840.329,"endTime":844.139,"body":"juicy tidbits throughout the"},{"speaker":"Morgan Franklin","startTime":844.139,"endTime":847.319,"body":"episode. But also tease that"},{"speaker":"Morgan Franklin","startTime":844.139,"endTime":847.319,"body":"there's something you'll talk"},{"speaker":"Morgan Franklin","startTime":847.319,"endTime":850.709,"body":"about in the end of the episode"},{"speaker":"Morgan Franklin","startTime":847.319,"endTime":850.709,"body":"or say something like when we"},{"speaker":"Morgan Franklin","startTime":850.709,"endTime":854.159,"body":"get to blank to build a little"},{"speaker":"Morgan Franklin","startTime":850.709,"endTime":854.159,"body":"bit of suspense for what you're"},{"speaker":"Morgan Franklin","startTime":854.159,"endTime":858.509,"body":"talking about. Don't give away"},{"speaker":"Morgan Franklin","startTime":854.159,"endTime":858.509,"body":"the farm in the beginning. Take"},{"speaker":"Morgan Franklin","startTime":858.509,"endTime":863.459,"body":"your time, tell stories."},{"speaker":"Morgan Franklin","startTime":858.509,"endTime":863.459,"body":"Practice telling stories in your"},{"speaker":"Morgan Franklin","startTime":863.459,"endTime":866.609,"body":"everyday life. fully explain"},{"speaker":"Morgan Franklin","startTime":863.459,"endTime":866.609,"body":"your point and give your"},{"speaker":"Morgan Franklin","startTime":866.609,"endTime":869.519,"body":"perspective behind it. If"},{"speaker":"Morgan Franklin","startTime":866.609,"endTime":869.519,"body":"somebody is listening to your"},{"speaker":"Morgan Franklin","startTime":869.519,"endTime":874.889,"body":"podcast, it is because they like"},{"speaker":"Morgan Franklin","startTime":869.519,"endTime":874.889,"body":"you. They like the content you"},{"speaker":"Morgan Franklin","startTime":874.889,"endTime":879.809,"body":"produce and it is okay to give"},{"speaker":"Morgan Franklin","startTime":874.889,"endTime":879.809,"body":"them more of you. It's okay to"},{"speaker":"Morgan Franklin","startTime":879.809,"endTime":883.799,"body":"make them wait for it. If a"},{"speaker":"Morgan Franklin","startTime":879.809,"endTime":883.799,"body":"listener wanted a listicle"},{"speaker":"Morgan Franklin","startTime":883.799,"endTime":887.279,"body":"they'd look it up on Google. For"},{"speaker":"Morgan Franklin","startTime":883.799,"endTime":887.279,"body":"example, I know that you could"},{"speaker":"Morgan Franklin","startTime":887.279,"endTime":890.879,"body":"have easily Googled how to"},{"speaker":"Morgan Franklin","startTime":887.279,"endTime":890.879,"body":"retain listeners on your podcast"},{"speaker":"Morgan Franklin","startTime":890.879,"endTime":893.639,"body":"episode and scan through a two"},{"speaker":"Morgan Franklin","startTime":890.879,"endTime":893.639,"body":"minute article that tells you"},{"speaker":"Morgan Franklin","startTime":893.639,"endTime":897.029,"body":"roughly the same information I'm"},{"speaker":"Morgan Franklin","startTime":893.639,"endTime":897.029,"body":"telling you right now. You are"},{"speaker":"Morgan Franklin","startTime":897.029,"endTime":899.549,"body":"the reason people come back to"},{"speaker":"Morgan Franklin","startTime":897.029,"endTime":899.549,"body":"your podcast"},{"speaker":"Morgan Franklin","startTime":899.93,"endTime":902.87,"body":"There are an infinite number of"},{"speaker":"Morgan Franklin","startTime":899.93,"endTime":902.87,"body":"places to get information,"},{"speaker":"Morgan