In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.
They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission.
Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha.
Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it!
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What is Content, Briefly?
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.