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In today's episode,

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we're going to be talking about pros and cons

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when it comes to buying and outsourcing

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creative content.

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We'll also talk about the challenges

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that creatives face

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when outsourcing each of those options.

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So yeah.

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DIY isn't just for mediocre house repair.

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Stick around.

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Let's get to it.

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It's

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for everyone.

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Welcome back.

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My name is Kathryn. And I'm Will.

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And we are Open Pixel Studios.

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We're the co-founders.

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Yeah. Yeah.

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I think

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at this point we should remind we remind people

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who we are

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and what we do for a little bit just because,

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you know,

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it might be

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that people are finding us

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on LinkedIn,

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on Instagram through different platforms, and.

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They.

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Might start here instead

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of starting in episode zero. Mm hmm.

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So who are we? What are we doing?

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Yeah.

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So we are the co-founders of Open Pixel Studios,

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were a women owned animation studio out

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in Springfield, Massachusetts.

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And we basically help companies expand

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with the medium of animation.

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Yeah, that's what we're here for.

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We've been doing it for the last six years now.

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And yeah,

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but this you know why we're here right now

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in in your video setting or audio setting.

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Whichever setting you'd. Prefer. Exactly.

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This is Behind The Pixel.

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It's an Open Pixel Podcast.

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And it's the podcast

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where we try to bridge

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the knowledge gap

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between those who buy creative content

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and those who make it.

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As a quick question, Will.

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Yes?

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Where would you say

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is your current knowledge gap? Ooh.

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Knowledge gap. That's a good question.

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I really don't know anything about gap insurance.

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That's the thing.

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Yeah, gap insurance.

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Okay. A lot of people talk about.

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You know, I guess I know nothing about it.

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Yeah, yeah.

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Pretty sure there's such a thing.

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I don't know which kinds of gaps it covers.

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Yeah. Does it cover?

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I don't know.

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Like all gaps.

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Like, is it a stop gap?

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Does it cover?

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Like, I see. Your clothes at The Gap.

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Oh, boy. Okay,

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well, similar

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to comparing different insurance

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options, I guess.

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Why don't we jump into today's topic?

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In today's topic,

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we'll explore where you can buy animated content

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and the pros and cons

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between those different options.

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Yeah, because there's a lot of different options.

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Lots of different options.

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So one of the problems

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we notice with some of the clients that we work

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is that they need to get some outside help

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to get the animation done on time.

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I think that's across the board.

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Some of the things that we've seen,

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some of the other people that we work with

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have also talked about that.

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And as a result,

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they can turn to many different options.

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You have tons of options out there

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and so in this episode,

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here's what we're not talking about.

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We're not talking about

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using your internal creative teams

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like that is a whole other thing

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and you absolutely can do that

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when you're working with in-house.

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You have a ton of options there

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that we can sort of mentioned right now

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that will cover in on a later episode.

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You can upskill your current workforce, right?

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You have some folks that you already have.

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Make make them more valuable.

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You can hire new talent brings in new people

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in that

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have some skills

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that maybe your in-house doesn't have.

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You can learn the tools yourself depending on

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how big you are

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as a as a business or agency,

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depending on where you are.

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Or you can use templates

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and there's a lot of template options.

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Again, I think we mentioned we're going to have

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a whole episode on templates,

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but when going internal with animated content

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each of those approaches that I just mentioned

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have their own pros and cons

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and again,

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we'll get into that in a different episode.

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Yeah, I mean,

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one can say that like we as Open Pixel,

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we really need like an in-house

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episode director for Behind the Pixel to.

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Keep a track of all the things

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that we kind of cover later. All the yeah.

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All the episodes that we have on the back end.

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Like there's so much. To cover it.

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So much to cover. Yeah.

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So yeah, we should track those.

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But before

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we get redirected,

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we do a little 303 here.

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Let's describe what what we are covering today.

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Okay. Yeah, I can take that on.

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So what we are talking about

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today is the seemingly unlimited options

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that marketers have

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when they're outsourcing animated content.

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So not doing it in-house when they're buying.

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Going to the out.

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They're going, yeah, yeah.

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That's a reference to a previous episode.

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But yeah,

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when you have a bunch of those options,

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that's when things can get really complicated.

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Yeah.

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And that can mean it's

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actually really hard to know

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where to look for animated content.

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It's hard to determine

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what the best option for you is going to be,

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and that makes it hard to trust, like what

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you're going to be getting

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and knowing what you're going to be getting

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and the goals of the content

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that can actually be achieved for your piece.

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So that whole outsourcing process

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can be intimidated,

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intimidating right from the start.

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Yeah.

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And then on the creative side,

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the problem actually changes depending on

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where and how the artist is being hired.

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So I think what we're going to do

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is we're going to talk about

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their problems

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within the context of the outsourcing option.

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So it's a little bit of a departure

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from what we've been doing in the past,

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but we don't want to make

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any blanket statements around

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how creatives feel throughout all these options

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because they're entirely different

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depending on on your relationship

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with that particular option. Right.

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And we know that

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because this is a departure,

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it's a little bit of a change

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from what we normally do.

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So take a moment.

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You know, take a breath. It's okay.

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Let's embrace the change.

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We know what to change, but trust us.

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You'll understand when we get there.

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So what we'll do is list out the options,

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name some of those options,

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talk about the pros and cons, and then address

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some of the creative point of views

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within those options.

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Brochure that that creatives may face.

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Yeah,

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but what won't change here

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is that I'm going to start

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by giving the marketers point of view,

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and then we can jump into some solutions

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there and we'll go back and forth.

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So brace yourselves, everyone.

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Let's do it. Yeah.

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So I'm taking the role of the marketers.

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P.O.V. here.

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Basically as a marketer

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I want to know

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all of my possible options

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before I move forward

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into making animated content.

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I don't want to just Google it

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because I know that typically on Google, the

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the people who pay for their thing

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to be seen

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first are is what's going to come up first.

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And they might not actually have

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the best interest in mind

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for what I'm trying to work on.

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I paid the most. I'm at the top of the list.

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You're going to see me.

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First, right? Right.

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Which could be good or bad,

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depending on the situation that.

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So what I might do

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instead is I might start by asking

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somebody I know and trust,

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because trust

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is something that you don't want to.

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Hard to come by these. Days.

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Yeah, yeah, that's fair.

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I might start to also do

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my own research into those options. Right?

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If that person gives me

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multiple options to go off of,

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then I can do my own research into their.

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They're giving me basically a head start

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and I can get a sense

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of what each of these

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different processes is like.

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Yeah.

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And I might even try to go

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as far as

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getting multiple estimates

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or quotes from different sources

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and sort of compare between the two. Yep.

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And the goal ultimately is that

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I want to get to know a little bit more deeply

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who I'm going to be working with

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so that I can build that trust to.

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A long term relationship.

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But the problem for me

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is that there's no really one place to lay out

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all of those different options clearly.

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So it's a little overwhelming.

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I wish I just had something where it was easy

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and I could just be on the beach

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and lay out in the sun

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and everything's comfortable and nice.

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Or lay out like a really nice design.

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Yeah.

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Or like a really nice spreadsheet.

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Yeah. Lay out a spreadsheet.

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Shout out to all our business folks.

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You can lay out. Laying out nice spread.

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Lay out your laundry. Oh yeah. Yeah.

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Or lay out a baking sheet.

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Oh yeah. You're still going. I see

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you maybe lay out that bathroom tile.

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Mm hmm.

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I'm trying to think of other things you get

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you laid out.

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All right? You could.

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You could buy some Lay's potato chips, boy.

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Okay, you're on a roll.

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So why don't we lay out

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all of the options that people have

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for all the people

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who are starting

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to think about outsourcing animated content,

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where can they actually go to that?

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So we're going to try to be unbiased here

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and we're going to go through each option

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sort of in succession as to like most involved

281
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to to least involved with the creative process.

282
00:08:42,588 --> 00:08:44,123
Think about it like that.

283
00:08:44,123 --> 00:08:45,391
So your first option,

284
00:08:45,391 --> 00:08:45,791
if you're going to be

285
00:08:45,791 --> 00:08:46,726
the most involved,

286
00:08:46,726 --> 00:08:49,195
is your DIY, the do it yourself

287
00:08:49,195 --> 00:08:50,796
animation tools that are out there.

288
00:08:50,796 --> 00:08:52,832
There are plenty of tools out there

289
00:08:52,832 --> 00:08:55,568
that are browser based animation

290
00:08:55,735 --> 00:08:58,538
sort of solutions to doing it yourself.

291
00:08:59,906 --> 00:09:01,173
You can work either with

292
00:09:01,173 --> 00:09:02,742
designs that they've already provided.

293
00:09:02,742 --> 00:09:03,809
Usually they provide you

294
00:09:03,809 --> 00:09:05,478
with a bunch of templates.

295
00:09:05,478 --> 00:09:07,146
You can also work with the work, the

296
00:09:07,146 --> 00:09:09,382
the assets, the creative graphics

297
00:09:09,382 --> 00:09:11,250
and things that you have already.

298
00:09:11,250 --> 00:09:13,953
You can import those into into the platforms

299
00:09:13,953 --> 00:09:16,322
and you can start animating on your own

300
00:09:16,522 --> 00:09:17,256
right away.

301
00:09:17,256 --> 00:09:19,358
Today, today, right now. Yeah.

302
00:09:19,692 --> 00:09:21,427
And so there's many pros and cons

303
00:09:21,427 --> 00:09:22,895
that come with that particular option.

304
00:09:22,895 --> 00:09:24,430
Again, we're not going to name them all here

305
00:09:24,430 --> 00:09:26,132
because are so many,

306
00:09:26,432 --> 00:09:29,001
but yeah, so pros and cons.

307
00:09:29,502 --> 00:09:31,771
So one big pro is that they're cheap,

308
00:09:32,138 --> 00:09:34,240
they're less expensive,

309
00:09:35,808 --> 00:09:37,009
they're an alternative

310
00:09:37,009 --> 00:09:39,178
to basically any other solution

311
00:09:39,178 --> 00:09:41,581
and they're probably the lowest option

312
00:09:41,581 --> 00:09:43,382
price point wise, that

313
00:09:43,382 --> 00:09:44,617
you can that you can go to.

314
00:09:45,618 --> 00:09:46,686
And then another pro is

315
00:09:46,686 --> 00:09:47,887
that you're in full control

316
00:09:47,887 --> 00:09:51,591
of everything that is going on in the program

317
00:09:51,591 --> 00:09:53,859
that you're that you're creating that content.

318
00:09:53,993 --> 00:09:54,360
Right?

319
00:09:54,360 --> 00:09:55,728
Instead of asking somebody,

320
00:09:55,728 --> 00:09:56,896
hey, can you move this?

321
00:09:56,896 --> 00:09:58,431
You can just move it. Yeah.

322
00:09:58,431 --> 00:10:01,834
And you know, you're doing the WYSIWYG of the

323
00:10:01,834 --> 00:10:05,037
The what? The WYSIWYG, you don’t know it?

324
00:10:05,037 --> 00:10:05,972
You don’t know WYSIWYG?

325
00:10:05,972 --> 00:10:09,008
WYSIWYG is What You See Is What You Get.

326
00:10:10,543 --> 00:10:11,043
It's a.

327
00:10:11,043 --> 00:10:11,844
It's a terminology.

328
00:10:11,844 --> 00:10:14,680
It's, it's, it's in the developers world.

329
00:10:14,880 --> 00:10:15,681
I see.

330
00:10:15,681 --> 00:10:19,352
Yeah, I, you know, I, I do some development

331
00:10:20,553 --> 00:10:22,555
on the back end and WYSIWYG is...

332
00:10:22,555 --> 00:10:23,756
It's just like what you see is what you get.

333
00:10:23,756 --> 00:10:26,859
Learn something new every day.

334
00:10:27,093 --> 00:10:28,861
Some cons here that we should talk about.

335
00:10:28,861 --> 00:10:30,763
Yeah, obviously

336
00:10:30,763 --> 00:10:32,365
it's tedious

337
00:10:32,365 --> 00:10:33,499
and it's time consuming

338
00:10:33,499 --> 00:10:34,400
because it's it's

339
00:10:34,400 --> 00:10:35,468
all on you

340
00:10:35,468 --> 00:10:36,202
as the person

341
00:10:36,202 --> 00:10:38,604
who's maybe not a creative doing some of these

342
00:10:38,604 --> 00:10:39,805
these things,

343
00:10:40,039 --> 00:10:42,408
these programs aren't really built for animators.

344
00:10:42,842 --> 00:10:45,044
Yeah, because we've used some of them

345
00:10:45,044 --> 00:10:48,781
and therefore they miss a lot of the complexities

346
00:10:48,781 --> 00:10:51,751
that that animators have inside their toolboxes

347
00:10:51,751 --> 00:10:53,519
when they go and animate.

348
00:10:53,519 --> 00:10:55,187
So it's usually a single tool

349
00:10:55,187 --> 00:10:56,555
instead of what, you know, a Swiss

350
00:10:56,555 --> 00:10:58,891
army knife is a good comparison.

351
00:10:58,891 --> 00:10:59,892
There's a ton of tools

352
00:10:59,892 --> 00:11:00,660
and programs

353
00:11:00,660 --> 00:11:01,594
that animators use

354
00:11:01,594 --> 00:11:04,063
that have all different kinds of things

355
00:11:04,063 --> 00:11:06,332
that they can do. Within that custom and forth.

356
00:11:06,332 --> 00:11:07,299
But yeah, yeah.

357
00:11:07,299 --> 00:11:09,001
Whereas usually the tools

358
00:11:09,001 --> 00:11:12,571
online are very limited in in their platform.

359
00:11:12,571 --> 00:11:14,373
And that's intentional though too. Yeah.

360
00:11:14,373 --> 00:11:15,107
Because they don't want you

361
00:11:15,107 --> 00:11:16,742
to move that much that much stuff.

362
00:11:16,742 --> 00:11:16,909
Yeah.

363
00:11:16,909 --> 00:11:18,010
So they want to make the process

364
00:11:18,010 --> 00:11:19,545
easy for you too. True. Yeah.

365
00:11:19,545 --> 00:11:20,446
Another con here

366
00:11:20,446 --> 00:11:21,547
is that it's difficult

367
00:11:21,547 --> 00:11:23,282
to get the quality of motion

368
00:11:23,282 --> 00:11:24,784
that you're looking for.

369
00:11:24,817 --> 00:11:25,918
You might have a set

370
00:11:25,918 --> 00:11:27,720
standard quality from like a template

371
00:11:27,720 --> 00:11:28,888
that they provide you,

372
00:11:28,888 --> 00:11:30,256
but it's extremely hard

373
00:11:30,256 --> 00:11:32,458
to get something that actually looks good

374
00:11:32,925 --> 00:11:35,261
and is representative of your brand

375
00:11:35,461 --> 00:11:36,462
all at the same time.

376
00:11:36,462 --> 00:11:39,031
Yeah, it's hard to change tone and yeah.

377
00:11:39,231 --> 00:11:40,066
In style.

378
00:11:40,066 --> 00:11:41,367
Yeah, exactly.

