WEBVTT NOTE This file was generated by Descript 00:00:22.741 --> 00:00:24.811 Welcome back to the PJ Players Podcast. 00:00:24.811 --> 00:00:26.431 Thanks for joining today. 00:00:26.431 --> 00:00:32.761 We have two gentlemen from 360 Privacy, Ben Barine and Nick Bush. 00:00:32.761 --> 00:00:33.661 Thanks for being here guys. 00:00:33.721 --> 00:00:34.621 Thanks for having us. 00:00:35.071 --> 00:00:37.051 Yeah, excited for the conversation today. 00:00:37.351 --> 00:00:41.851 Uh, a lot of the conversations we have on this podcast are around the best 00:00:41.851 --> 00:00:45.361 players in the world, on the golf side, but also the best athletes in the world. 00:00:45.361 --> 00:00:49.681 How are they converting and creating talent into value? 00:00:50.086 --> 00:00:54.916 And what we want to talk about today is more on the continue of their, 00:00:55.126 --> 00:00:58.516 their talent and value set, uh, side. 00:00:58.516 --> 00:01:00.496 And what we're gonna talk about is security. 00:01:00.586 --> 00:01:03.916 Um, maybe not as fun as some of the other conversations we've had, but 00:01:03.916 --> 00:01:05.776 probably the most important it can be. 00:01:05.776 --> 00:01:08.806 Yeah, actually some of the conversations we've had, some of the drills 00:01:08.806 --> 00:01:09.886 we've done have been pretty fun. 00:01:09.886 --> 00:01:13.726 So, um, but it's probably the most important conversation we're 00:01:13.726 --> 00:01:16.096 gonna have on here today, and I think it's gonna resonate with. 00:01:17.191 --> 00:01:20.161 People that are on the PJ tour, whether it's the player, the wife, 00:01:20.161 --> 00:01:25.381 the agent, um, the family, they understand what's at risk these days. 00:01:25.381 --> 00:01:30.331 But I think it's gonna be great to have you two give us some context of maybe like 00:01:30.331 --> 00:01:31.951 the behind the scenes of what happens. 00:01:31.951 --> 00:01:31.961 So. 00:01:32.926 --> 00:01:36.886 Why don't one of you guys give me a little background on 360 00:01:36.886 --> 00:01:38.206 Privacy, how y'all started? 00:01:38.356 --> 00:01:38.866 That'd be great. 00:01:38.926 --> 00:01:43.276 Yeah, so we've been around for about five years now, six years. 00:01:43.276 --> 00:01:46.666 What we do, in short, we remove people from the internet, right? 00:01:46.666 --> 00:01:51.936 So we remove, and not from Facebook, not from Wikipedia, but if you look up Nic 00:01:52.006 --> 00:01:56.776 Bush on Google Home Address, you know, there's all these websites where it, 00:01:56.776 --> 00:01:59.506 you're just, our information is just. 00:02:00.001 --> 00:02:01.081 Hemorrhaging, right? 00:02:01.411 --> 00:02:01.471 Yeah. 00:02:01.471 --> 00:02:02.101 On, on Google. 00:02:02.341 --> 00:02:05.881 And so part of our core flag, our flagship, uh, program 00:02:05.881 --> 00:02:07.501 is we remove you from those. 00:02:07.771 --> 00:02:09.091 It's called 360 Deletes. 00:02:09.121 --> 00:02:12.451 Um, we remove from about 500 websites every single day 00:02:12.751 --> 00:02:14.316 just so that someone can't. 00:02:15.046 --> 00:02:18.016 Just as easy, easily Google where you live, right? 00:02:18.016 --> 00:02:21.046 Because, and we'll kind of get into it later, but that there's 00:02:21.046 --> 00:02:24.166 this whole convergence now of physical and cybersecurity. 00:02:24.226 --> 00:02:24.406 Yeah. 00:02:24.736 --> 00:02:28.126 Because, you know, someone can find your front door by just doing 00:02:28.126 --> 00:02:29.656 a Google, a Google search now. 00:02:30.106 --> 00:02:31.456 Um, and so we do that. 00:02:31.456 --> 00:02:34.006 We go through, um, we remove you from the internet. 00:02:34.066 --> 00:02:37.006 Um, we do dark web, deep web, social media monitoring for 00:02:37.036 --> 00:02:39.346 doxing, hyper-focused on doxing. 00:02:39.526 --> 00:02:39.616 Right. 00:02:39.706 --> 00:02:41.431 We'll get into that a little bit later too, what that means. 00:02:42.166 --> 00:02:46.696 Um, but then it, you know, in short, we, we kind of reduce the risk, right? 00:02:46.696 --> 00:02:51.676 Your personal risk, um, whether it's an organization or a person, we're 00:02:51.676 --> 00:02:56.686 reducing the risk of someone doing physical harm to the person, right? 00:02:56.686 --> 00:02:56.776 Yeah. 00:02:56.776 --> 00:02:59.086 To, you know, and that's kind of where, what it all boils down to. 00:02:59.536 --> 00:03:03.496 Um, but we actually, you know, we're all special operations 00:03:03.496 --> 00:03:04.906 veterans for the most part. 00:03:05.236 --> 00:03:08.356 Uh, we kind of got into this business because we were the 00:03:08.356 --> 00:03:09.571 bad guys at one point in time. 00:03:10.501 --> 00:03:14.101 I've, you know, targeted people like I, I've been on the other side 00:03:14.101 --> 00:03:17.701 of it where we're, we're trying to find the information on it so 00:03:17.701 --> 00:03:22.981 we have this unique perspective of how would the bad guy do it? 00:03:22.981 --> 00:03:23.041 Yeah. 00:03:23.041 --> 00:03:28.201 You know, what is, what are the, the, the, um, the bad guys doing now? 00:03:28.201 --> 00:03:31.261 Best practices for us and just kinda reverse engineer it. 00:03:31.636 --> 00:03:34.846 Um, 360 Privacy actually started as a physical security 00:03:34.846 --> 00:03:36.556 company here in Nashville. 00:03:36.736 --> 00:03:36.916 Okay. 00:03:37.006 --> 00:03:40.996 Uh, for, you know, musicians and high profile individuals. 00:03:41.326 --> 00:03:46.096 And we actually used what are now competitors of us trying to stitch 00:03:46.096 --> 00:03:48.826 'em all together 'cause they're, you know, they're really good programs 00:03:48.826 --> 00:03:53.206 for, for me, honestly, and my mom, you know, I'm not famous or anything. 00:03:53.626 --> 00:03:56.986 Um, but for the high profile people, there was not a solution. 00:03:57.496 --> 00:04:00.676 Where, you know, one, you didn't have to do, do like a power of 00:04:00.676 --> 00:04:01.966 attorney or driver's license. 00:04:01.966 --> 00:04:02.056 Mm-hmm. 00:04:02.296 --> 00:04:04.576 It was super cumbersome to get enrolled. 00:04:04.936 --> 00:04:10.096 But then also, you know, the, they would only remove from a quarter of the sites. 00:04:10.096 --> 00:04:13.726 You know, they would kind of do that top layer, very consumer base. 00:04:13.876 --> 00:04:15.811 And so we started stitching a bunch of other. 00:04:16.906 --> 00:04:19.486 Solutions together just to kind of see if we can, you know, 00:04:19.486 --> 00:04:21.016 we, we needed this to happen. 00:04:21.466 --> 00:04:26.896 Um, and in, uh, 2019, Adam, our CEO and founder, he kind of just said, screw it. 00:04:26.986 --> 00:04:29.926 You know, let's, let's just build it, you know, build our own nice. 00:04:29.986 --> 00:04:32.116 And so we built our own algorithm. 00:04:32.116 --> 00:04:33.976 We built our own solution. 00:04:34.006 --> 00:04:35.566 DevEd everything in house. 00:04:35.656 --> 00:04:37.216 Everything's here in Nashville. 00:04:37.246 --> 00:04:41.386 And it's purely because we've sat in your seat as the manager, whether it's 00:04:41.386 --> 00:04:42.826 physical security, you know, whatever. 00:04:42.826 --> 00:04:44.986 We, we moved into the digital space. 00:04:45.766 --> 00:04:49.396 And created a solution because there just wasn't anything out there. 00:04:49.456 --> 00:04:49.786 Right? 00:04:50.086 --> 00:04:50.356 Yeah. 00:04:50.446 --> 00:04:54.406 Needed to be end to end, needed to be, have like high touch customer service. 00:04:54.736 --> 00:04:57.796 Um, and it's just, we've been rocking and rolling ever since. 00:04:57.796 --> 00:04:58.786 That's, that's great. 00:04:58.816 --> 00:05:01.546 I mean, that's, you see some of the best companies built that way where you're 00:05:01.546 --> 00:05:05.416 endemic to this space, but you see the problem set or, Hey, how do we put 00:05:05.416 --> 00:05:07.216 these three or four companies together? 00:05:08.386 --> 00:05:10.066 But there's still a missing link there, right? 00:05:10.066 --> 00:05:10.126 Yeah. 00:05:10.156 --> 00:05:13.036 Why don't we build something that encompasses everything together? 00:05:13.096 --> 00:05:13.186 Mm-hmm. 00:05:13.516 --> 00:05:16.996 One point of clarification, you said you guys were on the bad guy side. 00:05:17.086 --> 00:05:17.266 Yeah. 00:05:17.506 --> 00:05:21.256 To be very clear, the bad guy side for the United States. 00:05:21.256 --> 00:05:21.976 Yes, that's right. 00:05:21.976 --> 00:05:23.356 Going after the opposite. 00:05:23.356 --> 00:05:24.226 We were the bad guys. 00:05:24.226 --> 00:05:25.366 Targeting the bad guys. 00:05:25.366 --> 00:05:26.201 Yes, exactly. 00:05:26.271 --> 00:05:26.561 Okay. 00:05:26.656 --> 00:05:27.466 Just wanted to clarify that. 00:05:27.466 --> 00:05:28.726 A good clarifying statement there. 00:05:28.786 --> 00:05:32.476 Uh, um, and I've heard some really cool stories that we won't get 00:05:32.476 --> 00:05:35.656 into here 'cause we probably can't say it publicly, but, uh, yeah. 00:05:36.091 --> 00:05:38.911 If you ever get in a room with these guys, they, they can tell a story. 00:05:38.911 --> 00:05:41.341 So, um, that's great. 00:05:41.341 --> 00:05:44.401 I mean, just hearing the background of how it started from the physical 00:05:44.401 --> 00:05:46.861 to now, like kind of the digital side. 00:05:47.581 --> 00:05:52.561 Uh, how about now, like, what is the, the main focus, if you're gonna go 00:05:52.891 --> 00:05:56.701 have a conversation with a new, let's say, let's be very specific, right? 00:05:56.701 --> 00:05:59.161 I know you work on the, the corporate side as well, and that's 00:05:59.161 --> 00:06:00.451 a big part of your guys' business. 