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Will Smith is a movie star,

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musician and well-known

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face around the world.

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He was involved in TV series

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like The Fresh Prince of Bel-Air,

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had record-setting music albums

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and as a actor was involved

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in box office hit movies like

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Independence Day

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Bad Boys

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Men In Black

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and I Am Legend.

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Whatever you may

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think of him personally,

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there's no denying

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that we can learn some lessons

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from his experiences.

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Lessons that you and I

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can apply to YouTube,

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Twitch and other 
content creation.

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Thinking back to just before

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the release of his movie

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Men in Black,

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Will Smith shared

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an important lesson

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that he learned on

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the movie’s promotional tours...

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Men in Black was slated

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for release on July 2nd, 1997.

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This was the same weekend

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that Independence Day

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had hit cinemas (previous year).

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In Hollywood,

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all weekends are not equal.

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The 4th of July was the most

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coveted slot of the year.

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When the studios put your movie

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on that date, they are

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betting the farm on you.

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I decided

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I wanted to publicly

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lean into the pressure.

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In all of my press interviews,

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I began referring

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to the 4th of July

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as “Big Willy Weekend”.

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They ate it up.

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It made headlines everywhere!

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In the UK,

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it had an added (though unintended) media benefit,

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because "Willie" is slang

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for the male reproductive organ,

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and big

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means BIG.

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On YouTube & Twitch,

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your audience is global.

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You aren't just reaching out

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to people in your local town.

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They're not even restricted

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just to those

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who speak the same language

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because Google's translation

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services are able

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to create subtitles for your videos

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automatically.

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Sometimes in real time,

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those subtitles

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are being translated

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and generated as the viewers

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are watching!

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Because of this, there are

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two very important things

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to keep in mind for all content

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that you create.

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The first

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and most obvious lesson

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we can learn from

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Will's experience

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is that words

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don't mean the same thing

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in all parts of the world.

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FIRST LESSON:

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Choose the words that you use

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carefully.

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"Willie" was a nickname

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that Will Smith was referred to

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by some of his friends

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and peers.

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He didn't know

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until he went on that tour

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that it was slang

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for something else in the UK.

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Similarly,

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there are words like "thong"

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that mean a different thing,

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depending on where you live.

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In Australia,

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where I am,

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it's a type of sandal

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that you can wear on your feet.

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In other parts of the world,

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well... let's just say

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you don't wear it on your feet!

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Your commentary on a stream,

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the jokes that you make in videos,

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and other references you make,

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they may have unintended

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results.

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Best case scenario,

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people laugh because it's funny.

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Another scenario is

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that you might say something

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and it means absolutely nothing

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to the viewer.

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The viewer might not get

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the reference.

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They may lose interest

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and they may click away

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or disconnect

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from what you're saying

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because they have no idea

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what you're talking about.

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As someone

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living in South Australia,

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I might refer to a "stobie pole".

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Not only would you not know

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what it is internationally,

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even in other Australian states,

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including neighboring states,

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you wouldn't know what

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a "stobie pole" is.

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It's local to my specific area.

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So using that

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in an illustration,

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you as the viewer

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won't have a clue

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what I'm referring to.

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You won't get the point

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And the worst case scenario,

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is that what you say

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may be offensive to people

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in certain parts of the world.

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You can't go around

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walking on eggshells constantly

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questioning everything you say.

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But it is worth at least

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thinking about this

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and keeping it in mind.

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And it's worth showing

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respect and understanding

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when a viewer comes to you

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and starts complaining...

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but you don't understand

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what they're complaining about

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or why they're concerned

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because of a

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cultural difference.

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What's the second lesson

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that we can learn?

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Well,

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the second lesson is to speak

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clearly with simple language

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so that you can be understood.

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Those are understand

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your language

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may not be native speakers.

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By using simple words,

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speaking clearly into microphone,

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and removing background noise

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and distractions,

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you are setting up your viewer

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to get as much value

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out of your content

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as possible.

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Speaking clearly

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also has a few other added

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benefits that

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you probably haven't considered.

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One of those is that

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it makes it easier for Google's

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auto translation software

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to detect what you're saying,

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and then convert that

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into other languages.

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Translation is difficult as it is.

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Let's not make it harder

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by giving YouTube dodgy audio.

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Another benefit

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is that if

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Google knows what you said,

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it's able

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to accurately

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index your content

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and know what you're

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talking about at each moment.

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That means

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better recommendations

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to viewers, and the people that

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are recommended to watch your

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video will watch,

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and are more interested

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and stick around, which in turn

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gives you more views,

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gives you more subscribers

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and potentially,

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if you monetize,

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gives you more money.

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gives you more money.

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So the lessons are...

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As a content creator,

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you should be aware

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of cultural differences.

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And simple, clear

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commentary has many benefits.

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What else do you think

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we can learn from movie stars,

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Will Smith or otherwise?

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You can comment on the YouTube

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version of this episode

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with your thoughts.