Black Friday is the biggest week of the year for game sales, and the decisions that shape it happen long before players hit buy. Julian Migura, co-founder and COO of
VaultN, joins
Kalie Moore to walk through how publishers should plan the holiday window, using data from VaultN’s network of publishers and storefronts. They cover how deep to discount, on what channels and best practices for how to protect your price for the rest of the year. They also discuss what Valve ending physical Steam gift cards means for gifting, why marketplaces like Amazon still can’t sell PC game codes, and where players will be buying games next.
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