Franklin","startTime":902.9,"endTime":906.38,"body":"especially online, or to be"},{"speaker":"Morgan Franklin","startTime":902.9,"endTime":906.38,"body":"entertained or to be inspired or"},{"speaker":"Morgan Franklin","startTime":906.38,"endTime":910.16,"body":"to get any of the things that we"},{"speaker":"Morgan Franklin","startTime":906.38,"endTime":910.16,"body":"get from podcasts. So you have"},{"speaker":"Morgan Franklin","startTime":910.16,"endTime":914.33,"body":"to remember your listener is"},{"speaker":"Morgan Franklin","startTime":910.16,"endTime":914.33,"body":"coming back for you. You are the"},{"speaker":"Morgan Franklin","startTime":914.33,"endTime":918.44,"body":"secret ingredient. If you've"},{"speaker":"Morgan Franklin","startTime":914.33,"endTime":918.44,"body":"listened to this entire episode,"},{"speaker":"Morgan Franklin","startTime":918.53,"endTime":921.29,"body":"and you're thinking, Morgan, I"},{"speaker":"Morgan Franklin","startTime":918.53,"endTime":921.29,"body":"don't even know how to look at"},{"speaker":"Morgan Franklin","startTime":921.29,"endTime":924.26,"body":"my episode retention. I don't"},{"speaker":"Morgan Franklin","startTime":921.29,"endTime":924.26,"body":"even know what episode retention"},{"speaker":"Morgan Franklin","startTime":924.29,"endTime":929.06,"body":"is. Your episode retention is"},{"speaker":"Morgan Franklin","startTime":924.29,"endTime":929.06,"body":"how long the average number of"},{"speaker":"Morgan Franklin","startTime":929.06,"endTime":932.9,"body":"listeners make it throughout the"},{"speaker":"Morgan Franklin","startTime":929.06,"endTime":932.9,"body":"episode. So let's say you have"},{"speaker":"Morgan Franklin","startTime":932.9,"endTime":937.19,"body":"one episode, and the retention"},{"speaker":"Morgan Franklin","startTime":932.9,"endTime":937.19,"body":"is 75%. That means that your"},{"speaker":"Morgan Franklin","startTime":937.19,"endTime":941.33,"body":"listeners made it on average 75%"},{"speaker":"Morgan Franklin","startTime":937.19,"endTime":941.33,"body":"of the way through. So that"},{"speaker":"Morgan Franklin","startTime":941.33,"endTime":944.93,"body":"could mean that two people made"},{"speaker":"Morgan Franklin","startTime":941.33,"endTime":944.93,"body":"it 50% of the way through, and"},{"speaker":"Morgan Franklin","startTime":944.93,"endTime":949.04,"body":"two people made it 100% of the"},{"speaker":"Morgan Franklin","startTime":944.93,"endTime":949.04,"body":"way through the average would be"},{"speaker":"Morgan Franklin","startTime":949.04,"endTime":952.19,"body":"75. How you're gonna look at"},{"speaker":"Morgan Franklin","startTime":949.04,"endTime":952.19,"body":"this is you're gonna go on"},{"speaker":"Morgan Franklin","startTime":952.19,"endTime":957.53,"body":"Spotify for podcasters and Apple"},{"speaker":"Morgan Franklin","startTime":952.19,"endTime":957.53,"body":"podcasts connect your podcast"},{"speaker":"Morgan Franklin","startTime":957.53,"endTime":959.93,"body":"hosting might have some"},{"speaker":"Morgan Franklin","startTime":957.53,"endTime":959.93,"body":"information about this, but"},{"speaker":"Morgan Franklin","startTime":959.93,"endTime":963.38,"body":"personally, mine does not. I'm"},{"speaker":"Morgan Franklin","startTime":959.93,"endTime":963.38,"body":"currently with Buzzsprout. And"},{"speaker":"Morgan Franklin","startTime":963.38,"endTime":967.79,"body":"they do not have any kind of"},{"speaker":"Morgan