379
00:11:41,367 --> 00:11:42,535
They don't really take into account

380
00:11:42,535 --> 00:11:44,537
that separation between

381
00:11:44,537 --> 00:11:46,038
visual style and motion style.

382
00:11:46,038 --> 00:11:46,772
It's just like,

383
00:11:46,772 --> 00:11:48,841
here's the motion that we give you, right?

384
00:11:48,841 --> 00:11:50,643
And that could be good or bad again, depending.

385
00:11:50,643 --> 00:11:52,878
It's a con for us because it feels like,

386
00:11:52,878 --> 00:11:53,112
you know,

387
00:11:53,112 --> 00:11:54,213
motion should be branded

388
00:11:54,213 --> 00:11:56,282
to what your brand feels like.

389
00:11:56,282 --> 00:11:57,917
It looks like an and behaves as.

390
00:11:57,917 --> 00:12:00,152
So we've tried these tools ourselves.

391
00:12:00,152 --> 00:12:01,620
I think we mentioned that

392
00:12:01,620 --> 00:12:04,356
and they're really hard to work with even for us.

393
00:12:04,924 --> 00:12:05,958
They are so hard to.

394
00:12:05,958 --> 00:12:07,660
Yeah, I, I'll be honest.

395
00:12:07,660 --> 00:12:10,362
I don't think I've ever made a worse animation before...

396
00:12:10,362 --> 00:12:12,064
Oh, my God. In my entire life.

397
00:12:12,064 --> 00:12:13,399
And that's even from, like,

398
00:12:13,399 --> 00:12:14,700
the days when I was a student

399
00:12:15,901 --> 00:12:17,136
making the projects that I made.

400
00:12:17,136 --> 00:12:19,438
So. Yeah, yeah, yeah. It is, it is difficult.

401
00:12:19,472 --> 00:12:20,306
It is very. Hard.

402
00:12:20,306 --> 00:12:22,441
We feel for anybody that's that's trying to work.

403
00:12:22,441 --> 00:12:23,275
Yes.

404
00:12:23,275 --> 00:12:26,011
And again, the templates are.

405
00:12:26,011 --> 00:12:26,345
Yeah.

406
00:12:26,345 --> 00:12:28,581
So if you're another con here,

407
00:12:28,581 --> 00:12:29,582
if you're not a designer

408
00:12:29,582 --> 00:12:30,449
or an animator,

409
00:12:30,449 --> 00:12:33,085
you may not know how to make the piece better.

410
00:12:33,452 --> 00:12:35,287
And I think that's sort of a downside

411
00:12:35,287 --> 00:12:39,191
to all DIY stuff like even not animation, right?

412
00:12:39,191 --> 00:12:40,559
You don't really know

413
00:12:40,559 --> 00:12:41,494
if you're going to do it yourself

414
00:12:41,494 --> 00:12:43,863
whether or not that's the right approach.

415
00:12:43,863 --> 00:12:46,832
It relies heavily on your knowledge of animation.

416
00:12:47,199 --> 00:12:48,601
So that could be very little

417
00:12:48,601 --> 00:12:50,970
depending on where you are and you know

418
00:12:50,970 --> 00:12:52,071
how much experience

419
00:12:52,071 --> 00:12:54,607
you have with the medium as a whole.

420
00:12:54,607 --> 00:12:57,576
But you know, the templates that you use can have

421
00:12:57,576 --> 00:12:59,712
that embedded motion in them

422
00:12:59,712 --> 00:13:01,580
and again, we'll get into templates later.

423
00:13:01,580 --> 00:13:04,116
But, but it's really hard to change that motion

424
00:13:04,650 --> 00:13:06,452
to match what you're trying to do.

425
00:13:07,453 --> 00:13:08,587
And then the last con here

426
00:13:08,587 --> 00:13:09,688
is that the animation quality

427
00:13:09,688 --> 00:13:11,791
might not meet the needs and expectations

428
00:13:12,124 --> 00:13:13,826
of your audience.

429
00:13:13,826 --> 00:13:14,860
And your audience

430
00:13:14,860 --> 00:13:16,762
has that expectation of your brand. Right?

431
00:13:16,762 --> 00:13:17,730
So it might actually hurt

432
00:13:17,730 --> 00:13:19,431
your brand more than helps

433
00:13:19,431 --> 00:13:21,734
because you're doing template sized stuff

434
00:13:22,134 --> 00:13:23,469
and it kind of looks cool,

435
00:13:23,469 --> 00:13:25,571
but that might not be actually representative of

436
00:13:25,971 --> 00:13:26,906
of what you're trying to do.

437
00:13:26,906 --> 00:13:27,873
I want to acknowledge, too,

438
00:13:27,873 --> 00:13:30,876
whether that's internally or externally, right?

439
00:13:30,976 --> 00:13:32,444
If your audience is internal

440
00:13:32,444 --> 00:13:34,947
and they have an expectation of your brand.

441
00:13:35,381 --> 00:13:36,182
That's true.

442
00:13:36,182 --> 00:13:36,515
Yeah.

443
00:13:36,515 --> 00:13:38,617
We've done like employee like employee

444
00:13:39,285 --> 00:13:41,120
training videos that, you know,

445
00:13:41,120 --> 00:13:43,522
they have a certain level of quality internally.

446
00:13:45,124 --> 00:13:46,325
It hurts morale.

447
00:13:46,325 --> 00:13:48,294
I think it can. Yeah.

448
00:13:48,294 --> 00:13:48,894
Right. Yeah.

449
00:13:48,894 --> 00:13:49,662
So right

450
00:13:49,662 --> 00:13:50,896
does the opposite of what you want

451
00:13:50,896 --> 00:13:52,698
quickly put together and not,

452
00:13:52,698 --> 00:13:53,766
not up to the standard

453
00:13:53,766 --> 00:13:55,935
that we know that the brand's capable. Yeah.

454
00:13:55,935 --> 00:13:56,535
And then you know

455
00:13:56,535 --> 00:13:58,337
you get to a point where you like,

456
00:13:58,337 --> 00:13:59,271
you know, my supervisor

457
00:13:59,271 --> 00:14:00,339
didn't really care about this.

458
00:14:00,339 --> 00:14:02,274
They put 10 minutes into. This, right?

459
00:14:02,274 --> 00:14:05,511
Like how, how, how should I take that information

460
00:14:05,511 --> 00:14:08,581
in if you didn't put the time in?

461
00:14:08,614 --> 00:14:10,382
Yeah, it's interesting to think about for sure.

462
00:14:10,382 --> 00:14:10,783
Yeah.

463
00:14:10,950 --> 00:14:12,852
But yeah, I want to touch a little bit on

464
00:14:12,852 --> 00:14:14,153
this is where we changed our approach

465
00:14:14,153 --> 00:14:14,954
a little bit to talk

466
00:14:14,954 --> 00:14:17,056
about the creative point of view here. Yeah.

467
00:14:17,056 --> 00:14:20,559
So if I'm a creative and you're going,

468
00:14:20,860 --> 00:14:21,293
you know,

469
00:14:21,293 --> 00:14:21,961
you as the marketer,

470
00:14:21,961 --> 00:14:25,397
you're going to outsource through DIY tools.

471
00:14:25,998 --> 00:14:28,767
I am mostly out of the loop entirely,

472
00:14:28,834 --> 00:14:30,536
but in stage, right? Yeah.

473
00:14:30,536 --> 00:14:32,972
And that can be a bit scary to think like,

474
00:14:32,972 --> 00:14:33,672
oh, is everybody

475
00:14:33,672 --> 00:14:36,742
now going to just switch to DIY tools and am I

476
00:14:36,775 --> 00:14:38,811
does my role exist anymore like that?

477
00:14:38,811 --> 00:14:40,346
That's a big fear, yeah.

478
00:14:40,346 --> 00:14:42,548
But I do recognize that there are people

479
00:14:42,581 --> 00:14:45,351
who opt for this option for a variety of reasons.

480
00:14:45,651 --> 00:14:46,318
Usually it's

481
00:14:46,318 --> 00:14:48,721
that they're looking for kind of the

482
00:14:48,721 --> 00:14:51,290
both the cheapest thing possible and the thing

483
00:14:51,290 --> 00:14:52,291
that requires

484
00:14:52,291 --> 00:14:54,760
the most creative control from them.

485
00:14:54,760 --> 00:14:57,229
So they don't have to go to me to change out

486
00:14:57,229 --> 00:14:58,664
every little thing all the time.

487
00:14:58,664 --> 00:14:59,198
Yeah,

488
00:14:59,331 --> 00:15:00,833
but what we see as open

489
00:15:00,833 --> 00:15:03,035
pixel happening in this situation

490
00:15:03,035 --> 00:15:05,170
is that when somebody outsources

491
00:15:05,170 --> 00:15:06,739
through DIY options,

492
00:15:06,739 --> 00:15:09,008
we typically find that they realize

493
00:15:09,008 --> 00:15:11,710
they need to move into more of a custom solution.

494
00:15:11,710 --> 00:15:12,478
At some point.

495
00:15:12,478 --> 00:15:14,813
DIY will only really take you so far

496
00:15:14,813 --> 00:15:16,048
and at some point you realize

497
00:15:16,048 --> 00:15:17,449
it's just not cutting it

498
00:15:17,449 --> 00:15:19,885
because every time you're probably redoing it

499
00:15:19,885 --> 00:15:21,453
and you're paying more and you're

500
00:15:21,453 --> 00:15:23,822
basically paying more to hit the redo button

501
00:15:23,822 --> 00:15:24,690
every single time.

502
00:15:24,690 --> 00:15:26,825
So you never want to pay for a redo.

503
00:15:26,825 --> 00:15:28,360
Button, but can you imagine?

504
00:15:28,360 --> 00:15:30,029
And every time you undo it.

505
00:15:30,029 --> 00:15:32,898
That's like pay to play, but like like awful.

506
00:15:33,032 --> 00:15:34,600
Like, well, I guess pay to play as well.

507
00:15:34,600 --> 00:15:36,302
If you had. To pay for every undo that you do.

508
00:15:36,302 --> 00:15:36,902
Oh, my God.

509
00:15:36,902 --> 00:15:37,569
Oh, boy.

510
00:15:37,569 --> 00:15:39,371
It's $0.02, though. Yeah, very little.

511
00:15:39,371 --> 00:15:41,440
No, nobody, nobody take that idea.

512
00:15:41,440 --> 00:15:41,774
That's a

513
00:15:41,774 --> 00:15:42,775
that's a terrible

514
00:15:42,775 --> 00:15:43,842
there's a difference between bad

515
00:15:43,842 --> 00:15:45,544
ideas and terrible ideas.

516
00:15:46,845 --> 00:15:47,646
So the next option

517
00:15:47,646 --> 00:15:50,883
is freelancer platforms and databases.

518
00:15:51,650 --> 00:15:54,219
So this is obviously

519
00:15:55,054 --> 00:15:56,155
the gig economy is

520
00:15:56,155 --> 00:15:57,623
what we're really talking about.

521
00:15:57,623 --> 00:15:59,124
Some of the most famous platforms

522
00:15:59,124 --> 00:16:02,461
include Fiverr, Upwork, Freelancer.com

523
00:16:03,228 --> 00:16:04,263
There's a ton of others.

524
00:16:04,263 --> 00:16:05,798
These top Toptal

525
00:16:05,798 --> 00:16:09,201
I think is how you say that lots of platforms,

526
00:16:09,768 --> 00:16:10,903
these platforms

527
00:16:10,903 --> 00:16:12,905
basically connect you with a freelancer.

528
00:16:13,205 --> 00:16:15,607
That's their entire real job, right?

529
00:16:15,908 --> 00:16:17,910
Connect. I'm trying to find someone.

530
00:16:17,910 --> 00:16:19,545
Most of the time it's an individual.

531
00:16:19,545 --> 00:16:20,612
Sometimes it's a company.

532
00:16:20,612 --> 00:16:22,581
You can find companies on there.

533
00:16:22,581 --> 00:16:23,549
Some allow you to look

534
00:16:23,549 --> 00:16:25,818
through individual profiles

535
00:16:25,818 --> 00:16:28,287
to find someone that you'd like to work with,

536
00:16:28,287 --> 00:16:31,357
and they also require you to post your job

537
00:16:31,357 --> 00:16:34,360
and the requirements of your job

538
00:16:34,360 --> 00:16:35,928
that you're looking to create.

539
00:16:35,928 --> 00:16:37,363
Yeah, some of that.

540
00:16:37,363 --> 00:16:39,365
Sometimes it can be like a long form

541
00:16:39,365 --> 00:16:41,767
and sometimes it can be just a couple sentences.

542
00:16:41,767 --> 00:16:43,702
Yeah. Depends on the platform. Yeah.

543
00:16:43,702 --> 00:16:44,803
So pros and cons

544
00:16:44,803 --> 00:16:46,705
here, going into the pros,

545
00:16:46,705 --> 00:16:49,908
you have a review system much like Yelp

546
00:16:49,908 --> 00:16:52,011
or Google or I don't know,

547
00:16:52,044 --> 00:16:53,412
is there a different review site?

548
00:16:53,412 --> 00:16:55,347
I don't know. Apple Pay, Apple Podcasts.

549
00:16:55,347 --> 00:16:57,449
I mean, anything that has a review system,

550
00:16:57,449 --> 00:16:58,951
you can read through people's reviews

551
00:16:58,951 --> 00:17:00,152
that people give them,

552
00:17:00,152 --> 00:17:02,388
there's star ratings oftentimes.

553
00:17:02,821 --> 00:17:04,623
So you get to see what they've done

554
00:17:04,623 --> 00:17:06,992
for other people, it's kind of nice.

555
00:17:06,992 --> 00:17:08,827
There's a pricing system

556
00:17:08,827 --> 00:17:10,095
so you can see what

557
00:17:10,095 --> 00:17:11,530
someone is going to charge you.

558
00:17:11,530 --> 00:17:12,131
Depending.

559
00:17:12,131 --> 00:17:13,599
It could be on an hourly basis,

560
00:17:13,599 --> 00:17:15,801
it could be on a project basis.

561
00:17:15,801 --> 00:17:17,403
Really depends on the platform.

562
00:17:17,403 --> 00:17:18,504
Depending on how they're set up,

563
00:17:19,705 --> 00:17:21,807
there's messaging systems.

564
00:17:21,807 --> 00:17:22,941
That's another big pro.

565
00:17:22,941 --> 00:17:26,879
So and oftentimes the platform will force you

566
00:17:26,879 --> 00:17:28,847
to communicate directly with the freelancer

567
00:17:28,847 --> 00:17:30,282
through their messaging system

568
00:17:30,282 --> 00:17:31,383
so that they have a record

569
00:17:31,383 --> 00:17:33,552
of what was actually said just in case.

570
00:17:33,552 --> 00:17:35,187
If there's anything that goes wrong

571
00:17:35,187 --> 00:17:36,455
because lots of stuff.

572
00:17:36,455 --> 00:17:39,191
Goes wrong, should always have a record. Yeah.

573
00:17:39,191 --> 00:17:41,393
And then, you know, it's it's all kinds.

