Making Better Decisions: Leaders in Data

On this week’s episode of the Making Better Decisions podcast, host Ryan Sullivan interviews Emilie Sanders Lee, the EVP of Global Analytics and Chief of Staff at JustGlobal, Inc. With over 15 years of experience in analytics and marketing across B2B, B2C, and D2C spaces, Emilie shares vital insights about using data integrity and audience understanding to drive better decision-making. She highlights the critical importance of data accuracy, the evolving nature of marketing analytics, and the necessity of aligning analytics teams with business objectives. Emilie also discusses her approach to fostering psychological safety in the workplace, which has led to impressive employee retention. It’s an insightful episode you don’t want to miss!
 
Takeaways:
  • Emphasizing the importance of maintaining data integrity and clear communication, Emilie highlights the necessity to ensure data accuracy and adapt information delivery based on the audience's familiarity with data concepts.
  • Emilie underscores the growing significance of first-party data as the industry moves away from third-party cookies, stressing its critical role in future marketing strategies.
  • The continuous evolution of marketing metrics and tools is a key point of discussion, highlighting the need for marketers to stay updated with the latest advancements to remain competitive.
  • Emilie advocates for creating a psychologically safe environment within teams to foster innovation and creativity, enabling team members to feel secure in sharing their ideas and taking risks.
  • The value of volunteer work is emphasized not only for personal fulfillment but also for professional development, contributing to a well-rounded growth trajectory.
  • Emilie provides practical guidance for leaders on building effective analytics teams, including understanding team members' strengths, setting clear objectives, involving analytics professionals in decision-making, and maintaining empathy and open communication.
  • Emilie's interests in gardening, SoulCycle, and volunteerism add depth to her professional perspective, suggesting that diverse personal hobbies can enrich one's professional life.
Quote of the Show:
  • “Everyone digests data differently; customizing it for each person is part of the marketing analytics battle.” - Emilie Sanders Lee
Links:
Ways to Tune In:

Creators & Guests

Host
Ryan Sullivan
Guest
Emilie Sanders Lee

What is Making Better Decisions: Leaders in Data?

Dive into the dynamic world where data meets decision-making! Hosted by Ryan Sullivan, a seasoned analyst, this podcast is your go-to resource for understanding how organizations harness the potential of data to drive strategic decisions. Join us every Wednesday as we navigate the ever-evolving landscape of data-driven transformations, making every episode a journey toward smarter decisions and better outcomes. Making Better Decisions is proudly sponsored by Canopy Analytic, helping companies make better decisions using data.