Hey Bo here.
I want to talk about why I think you should consider doing a daily
short form podcast for your business.
I did this about a year ago for about a 90 day period, and I noticed
amazing benefits from doing it, and I just started doing it again, and I'm
already seeing the benefits of it.
So I think this is a great thing to do if you want to get more business
results, if you wanna make more money, and also if you want to grow in
yourself and improve your communication.
Skills.
This has been one of the best things to improve my own communication skills.
Like I've been making content online for like the past decade, and I've seen that.
It's just repetition.
Like if you're insecure about your ability to communicate,
maybe you're not that fluent.
When you communicate, you're not the best speaker.
Like you can't speak impromptu and you kind of stumble over your words maybe,
or you lose your train of thought.
That's totally normal.
Like if I look back on some of the content that I created, I, I actually
deleted it from the face of the earth 'cause I was so embarrassed ' cause it
was so cringe, you know, to look at it.
But when I first started making YouTube videos back in like 2013 or
so, and I look at those videos, I, I have them embedded in my memory.
They don't exist anymore, but I can still imagine them.
And it, it was just.
So cringey, but it's just so inspiring in a way to see how far I've come.
And I still have a long way to go, but I can see how it's just the
repetition, you know, like the more repetition you put in, in communicating
your message to the world, the better you get at communicating it.
And the more articulate you become, the better able you are to express
your thoughts and your ideas and your opinions and beliefs.
And that is one of the most valuable skills that you could possibly have when
it comes to growing an online business.
If you look at all the most successful creators out there, they
are all very good communicators.
And so you have to develop that skill.
You have to develop that skill of being able to speak spontaneously to communicate
your ideas in a very spontaneous manner.
And I think doing a daily short form podcast is one of the best
ways to do that because you get the repetition that you need.
You know, like every single day you're talking spontaneously with
no edits for about, you know, anywhere from three to 10 minutes.
You know, that's the sweet spot that I like to stay in is, you know, three,
three to maybe up to 15 minutes maximum.
And my goal with these podcast episodes is just to.
Speak my thoughts without editing them.
And my goal is to not make any mistakes.
If I can avoid it and to just speak straight through so that I don't, I
don't have to edit this or anything.
I just, you know, speak and then I post it.
And it's not always perfect the first time.
You know, sometimes I have to do multiple takes of these episodes 'cause
I mess up and I have to start over.
But that repetition, I, I already noticed how it's improving my.
Ability to communicate.
So that's one of the, the major things is like just that skill development.
The other thing I think when it comes to business results is podcasts
are so amazing for building trust with your audience because your
audience actually gets to know you.
They get to hear you, they get to hear how you think, and they get to hear
little personal details about your life.
That they might not otherwise know.
You know, they might not know that from just watching your content on
social media, because I know for me personally, I don't share much
personal stuff on my social media.
Like just from watching my content on social media, you're not gonna
really get to know who I am.
I mean a little bit, but not really.
The deeper parts of myself, you know?
And so podcasts are such an amazing way to build trust because people can listen
to you while they're wash, walking the dog, washing the dishes, laying in bed,
you know, they can listen to you anytime.
They can put their phone in their pocket, have their headphones on, and you're in
their ear for a period of time, and they can really start to form a connection with
you and feel like they know who you are.
And they kind of get a sense of your, your vibes, you know?
And if you're a good person, which I'm sure you are, if you're a genuine
person, you want to help people.
You have a good message to offer, you have value to offer, then that is only
going to help help you if you can get your voice in people's ears more often.
And podcasts are, are the best way I think, because they're
even better than video content.
You know, like people talk about how video content is so great and
it's great for discoverability.
I think like video content is great for like getting that
initial attention that you need.
But I think like you can use video on the front end of your business
and a podcast more on the back end.
So like the video content is more to like capture people's attention
and get people into your world and get them to know you a little bit.
But then you want to get people on your email list or inside of your online
community, and that's when you can nurture them over a longer period of time
and have them get to know you better.
And podcasts are probably the best way to do that.
It's more convenient for people, first of all, to listen to
podcasts than to watch a video.
If they're watching a video, they have to look at a screen,
which is not always convenient.
You can't just like pull out your laptop or your phone anytime you
got other stuff you're doing.
You're out taking a hike or walking the dog or doing something, you know?
But in those times, you can listen to a podcast.
You might not be able to watch a video, but you can listen to a
podcast, so it's more convenient.
