Use analytics to improve your business and customer experience - with Adam Greco & John Cutler from Amplitude

Show Notes

There is one trap in analytics - putting tools into categories

And I am guilty here too.

So we have tools for marketing analytics (mostly GA). And we have tools for product analytics. And we have tools for app analytics. And surely some niche ones for content analytics, sales analytics,...

I think you get the problem. We are complaining about silos because of specific teams and then we do the same mistake again with analytics tools.

Is Amplitude a product analytics tool - of course it is but it's also a tool that supports growth teams, a full e-commerce setup, and now even marketing attribution.

When one thing should become clear after this episode then it's about improving things with data. Small steps by small steps. That's the right category - improving business & user experience analytics.

Talking to Adam and John is a great opportunity since both cover different experiences and bring them together nicely. Adam with his background in the "classic" analytics world and John is one of the best persons to talk about how product and data can work hand in hand.

I hope you enjoy this episode and it motivates you to think about enhancing your analytics setup to improve your business and user experience analytics.

What is Meet the analytics stack?

We are talking to founders and thought leaders in the analytics space in this podcast. We learn about the motivations behind the products they offer. We discuss new topics that shape the analytics space.

These are exciting times where the data space is exploding, and so are ways to collect and analyze data.

Some years ago, it was pretty easy for most companies to decide on an analytics tool.
Either you go for an all-purpose solution like Google Analytics.
Or you need something special for your mobile app or product team, so Amplitude.
Or you just want the raw data without much effort: Segment.

Today it has become a science of its own to find the proper tracking & analytics setup. What made it so complicated?

- GDPR & Browser protection added more measures what you can track and where to store the data
- Google will sunset the old Google Analytics version, so you can only use GA4 in the future
- Plenty of more competition in each analytics category (which is a good thing)
- New categories like privacy-aware and simple analytics solutions

Deciding for a tracking and analytics stack should take a bit. It’s an essential part of your setup, so it should meet your current requirements to some degree (no one can look into the future).