Paris Talks Marketing

Matt Paige is the VP of Marketing and Strategy at HatchWorks. HatchWorks integrated US and Nearshore Agile teams design and build software solutions. Both customers and businesses love the final result.

In this episode, Matt explains how to build a winning SaaS product and the power of feedback loops.

Listen to the episode with Matt to find out how to market and build products your customers actually want to buy!

And don’t forget to subscribe on your favorite podcast platform. You'll get more practical tips and stories!

Show Notes

Here are some of the key topics that Matt and Paris discussed in this episode:

• (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages
• (4:34) How to Build a Winning Product Strategy
• (6:55) How to Build a Lead Pipeline
• (13:38) Why building relationships is important for service businesses
• (16:37) How to Leverage Feedback Loops
• (23:14) How to Build an Audience for Prototype Products
• (28:48) Bonus: Hear a "Shark Tank"-Style Discussion of Paris' own pitch: all the way through the strategy, positioning, and potential of the idea, evaluated by Matt.

Guest:
LinkedIn
HatchWorks

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.