The Exchange

Jon Shanahan joins The Exchange to talk about how he has grown the Stryx Tik Tok account to millions of views in just 1 year. He is covering the type of content he creates, when and how often to post, and examples he thinks you should be "stealing." He has even convinced us to give Tik Tok a try at Loop.

Show Notes

Connect with Jon:

Twitter
Linkedin
Tik Tok

Tik Tok Accounts to Inspire you:

Chipotle
Washington Post
Manscaped
Bang Energy
Gymshark

Brand's Jon Looks to for Inspiration:

Manscaped
Leaf Shaving
Hero Cosmetics

This Show's TL;DR:

  • The mission and vision of Stryx 
  • How Jon got started on Tik Tok 
  • Strategies to help ecommerce brands get started on Tik Tok 
  • Tactics for a more established account 
  • The metrics you should pay attention to on Tik Tok 
  • When to leverage different social channels 
  • The truth about whether Tik Tok is only teens

Other Helpful Resources on This Topic:

How Beardbrand uses Youtube to Build a Community 

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.