00:06:00.451 --> 00:06:03.901 But for who we're talking to today, the, the professional athlete. 00:06:04.501 --> 00:06:06.871 You start working with a professional athlete family, like 00:06:07.051 --> 00:06:08.581 what does that service look like? 00:06:08.581 --> 00:06:12.151 Like what are you physically and digitally doing for them that's 00:06:12.151 --> 00:06:13.531 going to help protect them? 00:06:13.681 --> 00:06:18.361 I think the conversation immediately starts with, you know, we help 00:06:18.361 --> 00:06:21.061 keep them their private lives. 00:06:21.121 --> 00:06:21.511 Private. 00:06:21.571 --> 00:06:21.811 Yeah. 00:06:21.841 --> 00:06:22.141 Right. 00:06:22.141 --> 00:06:24.361 You know, that's kind of the, the step in the door without getting 00:06:24.361 --> 00:06:25.771 into the weeds and the technology. 00:06:26.266 --> 00:06:29.416 Um, but it's making sure that their lives stay private and 00:06:29.416 --> 00:06:31.096 they, they keep ownership of it. 00:06:31.306 --> 00:06:31.396 Yeah. 00:06:31.456 --> 00:06:31.696 Right. 00:06:31.696 --> 00:06:35.776 You know, we will get into it a little bit later too, of how we live in this life of, 00:06:35.806 --> 00:06:41.176 you know, resentment and how, you know, and entitlement and our, our information. 00:06:41.176 --> 00:06:42.526 It's not ours anymore, right. 00:06:42.526 --> 00:06:43.666 It's, it's in the ether. 00:06:43.666 --> 00:06:46.216 It's on, on the internet, social media, whatever it may be. 00:06:46.501 --> 00:06:49.531 But then you have, you know, Nick here who actually works with 00:06:49.531 --> 00:06:53.161 the athletes and gets down into, like, puts hands on devices Yeah. 00:06:53.251 --> 00:06:55.981 And kind of talk through some of the stuff that we do for the, for our clients. 00:06:56.071 --> 00:06:56.251 Yeah. 00:06:56.251 --> 00:07:00.841 So a lot of it is, uh, focused around education, like educating 00:07:00.901 --> 00:07:05.821 the client on best practices, uh, some trends that we're seeing as far 00:07:05.826 --> 00:07:07.741 as, uh, the threat landscape goes. 00:07:07.741 --> 00:07:07.771 Okay. 00:07:08.101 --> 00:07:11.761 Um, but a lot of it is focused on reducing their digital footprint. 00:07:12.271 --> 00:07:12.391 Yeah. 00:07:12.541 --> 00:07:15.001 Which reduces the attack surface. 00:07:15.271 --> 00:07:15.901 So. 00:07:16.321 --> 00:07:22.621 Uh, providing the, the best practices, uh, showing them, for example, the phone 00:07:22.681 --> 00:07:24.241 going through the hardening on the phone. 00:07:24.751 --> 00:07:28.801 Um, the intent is not to turn this phone into a paperweight. 00:07:28.801 --> 00:07:29.741 It's a smart phone. 00:07:30.331 --> 00:07:35.351 We want it to do the smart things, uh, but there's a better way, uh, in a safer 00:07:35.371 --> 00:07:36.871 way to carry it around your pocket. 00:07:36.961 --> 00:07:37.051 Mm-hmm. 00:07:37.591 --> 00:07:41.221 Um, and then just some online tendencies and habits that. 00:07:41.731 --> 00:07:43.471 Especially a family. 00:07:43.711 --> 00:07:44.041 Yeah. 00:07:44.191 --> 00:07:46.471 With teenagers maybe that have a device now. 00:07:46.921 --> 00:07:49.411 Um, some things that they can change a little bit. 00:07:49.411 --> 00:07:55.261 That's not necessarily a lifestyle change, but it's an easy enough adjustment that's 00:07:55.261 --> 00:07:57.211 gonna keep the family a lot safer online. 00:07:57.451 --> 00:07:57.781 Yeah. 00:07:57.781 --> 00:08:01.471 No, that, I mean, when you guys showed, walked us through some of the 00:08:01.471 --> 00:08:06.301 security settings on the phone and like what gets tracked by different apps, 00:08:06.301 --> 00:08:07.771 it's, it's mind blowing to see it is. 00:08:08.431 --> 00:08:11.761 I think by fault, they're just, they're designed to share as 00:08:11.761 --> 00:08:13.021 much data as they possibly can. 00:08:13.291 --> 00:08:13.801 Yeah. 00:08:13.801 --> 00:08:13.811 Yeah. 00:08:14.191 --> 00:08:17.311 Maybe go through a little bit of like, what if that information 00:08:17.311 --> 00:08:18.481 falls into the wrong hands? 00:08:18.541 --> 00:08:19.081 What can happen? 00:08:20.041 --> 00:08:24.451 Well, so specifically speaking to professional athletes, their, their 00:08:24.451 --> 00:08:26.521 schedules are public information. 00:08:26.611 --> 00:08:26.671 Yeah. 00:08:26.671 --> 00:08:27.001 Right. 00:08:27.001 --> 00:08:34.711 So if I, um, know, for example, a neighborhood that they 00:08:35.221 --> 00:08:36.781 are potentially living in. 00:08:37.351 --> 00:08:39.271 Maybe, I don't know the exact house. 00:08:39.661 --> 00:08:45.211 Um, for, for my piece, when I show, you know, go visit these clients, 00:08:46.111 --> 00:08:49.921 the education part that I was talking about, identifying, making sure they 00:08:49.921 --> 00:08:56.491 understand like, hey, if you have your network as your name and I don't know 00:08:56.491 --> 00:09:00.241 which house is yours, but I slow roll through the neighborhood, and then that 00:09:00.241 --> 00:09:02.221 wifi network pops up with your name. 00:09:02.281 --> 00:09:03.601 Now I know exactly where you live. 00:09:03.721 --> 00:09:03.991 Yeah. 00:09:04.231 --> 00:09:05.611 Um, but. 00:09:06.376 --> 00:09:12.556 The the PII removal piece, that, that personal information, the home address, 00:09:12.556 --> 00:09:17.476 the phone number, the email, all of those data points are things that 00:09:17.476 --> 00:09:22.651 somebody can aggregate and then show up to the house on the front porch. 00:09:23.761 --> 00:09:28.621 Show up while the athlete is gone for, you know, a week or two at a time. 00:09:28.681 --> 00:09:28.861 Yeah. 00:09:29.221 --> 00:09:30.271 Depending on the schedule. 00:09:30.331 --> 00:09:33.091 And it's not a risk elimination, right? 00:09:33.096 --> 00:09:37.051 No, it's, it's mitigation minimization because we are, I 00:09:37.051 --> 00:09:38.941 mean, it's 2025, almost 2026. 00:09:38.941 --> 00:09:41.521 Like there's, there are things on the internet that's just 00:09:41.521 --> 00:09:42.601 not gonna be able to take down. 00:09:42.601 --> 00:09:42.811 Right. 00:09:42.811 --> 00:09:42.871 Yeah. 00:09:42.901 --> 00:09:44.431 We all have had social media. 00:09:44.431 --> 00:09:45.241 There's, but. 00:09:45.901 --> 00:09:49.501 We can definitely take back control of your data, right? 00:09:49.501 --> 00:09:54.211 To where, again, someone can't just Google where your house is or walk through the 00:09:54.211 --> 00:09:58.891 neighborhood and look for what the wifi, if it's your last name, or, um, you 00:09:58.891 --> 00:10:01.531 know, we had a very unfortunate incident. 00:10:01.531 --> 00:10:03.001 You talk about the family, right? 00:10:03.451 --> 00:10:03.541 Yeah. 00:10:03.541 --> 00:10:07.561 There's a lot, oftentimes with athletes, there's, it's always focused 00:10:07.561 --> 00:10:11.791 on the athlete, but really the, the, the victims are oftentimes the 00:10:11.791 --> 00:10:14.701 families because maybe they're not on the road, they're back at home. 00:10:15.271 --> 00:10:21.091 Um, and so focusing some of what we do here on the holistic family mm-hmm. 00:10:21.331 --> 00:10:27.511 As a unit, um, it was a very unfortunate incident where, uh, an individual, you 00:10:27.511 --> 00:10:29.671 know, their phones were set up improperly. 00:10:29.671 --> 00:10:34.501 They, they were using, you know, a very easily guessable password. 00:10:34.861 --> 00:10:40.771 Um, and, and someone was able to gain access to, uh, this individual's phone. 00:10:41.176 --> 00:10:45.166 Um, and you know, as Apple, we all, I love Apple 'cause it 00:10:45.166 --> 00:10:46.396 all, it talks to one another. 00:10:46.396 --> 00:10:47.086 It's an ease. 00:10:47.086 --> 00:10:52.066 It's always like this, this balance of, of, of, uh, usability and, and security. 00:10:52.456 --> 00:10:58.606 But because, uh, this person's child had a MacBook, uh, that was issued 00:10:58.606 --> 00:11:03.346 by the school, well then it was on the family share plan on the phone. 00:11:03.556 --> 00:11:08.146 Well then that individual now knows where the kid goes to school. 00:11:08.146 --> 00:11:08.386 Yeah. 00:11:08.536 --> 00:11:09.746 And showed up to the school and. 00:11:10.606 --> 00:11:13.546 Gave the, the, the child a note saying like, Hey, make 00:11:13.546 --> 00:11:14.566 sure you give this to your dad. 00:11:14.566 --> 00:11:14.776 Right? 00:11:14.776 --> 00:11:18.736 Like it's, it's just mind blowing how these things, just because you know, 00:11:18.736 --> 00:11:22.456 you don't have two factor on you have an easy password or if you, you know, one 00:11:22.456 --> 00:11:26.596 of my favorite, you know, the security questions, um, one I've seen over the, 00:11:26.656 --> 00:11:31.096 over the years is, you know, what was my least favorite vegetable as a child? 00:11:31.456 --> 00:11:33.076 You know what, what, what can you imagine? 00:11:33.076 --> 00:11:33.586 Take a guess. 00:11:33.616 --> 00:11:36.196 I mean, I'd say 80% of people are gonna say broccoli. 00:11:36.196 --> 00:11:36.676 Broccoli. 00:11:36.681 --> 00:11:36.861 Yeah. 00:11:36.861 --> 00:11:37.141 Boom. 00:11:37.336 --> 00:11:39.496 That was literally the answer. 00:11:39.556 --> 00:11:44.296 And they were, you know, it wasn't hacking these days isn't like this, you 00:11:44.296 --> 00:11:49.276 know, this super spy type thing, like that broccoli, like that's hacking. 