Before you build, you need to know who you're competing against - and more
importantly, where they're falling short.
In this episode, I do a deep dive on competitor research for my legal billing
SaaS. One competitor has raised almost $1 billion. Here's why that's actually
good news - and how I'll find my positioning.
What you'll learn:
• The exact AI prompt for detailed competitor analysis
• How to build capabilities vs. limitations profiles
• Finding real market sentiment from forums and reviews
• Manual website audit techniques (pricing, access model, messaging)
• Turning research into positioning strategy
What I found:
• No self-serve access (they're mostly sales-led)
• Low pricing transparent (opportunity!)
• Enterprise focus leaves SMBs underserved
🎁 FREE RESOURCES: Get my complete Interview-to-Insight template pack (prompts, worksheets, and examples from this video):
👉 https://bootstrappersparadise.com/#build