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Raph: Hey folks, and welcome to this
latest episode of the small tech podcast

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by EC I'm your host Raph And today we're
going to be doing something that I've

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wanted to do for a while, but haven't
been able to yet we're doing an interview.

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We're going to be talking to Sam Chan
VP of programs at launch academy.

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Launch academy is a community here in
Vancouver that has helped me out a lot

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has helped loads of local entrepreneurs.

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And people from around the world really,
who are coming to Canada to set up their

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businesses and expand into north America.

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Sam has done so much work with so many
of these people, I thought he would

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be a great person to talk to about
how to launch a small tech product.

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So without further ado, let's get into it.

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My interview with Sam Chan.

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Yeah.

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Hi, Sam

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Sam: Awesome, Raph happy to be here.

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Raph: Yeah.

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Do you wanna introduce
yourself launch and.

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Sam: My name's Sam.

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I've been around tech companies
basically my whole career.

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Worked for a lot of names that you've
never heard of worked remotely in

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2008, long before it was cool and
then now back to being not cool.

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Worked for places like Blackberry.

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I worked in the mobile developer,
scene for a couple years as well.

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And I think most known for these days.

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I've spent the last nine years
at a nonprofit tech incubator in

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Vancouver, BC called Launch Academy.

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We've helped, grow, raise,
fund, not directly fund.

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We're nonprofit, as I mentioned.

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But over, I think it's 3000
companies, $3 billion raised, in

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35 plus different countries as
well, over the last year, 12 years.

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Now, I said 10 because I don't
count the covid years like

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we, we were busy then too.

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Raph: Yeah.

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So yeah, I'm curious if you can, I
don't know, talk to what is it that

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you see um, successful small, small
tech companies do what, what are some

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commonalities, some patterns that,
that you see in, in their products

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Sam: That's a loaded question

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Raph: very broad question.

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Sam: many thousands of hours
of podcasts is spent time.

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Trying to derive and go
what is the central way,

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Raph: Yeah.

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Yeah.

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Sam: How do you grow something
from ideation into reality?

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And that's even the slogan on a lot
of events, programs, et cetera, right?

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Raph: Yeah.

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Sam: I think at launch we've spent, again
a very early part of the decade working

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with what we call ideation companies.

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And I don't know how, startup focused
the listeners may be so feel free to

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just ignore me if I'm like explaining
like your five or something like that.

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But I don't know who you are so I
assume that, but . But like we spend

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a lot of our time working with folks
that, that want to build something.

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Some of them technically know
how, like in terms of Skillset

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to, to build some of them don't.

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And so like the programming and the
courses that we have built for folks like

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really have to cater to both parties.

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And of course, like I'm non
technical myself, right?

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Like I've lived my life surrounding
around really technical people.

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And so I always joke like I'm always
the dumbest person in any room I'm in.

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But somehow I'm in the room, right?

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So maybe I did something right, but like
when someone originally comes to us and

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they're, we're talking about brand new, we
also work with companies that are growing

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and in growth stages as well, right?

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So that's not the only
thing we do at launch.

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But in terms of working with ideation
companies, . It's always around focused

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around like problems versus solutions.

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And the biggest distraction I think
is like when we go back to the origin

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of why someone starts to create
something like, and you're digging

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a little bit deeper, usually it's,
there's a pain somewhere, right?

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Like you either, it's a lot of times
for founders, it's their own pain,

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Maybe I'm working at Microsoft
my day-to-day job, and they're

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like, I have to do this thing
over and over and over again.

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I'm tired of doing this.

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I could just create blank
and I don't have to do this.

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Raph: Yeah.

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Sam: And so that, that is the problem
that, that you're trying to solve.

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And immediately you go to
how do I fix that problem?

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I could do this, I could scrape that.

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I could add in this
plugin, so on, so forth.

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I can push that and then boom it's

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good

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Raph: Problem solved.

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Sam: Problem solved, right?

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And in many cases I think it does
solve that original founder's problem.

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Raph: Yeah.

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Sam: but the difference between,
and that, that's I think that's

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great use of your time in terms of
keeping your brain fresh, right?

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Because I think a lot of us, I.

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Like when we start working and I'm
talking more, it could, you could be a

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developer, you could be, you could be a
business analyst, you could be a marketer.

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Like stuff starts to get mundane when
you're doing like, monotonous work

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and I think creating new ways to, or
more efficient ways to solve your I

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always joke that lazy people are the
best because lazy people are willing to

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work themselves out of a job in theory.

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Raph: Yeah.

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Yeah.

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Sam: it, and but that means that
they have to put that creative juice

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to work and that keeps you fresh.

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So I don't look down on lazy people that I
think is the takeaway from this but yeah.

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And a lot of people leave it there, right?

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Problem solved.

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And then they go on with
it in, and that's cool.

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Then maybe 5%, 1% of those folks
are like, Hey, what if other

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people have that problem too,

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Raph: Yeah.

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Yep.

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Sam: And I think that's where the creation
of a lot of things end up happening.

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I don't want to say by mistake,

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But because they recognize there's pain
points and there's a market for that pain.

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And that pain is universal or more than
just, it's very specific to my pain.

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Raph: How have you seen people
deal with figuring out whether

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or not their pain is actually one
worth solving for other people?

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Like whether it's a dollar
value or just there's actually

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an audience there, or, yeah.

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Sam: I think that's the pivot
point and like the first

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mistake that early founders make

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Raph: Yeah.

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Sam: They had a pain point.

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They solved it with whatever their
solution is and going forward, when

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they start to create what they would
consider their company, the focus is

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all about look at this thing I've made.

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Look at this solution I've created,

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Isn't this solution great?

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And Raph, you're a nice guy, so you'll be
like, yeah, it looks pretty good, right?

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But actually for a founder, looks
pretty good and not acting on it.

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Is like the worst feedback ever.

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Because

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Raph: Yeah.

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Sam: internally, you feel good

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Raph: I wanna know what's bad.