00:11:49.276 --> 00:11:49.696 You know? 00:11:50.056 --> 00:11:54.736 And so social engineering, uh, is much more prevalent now than anything else. 00:11:54.736 --> 00:11:57.466 And so it's just being able to put up walls mm-hmm. 00:11:57.706 --> 00:12:00.461 And protect your, your family, uh, from. 00:12:01.456 --> 00:12:02.626 Little bitty things like that. 00:12:02.631 --> 00:12:02.651 Yeah. 00:12:02.891 --> 00:12:05.716 'cause it's, it's kind of like a, you know, a lock on 00:12:05.716 --> 00:12:07.336 your bike, you know the chain. 00:12:07.696 --> 00:12:07.906 Right. 00:12:07.906 --> 00:12:11.446 If someone really wants to steal your bike, they're just gonna go cut the chain. 00:12:11.746 --> 00:12:11.806 Yeah. 00:12:11.806 --> 00:12:14.896 And so you just wanna make sure that it's tough enough to where 00:12:15.316 --> 00:12:18.316 that person, you know, maybe just too much time and resource, he's 00:12:18.316 --> 00:12:19.456 just gonna go to the next bike. 00:12:19.486 --> 00:12:19.816 Yeah. 00:12:19.906 --> 00:12:20.266 Right. 00:12:20.266 --> 00:12:23.746 So that's kind of, you know, where we're focusing on and building plans around 00:12:24.136 --> 00:12:28.331 is one, giving back, you know, control of your information to the client. 00:12:29.071 --> 00:12:33.691 But then two, putting up actual safeguards so that someone can't just roll up to 00:12:33.691 --> 00:12:36.001 your house or give your child a note. 00:12:36.091 --> 00:12:36.391 Right. 00:12:36.391 --> 00:12:40.651 So, yeah, I mean that's an extremely scary, uh, situation, obviously. 00:12:40.651 --> 00:12:40.711 Yeah. 00:12:40.711 --> 00:12:43.651 And we wanna prevent that or do everything you can to mitigate that. 00:12:43.711 --> 00:12:43.801 Mm-hmm. 00:12:44.161 --> 00:12:47.821 Um, are there other situ, I mean, that's the physical side, like Right. 00:12:47.821 --> 00:12:51.331 What about talking 'em through like stealing social security numbers? 00:12:51.361 --> 00:12:51.421 Yeah. 00:12:51.421 --> 00:12:55.951 And like, uh, I don't know, opening up bank accounts or trying 00:12:55.951 --> 00:12:57.541 to make, you know, fraudulent. 00:12:57.691 --> 00:12:57.931 Yeah. 00:12:58.591 --> 00:12:59.761 Charges, that type of thing. 00:13:00.001 --> 00:13:00.181 Yeah. 00:13:00.181 --> 00:13:03.091 So we have, we talked about doxing earlier a little bit, right? 00:13:03.091 --> 00:13:07.741 So we, you know, every week now there's a new data breach, right? 00:13:07.741 --> 00:13:09.121 There's a new this, new that. 00:13:09.481 --> 00:13:15.031 And so this doxing or this, this, uh, the ability to get your information 00:13:15.036 --> 00:13:18.991 on, on the dark web, deep web or when the breaches, all that information 00:13:19.051 --> 00:13:22.771 is stuff that you would use to fill out a credit requests, right? 00:13:22.771 --> 00:13:24.481 Or fill out for a new credit card. 00:13:24.901 --> 00:13:26.821 And so it's just as easy. 00:13:27.331 --> 00:13:33.901 Now with AI to be able to either spoof somebody's name or face or, and if you 00:13:33.901 --> 00:13:38.161 just have just enough information, you're gonna be able to beat some of these 00:13:38.161 --> 00:13:43.081 security questionnaires or the person on the phone who, you know, it's not 00:13:43.081 --> 00:13:44.581 malicious, they're just doing their job. 00:13:44.581 --> 00:13:44.821 Yeah. 00:13:44.941 --> 00:13:50.011 And then the next thing you know, you're out however much money or, and oftentimes. 00:13:50.926 --> 00:13:54.196 What we've seen, especially with athletes, you know, there, there are things in 00:13:54.196 --> 00:13:57.796 place to either prevent it or they're gonna get their money back eventually, 00:13:58.126 --> 00:14:00.826 but it's just, it's the reputational harm. 00:14:00.886 --> 00:14:04.096 It is a, you know, kind of a pain in the butt to, to do, 00:14:04.096 --> 00:14:05.656 and so that it's just a hassle. 00:14:05.986 --> 00:14:08.686 And so there's, yes, to your point, there's the physical security 00:14:08.686 --> 00:14:12.316 aspect of it, but then there's, you know, what is your, you the asset? 00:14:12.316 --> 00:14:13.426 Is it, what are you worried about? 00:14:13.426 --> 00:14:14.266 Is it reputation? 00:14:14.266 --> 00:14:15.076 Is it financial? 00:14:15.316 --> 00:14:17.446 All of these things stem from. 00:14:18.106 --> 00:14:20.086 You know, your information being out there. 00:14:20.266 --> 00:14:23.956 Yeah, I mean I think that reputation's one thing and obviously we all wanna 00:14:23.956 --> 00:14:26.986 be aware of that, but the, the time and headache, I mean, big part of like 00:14:26.986 --> 00:14:31.546 my job, a big part of the job around a professional athlete is really high 00:14:31.546 --> 00:14:35.146 level of expertise, but also really high level of convenience to let that 00:14:35.146 --> 00:14:37.456 person perform at the highest level. 00:14:37.456 --> 00:14:40.156 And if they're dealing with, you know, they got a hundred thousand 00:14:40.156 --> 00:14:43.786 dollars fraudulent charge that yeah, hopefully we get it back or they 00:14:43.786 --> 00:14:44.986 get it back, that type of thing. 00:14:45.226 --> 00:14:46.366 But it might take six months. 00:14:46.396 --> 00:14:46.456 Yeah. 00:14:46.456 --> 00:14:47.056 Like the amount of. 00:14:47.206 --> 00:14:52.576 Yeah, just brain capacity that's being used for that to deal with it. 00:14:52.666 --> 00:14:56.536 It's just that much less focus on performing at the highest level 00:14:56.536 --> 00:14:58.246 where they might make 10 x that. 00:14:58.306 --> 00:14:58.846 Exactly. 00:14:58.846 --> 00:14:59.926 Um, and that's the difference. 00:14:59.926 --> 00:15:01.096 So yeah. 00:15:01.096 --> 00:15:05.896 I mean, I guess you brought up a good point when it's not just the 00:15:05.896 --> 00:15:09.016 specific athlete, it's the whole family and the surrounding people 00:15:09.016 --> 00:15:10.816 that are in their inner circle. 00:15:10.846 --> 00:15:10.996 Mm-hmm. 00:15:11.236 --> 00:15:13.771 I remember, you know, some of the stories you've told me in the past, like. 00:15:14.551 --> 00:15:17.581 When you guys were going after a high level target or asset mm-hmm. 00:15:18.121 --> 00:15:21.631 Back in the military, it was typically somebody in their inner circle. 00:15:21.631 --> 00:15:21.961 Yeah. 00:15:21.966 --> 00:15:22.116 Yeah. 00:15:22.121 --> 00:15:25.231 You get to them through not necessarily that exact person. 00:15:25.261 --> 00:15:25.411 Mm-hmm. 00:15:25.771 --> 00:15:33.181 Um, how, how big, tight, or big of a circle should that security. 00:15:33.796 --> 00:15:37.816 Uh, sped or like bolded for, I'll let you jump in there. 00:15:37.816 --> 00:15:40.606 I usually, what I say is whatever they're comfortable with Yeah. 00:15:40.636 --> 00:15:42.436 They're their immediate ecosystem. 00:15:42.436 --> 00:15:42.496 Yeah. 00:15:42.736 --> 00:15:44.146 Spouse, kids. 00:15:44.386 --> 00:15:46.066 There's a live-in grandmother, you know. 00:15:46.066 --> 00:15:46.156 Mm-hmm. 00:15:46.636 --> 00:15:48.946 An executive assistant or personal assistant, somebody 00:15:48.946 --> 00:15:51.496 that has access to your records. 00:15:51.526 --> 00:15:51.796 Right? 00:15:51.796 --> 00:15:51.856 Yeah. 00:15:51.856 --> 00:15:57.766 Um, you know, are is just as important as the, the individual because what I, 00:15:57.796 --> 00:16:00.946 what I've found over the years is, you know, whether it's the athlete or the. 00:16:01.426 --> 00:16:05.626 High profile individual, they're usually much more aware and cautious 00:16:05.626 --> 00:16:06.976 and they know what they're doing. 00:16:07.576 --> 00:16:12.346 But there's someone in that ecosystem who their awareness is very low. 00:16:12.406 --> 00:16:12.586 Right? 00:16:12.586 --> 00:16:12.676 Yeah. 00:16:12.676 --> 00:16:14.056 And that's, they're the soft target. 00:16:14.056 --> 00:16:15.196 That's the weekly, yeah. 00:16:15.586 --> 00:16:19.186 And you know, typically it's, it's an EA or it's an estate manager or 00:16:19.186 --> 00:16:24.436 somebody like that that has access to everything, but they don't have the 00:16:24.436 --> 00:16:29.696 awareness, like Ben said, or, um, the training or you know, the, just the. 00:16:30.046 --> 00:16:30.106 Yeah. 00:16:30.646 --> 00:16:37.486 Understanding that the threat is there and they are probably the, the issue that 00:16:37.486 --> 00:16:42.136 a lot of people run into is that they think like, oh, I'm not important enough. 00:16:42.256 --> 00:16:42.406 Yeah. 00:16:42.436 --> 00:16:43.756 So nobody's coming after me. 00:16:44.356 --> 00:16:48.196 Um, but that's exactly why we would go after that person. 00:16:48.256 --> 00:16:48.376 Yeah. 00:16:48.381 --> 00:16:49.456 Because they have that mindset. 00:16:49.546 --> 00:16:49.666 Yeah. 00:16:49.666 --> 00:16:52.876 Or if I had a nipple for every time someone said, I don't have Facebook. 00:16:52.876 --> 00:16:53.811 I'm not on the internet. 00:16:53.811 --> 00:16:53.971 Yeah. 00:16:54.431 --> 00:16:54.691 You know? 00:16:55.381 --> 00:16:58.741 It's like, well, you have a phone, you have a credit card. 00:16:58.771 --> 00:17:02.071 You know, every time you swipe your credit card, that data is being sold on the 00:17:02.071 --> 00:17:06.391 back end, not maliciously for additional revenue from all of these companies. 00:17:06.781 --> 00:17:08.521 And so, and it is not illegal. 00:17:08.821 --> 00:17:09.151 Right. 00:17:09.151 --> 00:17:10.171 And that's what's crazy. 00:17:10.231 --> 00:17:11.311 That's what's crazy about it. 00:17:11.311 --> 00:17:15.571 It's just, you know, data is the new oil and it is a thriving business. 00:17:15.871 --> 00:17:19.831 Um, and so if it's left on checks, it can be very dangerous. 