23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands. Tune in to this discussion to learn the ways in which Risa fosters out-of-the-box and story-driven thinking in her team members, how she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable, and more.

Show Notes

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:

• why getting an MBA helped her be a better research
• the ways in which Risa fosters creative and strategic thinking in her team members
• how she trains her team to be better storytellers
• how to effectively choose a research methodology through risk assessment
• the ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.