Franklin","startTime":963.38,"endTime":967.79,"body":"episode retention analytics. So"},{"speaker":"Morgan Franklin","startTime":967.82,"endTime":971.33,"body":"I go into Spotify for"},{"speaker":"Morgan Franklin","startTime":967.82,"endTime":971.33,"body":"podcasters, or Apple podcasts"},{"speaker":"Morgan Franklin","startTime":971.33,"endTime":974.27,"body":"Connect. If you've never gone on"},{"speaker":"Morgan Franklin","startTime":971.33,"endTime":974.27,"body":"these before, you'll go ahead"},{"speaker":"Morgan Franklin","startTime":974.27,"endTime":977.42,"body":"and go on and claim your"},{"speaker":"Morgan Franklin","startTime":974.27,"endTime":977.42,"body":"podcast. And that is how you"},{"speaker":"Morgan Franklin","startTime":977.42,"endTime":980.51,"body":"will look at your analytics."},{"speaker":"Morgan Franklin","startTime":977.42,"endTime":980.51,"body":"They're both set up differently."},{"speaker":"Morgan Franklin","startTime":980.51,"endTime":983.06,"body":"I want to say that from the"},{"speaker":"Morgan Franklin","startTime":980.51,"endTime":983.06,"body":"front, but pretty much you can"},{"speaker":"Morgan Franklin","startTime":983.06,"endTime":986.18,"body":"click through and find your"},{"speaker":"Morgan Franklin","startTime":983.06,"endTime":986.18,"body":"individual episodes. And then it"},{"speaker":"Morgan Franklin","startTime":986.18,"endTime":989.81,"body":"will show you a graph of where"},{"speaker":"Morgan Franklin","startTime":986.18,"endTime":989.81,"body":"people are listening, where"},{"speaker":"Morgan Franklin","startTime":989.81,"endTime":992.75,"body":"they're dropping off what the"},{"speaker":"Morgan Franklin","startTime":989.81,"endTime":992.75,"body":"percentage of your retention"},{"speaker":"Morgan Franklin","startTime":992.75,"endTime":995.99,"body":"rate is, and generally how long"},{"speaker":"Morgan Franklin","startTime":992.75,"endTime":995.99,"body":"people are listening to your"},{"speaker":"Morgan Franklin","startTime":995.99,"endTime":999.62,"body":"episodes. One note, if you have"},{"speaker":"Morgan Franklin","startTime":995.99,"endTime":999.62,"body":"someone that produces your"},{"speaker":"Morgan Franklin","startTime":999.62,"endTime":1002.8,"body":"podcast for you, and you have"},{"speaker":"Morgan Franklin","startTime":999.62,"endTime":1002.8,"body":"never been on Apple podcast"},{"speaker":"Morgan Franklin","startTime":1002.8,"endTime":1006.64,"body":"connect before, this could be"},{"speaker":"Morgan Franklin","startTime":1002.8,"endTime":1006.64,"body":"because all of their shows are"},{"speaker":"Morgan Franklin","startTime":1006.64,"endTime":1009.94,"body":"under one network, you will need"},{"speaker":"Morgan Franklin","startTime":1006.64,"endTime":1009.94,"body":"to talk with your producers"},{"speaker":"Morgan Franklin","startTime":1009.94,"endTime":1013.15,"body":"specifically to get this"},{"speaker":"Morgan Franklin","startTime":1009.94,"endTime":1013.15,"body":"information. So if you've never"},{"speaker":"Morgan Franklin","startTime":1013.15,"endTime":1015.64,"body":"been on Apple podcasts connect"},{"speaker":"Morgan Franklin","startTime":1013.15,"endTime":1015.64,"body":"and someone else is doing your"},{"speaker":"Morgan Franklin","startTime":1015.64,"endTime":1018.22,"body":"podcast, go ahead and just send"},{"speaker":"Morgan Franklin","startTime":1015.64,"endTime":1018.22,"body":"them a quick email or give them"},{"speaker":"Morgan Franklin","startTime":1018.22,"endTime":1020.44,"body":"a