574
00:17:41,393 --> 00:17:43,462
Another pro is that it's all kinds of work.

575
00:17:43,629 --> 00:17:46,031
So it's not just limited to creative work.

576
00:17:46,031 --> 00:17:48,333
You can get developers on these platforms,

577
00:17:48,333 --> 00:17:50,335
you can get like a lot of technical work,

578
00:17:50,335 --> 00:17:52,504
but something like, you know, TaskRabbit,

579
00:17:52,504 --> 00:17:55,340
you can get a plumber to your house and you know,

580
00:17:55,574 --> 00:17:57,843
try to find try to find someone so

581
00:17:57,843 --> 00:17:59,445
not limited to creative stuff.

582
00:18:01,013 --> 00:18:02,948
Another pro

583
00:18:02,948 --> 00:18:03,715
and this is

584
00:18:03,715 --> 00:18:05,918
subjective is that they claim to be fast

585
00:18:07,052 --> 00:18:09,054
and you know, they're generally sort of

586
00:18:09,054 --> 00:18:10,923
this cheaper, faster option.

587
00:18:10,923 --> 00:18:12,024
We connect you with a

588
00:18:12,024 --> 00:18:13,392
with a freelancer really quickly

589
00:18:13,392 --> 00:18:15,227
and they get you back your work really quickly.

590
00:18:15,227 --> 00:18:15,494
Right.

591
00:18:15,494 --> 00:18:18,497
Get your project made yesterday, right?

592
00:18:18,730 --> 00:18:19,331
Yeah.

593
00:18:19,765 --> 00:18:20,232
Yesterday.

594
00:18:20,232 --> 00:18:23,102
What's beyond yesterday?

595
00:18:23,102 --> 00:18:23,969
Get your project done in the.

596
00:18:23,969 --> 00:18:27,506
Past, we yeah.

597
00:18:27,506 --> 00:18:29,241
We connect you with time travelers

598
00:18:29,241 --> 00:18:30,843
to take you back in time.

599
00:18:30,843 --> 00:18:32,311
So you already have your project.

600
00:18:32,311 --> 00:18:34,179
Yeah. Oh, my God. In the future.

601
00:18:34,179 --> 00:18:36,815
So they claim to be fast

602
00:18:36,815 --> 00:18:40,185
and, you know, cheaper, faster, therefore better.

603
00:18:40,185 --> 00:18:42,354
I think that's usually what people

604
00:18:42,387 --> 00:18:43,255
kind of think about.

605
00:18:43,255 --> 00:18:45,390
Yeah, but I think we all really

606
00:18:45,390 --> 00:18:47,526
most of us will probably know the saying,

607
00:18:47,526 --> 00:18:50,362
you know, cheaper, faster or better pick you.

608
00:18:50,395 --> 00:18:54,266
Yeah, that is that is a yes is not equals in the.

609
00:18:54,266 --> 00:18:55,467
Industry does not equal better.

610
00:18:55,467 --> 00:18:56,135
Yes.

611
00:18:56,135 --> 00:18:58,670
Which brings us to the cons

612
00:18:58,670 --> 00:18:59,905
long list of cons here.

613
00:18:59,905 --> 00:19:02,341
We have a ton of issues with platforms.

614
00:19:02,341 --> 00:19:04,910
We're not necessarily against platforms, but

615
00:19:05,177 --> 00:19:06,411
we do have some issues

616
00:19:06,411 --> 00:19:08,413
with the current platforms that are out there.

617
00:19:08,413 --> 00:19:09,314
So one con

618
00:19:09,314 --> 00:19:10,048
is that

619
00:19:10,048 --> 00:19:10,816
they require you

620
00:19:10,816 --> 00:19:13,986
to have some level of expertize in animation,

621
00:19:13,986 --> 00:19:15,721
if that's what you're looking to get done.

622
00:19:15,721 --> 00:19:16,288
The marketer.

623
00:19:16,288 --> 00:19:16,955
You, the marketer,

624
00:19:16,955 --> 00:19:18,924
you, the person doing the requests right,

625
00:19:18,924 --> 00:19:20,726
because you need to know to some extent

626
00:19:20,726 --> 00:19:22,327
exactly what you're looking for.

627
00:19:22,327 --> 00:19:23,729
I mean, usually on these platforms,

628
00:19:23,729 --> 00:19:24,663
they have a big old box

629
00:19:24,663 --> 00:19:27,199
that says Description of your job

630
00:19:27,199 --> 00:19:29,768
and you're looking to put in all of that

631
00:19:30,202 --> 00:19:32,070
knowledge that you already know much.

632
00:19:32,070 --> 00:19:34,206
Clearer as you possibly can. Yes.

633
00:19:34,206 --> 00:19:35,374
So there's no format around

634
00:19:35,374 --> 00:19:37,643
that specifically for animation,

635
00:19:37,643 --> 00:19:40,345
because that's not what they're built for.

636
00:19:40,379 --> 00:19:41,647
They're built for the connection,

637
00:19:41,647 --> 00:19:42,447
not necessarily

638
00:19:42,447 --> 00:19:45,017
for extracting the right information.

639
00:19:45,450 --> 00:19:47,319
So depending on the platform,

640
00:19:47,319 --> 00:19:49,354
you'll need to input input those requirements.

641
00:19:49,688 --> 00:19:51,723
And you might not exactly know

642
00:19:52,224 --> 00:19:53,625
what it is that you need,

643
00:19:53,625 --> 00:19:55,127
especially if it's yeah.

644
00:19:55,127 --> 00:19:57,229
If it's a medium that you're working with

645
00:19:57,229 --> 00:19:58,897
that's new like animation.

646
00:19:58,897 --> 00:20:00,966
You might not know exactly what you're

647
00:20:02,034 --> 00:20:03,802
needing out of that description.

648
00:20:03,802 --> 00:20:06,738
But hopefully through Behind The Pixel

649
00:20:07,005 --> 00:20:09,441
you will have some knowledge to go off of

650
00:20:09,441 --> 00:20:10,709
that will give you,

651
00:20:10,709 --> 00:20:11,043
you know,

652
00:20:11,043 --> 00:20:12,477
that level of expertize

653
00:20:12,477 --> 00:20:14,379
that you need to work on your next project.

654
00:20:14,379 --> 00:20:18,350
Good upsell, good.

655
00:20:18,350 --> 00:20:20,852
Often we've seen things on these platforms

656
00:20:20,852 --> 00:20:22,020
like, you know, quote,

657
00:20:22,020 --> 00:20:24,289
need a two minute explainer video right

658
00:20:24,723 --> 00:20:28,427
and no context whatsoever on strategy and

659
00:20:28,927 --> 00:20:30,229
what the project entails,

660
00:20:30,229 --> 00:20:32,164
what style type we're talking about, does it

661
00:20:32,164 --> 00:20:33,332
include characters?

662
00:20:33,332 --> 00:20:35,334
What kinds of assets do we need to make all the.

663
00:20:35,334 --> 00:20:37,669
Things that help determine the price? Yeah. Yeah.

664
00:20:37,669 --> 00:20:38,470
And also

665
00:20:38,470 --> 00:20:39,271
that determine

666
00:20:39,271 --> 00:20:40,672
how the freelancer approaches

667
00:20:40,672 --> 00:20:42,307
that project and make creative decisions

668
00:20:42,307 --> 00:20:42,941
they're going to make.

669
00:20:42,941 --> 00:20:46,912
And so, you know, a big disconnect there.

670
00:20:46,912 --> 00:20:49,448
Another big con is additional fees.

671
00:20:49,681 --> 00:20:51,950
So the fee structure for these platforms

672
00:20:51,950 --> 00:20:53,318
kind of changes

673
00:20:53,318 --> 00:20:54,753
depending on which platform you're dealing

674
00:20:54,753 --> 00:20:56,989
with some charge on a recurring basis

675
00:20:56,989 --> 00:20:57,756
because you're content,

676
00:20:57,756 --> 00:20:59,224
you know, you're consistent,

677
00:20:59,224 --> 00:21:00,125
they're a SAS company,

678
00:21:00,125 --> 00:21:01,293
they're software as a service.

679
00:21:01,293 --> 00:21:03,462
They're charging recurring.

680
00:21:03,462 --> 00:21:05,464
Some are based on the freelancer.

681
00:21:05,464 --> 00:21:07,266
So the freelancer has a rate,

682
00:21:07,266 --> 00:21:08,400
they're charging you a thing,

683
00:21:08,400 --> 00:21:10,435
and then they'll do a percentage of that rate.

684
00:21:10,435 --> 00:21:12,304
And actually most platforms

685
00:21:12,304 --> 00:21:13,472
actually charge twice.

686
00:21:13,472 --> 00:21:15,841
So they'll charge you for putting up the job

687
00:21:15,841 --> 00:21:17,309
and then they'll charge the freelancer

688
00:21:17,309 --> 00:21:18,210
for taking the job.

689
00:21:18,210 --> 00:21:20,178
So they're actually getting paid twice

690
00:21:20,178 --> 00:21:22,147
to make a single. Connection, right?

691
00:21:22,147 --> 00:21:24,116
Which, you know, no shame on them.

692
00:21:24,116 --> 00:21:25,984
That's how they're running their business model.

693
00:21:25,984 --> 00:21:26,918
It's a business model.

694
00:21:26,918 --> 00:21:28,687
Just one thing to keep in mind,

695
00:21:30,188 --> 00:21:32,491
the other sort of con

696
00:21:32,491 --> 00:21:32,758
is that

697
00:21:32,758 --> 00:21:33,258
you're searching

698
00:21:33,258 --> 00:21:36,361
through a pool of mixed level talent.

699
00:21:36,828 --> 00:21:37,863
And what we mean by that is,

700
00:21:37,863 --> 00:21:38,530
you know,

701
00:21:38,563 --> 00:21:39,931
the industry as a whole,

702
00:21:39,931 --> 00:21:42,100
the animation industry hasn't really defined

703
00:21:42,567 --> 00:21:45,637
what it means to be a junior or a senior

704
00:21:45,637 --> 00:21:47,072
or a mid-level.

705
00:21:47,072 --> 00:21:48,707
I mean, it's just in the title, but you can.

706
00:21:48,707 --> 00:21:50,709
Sometimes it's just years of experience,

707
00:21:50,709 --> 00:21:52,778
but you can have years of experience

708
00:21:52,778 --> 00:21:55,047
and maybe not be at the at the right level.

709
00:21:55,047 --> 00:21:56,848
You need to be like there's there's

710
00:21:56,848 --> 00:21:59,151
so many ways you can misinterpret. That, right?

711
00:21:59,151 --> 00:22:00,018
So the con here is that

712
00:22:00,018 --> 00:22:01,420
the platform is charging you

713
00:22:01,420 --> 00:22:02,688
to get someone

714
00:22:02,688 --> 00:22:04,690
who could have a lot of creative talent

715
00:22:05,190 --> 00:22:07,326
but doesn't actually have a lot of experience

716
00:22:07,326 --> 00:22:08,427
working on

717
00:22:08,427 --> 00:22:09,461
multiple clients

718
00:22:09,461 --> 00:22:10,896
or working with clients

719
00:22:10,896 --> 00:22:12,898
through their process and workflow. Right?

720
00:22:12,898 --> 00:22:14,066
So it's a double edged sword.

721
00:22:14,066 --> 00:22:15,067
So you have to kind of decide

722
00:22:15,067 --> 00:22:15,901
what kinds of risks

723
00:22:15,901 --> 00:22:16,935
you want to take

724
00:22:16,935 --> 00:22:18,270
when going to these platforms

725
00:22:18,270 --> 00:22:19,304
with a specific person.

726
00:22:20,605 --> 00:22:22,474
And then the other last con here is that,

727
00:22:22,474 --> 00:22:23,141
you know,

728
00:22:23,542 --> 00:22:26,244
again, pro or con kind of your view on it.

729
00:22:26,244 --> 00:22:27,412
It's it's global.

730
00:22:27,412 --> 00:22:28,380
The platforms are global.

731
00:22:28,380 --> 00:22:30,682
They're not necessarily tied to the U.S.

732
00:22:30,682 --> 00:22:32,684
So you could run into a language barrier

733
00:22:33,185 --> 00:22:33,819
that happens a lot.

734
00:22:33,819 --> 00:22:34,853
I think famously,

735
00:22:34,853 --> 00:22:35,787
I think it was Upwork

736
00:22:35,787 --> 00:22:37,689
who put in a checkbox button

737
00:22:37,689 --> 00:22:40,492
that said, like only show this job to the U.S.

738
00:22:40,492 --> 00:22:41,626
clients or something like that,

739
00:22:41,626 --> 00:22:43,495
because they were getting so many issues

740
00:22:43,495 --> 00:22:45,330
with language barriers on projects.

741
00:22:45,330 --> 00:22:48,100
So most projects require multiple revisions.

742
00:22:48,100 --> 00:22:49,201
You're going back and forth

743
00:22:49,201 --> 00:22:50,569
and sometimes that language barrier

744
00:22:50,569 --> 00:22:51,603
can come into play.

745
00:22:51,603 --> 00:22:53,805
Yeah, which I would say as a

746
00:22:54,039 --> 00:22:56,074
as a clicks I'd note solution here.

747
00:22:56,341 --> 00:22:56,641
You know,

748
00:22:56,641 --> 00:22:57,476
if you're

749
00:22:57,476 --> 00:22:59,277
running into language barriers,

750
00:22:59,277 --> 00:23:01,513
you could just learn a new language.

751
00:23:01,513 --> 00:23:04,282
Yeah, that is one aspect right now.

752
00:23:04,282 --> 00:23:06,618
Hong Yoga and I say must. Mm hmm.

753
00:23:06,852 --> 00:23:08,720
I go gonna say Muska. There it is.

754
00:23:09,721 --> 00:23:10,689
We're learning Japanese.

755
00:23:10,689 --> 00:23:12,391
Yes. So learn new languages.

756
00:23:12,391 --> 00:23:14,025
It's actually a wonderful thing to do.

757
00:23:14,025 --> 00:23:14,993
Yes, it takes time,

758
00:23:14,993 --> 00:23:16,895
but could be worth it for the long run.

759
00:23:16,895 --> 00:23:19,097
Yeah. To help expand your capacity too.

760
00:23:19,097 --> 00:23:21,133
If you know somebody that's super talented

761
00:23:21,133 --> 00:23:22,401
but you know there's a language

762
00:23:22,401 --> 00:23:24,035
barrier there, help!

763
00:23:24,035 --> 00:23:25,670
Help it out. Yeah.

764
00:23:25,904 --> 00:23:26,238
Yes.

765
00:23:26,238 --> 00:23:27,072
So we've

766
00:23:27,072 --> 00:23:29,141
talked a lot about the pros and cons here.

767
00:23:29,941 --> 00:23:31,343
I want to talk from the creative

768
00:23:31,343 --> 00:23:32,477
point of view again. Yeah.

769
00:23:32,477 --> 00:23:36,815
So for me as a creative, if I'm a freelancer, I'm

770
00:23:36,815 --> 00:23:39,151
setting up a profile and it's actually,

771
00:23:39,151 --> 00:23:41,253
you know, pretty easy to do for the super simple.

