WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:00.690 Hey Bo here. 00:00:00.690 --> 00:00:04.170 I want to talk about why I think you should consider doing a daily 00:00:04.170 --> 00:00:06.780 short form podcast for your business. 00:00:06.800 --> 00:00:10.700 I did this about a year ago for about a 90 day period, and I noticed 00:00:10.700 --> 00:00:14.619 amazing benefits from doing it, and I just started doing it again, and I'm 00:00:14.619 --> 00:00:16.749 already seeing the benefits of it. 00:00:16.749 --> 00:00:20.969 So I think this is a great thing to do if you want to get more business 00:00:20.969 --> 00:00:24.649 results, if you wanna make more money, and also if you want to grow in 00:00:24.649 --> 00:00:27.699 yourself and improve your communication. 00:00:27.734 --> 00:00:28.334 Skills. 00:00:28.354 --> 00:00:32.394 This has been one of the best things to improve my own communication skills. 00:00:32.415 --> 00:00:37.425 Like I've been making content online for like the past decade, and I've seen that. 00:00:37.445 --> 00:00:38.945 It's just repetition. 00:00:38.965 --> 00:00:42.355 Like if you're insecure about your ability to communicate, 00:00:42.355 --> 00:00:44.245 maybe you're not that fluent. 00:00:44.245 --> 00:00:46.715 When you communicate, you're not the best speaker. 00:00:46.715 --> 00:00:50.525 Like you can't speak impromptu and you kind of stumble over your words maybe, 00:00:50.525 --> 00:00:52.255 or you lose your train of thought. 00:00:52.275 --> 00:00:53.505 That's totally normal. 00:00:53.505 --> 00:00:56.655 Like if I look back on some of the content that I created, I, I actually 00:00:56.655 --> 00:00:59.945 deleted it from the face of the earth 'cause I was so embarrassed ' cause it 00:00:59.945 --> 00:01:01.745 was so cringe, you know, to look at it. 00:01:01.765 --> 00:01:05.205 But when I first started making YouTube videos back in like 2013 or 00:01:05.205 --> 00:01:09.295 so, and I look at those videos, I, I have them embedded in my memory. 00:01:09.315 --> 00:01:11.975 They don't exist anymore, but I can still imagine them. 00:01:11.975 --> 00:01:13.595 And it, it was just. 00:01:13.615 --> 00:01:17.514 So cringey, but it's just so inspiring in a way to see how far I've come. 00:01:17.534 --> 00:01:20.234 And I still have a long way to go, but I can see how it's just the 00:01:20.234 --> 00:01:24.234 repetition, you know, like the more repetition you put in, in communicating 00:01:24.234 --> 00:01:27.194 your message to the world, the better you get at communicating it. 00:01:27.194 --> 00:01:30.974 And the more articulate you become, the better able you are to express 00:01:30.974 --> 00:01:33.694 your thoughts and your ideas and your opinions and beliefs. 00:01:33.714 --> 00:01:36.944 And that is one of the most valuable skills that you could possibly have when 00:01:36.944 --> 00:01:38.774 it comes to growing an online business. 00:01:38.794 --> 00:01:42.094 If you look at all the most successful creators out there, they 00:01:42.094 --> 00:01:44.014 are all very good communicators. 00:01:44.034 --> 00:01:45.564 And so you have to develop that skill. 00:01:45.564 --> 00:01:50.184 You have to develop that skill of being able to speak spontaneously to communicate 00:01:50.184 --> 00:01:52.724 your ideas in a very spontaneous manner. 00:01:52.744 --> 00:01:56.004 And I think doing a daily short form podcast is one of the best 00:01:56.004 --> 00:01:59.234 ways to do that because you get the repetition that you need. 00:01:59.234 --> 00:02:02.774 You know, like every single day you're talking spontaneously with 00:02:02.774 --> 00:02:06.204 no edits for about, you know, anywhere from three to 10 minutes. 00:02:06.204 --> 00:02:09.354 You know, that's the sweet spot that I like to stay in is, you know, three, 00:02:09.384 --> 00:02:11.634 three to maybe up to 15 minutes maximum. 