The RevOps Show

While the term Go-to-Market (GTM) Strategy has been around since the beginning of business-time, people have become fascinated with how it works. This term has gone from forever existing to being brand new, so today Doug and Jess are digging into what GTM strategy really is.

Questions/Topics Addressed: 
  • How does Doug define GTM strategy? 
  • 5 Questions that You Need to Answer to have a GTM Strategy
  • Would you rather have good strategy or good execution? 
  • How often should you be talking about your GTM strategy?
If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:
Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreator
LinkedIn: Lift Enablement, Doug Davidoff
You can also watch the video version of the show on our page. 
Thanks for listening and remember to just say no to shitty RevOps!

Creators and Guests

Host
Doug Davidoff
Doug is the Founder & CEO of Imagine. For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work.
Host
Jess Cardenas
As Imagine's Chief of Staff, Jess is responsible for enhancing the efficiency and effectiveness of Imagine's sales development programs and aligning these programs with marketing. Jess strives to continually develop and improve processes that enhance growth for her clients' businesses.
Producer
Hannah Munoz
Hannah is Imagine’s Community Manager. On the daily she works to expand the Imagine Platform both externally with client acquisition and internally with new hires.

What is The RevOps Show?

What is Revenue Operations? Revenue Operations (or more commonly referred to as RevOps) started off as a hot trend, but now every growth focused company needs RevOps in order to be successful. But what does that entail?

The RevOps Show is here to help you navigate! Go on an adventure every week with Doug and Jess as they work through common questions, scenarios, and issues companies are facing today to find solutions that will make an impact so you aren't solving your upstream problems downstream.