23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands. Tune in to this discussion to learn the ways in which Risa fosters out-of-the-box and story-driven thinking in her team members, how she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable, and more.

Show Notes

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:

• why getting an MBA helped her be a better research
• the ways in which Risa fosters creative and strategic thinking in her team members
• how she trains her team to be better storytellers
• how to effectively choose a research methodology through risk assessment
• the ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable

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