call and say, Hey, I just want"},{"speaker":"Morgan Franklin","startTime":1018.22,"endTime":1020.44,"body":"to look at the retention rates"},{"speaker":"Morgan Franklin","startTime":1020.44,"endTime":1024.01,"body":"for my episode. If you get into"},{"speaker":"Morgan Franklin","startTime":1020.44,"endTime":1024.01,"body":"looking at this, and you notice"},{"speaker":"Morgan Franklin","startTime":1024.01,"endTime":1027.19,"body":"almost all of your listeners are"},{"speaker":"Morgan Franklin","startTime":1024.01,"endTime":1027.19,"body":"dropping off before they're even"},{"speaker":"Morgan Franklin","startTime":1027.19,"endTime":1030.64,"body":"halfway through the episode."},{"speaker":"Morgan Franklin","startTime":1027.19,"endTime":1030.64,"body":"This is something that you need"},{"speaker":"Morgan Franklin","startTime":1030.64,"endTime":1034.27,"body":"to look into. I'd start by"},{"speaker":"Morgan Franklin","startTime":1030.64,"endTime":1034.27,"body":"looking at where the drop off"},{"speaker":"Morgan Franklin","startTime":1034.27,"endTime":1037.63,"body":"is, in your episodes is there a"},{"speaker":"Morgan Franklin","startTime":1034.27,"endTime":1037.63,"body":"specific time or something"},{"speaker":"Morgan Franklin","startTime":1037.63,"endTime":1040.87,"body":"that's happening when people are"},{"speaker":"Morgan Franklin","startTime":1037.63,"endTime":1040.87,"body":"dropping off is there may be a"},{"speaker":"Morgan Franklin","startTime":1040.87,"endTime":1043.78,"body":"value that you've promised to"},{"speaker":"Morgan Franklin","startTime":1040.87,"endTime":1043.78,"body":"the listener that just wasn't"},{"speaker":"Morgan Franklin","startTime":1043.78,"endTime":1047.92,"body":"fulfilled by that point, on"},{"speaker":"Morgan Franklin","startTime":1043.78,"endTime":1047.92,"body":"average? For me personally, I"},{"speaker":"Morgan Franklin","startTime":1047.92,"endTime":1051.07,"body":"want to see that my podcast"},{"speaker":"Morgan Franklin","startTime":1047.92,"endTime":1051.07,"body":"episodes, especially the solo"},{"speaker":"Morgan Franklin","startTime":1051.07,"endTime":1055.63,"body":"ones, are reaching at least 75"},{"speaker":"Morgan Franklin","startTime":1051.07,"endTime":1055.63,"body":"to 80% consumption. For"},{"speaker":"Morgan Franklin","startTime":1055.63,"endTime":1058.39,"body":"interviews, I know this can be a"},{"speaker":"Morgan Franklin","startTime":1055.63,"endTime":1058.39,"body":"little bit trickier. I run"},{"speaker":"Morgan Franklin","startTime":1058.39,"endTime":1060.88,"body":"several podcasts that have"},{"speaker":"Morgan Franklin","startTime":1058.39,"endTime":1060.88,"body":"interviews, it just depends when"},{"speaker":"Morgan Franklin","startTime":1060.88,"endTime":1064.0,"body":"you have a wide variety of"},{"speaker":"Morgan Franklin","startTime":1060.88,"endTime":1064.0,"body":"guests. But I think anywhere"},{"speaker":"Morgan Franklin","startTime":1064.0,"endTime":1068.08,"body":"around 50%, I would feel pretty"},{"speaker":"Morgan Franklin","startTime":1064.0,"endTime":1068.08,"body":"satisfied with especially if"},{"speaker":"Morgan Franklin","startTime":1068.08,"endTime":1072.37,"body":"this show is only interviews,"},{"speaker":"Morgan Franklin","startTime":1068.08,"endTime":1072.37,"body":"because I truly believe people"},{"speaker":"Morgan Franklin","startTime":1072.37,"endTime":1076.48,"body":"come for the guests, but they"},{"speaker":"Morgan