Women in Product Marketing | Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing

“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor 

In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Another thing that Jasmine also emphasizes is the importance of a unique and diverse skill set across your team and why this is crucial to consider when hiring.

Check out Jasmine's AMAs on Sharebird.
Connect with Jasmine on LinkedIn.

Questions covered in this interview:

1. What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
2. What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
3. What role does brand play in product marketing?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.