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Sam: Yeah.

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I'm like, I wanna know how to
make it something that you would

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put your hard earned money for.

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Raph: Yeah.

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Give me a hundred bucks.

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Sam: know I'm, yeah I know I'm being very
like, and you and I have had many inside

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conversation about this, but regardless
of your focus on capitalism or whatever,

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Everything needs to be
funded in one form or matter,

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Raph: Yeah.

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Sam: And that goes into a whole different
conversation of customer versus user.

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And we can dive into that if you want.

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But just focusing back on, on the
solution part is the mistake that people

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make is when they're solution oriented
versus problem obsessed, I think is

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the fancy startup term that people

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Raph: I, that's funny.

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I don't think I'd actually come
across that specific phrasing.

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I like that.

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what was it?

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Sam: Obsessed.

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Raph: Okay.

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Problem.

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Obsessed instead of solution.

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Yeah.

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Yeah.

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'cause you want to be, yeah.

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You want to be obsessed with what's
the pain that, like if someone,

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if you're not solving someone's
pain point then what's the point?

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Your product can be very shiny and,

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Sam: I think it's because we all
start out with the problem, but

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once we find a solution, we've put
all our focus and all our eggs in

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the basket on that solution, right?

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This watch app is gonna
change everyone's life.

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Like this watch app is the best,
not realizing that the core

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demographic of people who have this
pain do not have smart watches.

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Raph: Yeah.

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Sam: So yeah, in theory it would
solve their pain, but now you're not

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just selling them your watch app,
you're also selling them the watch.

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And you're also selling them the
data plan that comes with the watch.

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And guess what, now it's unaffordable,

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Raph: yeah.

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Sam: right?

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So I think the difficult part is not
stopping, being obsessed with the problem

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after you have an initial solution.

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Raph: Yeah.

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Sam: So it might, the solution might
work for you and maybe your small

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group of friends, does it scale, right?

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Do more people have this problem
and enough me people to reach what

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you consider a critical mass that's
worth pursuing as a business, right?

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And that's the journey that people
. That's not a very enjoyable part of

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the journey, especially when you're
basically going out asking people to

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tell you what you think is crap, right?

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Because that is the most
helpful thing, right?

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If they're telling if you think of
it as if it's a combination lock

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and everybody's telling you those
numbers are good, but the lock is not

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unlocking all the advice that's been
given to you is actually useless.

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You need people to tell you
like that five is, it's wrong.

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It should be a four.

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It should be a three.

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And that's how you get
closer to unlocking it.

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But everybody tells you it's good.

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It's useless.

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Raph: Yep.

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I'm curious with all of that in mind,
do you have have you seen companies.

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I don't know, build out like frameworks
or ways of thinking and working around,

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like gathering that information.

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Like how do you keep track?

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How do you make sure, like beyond
just like seeing some dollars come in

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or not , how do you stay aware as a
company of whether you are focused on

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the right problem and whether you do
actually have the right audience like

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Sam: So there's a couple of things there.

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I think To start with, you need to
have a little bit of self-awareness,

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Raph: Yeah.

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Sam: So you gotta know whether
you're the guy or person that

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loves to build stuff, right?

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And you and I both know plenty of people
that just love to build and there's

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absolutely nothing wrong with that.

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I don't call that a business,
I call that playing with Lego.

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Raph: yeah.

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Yep.

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Sam: And it's a great thing to build
and create and whatever, right?

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And I think if you're satisfied
with that and that gives you

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fulfillment, that gives you joy.

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Keep doing it.

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Ignore, are we allowed to swear on this?

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Ignore all the BS of, startup land,
raising money, like all that stuff.

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You don't need it and you can ignore
all the advice that comes out, right?

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Just keep building, right?

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That's perfectly fine,

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Raph: Yeah.

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Sam: But if you think that you
have an aspiration to do something

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larger, to run a business out of it,
to maybe have it feed your family

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to whatever your goals are, right?

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Then you gotta recognize
okay, what are my strengths?

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What are my limitations?

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If I'm the builder, that usually
means I have a bias towards

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Hey, I want this thing to work.

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Raph: Yeah.

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Sam: but I may be less interested
in making sure that it's

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affordable and it's accessible
and it's reachable for the masses.

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Whatever, however you
wanna define masses, right?

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So I think that's
recognizing the first point.

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And then once you're honest with
yourself and of course I'm giving a

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very stereotypical Hey, I'm a developer.

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I like building, I don't like selling.

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Raph: Feel like you're
talking about me, Sam

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Sam: I am definitely
not talking about you.

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But like I, that is a stereotype, right?

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But if you're a developer that also
likes selling, like that's great, right?

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Don't, I don't wanna dismiss that.

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And tho those folks are
absolutely out there.

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And the reverse is of course
absolutely true too, right?

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Like people who just want to talk
and never actually build anything.

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So there's all types of people out there,
but I think the first point is like

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recognizing which one of those you are
and then the second point is understanding

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Hey, if I'm not that other part, let's
say I'm the builder, not the seller,

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am I willing to be the seller until I
find a partner that can sell with me?

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And I don't mean a staff, somebody that's
gonna walk alongside you that has the

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same vision and beliefs that you do.

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Raph: so if you are a seller and
not a builder, then please come

00:11:07.367 --> 00:11:11.287
to ephemerecreative.ca, where
we can be your builder, partner,

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Sam: I am getting the
referral fee for that Right

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Raph: Yeah that's the plug is there
because that is who we like to work with.

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People who have ideas and don't know how
to make them work and who can sell them,

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but don't know how to materialize them.

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Sam: I feel like I set you up for that

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Raph: Yeah.

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Thank you.

00:11:27.392 --> 00:11:30.452
Sam: But yeah I think that is the
first step and then depending on

00:11:30.452 --> 00:11:34.312
which role you end up playing keep
in mind that if you're starting a

00:11:34.472 --> 00:11:36.352
business, yes, that is your strength.

