The Negotiation

In this episode, we're thrilled to welcome Jacob Cooke back to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. 

In this conversation, we dive deep into the current state of China's consumers, and what Jacob is seeing from his vantage point as we are in the midst of the 11/11 Singles’ Day shopping festival. We also discuss Douyin's evolution as a platform for commerce, how it compares to other Chinese platforms like Tmall, evolutions in the Japanese online ecosystems, and so much more. Enjoy!

Show Notes

In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. 

In this conversation, we dive deep into the current state of China's consumers, and what Jacob is seeing from his vantage point as we are in the midst of the 11/11 Singles’ Day shopping festival. We also discuss Douyin's evolution as a platform for commerce, how it compares to other Chinese platforms like Tmall, evolutions in the Japanese online ecosystems, and so much more! 

Let’s dive in!

Topics Discussed and Key Points:
  • Jacob’s currently sitting in quarantine in Shanghai, after travelling throughout North America. What does that look like today?.
  • The world of creativity in Asia.
  • The changes in consumer behavior over the past few years
  • This year's 11/11 Singles’ Day shopping festival and what to expect
  • The Chinese consumer class in 2023.
  • Austin Li's return to Taobao Live.
  • The impact of Douyin on commerce in Asia and the difference between satisfying existing demand versus stimulating new demand
  • Evolutions in the Japanese online ecosystems.

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.