772
00:23:41,253 --> 00:23:41,553
Yeah.

773
00:23:41,553 --> 00:23:43,388
I mean, I have a nice portfolio of work

774
00:23:43,388 --> 00:23:44,689
that I can pull from

775
00:23:44,689 --> 00:23:47,159
and I can showcase and I probably have

776
00:23:48,126 --> 00:23:49,761
like profiles at all of the

777
00:23:49,761 --> 00:23:51,363
platforms that I possibly can write

778
00:23:51,363 --> 00:23:52,531
because I want to get

779
00:23:52,531 --> 00:23:54,032
exposed as much as possible

780
00:23:54,032 --> 00:23:56,067
to the different clients.

781
00:23:56,334 --> 00:23:57,903
But what that means is that selling

782
00:23:57,903 --> 00:24:00,205
my service can actually be a lot harder

783
00:24:00,539 --> 00:24:02,140
because my potential customer

784
00:24:02,140 --> 00:24:04,476
has so many different options to choose from.

785
00:24:04,743 --> 00:24:05,844
How do I convince them

786
00:24:05,844 --> 00:24:07,646
that going with me, either

787
00:24:07,646 --> 00:24:09,481
directly or going through this platform

788
00:24:09,481 --> 00:24:12,751
or wherever it might be, is the right way to go.

789
00:24:12,751 --> 00:24:14,219
And I might not have thought

790
00:24:14,219 --> 00:24:16,321
about selling my services

791
00:24:16,321 --> 00:24:17,556
through a platform, right?

792
00:24:17,556 --> 00:24:19,090
I might have thought about it from

793
00:24:19,090 --> 00:24:20,859
just making a website or whatever,

794
00:24:20,859 --> 00:24:23,328
or going through Instagram.

795
00:24:23,328 --> 00:24:25,230
And so because I might I might,

796
00:24:25,230 --> 00:24:26,598
I need the work, right?

797
00:24:26,598 --> 00:24:28,300
I need this work to come in.

798
00:24:28,300 --> 00:24:30,602
So in a way, I have to use the platform.

799
00:24:30,869 --> 00:24:32,237
And as a result, I'm

800
00:24:32,237 --> 00:24:33,104
now competing

801
00:24:33,104 --> 00:24:35,073
against all of these other creatives.

802
00:24:35,073 --> 00:24:37,776
And I might have to reduce my price

803
00:24:38,109 --> 00:24:39,811
to get the amount of projects.

804
00:24:39,811 --> 00:24:41,379
That are released. You feel like you do?

805
00:24:41,379 --> 00:24:41,646
Yeah.

806
00:24:41,646 --> 00:24:42,414
And I feel like

807
00:24:42,414 --> 00:24:42,981
I'm just

808
00:24:42,981 --> 00:24:44,483
doing that whole thing that we see

809
00:24:44,483 --> 00:24:46,651
in the creative industry of racing to the bottom.

810
00:24:46,818 --> 00:24:48,153
Yeah. And that's frustrating.

811
00:24:48,153 --> 00:24:48,487
Yeah.

812
00:24:48,487 --> 00:24:49,921
So it's important to kind of remember

813
00:24:49,921 --> 00:24:51,089
from the marketer's

814
00:24:51,089 --> 00:24:51,590
point of view

815
00:24:51,590 --> 00:24:53,258
when you're getting this outsource work

816
00:24:53,258 --> 00:24:56,394
from these platforms, you, the marketer,

817
00:24:56,394 --> 00:24:57,662
you, the communications person,

818
00:24:57,662 --> 00:24:59,431
whoever's buying the content,

819
00:24:59,431 --> 00:25:01,533
you might not be paying the creative

820
00:25:01,733 --> 00:25:02,834
what they're actually worth.

821
00:25:03,969 --> 00:25:04,936
So, you know,

822
00:25:04,936 --> 00:25:07,172
you have to sort of have a conscious lens

823
00:25:07,405 --> 00:25:08,907
when going through

824
00:25:08,907 --> 00:25:10,342
and searching through those platforms

825
00:25:10,342 --> 00:25:12,377
because the platforms incentivize

826
00:25:12,944 --> 00:25:15,280
creatives to basically fight each other on price.

827
00:25:15,514 --> 00:25:15,881
Yeah.

828
00:25:15,881 --> 00:25:17,782
And the more we fight, the more we get paid,

829
00:25:17,782 --> 00:25:19,050
they get paid, you know.

830
00:25:19,050 --> 00:25:20,452
And so yeah, it's,

831
00:25:20,452 --> 00:25:22,320
it's a lose lose situation there.

832
00:25:22,320 --> 00:25:24,723
And I cannot stress this enough

833
00:25:24,723 --> 00:25:26,791
that people deserve to be paid for their time.

834
00:25:27,058 --> 00:25:27,592
Okay.

835
00:25:27,993 --> 00:25:29,094
And that includes us.

836
00:25:29,094 --> 00:25:30,662
I want to acknowledge

837
00:25:30,662 --> 00:25:32,264
so if for any reason

838
00:25:32,264 --> 00:25:33,098
you're thinking about

839
00:25:33,098 --> 00:25:34,332
becoming a sponsor for this time.

840
00:25:34,332 --> 00:25:36,468
Oh, wow. Okay.

841
00:25:36,468 --> 00:25:37,802
Trying to throw in a little thing

842
00:25:37,802 --> 00:25:39,771
that we're not taking sponsorship dollars

843
00:25:39,771 --> 00:25:41,640
just throwing that in.

844
00:25:41,640 --> 00:25:43,141
So another option.

845
00:25:43,141 --> 00:25:45,110
Yeah, moving. Along. Right.

846
00:25:45,110 --> 00:25:45,977
So if we're talking

847
00:25:45,977 --> 00:25:47,712
kind of staying in the freelancer realm.

848
00:25:47,712 --> 00:25:48,079
Yeah.

849
00:25:48,079 --> 00:25:48,880
About platforms,

850
00:25:48,880 --> 00:25:50,649
but another option that you have

851
00:25:50,649 --> 00:25:52,651
is just hiring an independent freelancer.

852
00:25:52,951 --> 00:25:54,286
So directly director. Free.

853
00:25:54,286 --> 00:25:56,488
Yes, this is someone who is paid

854
00:25:56,488 --> 00:25:58,456
for the thing directly.

855
00:25:58,456 --> 00:26:00,492
D to f direct to freelance.

856
00:26:01,760 --> 00:26:02,527
There you go.

857
00:26:02,527 --> 00:26:03,929
That's that's not going to get John.

858
00:26:03,929 --> 00:26:04,863
But sure.

859
00:26:05,397 --> 00:26:08,066
So typically we've seen freelancers

860
00:26:08,066 --> 00:26:09,334
hired for tasks

861
00:26:09,334 --> 00:26:10,835
within a specific stage

862
00:26:10,835 --> 00:26:12,837
of the animation workflow.

863
00:26:12,837 --> 00:26:14,306
Though this is not always the case.

864
00:26:14,306 --> 00:26:15,974
Sometimes a freelancer can get hired

865
00:26:15,974 --> 00:26:18,476
from start to finish on a project. Yeah.

866
00:26:18,476 --> 00:26:20,011
So some of the pros that you have here

867
00:26:20,011 --> 00:26:22,480
are that you're having direct contact

868
00:26:22,480 --> 00:26:24,049
with that freelancer, right?

869
00:26:24,049 --> 00:26:25,650
You don't have to go through a platform

870
00:26:25,650 --> 00:26:28,320
or a third party or a middleman.

871
00:26:28,353 --> 00:26:29,054
You don't get charged.

872
00:26:29,054 --> 00:26:29,988
For connecting with someone.

873
00:26:29,988 --> 00:26:31,690
Exactly in charge.

874
00:26:31,690 --> 00:26:33,925
So you get the direct contact with them

875
00:26:33,925 --> 00:26:35,193
and you get to maintain that contact.

876
00:26:35,193 --> 00:26:36,494
I mean, you can just send them a DM

877
00:26:36,494 --> 00:26:38,029
on Instagram or LinkedIn, right?

878
00:26:38,029 --> 00:26:40,198
It's actually super easy to distance.

879
00:26:40,198 --> 00:26:41,833
Like, why would I have to pay someone else?

880
00:26:41,833 --> 00:26:43,201
Right. Right.

881
00:26:43,301 --> 00:26:44,569
Another pro here is that

882
00:26:44,569 --> 00:26:46,671
their workflow is typically customized

883
00:26:46,838 --> 00:26:47,839
to their own needs.

884
00:26:47,839 --> 00:26:49,841
So based on the work that they do,

885
00:26:50,141 --> 00:26:51,176
both their tools,

886
00:26:51,176 --> 00:26:51,876
their workflows

887
00:26:51,876 --> 00:26:54,212
and their systems are actually custom

888
00:26:54,212 --> 00:26:55,547
to how they operate.

889
00:26:55,547 --> 00:26:56,448
And what that means

890
00:26:56,448 --> 00:26:58,416
is that you don't actually need

891
00:26:58,416 --> 00:27:01,252
to fit your project request into sort of this

892
00:27:01,252 --> 00:27:03,555
one size fits all platform.

893
00:27:03,555 --> 00:27:04,289
Yeah.

894
00:27:04,322 --> 00:27:06,524
Usually just an open box that's says description.

895
00:27:06,691 --> 00:27:08,093
Right, right. Yeah.

896
00:27:08,093 --> 00:27:09,894
So the way in which you're requesting

897
00:27:09,894 --> 00:27:11,463
that work to the freelancer

898
00:27:11,463 --> 00:27:13,498
is actually going to be a lot easier

899
00:27:13,498 --> 00:27:15,166
because they can help guide you

900
00:27:15,166 --> 00:27:16,768
through their workflow

901
00:27:16,768 --> 00:27:18,003
and you can get a better sense

902
00:27:18,003 --> 00:27:19,504
of what that process is like.

903
00:27:19,504 --> 00:27:21,373
They'll be the ones to kind of ask

904
00:27:21,373 --> 00:27:22,741
you those questions that you need

905
00:27:22,741 --> 00:27:24,042
to get to get to that.

906
00:27:24,042 --> 00:27:24,776
Correct.

907
00:27:24,776 --> 00:27:26,978
Like budget for the project. Yeah.

908
00:27:26,978 --> 00:27:28,013
So they're going to be helpful

909
00:27:28,013 --> 00:27:29,714
in, in guiding you through that process.

910
00:27:29,714 --> 00:27:30,248
Yeah.

911
00:27:30,281 --> 00:27:33,318
A third pro here is just consistency.

912
00:27:33,718 --> 00:27:34,953
You know what you're going to be

913
00:27:34,953 --> 00:27:36,655
getting stylistically

914
00:27:36,655 --> 00:27:38,823
for every project that you work on with them,

915
00:27:38,823 --> 00:27:40,492
which is a beautiful thing

916
00:27:40,492 --> 00:27:42,594
to not have to question it, to say like,

917
00:27:42,594 --> 00:27:44,362
I know what they're capable of doing.

918
00:27:44,362 --> 00:27:45,296
Here it is.

919
00:27:45,296 --> 00:27:46,264
I know what I'm getting.

920
00:27:46,264 --> 00:27:48,333
Yeah, and that's that's great. Yeah.

921
00:27:48,333 --> 00:27:49,200
That's like, you know,

922
00:27:50,168 --> 00:27:50,802
consistency

923
00:27:50,802 --> 00:27:51,970
across both communication

924
00:27:51,970 --> 00:27:53,872
but also style in other options.

925
00:27:53,872 --> 00:27:54,706
I think sometimes

926
00:27:54,706 --> 00:27:56,408
when you get into multiple animators

927
00:27:56,408 --> 00:27:57,809
on a project, it's a little bit harder

928
00:27:57,809 --> 00:27:59,110
to get consistent animation

929
00:27:59,110 --> 00:28:00,912
in motion across the project. So.

930
00:28:00,912 --> 00:28:02,681
All right. We'll talk about that. Yeah. Yeah.

931
00:28:02,681 --> 00:28:04,082
But I want to take a second here

932
00:28:04,082 --> 00:28:05,083
to shout out

933
00:28:05,083 --> 00:28:07,552
all of the great, fantastic freelancers

934
00:28:07,552 --> 00:28:09,120
that we've worked with over the years.

935
00:28:09,120 --> 00:28:11,222
Yeah, there's a. Couple of them.

936
00:28:11,222 --> 00:28:13,091
We love all our freelancers.

937
00:28:13,091 --> 00:28:14,159
Yeah, yeah.

938
00:28:14,159 --> 00:28:15,126
It's one

939
00:28:15,126 --> 00:28:16,561
that's something to maybe keep in mind

940
00:28:16,561 --> 00:28:17,429
that, you know,

941
00:28:17,429 --> 00:28:18,863
on our side as studios,

942
00:28:18,863 --> 00:28:20,832
we're also hiring freelancers. Absolutely.

943
00:28:20,832 --> 00:28:21,900
So there's it's

944
00:28:21,900 --> 00:28:24,302
there's a beautiful market of freelancers that

945
00:28:25,070 --> 00:28:25,870
you should consider hiring.

946
00:28:25,870 --> 00:28:26,671
Yeah.

947
00:28:26,671 --> 00:28:29,808
We have our own database that we use and,

948
00:28:29,808 --> 00:28:31,876
you know, feel free if you're a freelancer to

949
00:28:31,943 --> 00:28:33,478
to check that out,

950
00:28:33,478 --> 00:28:36,047
you know, different kind of platform, but.

951
00:28:36,414 --> 00:28:36,948
Yeah, yeah.

952
00:28:36,948 --> 00:28:38,216
We're trying to find ways to support

953
00:28:38,216 --> 00:28:40,485
freelancers on multiple fronts. Yeah.

954
00:28:40,819 --> 00:28:41,553
Yeah. So

955
00:28:43,021 --> 00:28:44,389
you want to talk about some of the cons?

956
00:28:44,389 --> 00:28:46,024
Yeah, it is to acknowledge that

957
00:28:46,024 --> 00:28:48,293
because that said, there are pros and there are.

958
00:28:48,293 --> 00:28:50,095
Yes, let's let's talk about it.

959
00:28:50,095 --> 00:28:51,096
So

960
00:28:51,663 --> 00:28:52,564
as a marketer,

961
00:28:52,564 --> 00:28:53,298
you're going to need

962
00:28:53,298 --> 00:28:55,300
to be active about staying compliant

963
00:28:55,300 --> 00:28:57,068
with different state laws.

964
00:28:57,068 --> 00:28:58,336
Right, because you might be hiring

965
00:28:58,336 --> 00:29:00,138
people from different states

966
00:29:00,138 --> 00:29:01,539
and also all over the world.

967
00:29:01,539 --> 00:29:02,373
Right? Yeah.

968
00:29:02,373 --> 00:29:03,975
So each state in the U.S.

969
00:29:03,975 --> 00:29:05,376
has different thresholds

970
00:29:05,376 --> 00:29:06,411
for what they define

971
00:29:06,411 --> 00:29:07,679
as what a freelancer is,

972
00:29:07,679 --> 00:29:09,781
or you might see it as a contractor.