00:11:36.462 --> 00:11:38.952
Doesn't mean you don't
work on your weaknesses.

00:11:39.012 --> 00:11:40.232
At least be in the beginning, right?

00:11:40.277 --> 00:11:40.517
Raph: Yeah.

00:11:40.852 --> 00:11:44.312
Sam: if you think that you're just gonna
be just the technical guy or just the

00:11:44.312 --> 00:11:46.712
selling guy, don't think that you're
not gonna be involved with product.

00:11:46.712 --> 00:11:49.512
There's only one person on the team,
or two people on the team, right?

00:11:49.512 --> 00:11:52.808
Like you're gonna, you need to
have a breadth of understanding

00:11:52.868 --> 00:11:54.685
of majority of the company, right?

00:11:54.862 --> 00:11:58.742
And so with that, once you get
there, . In terms of talking about like

00:11:58.842 --> 00:12:02.218
how do you methodically find out if
people have the same problem with you?

00:12:02.418 --> 00:12:04.358
Is you gotta go out and ask, right?

00:12:04.818 --> 00:12:08.338
And this is the even people who
sell don't really like doing this,

00:12:08.598 --> 00:12:09.738
to be completely honest with you.

00:12:10.278 --> 00:12:13.678
Like nobody really likes doing
this, I have met some personalities

00:12:13.678 --> 00:12:15.238
that enjoy going door to door.

00:12:15.308 --> 00:12:16.078
It's really strange.

00:12:16.528 --> 00:12:17.368
Like we've all been

00:12:17.523 --> 00:12:17.643
Raph: me.

00:12:17.748 --> 00:12:20.048
Sam: had our open our door and
like they're selling chocolates,

00:12:20.048 --> 00:12:21.528
they're selling something, whatever.

00:12:21.638 --> 00:12:23.738
But there are some people
that, that enjoy that.

00:12:23.848 --> 00:12:25.698
They don't mind just give
them something to sell.

00:12:25.748 --> 00:12:26.648
But the majority of

00:12:26.883 --> 00:12:27.533
Raph: cold calling.

00:12:27.853 --> 00:12:31.125
Sam: exactly, the majority of people I've
met don't, aren't really fond of that,

00:12:31.515 --> 00:12:33.685
what I would call like grunt grind work.

00:12:34.038 --> 00:12:38.108
But it has to be done so, when
I talk to more, more successful

00:12:38.228 --> 00:12:40.788
founders, and success in that, their
experience, they've, maybe they've

00:12:40.788 --> 00:12:44.188
built some products that have had
millions of users or they've exited

00:12:44.188 --> 00:12:45.668
or however you want to define success.

00:12:45.668 --> 00:12:47.548
Like they've done this
a couple times, right?

00:12:47.928 --> 00:12:51.468
It sounds ridiculously easy
from their point of view.

00:12:51.888 --> 00:12:54.458
I was talking to the founder, I think
it was Matt Smith, who's one of the

00:12:54.538 --> 00:12:56.428
founders of both later and Thinkific.

00:12:56.728 --> 00:13:00.798
Later, I think recently both our launch
alumni later I think recently got acquired

00:13:00.968 --> 00:13:02.368
or they merged or something like that.

00:13:02.378 --> 00:13:03.168
Don't quote me on that.

00:13:03.168 --> 00:13:03.488
Sorry.

00:13:03.488 --> 00:13:04.888
Sorry Matt, if I said it wrong.

00:13:05.348 --> 00:13:08.335
. And then Thinkific is a public
company so both they, he scaled

00:13:08.415 --> 00:13:09.575
a few things now and then.

00:13:09.625 --> 00:13:12.375
And . When he said it, I'm like, he's
like, how do you find initial users?

00:13:12.485 --> 00:13:13.135
It's really easy.

00:13:13.475 --> 00:13:16.135
You find 10 people who have
similar traits to the problem

00:13:16.135 --> 00:13:16.975
that you're trying to solve.

00:13:17.555 --> 00:13:19.375
And then you say Hey, do you want this?

00:13:19.435 --> 00:13:20.415
And do you wanna buy it?

00:13:20.875 --> 00:13:23.575
And some will, five will say yes,
five will say no, that's fine.

00:13:24.075 --> 00:13:24.735
Go and tell you.

00:13:24.735 --> 00:13:25.855
Find 10 that say yes.

00:13:26.415 --> 00:13:26.635
Raph: Yep.

00:13:27.085 --> 00:13:28.245
Sam: Whatever method that is.

00:13:28.245 --> 00:13:31.525
Whether it's friends and family, maybe
it's your LinkedIn, maybe it's cold

00:13:31.525 --> 00:13:33.215
calling, that part doesn't really matter.

00:13:33.375 --> 00:13:34.255
Just get to 10.

00:13:34.765 --> 00:13:37.935
Once you have those 10
yeses, then you go, great.

00:13:38.435 --> 00:13:40.375
Do you have 10 friends
that you can recommend

00:13:41.090 --> 00:13:42.130
That can use my stuff?

00:13:42.550 --> 00:13:43.650
And so the way he describes,

00:13:43.715 --> 00:13:44.715
Raph: they're willing to recommend,

00:13:44.715 --> 00:13:44.955
then

00:13:45.170 --> 00:13:45.890
Sam: have a hundred users.

00:13:46.030 --> 00:13:48.600
That's more than 90% of
startups out there Right?

00:13:48.740 --> 00:13:51.560
And so when he says it like
that, it sounds really easy,

00:13:51.720 --> 00:13:54.600
Raph: getting those 10 and
getting 10, who actually are like

00:13:55.010 --> 00:13:55.500
Sam: Exactly.

00:13:55.650 --> 00:13:56.840
Raph: ready to drop dollars.

00:13:57.220 --> 00:13:57.510
Yeah.

00:13:57.575 --> 00:13:59.995
Sam: But the secret is
there's no secret, right?

00:14:00.470 --> 00:14:00.760
Raph: Yeah.

