CIM Marketing Podcast

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.
Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.
Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.
 
This podcast will:
  • Show how great ideas can become great marketing books
  • Reveal marketing authors’ tips for writing your own book
  • Highlight recommended reads from expert marketing writers

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.