Franklin","startTime":1072.37,"endTime":1076.48,"body":"stay for the host. And it's a"},{"speaker":"Morgan Franklin","startTime":1076.48,"endTime":1079.96,"body":"little bit more complicated to"},{"speaker":"Morgan Franklin","startTime":1076.48,"endTime":1079.96,"body":"judge what these retention rates"},{"speaker":"Morgan Franklin","startTime":1079.96,"endTime":1084.4,"body":"are when you have different"},{"speaker":"Morgan Franklin","startTime":1079.96,"endTime":1084.4,"body":"guests every week. But as"},{"speaker":"Morgan Franklin","startTime":1084.4,"endTime":1087.19,"body":"always, we want people to be"},{"speaker":"Morgan Franklin","startTime":1084.4,"endTime":1087.19,"body":"listening to at least half of"},{"speaker":"Morgan Franklin","startTime":1087.19,"endTime":1090.13,"body":"our show. And if people aren't"},{"speaker":"Morgan Franklin","startTime":1087.19,"endTime":1090.13,"body":"listening to at least half of"},{"speaker":"Morgan Franklin","startTime":1090.13,"endTime":1093.31,"body":"it. We need to start kind of"},{"speaker":"Morgan Franklin","startTime":1090.13,"endTime":1093.31,"body":"looking internally and see"},{"speaker":"Morgan Franklin","startTime":1093.31,"endTime":1096.91,"body":"what's going on the most"},{"speaker":"Morgan Franklin","startTime":1093.31,"endTime":1096.91,"body":"important information that we"},{"speaker":"Morgan Franklin","startTime":1096.91,"endTime":1099.64,"body":"can get from the listener"},{"speaker":"Morgan Franklin","startTime":1096.91,"endTime":1099.64,"body":"retention of our podcast is"},{"speaker":"Morgan Franklin","startTime":1099.64,"endTime":1104.5,"body":"this. Are we making content"},{"speaker":"Morgan Franklin","startTime":1099.64,"endTime":1104.5,"body":"worth consuming? And if that"},{"speaker":"Morgan Franklin","startTime":1104.5,"endTime":1108.19,"body":"retention number is low? The"},{"speaker":"Morgan Franklin","startTime":1104.5,"endTime":1108.19,"body":"answer is either no or you"},{"speaker":"Morgan Franklin","startTime":1108.19,"endTime":1111.49,"body":"haven't organized it in a way"},{"speaker":"Morgan Franklin","startTime":1108.19,"endTime":1111.49,"body":"that people want to listen to."},{"speaker":"Morgan Franklin","startTime":1112.18,"endTime":1115.48,"body":"Luckily, listener retention can"},{"speaker":"Morgan Franklin","startTime":1112.18,"endTime":1115.48,"body":"be improved. If you're listening"},{"speaker":"Morgan Franklin","startTime":1115.48,"endTime":1118.03,"body":"to this and you're feeling down"},{"speaker":"Morgan Franklin","startTime":1115.48,"endTime":1118.03,"body":"and you're feeling like oh my"},{"speaker":"Morgan Franklin","startTime":1118.03,"endTime":1121.66,"body":"gosh, Maria, my retention rates"},{"speaker":"Morgan Franklin","startTime":1118.03,"endTime":1121.66,"body":"are so bad. Maybe they're 10 or"},{"speaker":"Morgan Franklin","startTime":1121.66,"endTime":1125.17,"body":"20%. Don't worry, I've been"},{"speaker":"Morgan Franklin","startTime":1121.66,"endTime":1125.17,"body":"there. I want to encourage you"},{"speaker":"Morgan Franklin","startTime":1125.2,"endTime":1130.42,"body":"by reminding you. This is one of"},{"speaker":"Morgan Franklin","startTime":1125.2,"endTime":1130.42,"body":"the easiest ways you can measure"},{"speaker":"Morgan Franklin","startTime":1130.42,"endTime":1134.08,"body":"and work on your podcast"},{"speaker":"Morgan Franklin","startTime":1130.42,"endTime":1134.08,"body":"internally to grow a larger"},{"speaker":"Morgan