973
00:29:09,781 --> 00:29:10,949
So you need to look at those laws

974
00:29:10,949 --> 00:29:12,751
to make sure you're staying compliant.

975
00:29:12,751 --> 00:29:13,718
Ten, ten. Any night.

976
00:29:13,718 --> 00:29:14,652
An example of this is

977
00:29:14,652 --> 00:29:17,655
if you're continuously hiring one person

978
00:29:17,655 --> 00:29:19,257
over the course of the year

979
00:29:19,257 --> 00:29:20,725
for a certain amount of hours

980
00:29:20,725 --> 00:29:21,459
or certain amount of,

981
00:29:21,459 --> 00:29:23,094
you know, time in the schedule,

982
00:29:23,094 --> 00:29:25,063
the state might actually consider them

983
00:29:25,063 --> 00:29:26,965
a full time worker. Yeah.

984
00:29:26,965 --> 00:29:27,966
And this actually it

985
00:29:27,966 --> 00:29:31,569
it goes to the last option for the platforms.

986
00:29:31,569 --> 00:29:33,772
It's a big selling point for the platforms

987
00:29:33,772 --> 00:29:35,306
to hire them

988
00:29:35,306 --> 00:29:37,675
instead of hiring a freelancer directly. Right.

989
00:29:37,809 --> 00:29:39,577
So try to make sure you're staying compliant.

990
00:29:39,577 --> 00:29:40,311
Correct.

991
00:29:40,311 --> 00:29:41,346
It's all about compliance

992
00:29:41,346 --> 00:29:41,880
whether you know,

993
00:29:41,880 --> 00:29:42,480
if you're talking

994
00:29:42,480 --> 00:29:45,650
about a giant corporation like Pepsi or Coke or,

995
00:29:45,650 --> 00:29:47,452
you know, some big entity like that,

996
00:29:48,419 --> 00:29:49,888
the platforms are saying,

997
00:29:49,888 --> 00:29:51,623
hey, we keep you compliant.

998
00:29:51,623 --> 00:29:54,092
If if we go through like I don't know if

999
00:29:54,392 --> 00:29:56,127
if you're a freelancer out there

1000
00:29:56,127 --> 00:29:57,428
that's on some of these platforms,

1001
00:29:57,428 --> 00:30:00,598
they'll actually call you if you've only had one,

1002
00:30:00,965 --> 00:30:04,169
one person on, on or one job

1003
00:30:04,169 --> 00:30:05,136
through their platform,

1004
00:30:05,136 --> 00:30:08,173
they'll call you and triple check that

1005
00:30:08,406 --> 00:30:11,242
you have other invoices out to other

1006
00:30:11,242 --> 00:30:12,610
companies and clients.

1007
00:30:12,610 --> 00:30:13,745
Right. So.

1008
00:30:13,745 --> 00:30:13,945
You know,

1009
00:30:13,945 --> 00:30:16,447
they are doing a little bit of that legal fee.

1010
00:30:16,648 --> 00:30:17,315
It is

1011
00:30:17,315 --> 00:30:18,216
just a note

1012
00:30:18,216 --> 00:30:19,184
that you won't get that

1013
00:30:19,184 --> 00:30:21,486
if you're just hiring a freelancer directly.

1014
00:30:21,486 --> 00:30:21,786
Yes.

1015
00:30:21,786 --> 00:30:23,788
So another con that we see here

1016
00:30:23,788 --> 00:30:25,990
is what we're calling these sort of all eggs

1017
00:30:25,990 --> 00:30:27,659
in one basket problem.

1018
00:30:27,659 --> 00:30:30,728
And it's basically if a freelancer becomes

1019
00:30:30,728 --> 00:30:33,231
unavailable for any reason, you know,

1020
00:30:34,065 --> 00:30:36,534
you run the risk of needing to hire

1021
00:30:36,534 --> 00:30:38,603
somebody else for that project,

1022
00:30:38,603 --> 00:30:40,839
which can create some scheduling conflicts

1023
00:30:40,839 --> 00:30:42,407
and create a little more stress

1024
00:30:42,407 --> 00:30:43,908
that you might not have been prepared for.

1025
00:30:43,908 --> 00:30:45,510
So a potential solution

1026
00:30:45,510 --> 00:30:46,411
there is to just always

1027
00:30:46,411 --> 00:30:48,213
make sure you have like a backup option

1028
00:30:48,213 --> 00:30:49,614
just in case.

1029
00:30:49,614 --> 00:30:52,450
But yeah, that can definitely create some issues.

1030
00:30:52,450 --> 00:30:55,153
One more con that we see here is that cost

1031
00:30:55,220 --> 00:30:56,921
tend to fluctuate.

1032
00:30:56,921 --> 00:30:58,556
This is pretty standard.

1033
00:30:58,556 --> 00:30:59,123
Yeah,

1034
00:30:59,123 --> 00:31:01,259
every freelancer will have a different way

1035
00:31:01,259 --> 00:31:03,094
of charging for their services,

1036
00:31:03,094 --> 00:31:04,495
which means

1037
00:31:04,495 --> 00:31:06,764
as always, just a general solution here.

1038
00:31:06,998 --> 00:31:09,067
Always add padding to your budget

1039
00:31:09,067 --> 00:31:11,102
because depending on who you're hiring,

1040
00:31:11,102 --> 00:31:12,403
especially if you have to bring on

1041
00:31:12,403 --> 00:31:14,172
somebody else in the middle of the project,

1042
00:31:14,172 --> 00:31:15,740
their rate might be different. Yeah.

1043
00:31:15,740 --> 00:31:17,442
And also in this economy, I mean, I feel like,

1044
00:31:17,442 --> 00:31:19,711
you know, in this economy you're trying to do

1045
00:31:19,711 --> 00:31:21,512
you're doing more with less,

1046
00:31:21,512 --> 00:31:23,615
which is a terrible way of looking at it.

1047
00:31:23,615 --> 00:31:24,082
But that's

1048
00:31:24,082 --> 00:31:25,149
that is the situation

1049
00:31:25,149 --> 00:31:27,252
that a lot of marketers find

1050
00:31:27,252 --> 00:31:29,988
themselves in is I got to do way more with a lot

1051
00:31:29,988 --> 00:31:31,155
less money. So.

1052
00:31:31,155 --> 00:31:31,489
Right.

1053
00:31:31,489 --> 00:31:32,457
And it's just keeping in mind

1054
00:31:32,457 --> 00:31:34,292
that there's no one standard

1055
00:31:34,292 --> 00:31:36,895
like to determine those costs. Yeah.

1056
00:31:36,961 --> 00:31:38,763
So keep it in mind.

1057
00:31:38,763 --> 00:31:39,998
The final con that we see

1058
00:31:39,998 --> 00:31:42,467
here is sort of a limited skill set.

1059
00:31:42,767 --> 00:31:44,135
And what that means

1060
00:31:44,135 --> 00:31:44,869
is that, you know,

1061
00:31:44,869 --> 00:31:47,472
a freelancer can be incredibly awesome

1062
00:31:47,472 --> 00:31:50,308
and talented and do amazing work,

1063
00:31:50,575 --> 00:31:51,976
but they might not be able to meet

1064
00:31:51,976 --> 00:31:53,745
all of your creative needs. Right.

1065
00:31:53,745 --> 00:31:54,779
If you have different projects

1066
00:31:54,779 --> 00:31:55,680
with different styles

1067
00:31:55,680 --> 00:31:56,915
and different challenges

1068
00:31:56,915 --> 00:31:57,982
that you're working with.

1069
00:31:57,982 --> 00:31:59,851
So it might be that you again

1070
00:31:59,851 --> 00:32:01,786
need to find somebody else

1071
00:32:01,786 --> 00:32:04,455
or for some other aspect of the project

1072
00:32:04,455 --> 00:32:06,524
or other things that a freelancer

1073
00:32:06,824 --> 00:32:08,259
wouldn't be able to provide.

1074
00:32:08,259 --> 00:32:11,062
You know, I mean, it's typically why

1075
00:32:11,329 --> 00:32:12,764
a lot of companies will hire

1076
00:32:12,764 --> 00:32:13,665
multiple freelancers

1077
00:32:13,665 --> 00:32:15,333
or have a freelancer database, right?

1078
00:32:15,333 --> 00:32:16,501
Yeah. And, you know,

1079
00:32:17,835 --> 00:32:19,237
it's I think it's safe to say that,

1080
00:32:19,237 --> 00:32:20,638
you know, if you studied animation

1081
00:32:20,638 --> 00:32:21,239
or you're

1082
00:32:21,239 --> 00:32:22,974
an animator specifically, that you're

1083
00:32:22,974 --> 00:32:25,610
you might not be the best designer

1084
00:32:25,610 --> 00:32:26,411
you're really good at.

1085
00:32:26,411 --> 00:32:27,612
You're really good at motion

1086
00:32:27,612 --> 00:32:29,781
and less on the design. Yeah.

1087
00:32:29,781 --> 00:32:31,382
So that's that's what we mean

1088
00:32:31,382 --> 00:32:32,750
by limited skill set.

1089
00:32:32,750 --> 00:32:33,551
Why don't you talk to us

1090
00:32:33,551 --> 00:32:35,053
a little bit about the creative

1091
00:32:35,053 --> 00:32:36,154
point of view here? Yeah.

1092
00:32:36,154 --> 00:32:40,158
So depending on my experience

1093
00:32:40,158 --> 00:32:41,159
as a creative,

1094
00:32:41,159 --> 00:32:44,329
I may or may not be used to freelancing.

1095
00:32:44,329 --> 00:32:46,831
So it depends on who you are as a freelancer.

1096
00:32:46,831 --> 00:32:48,466
You might be just starting out.

1097
00:32:48,466 --> 00:32:50,535
Some people have been freelancers for decades.

1098
00:32:50,535 --> 00:32:53,004
They've been all over the industry

1099
00:32:53,004 --> 00:32:53,938
very well known

1100
00:32:53,938 --> 00:32:56,641
freelancers out there that that work

1101
00:32:56,641 --> 00:32:57,241
solo.

1102
00:32:57,241 --> 00:32:59,477
So I think, oh look,

1103
00:33:01,112 --> 00:33:02,213
I don't know that song.

1104
00:33:02,213 --> 00:33:03,614
Oh, Frank Ocean.

1105
00:33:03,614 --> 00:33:06,451
Oh, okay. Sorry. Go ahead.

1106
00:33:06,451 --> 00:33:09,520
Sometimes, though, I get put into a position

1107
00:33:09,520 --> 00:33:10,688
where it feels like

1108
00:33:10,688 --> 00:33:13,191
I need to do everything that the client wants.

1109
00:33:13,291 --> 00:33:15,693
I think that's a position that freelancers are

1110
00:33:16,461 --> 00:33:19,897
consistently in, which can get frustrating,

1111
00:33:20,398 --> 00:33:22,066
especially if I have multiple clients

1112
00:33:22,066 --> 00:33:23,301
doing sort of the same things.

1113
00:33:23,301 --> 00:33:24,002
To me,

1114
00:33:24,002 --> 00:33:26,204
or I'm in a position where I'm a new freelancer,

1115
00:33:26,204 --> 00:33:28,306
maybe I want to impress and like

1116
00:33:28,306 --> 00:33:30,408
make sure that I get everything done on time

1117
00:33:30,408 --> 00:33:33,845
and with their expectations and and or

1118
00:33:34,245 --> 00:33:36,414
I'm in a position where I'm running short on time

1119
00:33:36,414 --> 00:33:38,549
and that could be a little bit of a hiccup.

1120
00:33:38,549 --> 00:33:41,019
So in all these scenarios, yeah,

1121
00:33:41,019 --> 00:33:43,454
I feel like there's the

1122
00:33:43,454 --> 00:33:45,690
from my perspective as a creative, I'm,

1123
00:33:45,690 --> 00:33:48,059
I might be ebbing and flowing from

1124
00:33:48,960 --> 00:33:49,761
being comfortable

1125
00:33:49,761 --> 00:33:50,361
with a client

1126
00:33:50,361 --> 00:33:53,931
to being being sort of constricted by a client.

1127
00:33:54,165 --> 00:33:56,134
I think that's fair to say.

1128
00:33:56,134 --> 00:33:58,403
If I'm a seasoned freelancer,

1129
00:33:58,403 --> 00:34:01,572
I have probably a typical workflow that I have

1130
00:34:01,839 --> 00:34:03,341
that works really well for me.

1131
00:34:04,542 --> 00:34:05,610
But I might be actually

1132
00:34:05,610 --> 00:34:07,612
running into with newer clients

1133
00:34:07,612 --> 00:34:10,381
some misinformation on terminology

1134
00:34:10,381 --> 00:34:11,416
that people are using

1135
00:34:11,416 --> 00:34:12,917
when they're in the conversations

1136
00:34:12,917 --> 00:34:15,353
that that I now have to go through

1137
00:34:15,353 --> 00:34:16,454
and probably find myself

1138
00:34:16,454 --> 00:34:17,922
explaining that over and over

1139
00:34:17,922 --> 00:34:19,657
and over again to many different clients

1140
00:34:19,657 --> 00:34:20,691
that are new,

1141
00:34:20,691 --> 00:34:23,394
that don't that don't quite know

1142
00:34:23,394 --> 00:34:24,362
how to use those terms.

1143
00:34:24,362 --> 00:34:25,029
We covered this

1144
00:34:25,029 --> 00:34:27,665
in a separate episode on terminology.

1145
00:34:27,665 --> 00:34:29,400
It's not all the terminology

1146
00:34:29,400 --> 00:34:30,168
that you need to know,

1147
00:34:30,168 --> 00:34:30,735
but it's it's

1148
00:34:30,735 --> 00:34:33,438
some of the ones that we come across for sure.

1149
00:34:33,438 --> 00:34:34,472
It doesn't this

1150
00:34:34,472 --> 00:34:35,740
this misinformation problem doesn't

1151
00:34:35,740 --> 00:34:37,708
prevent the work from happening.

1152
00:34:37,708 --> 00:34:37,942
Right.

1153
00:34:37,942 --> 00:34:40,011
So you still kind of get the work done,

1154
00:34:40,011 --> 00:34:41,312
but it makes the conversation

1155
00:34:41,312 --> 00:34:43,114
a little bit harder.

1156
00:34:43,114 --> 00:34:44,749
Communication can sort of fall

1157
00:34:44,749 --> 00:34:47,485
because you're not quite expecting the right

1158
00:34:47,852 --> 00:34:48,653
the right thing.

1159
00:34:48,653 --> 00:34:50,188
Yeah. On both sides of this. Yeah.

1160
00:34:50,188 --> 00:34:54,692
Those conversations, you know, and misinformation

1161
00:34:56,260 --> 00:34:58,496
for the algorithm sake

1162
00:34:58,963 --> 00:35:00,965
is not only applicable to elections

1163
00:35:00,965 --> 00:35:02,266
and vaccines, it's all in saying.

1164
00:35:02,266 --> 00:35:04,302
Sure, sure,

1165
00:35:04,735 --> 00:35:05,937
you're not wrong. You're not wrong.