00:14:01.070 --> 00:14:01.960
It's just hard work.

00:14:02.135 --> 00:14:04.115
Sam: you'll never get
to a hundred without 10

00:14:04.330 --> 00:14:04.550
Raph: Yep.

00:14:05.250 --> 00:14:05.470
Yep.

00:14:05.610 --> 00:14:05.830
Yep.

00:14:06.155 --> 00:14:07.035
Sam: I am a math major

00:14:07.435 --> 00:14:11.035
Raph: Yeah, I think there's a previous
video that I did on on, actually, it

00:14:11.035 --> 00:14:14.785
might have been on a different podcast,
but but about keeping track of both

00:14:15.055 --> 00:14:17.015
quantitative and qualitative data.

00:14:17.485 --> 00:14:22.055
Like you want to talk to people, you want
to get a sense of how they feel about

00:14:22.055 --> 00:14:26.005
what you're building and not just keep
track of like your Google Analytics,

00:14:26.005 --> 00:14:28.985
because on some level the numbers can lie.

00:14:29.435 --> 00:14:29.725
Yeah.

00:14:30.065 --> 00:14:33.905
Sam: And, I think just be aware
of your own biases, right?

00:14:33.935 --> 00:14:36.625
Like I think that's one of the
most difficult things is like

00:14:37.025 --> 00:14:38.245
Raph: but I like my product.

00:14:38.710 --> 00:14:39.000
Sam: Yeah.

00:14:39.230 --> 00:14:39.520
Yeah.

00:14:39.580 --> 00:14:41.710
And it's oh, only two out of 10 liked it.

00:14:41.710 --> 00:14:44.150
But the other eight, they're
losers, so they don't really count.

00:14:44.170 --> 00:14:47.510
So really it's two outta two, which is a
hundred percent, which is pretty great.

00:14:47.910 --> 00:14:48.200
Raph: Yeah.

00:14:48.550 --> 00:14:48.840
Yeah.

00:14:49.240 --> 00:14:49.530
Yeah.

00:14:50.030 --> 00:14:53.050
I'm curious with the stuff that
you're doing at launch do you

00:14:53.050 --> 00:14:55.890
see any trends in the types of
products that people are building?

00:14:56.170 --> 00:15:01.200
I don't know if that's you could talk
about like LLMs and AI driven stuff.

00:15:01.220 --> 00:15:02.320
Is there more and more of that?

00:15:02.970 --> 00:15:06.810
What kind of tools and, and products
or are people building out there?

00:15:07.260 --> 00:15:07.480
Sam: Def.

00:15:07.660 --> 00:15:10.600
So, So we also run something called Launch
Builders, which I know you're a fan of.

00:15:10.600 --> 00:15:12.320
You've been a great attendee
for the last couple.

00:15:12.650 --> 00:15:13.630
Raph: It is so much fun,

00:15:14.030 --> 00:15:15.770
Sam: Yeah we do them two every two months.

00:15:15.820 --> 00:15:19.430
So if you're interested I'm sure Raf can
get you the details on this podcast, but

00:15:19.830 --> 00:15:23.330
What we do in those sessions is we
do an open call and we ask for, for

00:15:23.330 --> 00:15:26.610
anybody who's building something cool
and then we ask them to tell us why

00:15:26.610 --> 00:15:27.930
it's cool and why they should present.

00:15:28.230 --> 00:15:30.410
And then we pick what are
the most interesting ones.

00:15:30.790 --> 00:15:31.970
And then they do the demo.

00:15:32.270 --> 00:15:33.583
Live  once every two months.

00:15:33.913 --> 00:15:36.823
Right now we're only doing it in
Vancouver, if you want me to come to your

00:15:36.823 --> 00:15:38.993
city, let's talk I'm super open to that.

00:15:39.270 --> 00:15:43.250
But yeah, the idea is being in
Vancouver specifically we realize

00:15:43.250 --> 00:15:45.450
there's a lot of people building a
lot of cool stuff, but there's not

00:15:45.450 --> 00:15:46.850
enough spaces for us to talk about it.

00:15:46.850 --> 00:15:50.810
There's a lot of space once you're ready
to raise money and pitch and go through

00:15:50.810 --> 00:15:54.873
your projections and all that stuff, but
in terms of tinkering with cool toys,

00:15:55.223 --> 00:15:59.433
beta toys, alpha toys, like I'm using
this word very loosely here, right?

00:15:59.463 --> 00:16:02.203
We're I imagine if you're listening
to this you're some degree of a nerd

00:16:02.833 --> 00:16:06.403
And I'm not even meaning that in a
dismissive way like I am huge nerd.

00:16:07.063 --> 00:16:10.473
And so I like seeing cool
toys, cool gadgets that I can

00:16:10.613 --> 00:16:11.833
get my hands around, right?

00:16:11.853 --> 00:16:16.773
And so really like builders is about Hey,
if you could see the next five iPhones.

00:16:16.978 --> 00:16:17.938
Wouldn't you want to?

00:16:18.428 --> 00:16:21.208
And so at that same idea, it's
okay, hey, if you could see the

00:16:21.208 --> 00:16:24.448
next five coolest products in
Vancouver, wouldn't you want to,

00:16:24.848 --> 00:16:25.128
Raph: yeah.

00:16:25.528 --> 00:16:26.528
Sam: So that's the base of it.

00:16:26.588 --> 00:16:30.248
But back to your kind of original
question, definitely there's a lot of ais.

00:16:30.708 --> 00:16:33.848
I'm super happy because I think
we're starting to move past what

00:16:33.848 --> 00:16:35.928
I call the Chat-GPT skin products.

00:16:36.328 --> 00:16:36.618
Raph: Yeah.

00:16:37.008 --> 00:16:37.298
Yeah.

00:16:37.593 --> 00:16:41.023
Sam: Which are like, Hey,
we're the Chat-GPT for bankers?