00:17:20.101 --> 00:17:20.431 Yeah. 00:17:20.671 --> 00:17:22.691 I think, you know, and I'm not trying to jump. 00:17:23.281 --> 00:17:24.421 Around too much. 00:17:24.421 --> 00:17:28.711 But this is, it's, it all relates, you know, what we've seen in the news, 00:17:28.711 --> 00:17:30.421 a lot of the break-ins at mm-hmm. 00:17:30.811 --> 00:17:36.751 You know, N-F-L-M-L-B-N-B-A Player Houses, and I think it's in the news because 00:17:36.751 --> 00:17:41.911 these guys all do press conferences after their games or midweek press conferences. 00:17:41.911 --> 00:17:45.481 And so it comes out, you know, from the inner circle. 00:17:45.631 --> 00:17:48.001 A lot of golfers have had the same issue lately. 00:17:48.061 --> 00:17:48.151 Mm-hmm. 00:17:48.391 --> 00:17:50.551 Over this past year, two years. 00:17:50.926 --> 00:17:53.746 What can they, you know, we've talked a little bit about, hey, how do we 00:17:54.346 --> 00:17:57.226 get our, our home address off the web? 00:17:57.466 --> 00:18:01.186 You know, from our standpoint, like we, anytime a player or one of our 00:18:01.186 --> 00:18:04.366 clients is gonna buy a new home, like we're setting up privacy trust or 00:18:04.366 --> 00:18:08.236 making sure that it's bought within an LLC that doesn't tie back to them. 00:18:08.776 --> 00:18:14.056 What are some other things they can do when, hey, the whole world knows if. 00:18:14.671 --> 00:18:17.671 Let's say they live in Florida and the whole world knows they're 00:18:17.671 --> 00:18:18.901 playing in California that week. 00:18:18.906 --> 00:18:19.136 Mm-hmm. 00:18:19.316 --> 00:18:22.051 And then, and they're playing signed up to play the next two weeks. 00:18:22.051 --> 00:18:23.431 So, hey, they might be gone for a month. 00:18:24.151 --> 00:18:28.921 What can they be doing to make sure that they're mitigating 00:18:28.921 --> 00:18:30.691 their risks as much as possible? 00:18:31.381 --> 00:18:32.461 Um, one, 00:18:34.656 --> 00:18:40.651 people tend to find this funny, it's, you know, with Uber or GrubHub 00:18:40.681 --> 00:18:42.781 or any of these delivery services. 00:18:43.306 --> 00:18:44.686 Which you use when you're out. 00:18:44.686 --> 00:18:46.336 You don't have to put your real name. 00:18:46.846 --> 00:18:47.266 Yeah, right. 00:18:47.266 --> 00:18:48.466 That's people, you know. 00:18:48.466 --> 00:18:51.376 There's not like, you know, and even security questions, you know, people, 00:18:51.376 --> 00:18:52.696 there's not a security question. 00:18:52.696 --> 00:18:54.676 Police, like, you don't have to tell the truth on those. 00:18:54.886 --> 00:18:55.876 You just have to have the answer. 00:18:56.116 --> 00:18:59.206 Same thing with, you know, these apps and things that you're 00:18:59.206 --> 00:19:00.196 getting delivered or using. 00:19:00.781 --> 00:19:04.706 You know, you don't need to put, I highly suggest all of our ultra high-net-worth 00:19:04.726 --> 00:19:08.236 and high profile individuals do not put your first name, last name, or anything. 00:19:08.596 --> 00:19:12.526 And one, it's going to sever that tie on the data brokers and mm-hmm. 00:19:12.766 --> 00:19:13.366 You know, all that. 00:19:13.366 --> 00:19:17.776 But just from a, just from a personal standpoint, you know, if you put. 00:19:18.631 --> 00:19:22.381 You know, insert Hall of Famer, household name. 00:19:22.471 --> 00:19:22.651 Yeah. 00:19:22.711 --> 00:19:25.261 On the delivery or, or whatever it may be. 00:19:25.471 --> 00:19:28.241 That person delivering it is looking at it, thinking like, 00:19:28.381 --> 00:19:30.121 oh my gosh, I'm about to meet. 00:19:30.301 --> 00:19:30.541 Yeah. 00:19:30.541 --> 00:19:33.271 Tom Brady or, or whoever, tiger Woods, whatever it may be. 00:19:33.791 --> 00:19:35.341 You know, you, you don't have to do that. 00:19:35.341 --> 00:19:39.391 I actually, we, I gave a class to one of our, our, our athletes, and 00:19:39.391 --> 00:19:41.731 now I'm on my phone at the autofill. 00:19:42.091 --> 00:19:45.211 I actually put Batman on it and had something delivered to the 00:19:45.211 --> 00:19:46.441 office while we were talking. 00:19:46.651 --> 00:19:48.391 I actually forgot to change it. 00:19:48.391 --> 00:19:51.721 And then it was a couple days later, I had something delivered and the 00:19:51.721 --> 00:19:53.701 guy was like, this is for, uh, Mr. 00:19:53.761 --> 00:19:54.361 Batman. 00:19:55.171 --> 00:19:56.881 So, you know, you don't have to have it on there. 00:19:56.881 --> 00:20:00.301 And that's something that's so easy for people to, to change and then it 00:20:00.301 --> 00:20:01.711 directly affects their day to day. 00:20:01.831 --> 00:20:07.651 But yeah, I think, um, just trying to anonymize mm-hmm. 00:20:07.891 --> 00:20:08.041 Yeah. 00:20:08.431 --> 00:20:10.531 The aspects of their life in any way. 00:20:11.071 --> 00:20:13.651 Is extremely helpful and extremely beneficial. 00:20:13.711 --> 00:20:17.461 Having a healthy sense of skepticism as well. 00:20:17.461 --> 00:20:23.701 Yeah, so like not connecting your phone to open wifi, um, just, uh, 00:20:23.701 --> 00:20:27.631 understanding that not everything out there is for your, in your best interest. 00:20:27.661 --> 00:20:28.051 Right. 00:20:28.291 --> 00:20:29.761 If it's free, it's typically not. 00:20:29.791 --> 00:20:30.121 Yeah. 00:20:30.121 --> 00:20:31.411 This is America. 00:20:31.501 --> 00:20:33.181 If it's free, you are the product. 00:20:33.241 --> 00:20:33.511 Right. 00:20:33.511 --> 00:20:37.981 They're taking something from you, uh, generally and so, like for instance, 00:20:37.981 --> 00:20:40.111 when athletes are, are, are traveling. 00:20:40.696 --> 00:20:48.946 You know, um, almost every phone and, uh, cellular, uh, uh, network and, and 00:20:49.246 --> 00:20:51.586 subscription comes with wifi, right? 00:20:51.586 --> 00:20:51.916 Yeah. 00:20:51.916 --> 00:20:53.746 You know, like you create a hops hotspot. 00:20:54.226 --> 00:20:59.266 Um, and so one, you know, treat your, your devices like you would 00:20:59.266 --> 00:21:00.766 the keys to your house, right? 00:21:00.766 --> 00:21:00.826 Yeah. 00:21:00.856 --> 00:21:04.876 You would not go to some random person on the street that you didn't 00:21:04.876 --> 00:21:06.946 know and say, Hey, here's my keys. 00:21:07.186 --> 00:21:08.296 Can you hold these for an hour? 00:21:09.091 --> 00:21:13.051 Don't plug your phone in to something that you don't own or 00:21:13.051 --> 00:21:16.291 know to charge or to use the wifi. 00:21:16.321 --> 00:21:16.501 Right. 00:21:16.501 --> 00:21:19.531 But think of the damage you can do just from logging into things. 00:21:19.531 --> 00:21:23.281 And that's one of the mindset shifts I try to get all of our clients. 00:21:23.281 --> 00:21:23.371 Mm-hmm. 00:21:23.371 --> 00:21:26.611 Is like, you need to treat your phone and your devices like an 00:21:26.611 --> 00:21:29.221 extension of you and your family. 00:21:29.626 --> 00:21:32.236 And be like, your keys to your car, you know, you wouldn't leave the 00:21:32.236 --> 00:21:36.376 house and not only leave the door unlocked, but leave it wide open. 00:21:36.406 --> 00:21:36.646 Yeah. 00:21:36.706 --> 00:21:36.976 Right. 00:21:36.976 --> 00:21:40.126 So you wanna kind of have that same mentality with, with all of your devices 00:21:40.126 --> 00:21:41.776 because it's, everything's there. 00:21:41.986 --> 00:21:42.286 Yeah. 00:21:42.346 --> 00:21:45.886 One of the things you guys showed us was even, like, I never really thought 00:21:45.886 --> 00:21:48.826 about plugging to charge my phone. 00:21:48.826 --> 00:21:48.916 Mm-hmm. 00:21:49.276 --> 00:21:56.386 The USB stick into something when really that the reason that USB outlet is made 00:21:56.626 --> 00:21:58.221 is the transfer data not to change. 00:21:58.361 --> 00:21:58.581 Yep. 00:21:59.146 --> 00:22:03.316 And so just even having like a, an adapter to remove the data transmission part 00:22:03.316 --> 00:22:06.886 of it, and it's, it that's a little bit more down, you know, the tinfoil hats 00:22:06.946 --> 00:22:08.776 of, you know, everyone's out to get me. 00:22:09.046 --> 00:22:15.016 However, the reality is is, you know, the, that is a very easy targeting vector 00:22:15.016 --> 00:22:17.386 for people, especially at airports. 00:22:17.416 --> 00:22:17.626 Yep. 00:22:18.016 --> 00:22:20.206 Around hotels where you have transient people. 00:22:20.206 --> 00:22:22.426 You know, I just, I just wouldn't trust it. 00:22:22.486 --> 00:22:22.786 Right. 00:22:22.786 --> 00:22:26.656 You know, there, there are data, um, blockers that you can use. 00:22:27.016 --> 00:22:31.456 Um, but just like the best thing is just use the traditional plug, you know? 00:22:31.456 --> 00:22:31.516 Yeah. 00:22:31.906 --> 00:22:35.506 Um, because to your point, you know that that's meant to transfer data 00:22:35.506 --> 00:22:38.386 and you don't know what's coming in or out of, behind that wall, so Yeah. 00:22:38.471 --> 00:22:38.761 Yeah. 00:22:38.956 --> 00:22:42.436 I mean, a lot of these guys and families, they're either staying 00:22:42.436 --> 00:22:44.056 in hotels for weeks at a time. 00:22:44.326 --> 00:22:44.386 Yeah. 00:22:44.386 --> 00:22:46.336 Or a lot, a lot more Airbnbs. 00:22:46.336 --> 00:22:47.056 Mm-hmm. 00:22:47.116 --> 00:22:51.556 And I think the initial trust is, oh, once I'm inside that door, it's safe. 00:22:51.556 --> 00:22:51.646 Right. 00:22:52.456 --> 00:22:53.596 That's not necessarily the case. 00:22:53.596 --> 00:22:56.506 And again, to be very clear, like we're not trying to scare everybody. 00:22:56.506 --> 00:22:56.686 Right. 00:22:56.686 --> 00:22:57.861 We're trying to like No, absolutely. 00:22:57.861 --> 00:22:58.261 Just awareness. 