Franklin","startTime":1134.08,"endTime":1137.53,"body":"audience. Podcasting is a"},{"speaker":"Morgan Franklin","startTime":1134.08,"endTime":1137.53,"body":"journey and it's a journey of"},{"speaker":"Morgan Franklin","startTime":1137.53,"endTime":1140.98,"body":"growth and development. No one"},{"speaker":"Morgan Franklin","startTime":1137.53,"endTime":1140.98,"body":"is born knowing how to make a"},{"speaker":"Morgan Franklin","startTime":1140.98,"endTime":1144.73,"body":"podcast or how to do anything"},{"speaker":"Morgan Franklin","startTime":1140.98,"endTime":1144.73,"body":"for that matter. We're all just"},{"speaker":"Morgan Franklin","startTime":1144.73,"endTime":1148.57,"body":"learning along the way. And what"},{"speaker":"Morgan Franklin","startTime":1144.73,"endTime":1148.57,"body":"a privilege that is. And what a"},{"speaker":"Morgan Franklin","startTime":1148.57,"endTime":1152.02,"body":"privilege it is for you to have"},{"speaker":"Morgan Franklin","startTime":1148.57,"endTime":1152.02,"body":"a podcast where you can share"},{"speaker":"Morgan Franklin","startTime":1152.02,"endTime":1156.4,"body":"your stories and your outlook on"},{"speaker":"Morgan Franklin","startTime":1152.02,"endTime":1156.4,"body":"the world. You're doing a great"},{"speaker":"Morgan Franklin","startTime":1156.4,"endTime":1160.24,"body":"job. If you're willing to learn"},{"speaker":"Morgan Franklin","startTime":1156.4,"endTime":1160.24,"body":"and if you're willing to put in"},{"speaker":"Morgan Franklin","startTime":1160.24,"endTime":1165.64,"body":"the effort, you will improve."},{"speaker":"Morgan Franklin","startTime":1160.24,"endTime":1165.64,"body":"And as always, I can't wait to"},{"speaker":"Morgan Franklin","startTime":1165.64,"endTime":1168.61,"body":"listen to your podcast.  Hey,"},{"speaker":"Morgan Franklin","startTime":1165.64,"endTime":1168.61,"body":"thank you so much for joining me"},{"speaker":"Morgan Franklin","startTime":1168.61,"endTime":1171.73,"body":"on this episode. If you enjoyed"},{"speaker":"Morgan Franklin","startTime":1168.61,"endTime":1171.73,"body":"the podcast and you'd like to"},{"speaker":"Morgan Franklin","startTime":1171.73,"endTime":1174.43,"body":"hear more episodes like this"},{"speaker":"Morgan Franklin","startTime":1171.73,"endTime":1174.43,"body":"one, go ahead and subscribe to"},{"speaker":"Morgan Franklin","startTime":1174.43,"endTime":1178.12,"body":"the show new episodes air every"},{"speaker":"Morgan Franklin","startTime":1174.43,"endTime":1178.12,"body":"Monday morning and if you found"},{"speaker":"Morgan Franklin","startTime":1178.12,"endTime":1180.67,"body":"this episode valuable and you"},{"speaker":"Morgan Franklin","startTime":1178.12,"endTime":1180.67,"body":"want to help other business"},{"speaker":"Morgan Franklin","startTime":1180.67,"endTime":1183.73,"body":"owners and podcasters will you"},{"speaker":"Morgan Franklin","startTime":1180.67,"endTime":1183.73,"body":"leave me a five star review? It"},{"speaker":"Morgan Franklin","startTime":1183.73,"endTime":1186.7,"body":"helps the show rank higher in"},{"speaker":"Morgan Franklin","startTime":1183.73,"endTime":1186.7,"body":"the charts and brings more"},{"speaker":"Morgan Franklin","startTime":1186.7,"endTime":1190.33,"body":"entrepreneurs the information"},{"speaker":"Morgan Franklin","startTime":1186.7,"endTime":1190.33,"body":"they need to start making money"},{"speaker":"Morgan Franklin","startTime":1190.36,"endTime":1191.68,"body":"on their podcast."}]}