00:16:41.393 --> 00:16:45.093
We're the  Chat-GPT  for bankers that
spend a lot of time in the washroom.

00:16:45.193 --> 00:16:48.993
So like it just, it gets more and more
specific, but really the core of it is,

00:16:49.303 --> 00:16:49.913
Raph: This is just

00:16:49.993 --> 00:16:53.293
Sam: The user is prompting something
and then chatGPT spits something out

00:16:53.433 --> 00:16:55.083
in a more organized manner, right?

00:16:55.103 --> 00:16:58.953
Raph: Yeah, so I'm just gonna, just
because this came up yesterday.

00:16:59.113 --> 00:17:02.790
I went to Langara Volition
Student Showcase, and they

00:17:02.790 --> 00:17:03.910
were showing their products.

00:17:03.910 --> 00:17:05.070
They were building real products.

00:17:05.490 --> 00:17:08.760
One of the things that I think is
really interesting with regard to what

00:17:08.760 --> 00:17:12.960
you're saying right here is I saw this
at this student showcase yesterday.

00:17:13.560 --> 00:17:18.710
This team built a product called
Learnium and what they did is they

00:17:18.710 --> 00:17:21.670
built this system around open AI's APIs.

00:17:21.930 --> 00:17:26.397
And so it's using a large language
model to do you input a PDF and it

00:17:26.417 --> 00:17:28.747
breaks it down into a learning plan.

00:17:29.147 --> 00:17:32.297
So if you're a student and you've
got  a book that you need to

00:17:32.297 --> 00:17:36.937
get through and learn it'll pull
it apart and create flashcards.

00:17:37.317 --> 00:17:42.137
And you can ask questions about the
book, but it'll also use the LLM to

00:17:42.137 --> 00:17:43.617
figure out what you should be learning.

00:17:44.277 --> 00:17:47.340
And basically check your answers
as you do these flashcards.

00:17:47.590 --> 00:17:51.220
Really cool and like, you, I'm
so happy that we're . We're

00:17:51.220 --> 00:17:52.580
like moving past the oh yeah.

00:17:52.580 --> 00:17:53.660
It's like Chat-GPT.

00:17:53.660 --> 00:17:53.820
But.

00:17:54.505 --> 00:17:58.535
With, I don't know a bit of data
about like your specific I don't know.

00:17:58.565 --> 00:18:00.375
Your persona fed into it.

00:18:00.725 --> 00:18:01.325
It's yeah.

00:18:01.325 --> 00:18:02.325
Really exciting stuff.

00:18:02.680 --> 00:18:03.820
Sam: And I mean nothing against it.

00:18:03.820 --> 00:18:07.620
If you're building something like
and, and that's why I go back to

00:18:07.670 --> 00:18:08.920
what is your intention, right?

00:18:08.950 --> 00:18:12.470
I think it's a great tool if it inspires
you to learn and build something

00:18:12.470 --> 00:18:14.350
out, even if it's a clone, right?

00:18:14.350 --> 00:18:17.240
I don't actually think there's
anything wrong with skins or clones

00:18:17.240 --> 00:18:18.770
or how I'm describing them, right?

00:18:19.380 --> 00:18:22.680
But I just think like in the long
run, if you're trying to build

00:18:22.680 --> 00:18:26.600
something that's really, truly like,
exciting and scalable and sustainable,

00:18:26.720 --> 00:18:27.980
I think is the most key word.

00:18:28.415 --> 00:18:30.995
It needs to have its own
kind of value proposition.

00:18:31.515 --> 00:18:31.735
Raph: Yep.

00:18:32.175 --> 00:18:32.575
I agree.

00:18:32.895 --> 00:18:36.175
I feel like it, it does kind of go
back to like toy versus product.

00:18:36.575 --> 00:18:40.215
'cause if it's just the layer on top
of something else, then I don't know.

00:18:40.215 --> 00:18:42.135
Does it really have much value, like

00:18:42.495 --> 00:18:42.785
Sam: Yeah.

00:18:42.895 --> 00:18:43.375
Raph: the long run?

00:18:43.585 --> 00:18:46.075
Sam: are great, which is what
I want people to take away is

00:18:46.175 --> 00:18:46.465
Raph: Yeah.

00:18:46.705 --> 00:18:51.035
Sam: just because it's not gonna go on the
public markets doesn't mean it's not cool.

00:18:51.325 --> 00:18:52.125
Raph: Yeah, absolutely.

00:18:52.125 --> 00:18:55.555
Like a toy is fun, but you have
to recognize that it's a toy

00:18:55.880 --> 00:18:56.170
Sam: Yeah..

00:18:56.565 --> 00:19:01.215
Raph: I'm kind of curious , if you
could tell me what it's like being , on

00:19:01.215 --> 00:19:02.895
your end of this whole like process.

00:19:03.185 --> 00:19:06.505
You're supporting so many
people who are building products

00:19:07.035 --> 00:19:08.395
building cool tech companies.

00:19:08.925 --> 00:19:09.485
What's it like?

00:19:09.782 --> 00:19:15.032
Sam: So I think most folks who work at
incubators, program builders, I don't

00:19:15.032 --> 00:19:19.152
know what you wanna define, these kind of
roles that support services for startups.

00:19:19.652 --> 00:19:20.652
They're all a little bit crazy.

00:19:21.102 --> 00:19:22.962
And I mean that in the kindest sense,

00:19:23.417 --> 00:19:23.707
Raph: Yeah.

00:19:24.102 --> 00:19:29.992
Sam: but like the emotion emotional
kind of quotient, I don't know, EQ

00:19:29.992 --> 00:19:31.352
that comes with building a product.

00:19:31.462 --> 00:19:34.892
Like you're building something
out from scratch and then for

00:19:35.002 --> 00:19:38.625
many founders you see the life and
death of those things you create.

00:19:38.725 --> 00:19:41.465
And with support services,
and someone in my position.