00:22:58.411 --> 00:23:01.426 This is like 98% of the time you're in a good spot. 00:23:01.426 --> 00:23:01.486 Yeah. 00:23:01.576 --> 00:23:07.276 But being realistic that as a high profile athlete you are at 00:23:07.276 --> 00:23:09.676 a bigger, higher target risk. 00:23:09.676 --> 00:23:09.766 Mm-hmm. 00:23:10.156 --> 00:23:13.306 And so, yeah, we don't need to put the tinfoil hat on. 00:23:13.306 --> 00:23:13.366 Yeah. 00:23:13.366 --> 00:23:15.856 We don't need to wrap ourselves in bubble tape. 00:23:16.336 --> 00:23:16.396 Yeah. 00:23:16.396 --> 00:23:19.816 But we do need to make sure that if there's little things we can be doing 00:23:19.816 --> 00:23:21.706 to protect ourselves and not be. 00:23:22.651 --> 00:23:25.261 As you say, like metaphorically handing our house keys. 00:23:25.261 --> 00:23:25.321 Yeah. 00:23:25.501 --> 00:23:27.391 To anybody that's walking around. 00:23:27.751 --> 00:23:29.161 Then let's try and take those steps. 00:23:29.161 --> 00:23:33.001 And there's this study too, I think it's called the Truth Default Method, or TR 00:23:33.001 --> 00:23:37.531 Truth Default Theory, where like humans, we trust people more than we should, and 00:23:37.531 --> 00:23:39.811 we also lie more than we think we do. 00:23:40.111 --> 00:23:42.661 And so there's this weird gray area where, to your point, like 00:23:42.871 --> 00:23:47.521 as soon as you walk into that Airbnb, you're like, oh, I'm safe. 00:23:47.791 --> 00:23:47.941 Yeah. 00:23:48.871 --> 00:23:48.961 You know, like, oh. 00:23:49.336 --> 00:23:52.336 No one would, you know, why would someone target me? 00:23:52.336 --> 00:23:56.356 Or, you know, we just, you don't get in that mindset and you trust that person and 00:23:56.446 --> 00:23:59.986 you, we just really shouldn't, especially in those, in those situations, because 00:23:59.986 --> 00:24:05.506 unfortunately, the, the harsh reality is there's, you know, unstable people out 00:24:05.506 --> 00:24:08.086 there that do, you know, crazy things. 00:24:08.086 --> 00:24:11.836 Maybe it may not be malicious too, maybe it may have good intentions, but 00:24:11.836 --> 00:24:15.706 still, you know, you just wanna have a good, healthy sense of skepticism 00:24:15.946 --> 00:24:17.201 and awareness when you're traveling. 00:24:17.896 --> 00:24:22.996 Um, just because our life is, you know, meant everything around us is meant to 00:24:22.996 --> 00:24:25.066 take data and to take things, right? 00:24:25.306 --> 00:24:25.426 Yeah. 00:24:25.426 --> 00:24:26.266 Where we don't really have to. 00:24:26.626 --> 00:24:26.836 Yeah. 00:24:26.836 --> 00:24:30.616 I mean, to your point, it may not be, that person may not think 00:24:30.616 --> 00:24:31.546 they're doing it maliciously. 00:24:31.546 --> 00:24:31.636 Right. 00:24:31.636 --> 00:24:32.626 It may just be a super fan. 00:24:32.956 --> 00:24:33.316 Exactly. 00:24:33.316 --> 00:24:36.526 It really wants to meet you and really wants to be around you and like, thinks 00:24:36.586 --> 00:24:40.516 that, to your point earlier, like the entitlement factor of like, hey, he's a, 00:24:40.756 --> 00:24:42.556 he's a professional golfer, he's on tv. 00:24:43.186 --> 00:24:46.726 I should be allowed to go up to him and say hi and shake his hand and it 00:24:46.726 --> 00:24:49.006 doesn't matter, there's a rope up and he's in the middle of his practice run. 00:24:49.006 --> 00:24:49.096 Right. 00:24:49.096 --> 00:24:52.966 Or that he just walked into his hotel and expects to have some sense of privacy. 00:24:53.386 --> 00:24:53.506 Yeah. 00:24:53.506 --> 00:24:55.666 I watched him come in, I'm gonna follow him up the elevator 00:24:55.666 --> 00:24:56.656 and go knock on his door. 00:24:56.656 --> 00:24:58.006 Like not okay. 00:24:58.126 --> 00:25:01.006 Yeah, obviously, but it's some of those things that we're 00:25:01.011 --> 00:25:02.656 trying to be able to Yeah. 00:25:02.656 --> 00:25:07.066 You know, use an alias like kind of, and a little bit goes a long way, 00:25:07.066 --> 00:25:11.056 fictitious story that, you know, like almost an alternate truth. 00:25:11.086 --> 00:25:11.176 Mm-hmm. 00:25:11.176 --> 00:25:12.436 Of like, Hey, here's the fake. 00:25:12.766 --> 00:25:16.606 Alias and story that I can use for all the security profiles and that type of thing. 00:25:16.666 --> 00:25:20.476 And this is, I mean, 100% is like, you can scratch this as long as you want. 00:25:20.476 --> 00:25:21.706 It's just gonna get bigger and bigger and bigger. 00:25:21.706 --> 00:25:21.796 Yeah. 00:25:22.606 --> 00:25:28.096 Um, but you know, just to have some, anything you do is gonna 00:25:28.096 --> 00:25:30.496 be better than 99% of America. 00:25:30.586 --> 00:25:30.676 Right? 00:25:30.676 --> 00:25:30.886 Yeah. 00:25:31.186 --> 00:25:34.786 Like just these individ, like if you just switched up the apps on your 00:25:34.786 --> 00:25:38.746 phone, or two factor authentication, like that little bit of effort goes 00:25:38.746 --> 00:25:42.081 so far because nine times out of 10. 00:25:43.336 --> 00:25:48.196 To your point, it's not malicious, maybe a super fan, but as soon as 00:25:48.196 --> 00:25:52.336 they feel resistance and they're like, oh, this person, it's too 00:25:52.336 --> 00:25:53.926 hard to, to get close to 'em. 00:25:54.016 --> 00:25:54.196 Yeah. 00:25:54.256 --> 00:25:58.096 They're just going to pivot to someone who doesn't have anything in place. 00:25:58.096 --> 00:25:58.336 Right? 00:25:58.336 --> 00:25:58.486 Yeah. 00:25:58.636 --> 00:26:04.126 So this, the smallest amount of effort actually goes the longest way because 99% 00:26:04.126 --> 00:26:07.606 of the time, they're going to choose the path of lease resistance when it comes 00:26:07.606 --> 00:26:10.486 close to gaining access or getting close. 00:26:11.116 --> 00:26:12.406 What, what, at least what I found. 00:26:12.466 --> 00:26:12.766 Yeah. 00:26:12.766 --> 00:26:18.886 And, and most of those little changes that can be made are essentially 00:26:19.336 --> 00:26:22.966 unnoticeable to, to the user, you know, to the, to the individual. 00:26:22.996 --> 00:26:23.116 Yeah. 00:26:23.326 --> 00:26:30.886 So because our, our whole intent is always to, um, provide the least amount 00:26:30.886 --> 00:26:32.806 of disruption in their day to day. 00:26:32.811 --> 00:26:33.121 Mm-hmm. 00:26:33.376 --> 00:26:38.236 Um, not require any necessarily lifestyle changes or anything like that. 00:26:38.611 --> 00:26:43.021 Just very simple little changes that can be made that most likely the 00:26:43.021 --> 00:26:44.551 person next to them hasn't done. 00:26:44.641 --> 00:26:44.941 Yeah. 00:26:45.061 --> 00:26:48.901 Um, so they're all automatically gonna be a harder target Yeah. 00:26:48.961 --> 00:26:51.661 Than the person, you know, their neighbor, for example. 00:26:52.111 --> 00:26:52.471 Yeah. 00:26:52.471 --> 00:26:56.821 No, I mean, I think your, your metaphor or your example of the bike, like if 00:26:56.821 --> 00:26:59.971 you have a locked bike and there's a bike next to that's not locked. 00:26:59.971 --> 00:27:00.031 Yeah. 00:27:01.411 --> 00:27:03.241 They're probably just gonna take the other bike, right? 00:27:03.361 --> 00:27:06.901 They're not gonna take the time to go get bolt cutters, come back, risk the 00:27:06.901 --> 00:27:10.201 chance of getting caught, like let's, you know, path of least resistance. 00:27:10.201 --> 00:27:12.301 So trying to just make it a little bit more difficult. 00:27:12.331 --> 00:27:12.391 Yeah. 00:27:12.451 --> 00:27:16.981 All the heavy lifting, you know, to, we do, you know, the removal, 00:27:16.981 --> 00:27:21.301 uh, all of that, you know, that's kind of the reason why we do it, is 00:27:21.301 --> 00:27:24.571 because again, we sat in your shoes. 00:27:24.571 --> 00:27:26.821 We've been on the other side from a management perspective. 00:27:27.616 --> 00:27:29.806 You know, as soon as something becomes cumbersome. 00:27:29.806 --> 00:27:29.866 Yeah. 00:27:29.926 --> 00:27:33.496 Especially with high profile individuals, they're just not gonna do it. 00:27:33.886 --> 00:27:39.226 And so one money well spent and then two, just getting in that mindset of 00:27:39.226 --> 00:27:45.286 like the little things that matter and then let us take on those big 00:27:45.286 --> 00:27:49.186 projects while the athlete goes back to doing what they get paid for. 00:27:49.246 --> 00:27:49.486 Right. 00:27:49.486 --> 00:27:49.666 You know? 00:27:49.666 --> 00:27:50.236 Yeah, exactly. 00:27:50.236 --> 00:27:54.916 Giving them back not only the the, the mental space and clarity. 00:27:55.216 --> 00:27:58.726 But also it's going to immediately impact whatever they're doing, you 00:27:58.726 --> 00:27:59.656 know, they're getting paid to do. 00:27:59.776 --> 00:28:00.046 Yeah. 00:28:00.706 --> 00:28:05.326 I think we've, like with our clients that, and you know, working with 00:28:05.326 --> 00:28:07.846 you guys with some of our clients over the years, like we've had some 00:28:08.266 --> 00:28:10.456 interesting to say the least stories. 00:28:10.516 --> 00:28:10.826 Yes, yes. 00:28:10.876 --> 00:28:16.696 Um, I think maybe even just share a little bit of like, in certain situations, 00:28:16.696 --> 00:28:17.956 like what's the best thing to do? 00:28:17.956 --> 00:28:18.226 Like I. 00:28:19.141 --> 00:28:19.201 Hm. 00:28:20.821 --> 00:28:23.641 Won't name client, but they thought they were getting, you know, they 00:28:23.641 --> 00:28:24.751 thought they had an intruder. 00:28:24.811 --> 00:28:24.901 Mm-hmm. 00:28:26.131 --> 00:28:27.691 Call the cops first, right? 00:28:27.751 --> 00:28:28.021 Yeah. 00:28:28.231 --> 00:28:29.101 First line of defense. 00:28:29.251 --> 00:28:29.311 Yeah. 00:28:29.311 --> 00:28:31.831 Like, let's be very clear, unless you have private security, 00:28:31.831 --> 00:28:34.471 like, yeah, call the cops first. 