Uncertainty of reaching the finish line is always on the mind of an ultra-marathon runner like Michael Crowley. But by pushing through, you can make the unbelievable possible. Such is the story for Australian agriculture and the long future ahead of it.
In this episode, Oli sits down with Michael Crowley who recently took up the top job with Meat and Livestock Australia. They dive into Michael's history with AG, the time he ran 100 km for mental health, and his dream of passing on a sense of stewardship to the next generation. He's a big-picture guy. As Managing Director, he is privy to talks around tech in Australian farming, trade relationships, and developing sustainable practices for the future.
In this episode, you’ll hear about:
- Michael Crowley discusses his history working in Europe with Meat and Livestock Australia, becoming the CEO of Herefords Australia, before returning to Meat and Livestock Australia.
- Michael shares his passion for running and raising funds for the 'How's Your Mate?' charity in a 100 km marathon.
- Michael discusses the opportunities and challenges facing the future of Australian ag to meet sustainability efforts and the complex trade landscape.
- He provides valuable insight for those operating in the agriculture sector and those just starting.
Picture Credit: Meat and Livestock Australia
What is Humans of Agriculture?
We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.