00:19:41.465 --> 00:19:44.445
And you and I have gone through this
probably a couple times where it's

00:19:44.445 --> 00:19:48.445
like, we, we see, you get this idea,
you're like, Hey, this is a problem.

00:19:48.515 --> 00:19:49.445
It's really interesting.

00:19:49.585 --> 00:19:50.805
I'm learning all these cool things.

00:19:50.925 --> 00:19:53.685
I plugged in all these cool
SaaS's into the, into my product.

00:19:54.045 --> 00:19:54.335
Raph: Yeah.

00:19:54.655 --> 00:19:56.365
Sam: And then initial
traction even, right?

00:19:56.415 --> 00:19:58.275
Hey, a couple people are
using this, it's great.

00:19:58.655 --> 00:20:01.835
And then for whatever reason you hit a
wall, maybe you have life circumstances

00:20:01.835 --> 00:20:05.995
that change, oh, I'm getting married,
I'm moving to X, Y, Z, Zed for two years.

00:20:06.205 --> 00:20:07.155
Can't keep working on this.

00:20:07.875 --> 00:20:08.595
Microsoft gave me an offer.

00:20:08.635 --> 00:20:09.675
I can't refuse, whatever.

00:20:10.295 --> 00:20:11.635
And it dies, right?

00:20:11.815 --> 00:20:14.555
And, but like all of that,
that has highs and lows.

00:20:14.555 --> 00:20:18.785
There's a lot of peaks, a lot of valleys
and support services, if we're being

00:20:19.105 --> 00:20:23.105
negative on a negative day, I can just
be like, I've seen this movie before.

00:20:23.265 --> 00:20:26.825
But that's not a very nice support
service if no, they're not like,

00:20:26.825 --> 00:20:28.665
you wanna work with people that
are as enthused as you are.

00:20:28.935 --> 00:20:29.225
Raph: Yeah.

00:20:29.805 --> 00:20:34.025
Sam: But the reality is when on
those down and on those lows,

00:20:34.445 --> 00:20:36.265
you might feel low, right?

00:20:36.525 --> 00:20:39.705
But you feel low once or twice, or
depending on how many products you

00:20:39.705 --> 00:20:40.785
make, you feel low that many times.

00:20:40.995 --> 00:20:41.285
Raph: Yeah.

00:20:41.685 --> 00:20:43.285
Sam: I will be working
with a hundred different

00:20:43.325 --> 00:20:43.945
Raph: Oh man.

00:20:44.095 --> 00:20:45.025
Yeah, I hadn't

00:20:45.055 --> 00:20:47.515
Sam: If it's 50 lows every single time,

00:20:48.205 --> 00:20:48.425
Raph: God.

00:20:48.735 --> 00:20:49.025
Yeah,

00:20:49.735 --> 00:20:51.395
Sam: I'm gonna go outta my mind depressed.

00:20:51.445 --> 00:20:51.735
Raph: Yeah.

00:20:51.800 --> 00:20:54.140
Sam: And that's if I'm at maximum empathy

00:20:54.385 --> 00:20:54.675
Raph: yeah.

00:20:54.680 --> 00:20:58.750
Sam: maximum I really want this to work
for you and so the healthy balance that,

00:20:58.750 --> 00:21:03.070
that my team and I have are forever
continuing to try and work on is that

00:21:03.290 --> 00:21:06.660
how do we have the right amount of
excitement for our founders when they

00:21:06.660 --> 00:21:12.433
find initial success or that moments, but
also not let the lows kick us in the nuts.

00:21:12.833 --> 00:21:14.903
Which they both are
bound to happen, right?

00:21:15.553 --> 00:21:17.223
And so that is the tough part.

00:21:17.223 --> 00:21:20.740
And why, honestly when I talk about
like having worked at launch for nine

00:21:20.740 --> 00:21:24.280
years, people are generally surprised
now because most folks in my position

00:21:24.280 --> 00:21:25.680
do not stay that long at one place.

00:21:26.365 --> 00:21:29.095
Raph: That, yeah, it does
sound potentially exhausting.

00:21:29.485 --> 00:21:32.615
Also, I guess like exciting
if  got 50 lows, but you also

00:21:32.615 --> 00:21:33.975
have 50 highs, hopefully.

00:21:34.375 --> 00:21:36.405
Sam: It just depends on
what's your latest thing,

00:21:36.685 --> 00:21:37.145
Raph: But yeah,

00:21:37.325 --> 00:21:41.325
Sam: depending on when you ask me like,
some, something could be really exciting

00:21:41.345 --> 00:21:42.845
or something could be really down

00:21:43.290 --> 00:21:43.580
Raph: yeah,

00:21:44.105 --> 00:21:47.685
Sam: but I think to some degree,
like you have to have a little

00:21:47.685 --> 00:21:49.365
bit of schizophrenia too, right?

00:21:49.445 --> 00:21:50.995
Again, I'm using this very loosely.

00:21:51.015 --> 00:21:51.755
I'm not trying to

00:21:52.370 --> 00:21:52.660
Raph: Yeah.

00:21:52.710 --> 00:21:54.590
Sam: Diminish medical
conditions and things like that.

00:21:54.730 --> 00:21:59.210
But one, one end, I'll be talking about
tech and talking to a company about, how

00:21:59.210 --> 00:22:00.890
to help the next generation of children.

00:22:01.600 --> 00:22:05.290
Next thing I'll be talking to someone
who had a product in Medicare and how to

00:22:05.290 --> 00:22:09.610
have people die honorably and, at peace
and there's tech to support them with

00:22:09.610 --> 00:22:14.380
their last days . And so you jump around
from place to place really quickly and

00:22:14.520 --> 00:22:18.100
all have their part in the world and
all have their own version of meaning.

00:22:18.680 --> 00:22:18.970
Raph: Yeah.

00:22:19.715 --> 00:22:21.735
Sam: but they're no way
related to each other.

00:22:22.350 --> 00:22:22.570
Raph: Yep.

00:22:22.750 --> 00:22:23.930
Sounds like a wild ride.