00:28:34.831 --> 00:28:39.211 Um, but what about like, you get a weird text or a weird phone call. 00:28:39.211 --> 00:28:39.301 Mm-hmm. 00:28:39.541 --> 00:28:41.461 That's like kind of stalker-ish, that type of thing. 00:28:41.461 --> 00:28:43.501 What, what are kind of some best practices there? 00:28:43.561 --> 00:28:48.146 So again, if I could encourage people, just get into the mindset of, of. 00:28:48.901 --> 00:28:52.201 Holding on and controlling your information, because what'll happen 00:28:52.201 --> 00:28:56.671 is, you know, you get this cognitive tunneling where you'll get on a call 00:28:57.091 --> 00:29:00.541 and they're gonna start asking you these questions, and then you don't have time 00:29:00.571 --> 00:29:03.841 to, to think, or, and it's just easier. 00:29:03.901 --> 00:29:07.591 Uh, my, my, my birthday is, yeah, oh four, you know, you know, and before 00:29:07.591 --> 00:29:10.651 you know it, you've started giving this information, and that is a tactic, right? 00:29:10.651 --> 00:29:10.741 Mm-hmm. 00:29:10.981 --> 00:29:13.711 And so what I tend to tell people is take a breath. 00:29:14.461 --> 00:29:18.931 Um, if it is a sense of urgency, whether it's a phone call or a text message 00:29:19.171 --> 00:29:22.681 and they're gonna try to scare you into it, that's kind of a red flag, right? 00:29:22.981 --> 00:29:26.401 Never give out your information if you get a random phone call that you're not 00:29:26.401 --> 00:29:31.951 expecting, um, also ask for the reference number and then hang up, and then go 00:29:31.951 --> 00:29:35.581 to the website and call their number and say, Hey, I just got a phone call. 00:29:35.821 --> 00:29:36.751 Nine times outta 10. 00:29:36.781 --> 00:29:39.241 You'll be able to find out if it's a real conversation or not. 00:29:39.781 --> 00:29:40.231 Um. 00:29:41.011 --> 00:29:45.776 And then, you know, I think too from, you know, from our mutual clients and, 00:29:45.781 --> 00:29:51.991 and, and others in this world, uh, social media is a big part of their lives. 00:29:52.081 --> 00:29:52.351 Yeah. 00:29:52.471 --> 00:29:52.921 Right? 00:29:53.251 --> 00:29:56.611 Um, and so there's some very small things you can do. 00:29:56.611 --> 00:29:58.501 We were talking about before we've started recording Yeah. 00:29:58.951 --> 00:30:01.741 Of, you know, if you're doing an interview and it's being broadcast 00:30:01.741 --> 00:30:05.776 to millions of people, ensure that whatever's behind you isn't. 00:30:06.676 --> 00:30:08.356 You know, personal, right? 00:30:08.356 --> 00:30:12.376 If there's families of your, or photos of your family or you know, whatever 00:30:12.376 --> 00:30:16.786 background, or if you're doing something on social media for content, just be aware 00:30:16.786 --> 00:30:21.166 that there are people out there that will pay attention to the backyard or the fence 00:30:21.166 --> 00:30:25.966 posts and be able to, you know, put that together and, and find you physically. 00:30:26.236 --> 00:30:29.386 So there's just some little bitty things to be aware of that can 00:30:29.386 --> 00:30:30.976 make again, the biggest difference. 00:30:31.066 --> 00:30:31.246 Yeah. 00:30:31.336 --> 00:30:34.966 Um, and again, when those phone calls, it's like, take a breath. 00:30:35.626 --> 00:30:35.806 Right. 00:30:35.806 --> 00:30:38.386 Unless it is an intruder in your house, for sure. 00:30:38.506 --> 00:30:38.896 Call the cops. 00:30:39.286 --> 00:30:39.496 Yeah. 00:30:39.496 --> 00:30:45.196 But other than that, generally take a breath and then take an action. 00:30:45.256 --> 00:30:45.496 Right? 00:30:45.496 --> 00:30:45.616 Yeah. 00:30:45.646 --> 00:30:48.826 Don't, if there's a sense of urgency, that's what they want. 00:30:49.486 --> 00:30:53.026 Take a breath, call you guys, call us, whatever. 00:30:53.026 --> 00:30:55.306 Find a trusted resource Yep. 00:30:55.606 --> 00:30:57.196 Um, to take that print on. 00:30:57.526 --> 00:31:00.166 And that's, you know, nine times outta 10 that's gonna clear everything up. 00:31:00.526 --> 00:31:00.796 Yeah. 00:31:00.796 --> 00:31:03.811 And always, always verifying through a separate. 00:31:04.651 --> 00:31:05.791 Source, you know? 00:31:05.791 --> 00:31:05.881 Right. 00:31:06.121 --> 00:31:11.791 So whether it's the phone call or the text message, um, maybe it seems 00:31:11.791 --> 00:31:14.941 legitimate, maybe it's just kind of weird, you know, not really sure. 00:31:15.301 --> 00:31:18.961 Um, just take a different avenue to, to confirm, uh, whether that's going 00:31:18.961 --> 00:31:24.211 through, go directly to the website or if you get the text message, call, 00:31:24.211 --> 00:31:29.761 whatever the, the, the number is, you know, through, uh, official sources not. 00:31:30.286 --> 00:31:32.056 Don't go through the text message. 00:31:32.206 --> 00:31:32.446 Yeah. 00:31:32.686 --> 00:31:33.646 Don't click the the link. 00:31:33.821 --> 00:31:35.386 Don't click the link in the message. 00:31:35.386 --> 00:31:38.356 So, and worst case scenario, take a screenshot and send it to a bus. 00:31:38.386 --> 00:31:38.626 Yeah. 00:31:38.626 --> 00:31:42.406 Like that's, I mean, there, it's getting pretty creative the way that it, they're 00:31:42.406 --> 00:31:45.676 sending stuff out and I, AI for Yeah. 00:31:45.676 --> 00:31:49.126 I mean, the days of, of getting an email that looks like a 5-year-old 00:31:49.126 --> 00:31:53.956 wrote the email or long gone, um, you know, AI has changed the game 00:31:53.956 --> 00:31:55.846 dramatically when it comes to phishing. 00:31:55.851 --> 00:31:56.011 Mm-hmm. 00:31:56.151 --> 00:31:58.051 Um, they're, they're doing massive. 00:31:59.011 --> 00:32:03.121 Phishing campaigns now where they're sending the same text message to 00:32:03.121 --> 00:32:07.231 thousands of numbers at the same time, just to see what sticks, you know? 00:32:07.411 --> 00:32:07.681 Yeah. 00:32:07.681 --> 00:32:09.091 Hoping somebody will bite. 00:32:09.301 --> 00:32:09.691 Absolutely. 00:32:09.691 --> 00:32:13.696 They're, they're waiting for you to present yourself as a soft target, right? 00:32:13.696 --> 00:32:13.856 Yeah. 00:32:13.856 --> 00:32:17.491 You know, you're not, it's not you, you, they don't know who you are. 00:32:17.491 --> 00:32:19.141 You're just a number on a spreadsheet. 00:32:19.141 --> 00:32:22.921 But if you reply to that and you engage with it, and you present yourself 00:32:22.921 --> 00:32:24.936 as being a soft target, you're now gonna make it to the next level. 00:32:25.741 --> 00:32:27.931 And that's when it will get more personal. 00:32:27.931 --> 00:32:28.201 Yeah. 00:32:28.291 --> 00:32:32.791 You know, and so if you, again, just the bare minimum, you know, you're, they're, 00:32:32.791 --> 00:32:34.021 they're gonna focus on other people. 00:32:34.591 --> 00:32:39.181 I think to your point, a lot of times they try to make it look semi-urgent. 00:32:39.571 --> 00:32:39.841 Yes. 00:32:39.841 --> 00:32:43.441 Or semi like, not dangerous from the message, but like, hey, like 00:32:43.561 --> 00:32:44.911 this needs to be responsible. 00:32:44.911 --> 00:32:45.091 Yeah. 00:32:45.121 --> 00:32:48.841 Responded to you, otherwise you're gonna get some sort of penalty or owe a 00:32:48.841 --> 00:32:50.191 lot more money or something like that. 00:32:50.191 --> 00:32:50.761 It's like, oh shoot. 00:32:50.761 --> 00:32:51.391 Like I need to act. 00:32:51.766 --> 00:32:55.036 Right now, from March to May, the amount of phone calls that 00:32:55.036 --> 00:32:56.746 go out saying this is the IRS. 00:32:56.776 --> 00:32:56.956 Yep. 00:32:57.256 --> 00:33:00.286 Talking about your taxes, you're just like, oh my goodness, I 00:33:00.286 --> 00:33:01.306 thought I, you know, whatever. 00:33:01.336 --> 00:33:01.516 Yeah. 00:33:01.606 --> 00:33:04.786 But they're, what they're doing is they're hoping that they're gonna call somebody 00:33:05.146 --> 00:33:07.696 who's, you know, driving down the road. 00:33:07.696 --> 00:33:11.086 There's four kids crying, you know, they're, you're like the cognitive 00:33:11.086 --> 00:33:14.086 tunneling, and they're just like, and so, you know, we just need, 00:33:14.086 --> 00:33:15.586 can you verify this information? 00:33:15.931 --> 00:33:18.541 And you got everything else going on, and you're like, yeah, here's my day 00:33:18.541 --> 00:33:19.831 to like, what, what is this again? 00:33:19.861 --> 00:33:20.101 Yeah. 00:33:20.191 --> 00:33:21.781 You know, that's what they're hoping for. 00:33:21.781 --> 00:33:26.161 And it's, again, if you can just take a break, take a pause, verify it 00:33:26.161 --> 00:33:29.581 through either a third party or you know, the, the actual app, you know, 00:33:29.671 --> 00:33:33.331 that's gonna go the night and it's gonna make a night and day difference. 00:33:33.361 --> 00:33:33.601 Yeah. 00:33:33.896 --> 00:33:37.021 The, the advancement of like, the technology to do, I mean, I, 00:33:37.021 --> 00:33:40.291 this is crazy, like 15 years ago. 00:33:40.351 --> 00:33:40.441 Mm-hmm. 00:33:40.681 --> 00:33:44.401 And trust me, I was not a high profile at Target based on my talent, but. 00:33:44.721 --> 00:33:47.986 When I was playing, my grandmother got a phone call mm-hmm. 00:33:48.316 --> 00:33:52.036 Of, Hey, Aaron's stuck in jail in Mexico. 00:33:52.036 --> 00:33:55.486 I was actually in a different country, but we need $10,000 00:33:55.486 --> 00:33:56.866 wired right now to get 'em out. 00:33:56.986 --> 00:34:00.316 And like I'm sure that was a very popular one and I don't think it even 00:34:00.316 --> 00:34:01.636 had anything to do with who I was. 00:34:01.636 --> 00:34:04.576 It was just that random, you were on a list that was on the same 00:34:04.576 --> 00:34:05.896 a thousand text message thing. 