1166
00:35:05,937 --> 00:35:07,705
Misinformation is everywhere.

1167
00:35:07,705 --> 00:35:09,674
So hopefully we're providing you

1168
00:35:09,674 --> 00:35:11,676
with as much truthful in.

1169
00:35:11,676 --> 00:35:13,911
The algorithm. As possible.

1170
00:35:13,911 --> 00:35:15,446
As a freelancer.

1171
00:35:15,446 --> 00:35:17,248
I'm basically a business.

1172
00:35:17,248 --> 00:35:18,749
I'm a solo business.

1173
00:35:18,749 --> 00:35:19,750
Solopreneur is

1174
00:35:19,750 --> 00:35:21,319
is a thing,

1175
00:35:21,319 --> 00:35:23,521
but I want to build relationships directly.

1176
00:35:23,521 --> 00:35:24,755
I have those relationships

1177
00:35:24,755 --> 00:35:25,356
that I know

1178
00:35:25,356 --> 00:35:26,491
I want to reach new clients,

1179
00:35:26,491 --> 00:35:27,859
but I might actually have

1180
00:35:27,859 --> 00:35:29,594
my own marketing problems.

1181
00:35:29,594 --> 00:35:30,661
All right I'm

1182
00:35:30,661 --> 00:35:32,430
I'm a business with marketing problems.

1183
00:35:32,430 --> 00:35:34,732
I just have one person at my business

1184
00:35:34,732 --> 00:35:36,400
and this whole topic

1185
00:35:36,400 --> 00:35:38,569
is like a whole other episode really.

1186
00:35:39,137 --> 00:35:40,538
And we can talk about in the future

1187
00:35:40,538 --> 00:35:41,472
if you're interested.

1188
00:35:41,472 --> 00:35:44,041
We're not really here to teach freelancers

1189
00:35:44,041 --> 00:35:45,776
how to be better business owners.

1190
00:35:45,776 --> 00:35:47,011
Because there's other programs, there's.

1191
00:35:47,011 --> 00:35:48,246
So many programs out there

1192
00:35:48,246 --> 00:35:50,114
that are fantastic by the. Way. Yes.

1193
00:35:50,114 --> 00:35:51,149
They look into it.

1194
00:35:51,149 --> 00:35:51,782
You're freelancing.

1195
00:35:51,782 --> 00:35:52,483
Absolutely.

1196
00:35:52,483 --> 00:35:53,951
And, you know, we can name some,

1197
00:35:53,951 --> 00:35:55,086
but we don't want to push anyone

1198
00:35:55,086 --> 00:35:55,786
in any direction.

1199
00:35:55,786 --> 00:35:59,090
But if you're a freelancer and I would absolutely

1200
00:35:59,090 --> 00:36:01,159
look through through those options

1201
00:36:01,159 --> 00:36:02,260
because they're they're fantastic.

1202
00:36:02,260 --> 00:36:04,629
Yeah.

1203
00:36:04,629 --> 00:36:05,763
And I don't you know,

1204
00:36:05,763 --> 00:36:07,632
I don't think we're actually qualified

1205
00:36:07,632 --> 00:36:10,735
to talk about being really good business owners.

1206
00:36:11,569 --> 00:36:13,271
Reminds me of like a

1207
00:36:13,271 --> 00:36:15,339
like I'm shaking in April right now

1208
00:36:16,407 --> 00:36:17,141
and I'm

1209
00:36:17,141 --> 00:36:18,142
looking at it being like,

1210
00:36:18,142 --> 00:36:20,211
you know, are we qualified?

1211
00:36:20,211 --> 00:36:21,112
Looks hazy.

1212
00:36:21,112 --> 00:36:24,649
Try again.

1213
00:36:24,649 --> 00:36:26,851
Which brings us to the next option.

1214
00:36:26,851 --> 00:36:28,819
Right? Right. The animation studio.

1215
00:36:28,819 --> 00:36:29,720
Is hiring an animation.

1216
00:36:29,720 --> 00:36:31,722
We're going to take a hard look at ourselves.

1217
00:36:31,722 --> 00:36:34,125
Yes, you're doing some introspect in here.

1218
00:36:34,125 --> 00:36:34,792
Yeah. Yeah.

1219
00:36:34,792 --> 00:36:36,794
To provide hopefully some some clarity.

1220
00:36:36,861 --> 00:36:37,428
So. Yeah, pros and.

1221
00:36:37,428 --> 00:36:39,030
Cons, tell us about that option. Yeah.

1222
00:36:39,030 --> 00:36:41,132
So if you're hiring either an animation studio

1223
00:36:41,132 --> 00:36:43,534
or you might call it a production company.

1224
00:36:43,534 --> 00:36:44,702
You know what I heard?

1225
00:36:44,702 --> 00:36:46,704
Sorry to cut you off, but you know what I heard?

1226
00:36:46,704 --> 00:36:48,239
Prod co.

1227
00:36:48,239 --> 00:36:50,341
Prod co. Yeah, boy.

1228
00:36:50,841 --> 00:36:52,944
Oh, I.

1229
00:36:52,944 --> 00:36:53,911
I saw it

1230
00:36:53,911 --> 00:36:55,146
written and I was like,

1231
00:36:55,146 --> 00:36:57,615
what is a prod co production company?

1232
00:36:57,615 --> 00:36:58,983
I got that totally makes sense.

1233
00:36:58,983 --> 00:37:00,785
Okay, well, I won't be using that, but

1234
00:37:01,852 --> 00:37:02,920
we define a

1235
00:37:02,920 --> 00:37:04,956
production studio or animation studio

1236
00:37:05,223 --> 00:37:06,891
as having multiple team members.

1237
00:37:06,891 --> 00:37:08,292
So more than one. Yeah.

1238
00:37:08,292 --> 00:37:11,762
With multiple skill sets that create all sorts

1239
00:37:11,762 --> 00:37:13,631
of different creative projects,

1240
00:37:13,631 --> 00:37:15,600
namely in the medium of animation.

1241
00:37:15,600 --> 00:37:16,534
That's what we're talking about

1242
00:37:16,534 --> 00:37:18,603
when we define this right now.

1243
00:37:18,603 --> 00:37:20,404
So this is slightly different from what

1244
00:37:20,404 --> 00:37:22,039
you might know as a creative agency,

1245
00:37:22,039 --> 00:37:23,841
but we will get there. So hang tight.

1246
00:37:23,841 --> 00:37:25,843
Or just an agent? It was just an agency. Yeah.

1247
00:37:25,943 --> 00:37:27,278
Yeah, exactly.

1248
00:37:27,378 --> 00:37:28,446
So some of the pros here

1249
00:37:28,446 --> 00:37:30,314
for working with an animation studio,

1250
00:37:30,314 --> 00:37:32,817
you are going to have creative flexibility

1251
00:37:32,850 --> 00:37:34,619
and reliability.

1252
00:37:34,619 --> 00:37:35,786
So, for example,

1253
00:37:35,786 --> 00:37:38,789
if one person has to step away from a project,

1254
00:37:39,056 --> 00:37:40,591
another person within the team

1255
00:37:40,591 --> 00:37:42,226
can immediately take it on.

1256
00:37:42,226 --> 00:37:43,060
And generally,

1257
00:37:43,060 --> 00:37:45,396
there's always more than one person

1258
00:37:45,396 --> 00:37:48,065
that has an eye on the project at any given time.

1259
00:37:48,366 --> 00:37:50,101
So there's a level of accountability there

1260
00:37:50,101 --> 00:37:51,302
in terms of schedule,

1261
00:37:51,302 --> 00:37:53,304
in terms of creative content,

1262
00:37:53,304 --> 00:37:54,939
yeah, you have a little more reliability

1263
00:37:54,939 --> 00:37:56,941
to make sure that your project's always

1264
00:37:56,941 --> 00:37:58,009
being at the forefront. Yeah.

1265
00:37:59,076 --> 00:38:01,946
You also have the benefit of management, right?

1266
00:38:01,946 --> 00:38:02,880
Typically you'll have

1267
00:38:02,880 --> 00:38:04,815
a dedicated project manager,

1268
00:38:04,815 --> 00:38:06,384
sometimes on both sides of the project,

1269
00:38:06,384 --> 00:38:09,153
but almost always within the animation studio.

1270
00:38:09,720 --> 00:38:11,522
And they're going to help you navigate

1271
00:38:11,522 --> 00:38:13,791
both the client relationship that you have,

1272
00:38:13,958 --> 00:38:14,992
and they're also going to help

1273
00:38:14,992 --> 00:38:17,128
navigate the communication with the artist.

1274
00:38:17,528 --> 00:38:19,196
So they're keeping everybody

1275
00:38:19,196 --> 00:38:21,265
on track in the same schedule.

1276
00:38:21,265 --> 00:38:22,800
That's their primary focus.

1277
00:38:22,800 --> 00:38:25,002
It's a beautiful thing.

1278
00:38:25,169 --> 00:38:27,805
A third pro here is that as a team,

1279
00:38:28,039 --> 00:38:28,539
you're going to have

1280
00:38:28,539 --> 00:38:29,840
a deeper understanding

1281
00:38:29,840 --> 00:38:31,542
of the overall strategy

1282
00:38:31,542 --> 00:38:34,412
of an animated video project as it pertains

1283
00:38:34,412 --> 00:38:37,014
to executing on your campaign as a marketer.

1284
00:38:37,415 --> 00:38:40,117
So a team of people is going to be more involved

1285
00:38:40,117 --> 00:38:41,619
in the different

1286
00:38:41,652 --> 00:38:44,288
of the production workflow that are going to help

1287
00:38:44,822 --> 00:38:46,490
to build something that complements

1288
00:38:46,490 --> 00:38:47,658
your strategy as a whole.

1289
00:38:47,658 --> 00:38:48,759
Yeah. Yeah.

1290
00:38:48,759 --> 00:38:49,560
And I think,

1291
00:38:49,560 --> 00:38:51,128
you know, the size of your composition

1292
00:38:51,128 --> 00:38:53,197
becomes really important here. Yeah.

1293
00:38:53,197 --> 00:38:54,932
The size of your team composition,

1294
00:38:54,932 --> 00:38:56,067
because you never want a situation

1295
00:38:56,067 --> 00:38:56,367
where you have

1296
00:38:56,367 --> 00:38:58,069
too many cooks in the kitchen

1297
00:38:58,069 --> 00:39:00,571
and it becomes a kitchen nightmare.

1298
00:39:00,571 --> 00:39:02,606
Boy. Shout out to that show.

1299
00:39:02,673 --> 00:39:03,641
Boy, you.

1300
00:39:05,509 --> 00:39:06,344
You nailed it.

1301
00:39:06,344 --> 00:39:07,178
Nice. Yeah.

1302
00:39:07,178 --> 00:39:08,112
Also a good show.

1303
00:39:08,112 --> 00:39:08,679
Yeah.

1304
00:39:08,679 --> 00:39:11,315
We'll have a bake off later. Nice.

1305
00:39:11,315 --> 00:39:11,882
We're going to keep

1306
00:39:11,882 --> 00:39:13,117
yeah, we're going to do a whole episode,

1307
00:39:13,117 --> 00:39:15,586
just a bonus episode about our favorite, you.

1308
00:39:15,586 --> 00:39:17,054
Know, favorite. Cook shows.

1309
00:39:17,054 --> 00:39:18,055
Cooking shows. Yeah.

1310
00:39:18,055 --> 00:39:21,192
So what are some of the cons with studios?

1311
00:39:21,292 --> 00:39:23,461
As much as we like to admit we're perfect.

1312
00:39:23,961 --> 00:39:26,030
They're definitely you know, I actually.

1313
00:39:26,030 --> 00:39:28,265
Sorry, I take that back. There are no cons.

1314
00:39:28,265 --> 00:39:30,134
There are no cons. Right, right.

1315
00:39:30,134 --> 00:39:30,501
All right.

1316
00:39:30,501 --> 00:39:31,702
So we just keep going.

1317
00:39:31,702 --> 00:39:33,304
Reality check. There are cons.

1318
00:39:33,304 --> 00:39:34,972
Let's talk about them.

1319
00:39:34,972 --> 00:39:36,173
So one of the cons here

1320
00:39:36,173 --> 00:39:37,708
is that working with an animation

1321
00:39:37,708 --> 00:39:39,844
studio can be more expensive, right?

1322
00:39:39,844 --> 00:39:42,813
The studio tends to be more expensive because of

1323
00:39:43,447 --> 00:39:44,448
additional costs

1324
00:39:44,448 --> 00:39:46,016
that you might not be considering

1325
00:39:46,016 --> 00:39:47,551
when you first thinking about hiring them.

1326
00:39:47,551 --> 00:39:48,185
Yeah, things

1327
00:39:48,185 --> 00:39:49,420
like especially

1328
00:39:49,420 --> 00:39:50,988
if they're in a physical location

1329
00:39:50,988 --> 00:39:53,591
dealing with overhead. Yeah, right.

1330
00:39:53,591 --> 00:39:55,159
And if a company's not remote.

1331
00:39:55,159 --> 00:39:56,460
So that's something to keep in mind.

1332
00:39:56,460 --> 00:39:57,895
Yeah, they're we're remote.

1333
00:39:57,895 --> 00:39:58,729
We don't have that issue.

1334
00:39:58,729 --> 00:39:59,263
But yeah.

1335
00:39:59,263 --> 00:40:00,331
But there are different costs

1336
00:40:00,331 --> 00:40:01,832
that are associated. Yeah.

1337
00:40:01,832 --> 00:40:03,000
So another thing to think about

1338
00:40:03,000 --> 00:40:05,102
that's a con is capacity.

1339
00:40:05,102 --> 00:40:07,505
So this varies from studio to studio

1340
00:40:07,872 --> 00:40:09,273
based on both the size

1341
00:40:09,273 --> 00:40:11,742
and the artistic limitations that they have.

1342
00:40:11,942 --> 00:40:15,613
Yeah, studios may take on too much work at one

1343
00:40:15,613 --> 00:40:16,113
time, right?

1344
00:40:16,113 --> 00:40:17,314
We're taking on as many projects

1345
00:40:17,314 --> 00:40:18,549
as we can expense.

1346
00:40:18,549 --> 00:40:20,418
We're trying to survive or we're trying to like,

1347
00:40:20,418 --> 00:40:22,586
you know, try to grow and grow.

1348
00:40:22,586 --> 00:40:23,754
We're trying to expand.

1349
00:40:23,754 --> 00:40:25,523
And that might mean that one

1350
00:40:25,523 --> 00:40:28,426
or more projects might suffer on the back end.

1351
00:40:28,526 --> 00:40:31,929
Yeah, because of the strain on the creative team.

1352
00:40:32,163 --> 00:40:34,331
So that's something to keep in mind about

1353
00:40:34,331 --> 00:40:35,866
maybe even asking a studio

1354
00:40:35,866 --> 00:40:37,334
how they manage their projects.

1355
00:40:37,334 --> 00:40:39,236
Because if you're talking us

1356
00:40:39,236 --> 00:40:40,337
and we're working on anywhere

1357
00:40:40,337 --> 00:40:42,206
from five to as many

1358
00:40:42,206 --> 00:40:44,341
as like 15 projects in a given month,

1359
00:40:44,341 --> 00:40:47,912
how do we ensure that everything stays intact?

