Business of Speed Podcast

Mike Buckley is the newly appointed Team Principal of the US SailGP team—and a former world champion sailor. In this episode, he breaks down what separates winners from everyone else, why preparation beats talent, and how he's building the US SailGP team into the world's next iconic sports brand.
We dig into:
  • Growing up with a single mom on Cape Cod and finding salvation in sailing at Tabor Academy
  • The anatomy of a winning mindset (and why Tom Brady's pregame routine matters)
  • Why "winning off the water" doesn't mean losing focus on winning on the water
  • How the US SailGP team is becoming the Dallas Cowboys of sailing
  • The star-studded ownership group (including a certain tech/business icon)
  • Why Auckland sailing fans might teach the world what SailGP can be

Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.