00:22:24.380 --> 00:22:31.190
Okay, so last little thing we're gonna
wrap this up with, what is one small

00:22:31.190 --> 00:22:36.820
tech product,  like a, a Google Docs or
like a HubSpot, or even at this point I'm

00:22:36.820 --> 00:22:38.730
gonna call Thinkific a big tech product.

00:22:39.400 --> 00:22:44.650
Yeah what's a neat small tech product
that has significantly impacted

00:22:44.960 --> 00:22:46.650
your life, the way you do things.

00:22:46.930 --> 00:22:47.370
I don't know.

00:22:47.370 --> 00:22:49.690
Something that's been good for you,

00:22:50.420 --> 00:22:52.720
Sam: So you mean I can't say
notion, here's my referral code

00:22:53.520 --> 00:22:53.810
Raph: Yeah.

00:22:53.860 --> 00:22:54.060
No.

00:22:54.460 --> 00:22:56.710
Sam: What if I threw a curve
ball and said notion Anyway?

00:22:57.330 --> 00:23:00.550
You know what's funny is don't use notion

00:23:00.960 --> 00:23:04.910
Raph: You just want them, those sweet
referral dollars from our 12 listeners

00:23:05.085 --> 00:23:05.375
Sam: yeah.

00:23:05.775 --> 00:23:09.335
I don't even know the, my referral
code at this rate, but the tool

00:23:09.335 --> 00:23:11.845
that I was gonna mention is as
you start out on your products,

00:23:11.865 --> 00:23:12.155
Raph: Yeah.

00:23:12.370 --> 00:23:15.070
Sam: Here's a persona that I'm
imagining folks like listening

00:23:15.070 --> 00:23:16.070
to this might be on, right?

00:23:16.170 --> 00:23:20.020
Some of them will be working part
full-time on their product, and so they

00:23:20.020 --> 00:23:21.450
have their own company like Raf, right?

00:23:21.480 --> 00:23:26.780
Some of them will, maybe they do some
consultants, some services maybe they

00:23:26.780 --> 00:23:28.700
have some things in the background.

00:23:28.700 --> 00:23:32.840
They're working on top of their
full-time job And then there's gonna be

00:23:32.840 --> 00:23:34.320
some that are just full-time working.

00:23:34.320 --> 00:23:35.360
Some they're enthusiasts.

00:23:35.550 --> 00:23:35.840
Raph: yeah.

00:23:35.840 --> 00:23:35.960
Yep.

00:23:36.215 --> 00:23:39.295
Sam: I'd say one of the first things
that happens when someone creates a

00:23:39.295 --> 00:23:42.335
company, it's probably shouldn't be
the first thing that happens, but we

00:23:42.335 --> 00:23:45.055
all know it happens, is they'll go buy
a domain name, they'll get their own

00:23:45.145 --> 00:23:49.415
inbox, they'll go raf@newcompany.com
and go Look at this, my shiny new email.

00:23:50.140 --> 00:23:51.780
Raph: I feel called out

00:23:51.830 --> 00:23:53.190
Sam: I've done that more
than a couple times.

00:23:53.330 --> 00:23:54.990
So you're not the only guilty one here.

00:23:55.360 --> 00:23:58.150
And then of course you start to take
meetings or you start to have some

00:23:58.150 --> 00:24:00.830
of those cold calls that we talked
about and all that kind of stuff.

00:24:00.890 --> 00:24:05.030
And so for me, like the tool that I've
talked about definitely in, in our launch

00:24:05.170 --> 00:24:08.390
we have this series called Tool Time,
where we share different tools within it.

00:24:08.970 --> 00:24:11.310
It's called Cron, so that's CRON.

00:24:11.815 --> 00:24:15.515
But I'm not actually promoting Cron
'cause I think there's other, it's a

00:24:15.635 --> 00:24:17.405
calendar app that's owned by Notion.

00:24:17.405 --> 00:24:20.325
Now they got acquired by Notion,
so technically I'm saying notion.

00:24:20.725 --> 00:24:21.015
Raph: Okay.

00:24:21.215 --> 00:24:21.495
I see.

00:24:21.655 --> 00:24:21.935
I see.

00:24:22.005 --> 00:24:22.295
Yeah.

00:24:22.570 --> 00:24:24.790
Sam: but I don't care about
the notes part at all.

00:24:24.840 --> 00:24:26.760
I think they're gonna have some
integrations in the long run.

00:24:26.820 --> 00:24:29.720
So if you're already using Notion, I
think it's a no brainer to use CRON.

00:24:30.100 --> 00:24:33.040
But even within CRON, like it
to me is just another calendar.

00:24:33.100 --> 00:24:35.440
So really it's which interface you
prefer and all that kind of stuff.

00:24:35.820 --> 00:24:39.960
The key feature that I wanna highlight
is this one little feature that

00:24:40.040 --> 00:24:43.450
I have no idea what they call it,
but now I can't live without it.

00:24:43.510 --> 00:24:47.920
And what happens is when you start a
new project . You'll probably still have

00:24:47.920 --> 00:24:50.800
a personal email, which is what you do
when you go to Safeway and they ask you

00:24:50.800 --> 00:24:52.200
for your email to, to get the receipt.

00:24:52.580 --> 00:24:56.360
You'll have your work email at Microsoft
or Apple or wherever the heck it is.

00:24:56.360 --> 00:25:00.280
You work and you have that inbox, and
both of those will have calendars.

00:25:00.280 --> 00:25:03.080
And then now you're gonna have another
calendar for this new venture with this

00:25:03.080 --> 00:25:04.680
new email that, that you just created.

00:25:05.130 --> 00:25:09.380
They have this one really nifty
feature where if I book a call with

00:25:09.540 --> 00:25:13.520
RAF on my new company, it blocks
off the time on my other calendars.

00:25:13.960 --> 00:25:15.740
Raph: Oh, that is really practical.