1360
00:40:48,012 --> 00:40:50,581
Yeah. And on time, really? It's really on time.

1361
00:40:50,648 --> 00:40:52,082
Yeah, exactly.

1362
00:40:52,082 --> 00:40:53,350
So something else to think about

1363
00:40:53,350 --> 00:40:56,387
that's a con here is the stylistic range.

1364
00:40:57,054 --> 00:40:59,824
As much as we might hate to admit this style

1365
00:40:59,824 --> 00:41:01,392
choices are also limited

1366
00:41:01,392 --> 00:41:03,427
within a studio environment. Yeah.

1367
00:41:03,828 --> 00:41:05,830
Depending on the set up that they have

1368
00:41:06,130 --> 00:41:09,099
or the total talent that they have at the studio,

1369
00:41:09,333 --> 00:41:10,901
it also limits the styles

1370
00:41:10,901 --> 00:41:12,770
that they can hit for your project,

1371
00:41:12,770 --> 00:41:16,006
and they might have to go and hire freelancers

1372
00:41:16,006 --> 00:41:18,108
or hire other people in house. Hire other.

1373
00:41:18,108 --> 00:41:19,844
Studios, hire the studios.

1374
00:41:19,844 --> 00:41:21,679
That happens for sure. Yeah.

1375
00:41:21,679 --> 00:41:22,980
So that's something to keep in mind

1376
00:41:22,980 --> 00:41:24,748
because that might up the cost

1377
00:41:24,748 --> 00:41:26,817
on your project as well to consider.

1378
00:41:26,817 --> 00:41:29,720
Yeah, a final con here that we have is

1379
00:41:29,720 --> 00:41:30,654
sort of the

1380
00:41:30,654 --> 00:41:33,424
internal studio dynamics that are happening

1381
00:41:33,424 --> 00:41:35,059
within the projects we're talking about.

1382
00:41:35,059 --> 00:41:36,460
There's no issues.

1383
00:41:36,460 --> 00:41:38,829
It's never issues in companies.

1384
00:41:38,829 --> 00:41:40,030
So studios will

1385
00:41:40,030 --> 00:41:42,466
might also hate to admit this, but

1386
00:41:42,466 --> 00:41:45,469
there's always a layer of office politics

1387
00:41:45,636 --> 00:41:47,304
that are going around

1388
00:41:47,304 --> 00:41:48,973
with other people at the studio

1389
00:41:48,973 --> 00:41:50,741
who are probably running your project, right?

1390
00:41:50,741 --> 00:41:51,041
Yeah.

1391
00:41:51,175 --> 00:41:53,677
And those politics can sometimes get in the way.

1392
00:41:53,944 --> 00:41:57,181
They can vary the level of success

1393
00:41:57,181 --> 00:41:58,983
or effectiveness on a project.

1394
00:41:58,983 --> 00:42:01,185
So it's really just something to be mindful

1395
00:42:01,185 --> 00:42:02,386
and looking out for.

1396
00:42:02,386 --> 00:42:02,820
One thing

1397
00:42:02,820 --> 00:42:05,456
you could try to determine for yourself is like

1398
00:42:05,890 --> 00:42:07,892
looking at a studio is this studio

1399
00:42:07,892 --> 00:42:08,926
approaching things on

1400
00:42:08,926 --> 00:42:12,563
sort of like a Game of Thrones vibe, office

1401
00:42:12,663 --> 00:42:13,397
politics,

1402
00:42:13,397 --> 00:42:16,400
or are we talking about like Ted Lasso politics

1403
00:42:16,400 --> 00:42:18,469
very two. Very different.

1404
00:42:18,469 --> 00:42:19,436
Both shows.

1405
00:42:19,436 --> 00:42:20,771
Very great shows. Yes.

1406
00:42:20,771 --> 00:42:22,039
Fantastic.

1407
00:42:22,039 --> 00:42:24,041
Very different approaches to team building.

1408
00:42:24,508 --> 00:42:24,842
Sure.

1409
00:42:26,176 --> 00:42:27,044
Absolutely.

1410
00:42:27,044 --> 00:42:28,479
So keep that in mind.

1411
00:42:28,479 --> 00:42:29,880
Not cutthroat.

1412
00:42:29,880 --> 00:42:31,982
Right? Right. Yeah.

1413
00:42:32,583 --> 00:42:33,751
Creative point of view.

1414
00:42:33,751 --> 00:42:34,151
Yeah.

1415
00:42:34,351 --> 00:42:36,020
In a studio environment.

1416
00:42:36,020 --> 00:42:38,389
So as a creative working in the industry,

1417
00:42:39,557 --> 00:42:40,824
the reality is that I'm

1418
00:42:40,824 --> 00:42:42,626
basically staying employed

1419
00:42:42,626 --> 00:42:45,362
because of the work that comes into the studio,

1420
00:42:45,362 --> 00:42:46,163
because of the sales

1421
00:42:46,163 --> 00:42:48,699
that the studio is is giving us.

1422
00:42:48,699 --> 00:42:49,366
So

1423
00:42:50,134 --> 00:42:53,003
that means that some projects

1424
00:42:53,137 --> 00:42:56,173
might not be exactly what I want to work on.

1425
00:42:56,273 --> 00:42:57,241
Yeah. Right.

1426
00:42:57,241 --> 00:42:58,909
As a creative, you kind of have these

1427
00:42:58,909 --> 00:43:01,145
these ideas about what you should be working on

1428
00:43:01,412 --> 00:43:02,646
on your own,

1429
00:43:02,646 --> 00:43:03,948
and the studio is giving you work

1430
00:43:03,948 --> 00:43:07,851
that you may not be entirely excited about others

1431
00:43:07,851 --> 00:43:09,386
I might be really excited about.

1432
00:43:09,386 --> 00:43:10,721
So there might be different levels

1433
00:43:10,721 --> 00:43:11,922
of of excitement

1434
00:43:11,922 --> 00:43:13,290
depending on the projects that come in

1435
00:43:14,491 --> 00:43:15,426
as an artist.

1436
00:43:15,426 --> 00:43:16,594
I never

1437
00:43:16,594 --> 00:43:19,263
really have considered your marketing strategy

1438
00:43:19,863 --> 00:43:21,765
right at a studio necessarily.

1439
00:43:21,765 --> 00:43:23,267
I usually as an artist

1440
00:43:23,267 --> 00:43:24,802
leave that to the strategy people

1441
00:43:24,802 --> 00:43:25,703
because almost always

1442
00:43:25,703 --> 00:43:27,571
there's a separation there between

1443
00:43:27,571 --> 00:43:28,806
at the sales point.

1444
00:43:28,806 --> 00:43:30,641
Here's the strategy we're going for, right?

1445
00:43:30,641 --> 00:43:32,343
That's a different role.

1446
00:43:32,343 --> 00:43:34,144
That's a different set of people.

1447
00:43:34,144 --> 00:43:36,213
Usually that that aren't

1448
00:43:36,213 --> 00:43:36,847
necessarily

1449
00:43:36,847 --> 00:43:38,682
the people who are working on the project. Right.

1450
00:43:38,682 --> 00:43:39,717
Or the creative directors

1451
00:43:39,717 --> 00:43:41,986
focusing on the strategy curve of the artists

1452
00:43:41,986 --> 00:43:44,121
and then rolling that information back. Yeah.

1453
00:43:44,121 --> 00:43:48,192
So I, I also really just want to expand my own

1454
00:43:48,192 --> 00:43:49,426
skillset, right?

1455
00:43:49,426 --> 00:43:50,461
I'm again

1456
00:43:50,461 --> 00:43:52,496
internally working through some of the stuff.

1457
00:43:52,796 --> 00:43:54,331
So it's at artists,

1458
00:43:54,331 --> 00:43:54,765
at studios

1459
00:43:54,765 --> 00:43:56,233
might struggle between

1460
00:43:56,233 --> 00:43:58,802
producing the best content that they possibly can

1461
00:44:00,070 --> 00:44:01,472
for a project that they

1462
00:44:01,472 --> 00:44:03,540
may not actually believe in. Yeah.

1463
00:44:03,674 --> 00:44:05,743
So that's kind of the,

1464
00:44:05,743 --> 00:44:06,677
the point of view there

1465
00:44:06,677 --> 00:44:08,379
usually and that's a whole

1466
00:44:08,379 --> 00:44:10,581
I think that's a whole other episode as well.

1467
00:44:10,581 --> 00:44:11,482
How do you work on things

1468
00:44:11,482 --> 00:44:13,384
that you're not super excited about?

1469
00:44:13,384 --> 00:44:14,852
Yeah, sure.

1470
00:44:14,852 --> 00:44:17,021
But it's important for studios to recognize

1471
00:44:17,755 --> 00:44:19,390
this of their artists. Yeah.

1472
00:44:19,390 --> 00:44:21,392
And where they. Are. Yeah, that's.

1473
00:44:21,392 --> 00:44:21,659
All right.

1474
00:44:21,659 --> 00:44:21,892
Well,

1475
00:44:21,892 --> 00:44:24,361
so why don't we jump a little bit further up

1476
00:44:24,561 --> 00:44:26,430
the ladder here into your last option?

1477
00:44:26,430 --> 00:44:29,199
So we're talking about now hiring an agency.

1478
00:44:29,233 --> 00:44:30,901
Yeah, which we mentioned a little bit before,

1479
00:44:30,901 --> 00:44:32,369
but I think it's really important

1480
00:44:32,369 --> 00:44:34,772
to start by defining what we mean by agency here.

1481
00:44:35,406 --> 00:44:38,575
So agencies are multiple people again,

1482
00:44:39,176 --> 00:44:41,045
but they're working on multiple aspects

1483
00:44:41,045 --> 00:44:42,546
of different business goals

1484
00:44:42,546 --> 00:44:44,615
for a company or for a client.

1485
00:44:44,615 --> 00:44:46,083
And this is typically generating

1486
00:44:46,083 --> 00:44:48,519
more revenue or profit over time. Yeah.

1487
00:44:48,585 --> 00:44:50,921
So agencies are developing strategies

1488
00:44:50,921 --> 00:44:53,090
and executing on campaigns

1489
00:44:53,090 --> 00:44:55,893
with their internal marketing and creative teams.

1490
00:44:55,893 --> 00:44:56,627
Right.

1491
00:44:57,027 --> 00:44:58,862
So you wouldn't necessarily hire them

1492
00:44:58,862 --> 00:45:01,031
for just a single piece of content.

1493
00:45:01,031 --> 00:45:03,967
You usually you're looking for a broad range

1494
00:45:03,967 --> 00:45:04,535
of services

1495
00:45:04,535 --> 00:45:05,769
that they can provide

1496
00:45:05,769 --> 00:45:08,505
in this sort of all in one inclusive package.

1497
00:45:08,605 --> 00:45:09,139
Yeah.

1498
00:45:09,306 --> 00:45:10,941
So a pro to working with them

1499
00:45:10,941 --> 00:45:12,476
is that you can work

1500
00:45:12,476 --> 00:45:14,712
on multiple campaigns at a time,

1501
00:45:14,878 --> 00:45:15,913
especially if you're a company

1502
00:45:15,913 --> 00:45:16,714
that's expanding

1503
00:45:16,714 --> 00:45:19,616
and trying to test out multiple things.

1504
00:45:19,616 --> 00:45:21,418
The largest agencies have hundreds,

1505
00:45:21,418 --> 00:45:22,886
if not thousands of people.

1506
00:45:22,886 --> 00:45:25,122
Yeah, so all be able to work on your project.

1507
00:45:25,122 --> 00:45:26,490
They are downsizing today. But.

1508
00:45:26,490 --> 00:45:29,326
But yes, they are still pretty big. Yeah.

1509
00:45:29,326 --> 00:45:31,595
But they're set up for a larger scale.

1510
00:45:31,628 --> 00:45:32,863
Yeah. Regardless. Right.

1511
00:45:32,863 --> 00:45:35,399
So agencies will usually need to work

1512
00:45:35,399 --> 00:45:35,899
on large

1513
00:45:35,899 --> 00:45:38,302
projects and longer projects

1514
00:45:38,302 --> 00:45:39,737
so they're able to understand

1515
00:45:39,737 --> 00:45:41,472
the needs at that scale. Yeah.

1516
00:45:41,472 --> 00:45:43,674
And they're also highly knowledgeable

1517
00:45:43,674 --> 00:45:46,009
of the different global trends that are happening

1518
00:45:46,543 --> 00:45:47,344
that might help

1519
00:45:47,344 --> 00:45:49,413
to make some of your business decisions

1520
00:45:49,413 --> 00:45:51,014
a lot easier.

1521
00:45:51,014 --> 00:45:54,885
So, you know, in a way, I can use all of the data

1522
00:45:55,152 --> 00:45:56,653
that tells me that

1523
00:45:56,653 --> 00:45:58,689
I need to trend towards a culture of

1524
00:45:58,856 --> 00:46:00,557
toxic nostalgia, perhaps.

1525
00:46:01,692 --> 00:46:03,060
Have you been a nineties Khan yet?

1526
00:46:03,060 --> 00:46:03,961
Oh, my gosh, no. Is that a thing?

1527
00:46:03,961 --> 00:46:04,895
Very nostalgic.

1528
00:46:04,895 --> 00:46:05,929
Yes, it's here.

1529
00:46:05,929 --> 00:46:06,764
It's in Connecticut.

1530
00:46:06,764 --> 00:46:07,431
Oh, man.

1531
00:46:07,431 --> 00:46:09,133
They're probably all over at this point.

1532
00:46:09,133 --> 00:46:10,234
I could see the multiple ones.

1533
00:46:10,234 --> 00:46:12,035
Yeah, but speaking of cons.

1534
00:46:12,035 --> 00:46:14,238
Yeah, let's get into, like, the guns.

1535
00:46:14,705 --> 00:46:17,407
So top of the list, they're expensive.

1536
00:46:17,474 --> 00:46:20,410
Number one, agencies tend to be super pricey.

1537
00:46:21,278 --> 00:46:23,013
You know, they employ lots of people.

1538
00:46:23,013 --> 00:46:24,181
They have lots of overhead.

1539
00:46:24,181 --> 00:46:25,983
Therefore, they need lots of money.

1540
00:46:25,983 --> 00:46:27,217
And you need to be sort of

1541
00:46:27,217 --> 00:46:28,352
at the top of their list

1542
00:46:28,352 --> 00:46:30,287
in terms of their client list,

1543
00:46:30,287 --> 00:46:31,622
in order to make the sort of

1544
00:46:31,622 --> 00:46:33,824
move them to do anything for you.

1545
00:46:33,824 --> 00:46:34,591
Their strategies

1546
00:46:34,591 --> 00:46:36,193
might not totally align

1547
00:46:36,193 --> 00:46:38,629
with your morals or your values or your goals.

1548
00:46:38,629 --> 00:46:40,631
Usually your goals, but not morals and values

1549
00:46:41,598 --> 00:46:42,599
depends on the agency.

