Thrills and Chills: Establishing Product Marketing | LogDNA's Director of Product Marketing, Alissa Lydon

Successful product marketers have to be comfortable feeling uncomfortable. As an Olympic gold medalist and first product marketing hire at LogDNA, Alissa is all too familiar with this oxymoron. In this episode, we get to hear how Alissa has navigated the first 90 days at her new company, including interpreting times of discomfort as growth opportunities and getting small wins early on.

Show Notes

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What is Thrills and Chills: Establishing Product Marketing ?

“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz

For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?

Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.

This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.

The only way to be on this journey is to begin. Let’s go.