And that means people are more likely to actually listen.
And if you look at the stats for podcast, I, I heard this the other day and I
was kind of mind blown by this, but did you know that there are only less than
500,000 active podcasts in the world?
That might sound like a lot, 500,000, but in the grand scheme of things, the, the,
in the scheme of the, the whole internet, 500,000 active podcasts, that is nothing.
That means podcasting is such a ripe opportunity.
Like I think we are in the beginning phases of exponential growth for
podcasting, and I think it's only gonna become more and more popular over
time, especially because of how busy people are these days and how much,
like the insane amount of video content and stuff that's out on the internet.
I think people are gonna start to crave like a more authentic, deeper connection
with the creators that they follow.
And podcasting is.
I think the best way to build that connection and build
that trust with your audience.
So there's just so many benefits to it.
I could talk a lot more about it, this is just like a spontaneous episode that I
just, I just had this thought and I just turned on the mic and started recording.
So I want to gather some more stats and stuff to kind of like prove my
point on why podcasts are amazing.
But f first of all, like I said, the fact that there's only 500,000 active
podcasts in the world, means if you create a podcast, you're gonna be.
Amongst rare company in a way.
Like there's not that many people that have a podcast and that are also
consistently posting on that podcast.
And yes, podcasts might not get as many downloads, as many views as a of a
YouTube video or a TikTok video might get.
You know, like I get tens of thousands of views on most of my
short form videos that I post online.
But I would almost rather, I would probably rather have like.
A hundred people listen to every one of my podcast episodes then to get 10,000
people to watch my tiktoks, because those people that are listening to
my podcast, those are my true fans.
You know, those are the people that really value what I have to say.
They like what I have to say.
They like my personality and my vibes, and those are the people that
are gonna end up becoming the best customers of mine in the future.
And.
You know, not everyone's gonna become a customer and that's fine, but
like your, your customers are the people that are the, the people that
feel like they know and trust you.
You know, like that's the name of the game.
That's why so many people in the online space are struggling, I think,
is because they don't have the trust.
They might have the attention, they might have the viral social media content.
They might have all the views, but they lack that one critical
element, which is trust.
And I think starting a daily short form podcast is one of the fastest ways for you
to increase the trust with your audience.
I really, really believe that.
And it's not like you have to do a podcast every day, like you have to
sit down and record every single day.
You can batch these episodes.
So let's say you wanna do five or seven of them a week.
Well, you could sit down in one hour and easily record five to seven,
short five to 10 minute episodes.
And the way I do it is, you know, I do it kind of like when I'm inspired.
Like when I have an idea, I'll just turn on the mic real quick
and record it and it takes like 10 minutes, you know, it's nothing.
So if I have an idea and I'm inspired to talk about something,
I'll just record it right then.
But then other times I'll batch it.
I'll batch a few episodes ahead.
And try to get ahead of schedule.
And the way that I do it personally is I record these episodes and I post
them inside of my Telegram community.
So I like Telegram because you can easily post voice messages.
Like I just, I record the episode in my Voice Notes app, and then
I share it to my telegram group.
And then I also share the voice episode to my podcast.
So I publish it on my public podcast and also in my private community.
And so I'm able to kind of like, you know, get people from two different angles,
like people that are in my community can enjoy the podcast episodes in there.
And then people that maybe aren't in my community or they don't want to
join the community for whatever reason.
And they can still enjoy it on the public podcast as well.
So that's how I do it.
That's kind of how I kill two birds with one stone.
So I'm using this content to nurture my community that I have and also
get more exposure publicly with the public version of the podcast.
And then you can also use this as a lead magnet.
It's a really great lead magnet.
Like send people to an opt-in page where they can sign up to get
notifications about your daily podcast or your your telegram community or
whatever, wherever you want to do that.
So it's a great lead magnet.
You can really have a lot of your business running just around this podcast.
Like everything can revolve around the podcast.
The podcast is your lead magnet.
The podcast is your nurture strategy, how you get people to know about what you do
and who you are over a period of time.
And it can also be like your email marketing strategy.
So like instead of having to write these long emails, you can just simply
send people a short email with a link to the daily podcast episode.
You know, so it really simplifies things and I really think this is a, a great
strategy for a lot of people, and I think more people should consider doing this.
So that's all for today.
Let me know if this is a topic that interests you.
If this, this is something that you would want to do and maybe
I can share more about it soon.
Take care.