1550
00:46:42,599 --> 00:46:44,501
But some agencies tend to have a process

1551
00:46:44,501 --> 00:46:45,102
for success

1552
00:46:45,102 --> 00:46:47,271
that you might have a different view on.

1553
00:46:47,271 --> 00:46:50,107
And if those don't sort of jive and work well,

1554
00:46:50,374 --> 00:46:53,076
you might face some pushback in unexpected ways.

1555
00:46:54,545 --> 00:46:55,445
Another big con here

1556
00:46:55,445 --> 00:46:56,713
is that the results that you get from

1557
00:46:56,713 --> 00:46:58,749
these agencies could be skewed

1558
00:46:58,749 --> 00:47:00,384
after the agencies run reports.

1559
00:47:00,384 --> 00:47:01,485
They have to run reports

1560
00:47:01,485 --> 00:47:03,453
to sort of prove their effectiveness.

1561
00:47:03,453 --> 00:47:05,055
That's their whole job. Right.

1562
00:47:05,055 --> 00:47:07,758
So those reports can really be made to say

1563
00:47:07,758 --> 00:47:09,259
whatever they want.

1564
00:47:09,293 --> 00:47:09,993
You know.

1565
00:47:10,561 --> 00:47:11,728
I think public facing side,

1566
00:47:11,728 --> 00:47:13,096
they want to look good.

1567
00:47:13,096 --> 00:47:14,231
Everybody wants what want.

1568
00:47:14,231 --> 00:47:14,565
Yeah.

1569
00:47:14,565 --> 00:47:16,200
So manipulating numbers

1570
00:47:16,200 --> 00:47:19,503
kind of comes becomes part of the job.

1571
00:47:19,503 --> 00:47:22,105
Another con that you may not be aware of.

1572
00:47:22,105 --> 00:47:24,208
Agencies also outsource their creative work.

1573
00:47:24,241 --> 00:47:25,275
Almost all.

1574
00:47:25,275 --> 00:47:27,544
All agencies. Studios. Yeah.

1575
00:47:27,578 --> 00:47:29,179
So where on some of those list

1576
00:47:29,179 --> 00:47:30,547
they have an approved vendors list.

1577
00:47:30,547 --> 00:47:31,949
Almost always.

1578
00:47:31,949 --> 00:47:34,351
And they go through that which usually ends up

1579
00:47:34,952 --> 00:47:36,720
marking up the price on those things.

1580
00:47:36,720 --> 00:47:37,321
Right.

1581
00:47:37,688 --> 00:47:40,324
And then last con here, agency personnel

1582
00:47:40,357 --> 00:47:41,792
move around a lot.

1583
00:47:41,792 --> 00:47:43,493
The one account manager might change

1584
00:47:43,493 --> 00:47:45,195
over the course of the campaign.

1585
00:47:45,195 --> 00:47:46,330
So, you know, you're running campaigns

1586
00:47:46,330 --> 00:47:48,031
for about six months to a year

1587
00:47:48,031 --> 00:47:49,233
and, you know,

1588
00:47:49,233 --> 00:47:50,968
the people there might change over the course

1589
00:47:50,968 --> 00:47:52,369
at the time that you're running that campaign.

1590
00:47:52,369 --> 00:47:54,204
So the next person might not be as good,

1591
00:47:54,204 --> 00:47:56,173
might not be as in. Fact, companies might merge.

1592
00:47:56,173 --> 00:47:57,407
All sorts of things can happen.

1593
00:47:57,407 --> 00:47:58,375
Yeah.

1594
00:47:58,375 --> 00:47:59,109
Okay,

1595
00:47:59,109 --> 00:48:02,312
so let's talk a little bit about the creative

1596
00:48:02,312 --> 00:48:04,414
point of view here. Working at an agency.

1597
00:48:04,982 --> 00:48:07,451
So as a creative at an agency,

1598
00:48:07,718 --> 00:48:10,787
I am typically well aware of my role

1599
00:48:10,787 --> 00:48:12,890
and the function of being a creative year.

1600
00:48:13,090 --> 00:48:13,624
Yeah, right.

1601
00:48:13,624 --> 00:48:15,392
I'm usually better equipped

1602
00:48:15,392 --> 00:48:17,427
to understand that sort of y behind

1603
00:48:17,427 --> 00:48:18,729
what we're doing.

1604
00:48:18,729 --> 00:48:19,196
Yes.

1605
00:48:19,196 --> 00:48:21,331
Because it's talked about more frequently

1606
00:48:21,331 --> 00:48:24,201
and I can even work on things really fast.

1607
00:48:24,868 --> 00:48:26,270
Usually I have to yeah.

1608
00:48:26,270 --> 00:48:28,672
I'm used to be able to being able to juggle

1609
00:48:28,672 --> 00:48:30,240
around multiple projects

1610
00:48:30,240 --> 00:48:32,809
and different timelines all at once.

1611
00:48:32,809 --> 00:48:35,913
But with that does come this sort of like base

1612
00:48:35,913 --> 00:48:37,014
level of stress.

1613
00:48:37,014 --> 00:48:37,981
Yeah, right.

1614
00:48:37,981 --> 00:48:38,448
And it's

1615
00:48:38,448 --> 00:48:40,017
because the expectations

1616
00:48:40,017 --> 00:48:42,319
that I'm working off of are quite high now.

1617
00:48:42,819 --> 00:48:44,154
I need to be able to do it.

1618
00:48:44,154 --> 00:48:45,222
A little bit everywhere.

1619
00:48:45,222 --> 00:48:47,024
Everyone's doing less with more,

1620
00:48:47,024 --> 00:48:48,792
more with less mirthless.

1621
00:48:48,792 --> 00:48:50,060
Yeah. Yeah.

1622
00:48:50,060 --> 00:48:53,230
So and so sometimes as an addition here

1623
00:48:53,463 --> 00:48:55,165
I am dealing with a lot

1624
00:48:55,165 --> 00:48:56,934
more of those office politics

1625
00:48:56,934 --> 00:48:57,668
that are going around.

1626
00:48:57,668 --> 00:49:01,171
Yeah, I might need different levels of approval

1627
00:49:01,171 --> 00:49:02,172
at different

1628
00:49:02,172 --> 00:49:05,275
points of the production from multiple people,

1629
00:49:05,909 --> 00:49:07,077
which can actually block

1630
00:49:07,077 --> 00:49:09,112
some of my creative capability

1631
00:49:09,112 --> 00:49:10,247
for being able to do

1632
00:49:10,247 --> 00:49:11,415
the work that you're asking me.

1633
00:49:11,415 --> 00:49:13,984
Yeah, we talked a little bit about going upstairs

1634
00:49:14,685 --> 00:49:18,555
and that staircase gets way bigger and bigger.

1635
00:49:18,689 --> 00:49:20,324
Yeah, for sure. Yeah, yeah.

1636
00:49:20,324 --> 00:49:22,859
It's an escalator at that one. Yeah. Yeah.

1637
00:49:22,893 --> 00:49:24,594
And in this situation,

1638
00:49:24,594 --> 00:49:26,897
there's a lot more cooks in the kitchen.

1639
00:49:26,897 --> 00:49:28,332
Yeah, there's a lot more.

1640
00:49:28,332 --> 00:49:30,467
Paul, Hollywood's that you're trying

1641
00:49:30,467 --> 00:49:32,402
to get a handshake from.

1642
00:49:32,402 --> 00:49:34,371
Right. And it's very difficult.

1643
00:49:34,371 --> 00:49:36,673
Like one handshake is hard enough.

1644
00:49:36,673 --> 00:49:37,507
You're trying to do that

1645
00:49:37,507 --> 00:49:38,709
like multiple times over.

1646
00:49:38,709 --> 00:49:40,644
I think we watch too many cooking shows that

1647
00:49:42,312 --> 00:49:43,180
there might be too many

1648
00:49:43,180 --> 00:49:44,748
cooking shows in the world.

1649
00:49:44,748 --> 00:49:46,016
That's. Oh, that's.

1650
00:49:46,016 --> 00:49:46,817
Yeah, that's a debate.

1651
00:49:46,817 --> 00:49:49,753
Is there enough.

1652
00:49:49,753 --> 00:49:51,121
Well I think that's it.

1653
00:49:51,121 --> 00:49:52,923
That's, that's the end of the episode

1654
00:49:52,923 --> 00:49:54,391
in terms of our content.

1655
00:49:54,391 --> 00:49:54,691
Yeah.

1656
00:49:54,691 --> 00:49:55,659
I mean hopefully you got

1657
00:49:55,659 --> 00:49:57,461
a sense of some of the pros

1658
00:49:57,461 --> 00:49:59,363
and cons between each of the options

1659
00:49:59,363 --> 00:50:00,630
that you have

1660
00:50:00,630 --> 00:50:02,232
just to give a sense of maybe

1661
00:50:02,232 --> 00:50:03,967
which one you might be leaning to.

1662
00:50:03,967 --> 00:50:05,302
Yeah, more than another.

1663
00:50:05,302 --> 00:50:06,336
So just to summarize,

1664
00:50:06,336 --> 00:50:07,404
you have a couple of options here.

1665
00:50:07,404 --> 00:50:10,374
You have your DIY option, you do it yourself.

1666
00:50:11,508 --> 00:50:12,175
Go to the

1667
00:50:12,175 --> 00:50:12,709
go to go,

1668
00:50:12,709 --> 00:50:15,479
go to a browser and animate on your own.

1669
00:50:16,213 --> 00:50:19,616
You get your platform solution.

1670
00:50:19,750 --> 00:50:20,550
Find a middleman

1671
00:50:20,550 --> 00:50:22,386
that will connect you to a freelancer.

1672
00:50:22,386 --> 00:50:23,320
You've got your direct

1673
00:50:23,320 --> 00:50:26,556
a freelancer situation, you've got your hire

1674
00:50:26,556 --> 00:50:29,192
a studio production company

1675
00:50:29,192 --> 00:50:30,660
somewhere in the middle there.

1676
00:50:30,660 --> 00:50:33,397
Or you can go all the way up to an agency model

1677
00:50:34,031 --> 00:50:35,899
that again will help you with strategy

1678
00:50:37,000 --> 00:50:37,501
from the

1679
00:50:37,501 --> 00:50:40,270
jump on a larger kind of thing.

1680
00:50:40,504 --> 00:50:42,739
Yeah so we hope you can you.

1681
00:50:42,739 --> 00:50:43,774
It'll give you some thought

1682
00:50:43,774 --> 00:50:45,709
about which options to consider. Yeah.

1683
00:50:45,709 --> 00:50:47,244
Which options might be right for you,

1684
00:50:47,244 --> 00:50:48,612
which options might not be right.

1685
00:50:48,612 --> 00:50:50,881
And let's also to say that like,

1686
00:50:50,881 --> 00:50:51,982
you might go with different options

1687
00:50:51,982 --> 00:50:54,151
at different times. Sure you can. Yeah.

1688
00:50:54,918 --> 00:50:57,120
So here's the tease for the next episode.

1689
00:50:57,120 --> 00:50:59,723
Our next episode will be another hack.

1690
00:50:59,723 --> 00:51:00,991
Got to get our hack game

1691
00:51:00,991 --> 00:51:01,725
in order

1692
00:51:01,758 --> 00:51:04,528
to make doing some of that short form content.

1693
00:51:04,761 --> 00:51:07,197
We also have a bonus episode

1694
00:51:07,197 --> 00:51:09,433
where we are going to talk to the creative

1695
00:51:09,766 --> 00:51:10,534
this time.

1696
00:51:10,534 --> 00:51:12,669
Nice about working on creative content,

1697
00:51:13,837 --> 00:51:15,105
how they handle those issues

1698
00:51:15,105 --> 00:51:16,473
as communication issues.

1699
00:51:16,473 --> 00:51:17,441
What is it that they experience?

1700
00:51:17,441 --> 00:51:19,209
This is someone we haven't worked with before,

1701
00:51:19,209 --> 00:51:21,111
but we are very excited to talk to.

1702
00:51:21,111 --> 00:51:22,212
You always this person.

1703
00:51:22,212 --> 00:51:23,547
Really, really good conversations.

1704
00:51:23,547 --> 00:51:24,614
So yeah.

1705
00:51:24,614 --> 00:51:25,015
Yeah.

1706
00:51:25,015 --> 00:51:25,749
And we're excited

1707
00:51:25,749 --> 00:51:28,351
to be on their podcast later on.

1708
00:51:28,351 --> 00:51:29,986
That'll be a bonus episode for us as well.

1709
00:51:29,986 --> 00:51:31,988
So it's going to be a special episode.

1710
00:51:32,522 --> 00:51:33,123
It'll be great.

1711
00:51:33,123 --> 00:51:36,026
So yeah, so at least for this episode,

1712
00:51:36,026 --> 00:51:36,593
a big

1713
00:51:36,593 --> 00:51:39,062
thank you to Emilia for producing this podcast.

1714
00:51:39,229 --> 00:51:43,100
Yeah, the producer is Jackson Foote and our music

1715
00:51:43,100 --> 00:51:44,167
was created by Hidden

1716
00:51:44,167 --> 00:51:46,369
and licensed to film meet dot com.

1717
00:51:46,670 --> 00:51:48,305
Until next time.

1718
00:51:48,305 --> 00:51:50,173
You jump right into it.

1719
00:51:50,173 --> 00:51:53,176
I was I was shocked usually we usually we

1720
00:51:53,176 --> 00:51:54,411
you know we say.

1721
00:51:54,411 --> 00:51:56,613
I'm just trying to get over it.

1722
00:51:56,613 --> 00:51:57,647
I'm trying to get over it.

1723
00:51:57,647 --> 00:51:58,548
Let's see how this is.

1724
00:51:58,548 --> 00:52:01,651
Trying to I'm trying to get over it quickly.

1725
00:52:01,785 --> 00:52:02,252
Uh huh.

1726
00:52:02,252 --> 00:52:03,286
So you're prolonging.

1727
00:52:03,286 --> 00:52:05,188
This. I see.

1728
00:52:05,188 --> 00:52:08,191
That was my.

1729
00:52:08,191 --> 00:52:09,626
Until next time.

1730
00:52:09,626 --> 00:52:12,963
Stay open line wrong.

1731
00:52:13,130 --> 00:52:14,731
I did it wrong.

1732
00:52:14,731 --> 00:52:16,967
Now I'm now I'm just in an excuse

1733
00:52:16,967 --> 00:52:19,202
to prolong it even further. Until next time.

1734
00:52:20,270 --> 00:52:21,071
Stay on us.

1735
00:52:21,071 --> 00:52:22,239
Stay open.

1736
00:52:22,239 --> 00:52:27,210
You did it right.

1737
00:52:27,210 --> 00:52:29,012
This is brilliant. Keep it going.

1738
00:52:29,012 --> 00:52:30,514
Okay, we've got this.

1739
00:52:30,514 --> 00:52:32,315
Until next time,

1740
00:52:32,516 --> 00:52:33,283
stay honest.

1741
00:52:33,283 --> 00:52:35,485
Stay creative. Stay seated.

1742
00:52:35,585 --> 00:52:49,933
We should do it.