00:34:05.896 --> 00:34:06.976 It was just what they used to do. 00:34:06.976 --> 00:34:09.376 That scenario is still relevant today. 00:34:09.616 --> 00:34:09.796 Yeah. 00:34:10.231 --> 00:34:12.901 But it's, it's even enhanced because of ai. 00:34:12.961 --> 00:34:14.251 Now they're cloning voices. 00:34:14.281 --> 00:34:14.371 Mm-hmm. 00:34:14.941 --> 00:34:17.641 Um, they're cloning phone number, they're cloning everything. 00:34:17.641 --> 00:34:24.211 So when grandma looks down, maybe your name is popping up on the caller ID 00:34:24.211 --> 00:34:25.531 because they've cloned your phone number. 00:34:25.531 --> 00:34:25.621 Mm-hmm. 00:34:26.191 --> 00:34:29.791 Um, when she answers and it's your voice, why would she not believe it's you? 00:34:29.791 --> 00:34:30.241 Yeah. 00:34:30.246 --> 00:34:30.276 Yeah. 00:34:30.691 --> 00:34:32.281 Um, but it's all AI driven. 00:34:32.641 --> 00:34:33.031 Crazy. 00:34:33.211 --> 00:34:33.511 Yeah. 00:34:34.381 --> 00:34:37.531 Uh, one thing you brought up in that last example that I 00:34:37.531 --> 00:34:39.061 think we should touch on is. 00:34:39.571 --> 00:34:43.021 You know, in this more like social media marketing age. 00:34:43.021 --> 00:34:43.111 Mm-hmm. 00:34:43.501 --> 00:34:48.031 Like especially on the golf side, a lot of their income comes from endorsements 00:34:48.031 --> 00:34:52.591 and there's an expectation of being a good partner with your sponsors. 00:34:52.801 --> 00:34:56.191 And some of that has to do with a little bit of like inside 00:34:56.191 --> 00:34:57.901 look at their personal lives. 00:34:57.901 --> 00:34:57.991 Mm-hmm. 00:34:58.651 --> 00:35:00.826 But I think there's a right way to do it and a wrong way to do it. 00:35:00.926 --> 00:35:04.141 And like you can give an inside look your personal life without 00:35:04.141 --> 00:35:05.266 giving up any of your privacy. 00:35:06.226 --> 00:35:11.386 Uh, may gimme the example we were talking about before of like a green screen or 00:35:11.386 --> 00:35:14.956 like even just not showing, like if you're gonna, it's okay to maybe show a little 00:35:14.956 --> 00:35:18.976 bit of the inside of your house, but don't show them like the a hundred thousand 00:35:18.976 --> 00:35:20.741 dollars hard piece you have or, yeah. 00:35:20.746 --> 00:35:21.586 Or don't something. 00:35:21.586 --> 00:35:23.986 Do TikTok video in their front yard with your mailbox. 00:35:23.986 --> 00:35:28.486 Or like little bitty things like that where you, you can make it again, the 00:35:28.486 --> 00:35:29.776 biggest difference in the small things. 00:35:30.046 --> 00:35:34.306 Um, a green screen, making sure that if you're doing a video inside the home, 00:35:34.306 --> 00:35:38.656 that there's nothing, you know, there's nothing of value, there's nothing just 00:35:38.656 --> 00:35:44.056 gonna make, present yourself as a, as a soft target, but then just whatever 00:35:44.056 --> 00:35:45.766 your level of comfortability is. 00:35:45.766 --> 00:35:45.976 Right? 00:35:45.976 --> 00:35:46.036 Yeah. 00:35:46.066 --> 00:35:49.726 'cause some people, some people are a lot more comfortable with having 00:35:49.726 --> 00:35:52.636 the inside of their homes and maybe family photos, but if, if that's 00:35:52.636 --> 00:35:55.816 something to you that you're worried about, just taking those additional 00:35:55.816 --> 00:35:58.006 steps and making sure that your team. 00:35:58.821 --> 00:36:01.906 Prioritizes that when they're building out the content. 00:36:02.176 --> 00:36:02.236 Yeah. 00:36:02.411 --> 00:36:05.866 Or you know, whatever drip campaign like is. 00:36:05.866 --> 00:36:10.366 I think nine times out 10, if the athlete or the person just expresses 00:36:10.666 --> 00:36:14.746 that, Hey, I do wanna maintain some sort of privacy, no team's gonna look 00:36:14.746 --> 00:36:16.396 at 'em and say like, well, sorry. 00:36:16.576 --> 00:36:16.876 Yeah. 00:36:16.876 --> 00:36:17.416 You know what I mean? 00:36:17.446 --> 00:36:22.066 Like, I just think that oftentimes people just don't bring it up 00:36:22.336 --> 00:36:23.401 because they don't want to feel. 00:36:24.376 --> 00:36:28.696 Like they, um, you know, whether it's demanding or, you know, 00:36:28.701 --> 00:36:31.906 they, they want to, they want to do it for the brand, right? 00:36:31.936 --> 00:36:32.086 Yeah. 00:36:32.146 --> 00:36:33.526 They just feel bad for asking. 00:36:33.856 --> 00:36:38.686 But again, nobody on that side of the house is gonna look the other way. 00:36:38.686 --> 00:36:42.436 If like you just say, Hey, I'd like to have some sort of privacy. 00:36:42.436 --> 00:36:42.466 Yeah. 00:36:42.466 --> 00:36:43.546 Some sort of security. 00:36:43.846 --> 00:36:47.596 Um, 'cause we work with a lot of those teams where it is a balance of 00:36:47.596 --> 00:36:50.596 security versus access to the family. 00:36:50.986 --> 00:36:52.066 Um, but again. 00:36:52.636 --> 00:36:56.416 You know, just being cognizant when you turn your camera on that there's 00:36:56.416 --> 00:36:57.916 probably something behind you. 00:36:57.916 --> 00:37:02.236 You know, have a wall behind you, or if you're making a video, just look at 00:37:02.236 --> 00:37:05.416 the, before you post it, look at the background and see what's, what's there. 00:37:06.016 --> 00:37:06.136 Yeah. 00:37:06.136 --> 00:37:09.496 If you want it to be like your office, your trophy, yeah, that's totally fine. 00:37:09.496 --> 00:37:09.646 Sure. 00:37:09.646 --> 00:37:13.696 Like it's, you know, don't have your watch cabinet standing there 00:37:13.696 --> 00:37:15.376 with your three Rolex, whatever. 00:37:15.436 --> 00:37:18.651 Like, just don't, don't show the targets and Yeah. 00:37:18.856 --> 00:37:21.886 And make it that much more of a like. 00:37:23.026 --> 00:37:25.756 Gold mine of like, Hey, this is something that I want to go after 00:37:25.756 --> 00:37:27.196 TV trips if I'm the bad guy. 00:37:27.241 --> 00:37:27.771 Yeah, exactly. 00:37:27.796 --> 00:37:28.036 Yeah. 00:37:28.516 --> 00:37:34.216 I mean, it's something as simple as like a custom fireplace mantle can give away or 00:37:34.216 --> 00:37:37.546 can help someone find where that house is. 00:37:38.176 --> 00:37:43.846 Um, just by, by reverse it, searching that image and you know, I mean there's 00:37:43.846 --> 00:37:46.216 actually an example where it did happen. 00:37:47.011 --> 00:37:48.571 Because of the fireplace mantle. 00:37:48.721 --> 00:37:48.991 Yeah. 00:37:49.141 --> 00:37:51.901 Uh, and my past real estate photo, like Yeah, yeah. 00:37:51.901 --> 00:37:52.201 Home sale. 00:37:52.201 --> 00:37:57.601 There was a, they, this person posted a photo inside their home and it was up, it 00:37:57.601 --> 00:37:59.191 was like around Christmas or something. 00:37:59.191 --> 00:38:00.691 It was like stockings or whatever. 00:38:01.351 --> 00:38:02.521 Harmless photo. 00:38:02.701 --> 00:38:03.661 Harmless photo. 00:38:04.081 --> 00:38:07.861 But it was, you know, a very ornate fireplace. 00:38:07.861 --> 00:38:12.421 And so they just took that photo, did a reverse image search, and there was a, 00:38:12.451 --> 00:38:14.101 like a real estate posting to your point. 00:38:14.491 --> 00:38:18.031 From previously and all of a sudden now you know where the person lives. 00:38:18.031 --> 00:38:20.671 You know, it's just little bitty things that, yeah, it's crazy. 00:38:20.731 --> 00:38:21.001 Yeah. 00:38:21.001 --> 00:38:24.781 I think it's more the, Hey, we're gonna come to a video shoot for the whole day. 00:38:24.781 --> 00:38:27.631 Like they're pretty got, people are trained a little bit better 00:38:27.631 --> 00:38:30.091 now of like, Hey, let's make sure the privacy stuff needs. 00:38:30.091 --> 00:38:30.211 Yeah. 00:38:30.211 --> 00:38:31.771 I think the awareness is definitely there. 00:38:31.771 --> 00:38:32.221 Yeah. 00:38:32.221 --> 00:38:33.086 It's more the like. 00:38:33.691 --> 00:38:37.261 The things they're nothing about the quick like, Hey, I'm gonna do a five 00:38:37.261 --> 00:38:38.491 minute interview with the golf channel. 00:38:38.491 --> 00:38:38.551 Yeah. 00:38:38.551 --> 00:38:40.441 I just need to set up for five minutes. 00:38:40.441 --> 00:38:43.441 Or you know, hey, some YouTube mm-hmm. 00:38:43.681 --> 00:38:47.521 Influencer, I agreed to do 30 minutes of like how I get ready for the day. 00:38:47.521 --> 00:38:48.541 That type of going live do. 00:38:48.751 --> 00:38:49.261 Yeah. 00:38:49.261 --> 00:38:51.991 And it's like, oh, not that many people watch that. 00:38:52.081 --> 00:38:52.231 Yeah. 00:38:52.291 --> 00:38:56.221 Well that's probably exactly what the, exactly that guys are looking for because 00:38:56.281 --> 00:38:57.661 your guard's down that type of thing. 00:38:57.661 --> 00:38:58.861 So That's exactly right. 00:38:58.861 --> 00:39:00.301 It shows the backyard shows. 00:39:00.301 --> 00:39:01.471 Oh, I'm on a golf course. 00:39:01.471 --> 00:39:01.621 Okay. 00:39:01.621 --> 00:39:02.976 What golf courses is it that that's pretty. 00:39:03.331 --> 00:39:04.171 Easy to figure out. 00:39:04.171 --> 00:39:06.871 Now all of a sudden, I know what your backyard looks like and oh, I can 00:39:06.871 --> 00:39:08.431 just pop that fence and get right in. 00:39:08.491 --> 00:39:09.271 Yeah, yeah, yeah. 00:39:09.361 --> 00:39:14.641 It's, and it's, you know, in this age now where you are expected 00:39:14.641 --> 00:39:17.431 to give out all that information and, and put all it out there. 