00:25:16.140 --> 00:25:16.430
Sam: Yeah.

00:25:16.610 --> 00:25:20.850
And so it's just that one
feature, like I use it in CRON.

00:25:20.870 --> 00:25:23.430
Maybe you have another calendar
app that uses it, and that's fine.

00:25:23.430 --> 00:25:24.550
Don't move to CRON, whatever.

00:25:24.830 --> 00:25:25.120
Raph: Yeah,

00:25:25.250 --> 00:25:26.990
Sam: But that has been a life changer.

00:25:27.180 --> 00:25:28.120
Raph: that's too late.

00:25:28.200 --> 00:25:28.880
I just signed up.

00:25:29.280 --> 00:25:29.680
Sam: It's fine.

00:25:29.680 --> 00:25:30.560
Just use it for that.

00:25:31.260 --> 00:25:31.480
Raph: Yep.

00:25:31.930 --> 00:25:34.470
Sam: And like really what it ends
up being is like maybe you guys

00:25:34.470 --> 00:25:37.310
have kids or whatever and it's
okay, I have to pick up the kids

00:25:37.330 --> 00:25:39.310
for 15 minutes from three to 50 15.

00:25:39.870 --> 00:25:42.550
I don't really wanna put that
on my work calendar because

00:25:42.550 --> 00:25:44.110
that seems like kind of stupid.

00:25:44.730 --> 00:25:48.100
so what you do is you put pick
up kids on your home calendar.

00:25:48.320 --> 00:25:49.140
On your work calendar.

00:25:49.190 --> 00:25:49.860
It'll say busy.

00:25:50.545 --> 00:25:50.835
Raph: Yeah.

00:25:51.040 --> 00:25:54.460
Sam: And that makes sure, because we all
have Calendly and different things out

00:25:54.460 --> 00:25:58.290
there that, like people can just sign up
and book a meeting with me randomly, and I

00:25:58.290 --> 00:25:59.810
may not even know until I check it later.

00:26:00.470 --> 00:26:04.040
This allows those block offs
to be actually blocked off.

00:26:04.490 --> 00:26:07.790
That aligns, that allows you to separate
your work from your life in a way.

00:26:08.170 --> 00:26:11.430
But we all live in the same
24 hour like time sphere.

00:26:11.513 --> 00:26:13.853
So at the end of the day, if I'm
doing something at three, I can't

00:26:13.853 --> 00:26:14.853
be doing something else at three.

00:26:15.263 --> 00:26:16.083
Or I shouldn't be

00:26:16.563 --> 00:26:16.853
Raph: Yeah

00:26:17.293 --> 00:26:18.813
Sam: so that, that's my key tip.

00:26:18.813 --> 00:26:19.893
Hopefully it's helpful.

00:26:20.453 --> 00:26:20.933
Raph: I love it.

00:26:20.953 --> 00:26:24.413
That's I literally just signed up
while you were talking about it.

00:26:24.653 --> 00:26:28.973
'cause I was like, that is something
that I have run into so often between

00:26:29.003 --> 00:26:31.333
like my personal and professional emails.

00:26:31.753 --> 00:26:33.123
That is fantastic.

00:26:33.573 --> 00:26:36.273
Sam: My wife signed up for
CRON, just uses that feature.

00:26:36.373 --> 00:26:37.553
She never uses CRON

00:26:37.763 --> 00:26:40.013
Raph: Yeah, I was actually gonna
ask, is it just kinda like a set

00:26:40.013 --> 00:26:41.133
it and forget it sort of thing?

00:26:41.133 --> 00:26:43.533
Like you set it up once and
then you just kinda Yeah,

00:26:43.743 --> 00:26:44.033
Sam: Yeah.

00:26:44.523 --> 00:26:44.813
Raph: that

00:26:44.913 --> 00:26:45.133
is,

00:26:45.273 --> 00:26:45.473
Sam: breaks

00:26:46.003 --> 00:26:46.293
Raph: yeah.

00:26:46.693 --> 00:26:47.863
. That is fantastic.

00:26:48.403 --> 00:26:48.693
Cool.

00:26:48.693 --> 00:26:49.133
Awesome.

00:26:49.233 --> 00:26:52.343
Thank you so much for
being on the podcast.

00:26:53.033 --> 00:26:55.683
Do you wanna plug, launch
or plug something else or?

00:26:55.693 --> 00:26:55.983
Sam: Sure.

00:26:55.983 --> 00:26:56.263
Yeah.

00:26:56.283 --> 00:26:58.823
If you are working on a startup,
feel free, we're friendly.

00:26:59.013 --> 00:26:59.903
Feel free to chat us.

00:26:59.903 --> 00:27:02.063
Uh, You can email me at
sam@launchacademy.ca You

00:27:02.063 --> 00:27:03.023
can find me on Twitter.

00:27:03.063 --> 00:27:03.303
I think.

00:27:03.383 --> 00:27:07.213
I think our company, Twitter's
Launch Academy HQ on pretty

00:27:07.213 --> 00:27:08.213
much every single platform.

00:27:08.373 --> 00:27:09.093
I think we're on all of them.

00:27:09.093 --> 00:27:12.483
If we're not on a platform email me
and tell me we're not on that platform.

00:27:12.883 --> 00:27:13.663
and we'll go from there.

00:27:14.248 --> 00:27:14.738
Raph: Awesome.

00:27:15.148 --> 00:27:18.318
This has been another episode
of The Small Tech Podcast.

00:27:18.488 --> 00:27:19.718
First one with a guest.

00:27:19.888 --> 00:27:25.095
Thanks to the amazing Sam Chan for being
on board and, and chatting , with me,

00:27:25.712 --> 00:27:30.565
building small tech products and we all
want to do something good in the world.

00:27:30.665 --> 00:27:35.445
So go out there and build something good
folks, I will see you in the next episode.

00:27:35.825 --> 00:27:36.245
See ya.

00:27:36.645 --> 00:27:36.865
Sam: Bye.