00:39:17.431 --> 00:39:21.901 Just again, if I could, if I've said it once, I'll say until we end the show, 00:39:22.231 --> 00:39:25.381 you know, for anyone listening, it's in that, that high profile category. 00:39:25.381 --> 00:39:29.161 Just having the smallest amount of effort of checking the videos, 00:39:29.161 --> 00:39:30.931 checking your background, not. 00:39:31.306 --> 00:39:34.216 Putting your, you know, the anonymizing certain things when 00:39:34.216 --> 00:39:37.156 you're ordering, like, that's gonna make the biggest difference in life. 00:39:37.696 --> 00:39:39.136 Yeah, no, that's a good point. 00:39:39.406 --> 00:39:42.436 Um, I mean, we could go hours on this Yeah. 00:39:42.436 --> 00:39:44.236 And probably scare people. 00:39:44.236 --> 00:39:44.296 Yeah. 00:39:45.076 --> 00:39:45.496 Straight. 00:39:45.886 --> 00:39:49.396 Um, where they never wanna leave their house and, you know, put up a blockade. 00:39:49.816 --> 00:39:50.566 That's not the point. 00:39:50.566 --> 00:39:51.346 Again, don't wanna do that. 00:39:51.376 --> 00:39:51.796 No. 00:39:51.886 --> 00:39:56.956 What, let's, let's give like three quick, I kind of summarize three 00:39:56.956 --> 00:39:58.726 action items, like other than. 00:39:59.101 --> 00:40:02.641 You know, if you work with a WM, like, and you know us, you know, anything 00:40:02.641 --> 00:40:04.411 on the finance side is coming from us. 00:40:04.411 --> 00:40:08.971 Like, you ever get that random text or call, your instructions are basically 00:40:08.971 --> 00:40:13.681 like, hang up, call me, call whoever your person is that you deal with directly. 00:40:14.041 --> 00:40:16.411 If you're working with 360 privacy, it's very similar. 00:40:16.411 --> 00:40:19.801 Like you get something weird like that, you hang up, you call Nick, or you call 00:40:19.801 --> 00:40:21.541 Ben and hey, what should we be doing here? 00:40:21.991 --> 00:40:25.771 But for those that aren't necessarily working with either of us yet, and that's 00:40:25.771 --> 00:40:27.451 what they, you know, Hey, I'm interested. 00:40:28.036 --> 00:40:30.616 Other than going to like, reach out to you guys and we'll put 00:40:30.616 --> 00:40:32.206 your contact in the show notes. 00:40:32.326 --> 00:40:32.386 Yeah. 00:40:32.386 --> 00:40:33.886 And, and ours as well. 00:40:34.486 --> 00:40:38.686 What's like, what are three quick summarization of like action items? 00:40:38.686 --> 00:40:40.066 Like hardening the phone? 00:40:40.156 --> 00:40:40.516 Yeah. 00:40:40.846 --> 00:40:46.876 I would say one mindset shift of just getting the mindset of it. 00:40:46.876 --> 00:40:50.536 It's not expected that you have to give your information out all the time 00:40:50.536 --> 00:40:51.916 on every app doing all the things. 00:40:52.471 --> 00:40:52.741 One. 00:40:52.951 --> 00:40:54.061 And that's super easy to do. 00:40:54.061 --> 00:40:55.681 And that's free of charge, right? 00:40:55.681 --> 00:40:55.741 Yeah. 00:40:55.741 --> 00:40:56.731 Just changing your mindset. 00:40:57.091 --> 00:41:00.931 The second thing that I try to tell everybody is when your phones start 00:41:00.931 --> 00:41:04.711 treating your phones like it, the keys to your car, keys to your house, 00:41:04.711 --> 00:41:06.361 because of the access that it has. 00:41:06.751 --> 00:41:11.071 And when you are connecting, whether it's Bluetooth, wifi, or a physically 00:41:11.071 --> 00:41:14.431 connecting it to something, ask yourself these three questions. 00:41:14.491 --> 00:41:15.421 Is it yours? 00:41:15.691 --> 00:41:16.591 Is it secure? 00:41:17.026 --> 00:41:17.896 Is it free? 00:41:18.196 --> 00:41:18.586 Right? 00:41:18.796 --> 00:41:20.476 If it's free, what did we say? 00:41:20.506 --> 00:41:22.756 You wrote the product one time more often than not. 00:41:22.996 --> 00:41:23.956 Is it secure? 00:41:24.076 --> 00:41:26.866 Does it have a, does it need a password? 00:41:26.896 --> 00:41:28.366 Is it yours? 00:41:28.456 --> 00:41:29.566 Like, is it your wifi? 00:41:29.566 --> 00:41:33.136 If you can, uh, confidently answer those, then by all means, that's 00:41:33.136 --> 00:41:35.536 something that you should connect your phone to and be comfortable. 00:41:35.836 --> 00:41:38.476 If you cannot, then do not do it right. 00:41:38.476 --> 00:41:40.216 There's, there's really no room for error there. 00:41:40.741 --> 00:41:43.411 Um, and then I'll, you know, if you kick in one Yeah. 00:41:43.411 --> 00:41:46.651 And just, uh, it, it's, it's kind of a blanket thing, 00:41:46.651 --> 00:41:48.271 but anonymize where you can. 00:41:48.751 --> 00:41:48.841 Yeah. 00:41:48.901 --> 00:41:54.751 Um, so whether it's online ordering or your home network, having the 00:41:54.751 --> 00:41:56.941 SSID as your name, like Yeah. 00:41:56.971 --> 00:42:05.071 Try to get, get away from, um, tying every piece of your life to who you are. 00:42:05.761 --> 00:42:09.271 Um, and it is just because it's just, it's gonna go a long way. 00:42:09.601 --> 00:42:09.901 Yeah. 00:42:09.991 --> 00:42:12.811 Um, trying to, trying to cut those, those ties. 00:42:13.681 --> 00:42:14.011 Yeah. 00:42:14.191 --> 00:42:17.701 I, that brings, I mean, even personally, like, I'm gonna change 00:42:17.701 --> 00:42:19.501 it before this podcast goes live. 00:42:19.531 --> 00:42:19.621 Mm-hmm. 00:42:19.621 --> 00:42:22.081 So I'm okay saying this, but like, I don't think I ever even 00:42:22.081 --> 00:42:23.371 changed the password on my route. 00:42:23.401 --> 00:42:24.181 Wifi router. 00:42:24.211 --> 00:42:24.331 Yeah. 00:42:24.331 --> 00:42:25.141 It came outta the box. 00:42:25.141 --> 00:42:28.351 Like it was pretty basic and just, but it was weird. 00:42:28.351 --> 00:42:30.451 So I was like, all right, we'll just leave it and no one's gonna guess that. 00:42:30.451 --> 00:42:31.441 Well, guess what? 00:42:31.441 --> 00:42:33.721 I'm sure it's on some database somewhere. 00:42:34.036 --> 00:42:35.086 Yeah, absolutely. 00:42:35.236 --> 00:42:39.676 Um, yeah, but it'll be changed in the next 24 hours. 00:42:39.676 --> 00:42:39.886 There we go. 00:42:39.886 --> 00:42:40.786 As soon as I get home. 00:42:40.846 --> 00:42:43.666 Um, and the other thing you were talking about, Uber Eats and, and 00:42:44.086 --> 00:42:45.436 like delivery, that type of thing. 00:42:45.436 --> 00:42:47.566 I didn't even think about this, but like, same with Amazon. 00:42:47.566 --> 00:42:50.686 Like, oh, everybody's getting Amazon packages, everybody 00:42:50.716 --> 00:42:51.826 multiple a day probably. 00:42:51.826 --> 00:42:54.556 And it's like, yeah, you need to pay for it with something, but that doesn't 00:42:54.556 --> 00:42:55.936 mean that has to be the delivery name. 00:42:56.461 --> 00:42:57.001 Exactly. 00:42:57.001 --> 00:42:57.241 Yeah. 00:42:57.241 --> 00:43:02.431 No, and it's oftentimes the, when, you know, even when you're buying things, and 00:43:02.431 --> 00:43:05.701 I know there's gonna be some outliers, but when you purchase things online, 00:43:05.971 --> 00:43:11.881 most of the time it just has to like your, it's either the name and zip code 00:43:11.881 --> 00:43:15.571 or like the, you don't have to bill out everything absolutely correctly. 00:43:15.571 --> 00:43:17.311 We did a whole experiment on it. 00:43:17.731 --> 00:43:21.241 Um, but, but yeah, like little bitty things like that where you just, you know, 00:43:21.661 --> 00:43:24.301 don't put your real information out there. 00:43:24.751 --> 00:43:24.931 Yeah. 00:43:25.351 --> 00:43:25.801 Perfect. 00:43:26.236 --> 00:43:30.076 Uh, and one thing that we can do as well is we have hardening guides. 00:43:30.136 --> 00:43:31.666 You know, we talked about the phone hardening. 00:43:31.906 --> 00:43:36.256 We have a link to the hardening guides, whether you have like a Samsung or an 00:43:36.256 --> 00:43:40.066 iPhone or whatever it may be, that we can also link, uh, that people want 00:43:40.066 --> 00:43:43.036 to go through and, and harden their phones, you know, after the show. 00:43:43.306 --> 00:43:43.846 That'd be awesome. 00:43:43.936 --> 00:43:46.246 Yeah, we'll, we'll definitely attach that and put that out there. 00:43:46.276 --> 00:43:49.276 'cause I could probably use a refresh too, even what we were talking about earlier. 00:43:49.831 --> 00:43:51.121 Every time Apple does an update. 00:43:51.121 --> 00:43:51.706 Yeah, yeah. 00:43:51.961 --> 00:43:53.011 Your settings get reset. 00:43:53.041 --> 00:43:53.281 Yeah. 00:43:53.281 --> 00:43:54.661 Like that blew my mind. 00:43:54.661 --> 00:43:56.731 I was like, oh, I already hardened my phone two years ago. 00:43:57.031 --> 00:43:57.211 Yeah. 00:43:57.211 --> 00:43:58.321 Probably not very hard anymore. 00:43:58.471 --> 00:43:58.681 Yeah. 00:43:58.681 --> 00:44:00.571 So, well, well, thank you guys. 00:44:00.571 --> 00:44:03.331 Appreciate you being on, this is super important and I know it's 00:44:03.331 --> 00:44:07.051 gonna generate a lot of conversation, so look forward to hopefully, 00:44:07.051 --> 00:44:08.401 uh, troubleshooting some things. 00:44:08.401 --> 00:44:08.671 That's right. 00:44:08.671 --> 00:44:12.241 And most importantly, preventing Absolutely any, you know. 00:44:12.646 --> 00:44:16.036 God forbid any physical security breaches, but even the digital ones 00:44:16.036 --> 00:44:19.546 that we wanna try to prevent and protect everybody's, uh, privacy 00:44:19.546 --> 00:44:22.006 and finances and everything else. 00:44:22.006 --> 00:44:22.456 So yeah. 00:44:23.056 --> 00:44:23.716 Thanks for being on. 00:44:23.776 --> 00:44:24.796 Yeah, thanks for having us. 00:44:24.826 --> 00:44:25.216 All right. 00:44:25.426 --> 00:44:25.966 Thanks a lot. 00:44:26.296 --> 00:44:26.896 See you in soon.