00:02:11.654 --> 00:02:14.594 And my goal with these podcast episodes is just to. 00:02:14.614 --> 00:02:17.095 Speak my thoughts without editing them. 00:02:17.115 --> 00:02:19.905 And my goal is to not make any mistakes. 00:02:19.905 --> 00:02:23.165 If I can avoid it and to just speak straight through so that I don't, I 00:02:23.165 --> 00:02:24.545 don't have to edit this or anything. 00:02:24.545 --> 00:02:26.455 I just, you know, speak and then I post it. 00:02:26.475 --> 00:02:28.535 And it's not always perfect the first time. 00:02:28.535 --> 00:02:30.865 You know, sometimes I have to do multiple takes of these episodes 'cause 00:02:30.865 --> 00:02:32.425 I mess up and I have to start over. 00:02:32.445 --> 00:02:36.320 But that repetition, I, I already noticed how it's improving my. 00:02:36.340 --> 00:02:37.390 Ability to communicate. 00:02:37.390 --> 00:02:41.310 So that's one of the, the major things is like just that skill development. 00:02:41.330 --> 00:02:45.040 The other thing I think when it comes to business results is podcasts 00:02:45.040 --> 00:02:49.300 are so amazing for building trust with your audience because your 00:02:49.300 --> 00:02:51.210 audience actually gets to know you. 00:02:51.210 --> 00:02:54.800 They get to hear you, they get to hear how you think, and they get to hear 00:02:54.800 --> 00:02:56.840 little personal details about your life. 00:02:56.860 --> 00:02:58.690 That they might not otherwise know. 00:02:58.710 --> 00:03:01.020 You know, they might not know that from just watching your content on 00:03:01.020 --> 00:03:04.130 social media, because I know for me personally, I don't share much 00:03:04.130 --> 00:03:06.020 personal stuff on my social media. 00:03:06.020 --> 00:03:08.740 Like just from watching my content on social media, you're not gonna 00:03:08.740 --> 00:03:10.390 really get to know who I am. 00:03:10.410 --> 00:03:12.230 I mean a little bit, but not really. 00:03:12.250 --> 00:03:14.080 The deeper parts of myself, you know? 00:03:14.100 --> 00:03:17.940 And so podcasts are such an amazing way to build trust because people can listen 00:03:17.940 --> 00:03:22.090 to you while they're wash, walking the dog, washing the dishes, laying in bed, 00:03:22.090 --> 00:03:23.590 you know, they can listen to you anytime. 00:03:23.610 --> 00:03:26.460 They can put their phone in their pocket, have their headphones on, and you're in 00:03:26.460 --> 00:03:30.520 their ear for a period of time, and they can really start to form a connection with 00:03:30.520 --> 00:03:32.580 you and feel like they know who you are. 00:03:32.600 --> 00:03:35.180 And they kind of get a sense of your, your vibes, you know? 00:03:35.200 --> 00:03:38.110 And if you're a good person, which I'm sure you are, if you're a genuine 00:03:38.110 --> 00:03:39.285 person, you want to help people. 00:03:39.565 --> 00:03:43.575 You have a good message to offer, you have value to offer, then that is only 00:03:43.575 --> 00:03:48.285 going to help help you if you can get your voice in people's ears more often. 00:03:48.305 --> 00:03:51.085 And podcasts are, are the best way I think, because they're 00:03:51.085 --> 00:03:52.375 even better than video content. 00:03:52.375 --> 00:03:55.385 You know, like people talk about how video content is so great and 00:03:55.385 --> 00:03:57.325 it's great for discoverability. 00:03:57.325 --> 00:04:00.055 I think like video content is great for like getting that 00:04:00.075 --> 00:04:01.635 initial attention that you need. 00:04:01.655 --> 00:04:05.035 But I think like you can use video on the front end of your business 00:04:05.065 --> 00:04:07.435 and a podcast more on the back end. 00:04:07.435 --> 00:04:10.905 So like the video content is more to like capture people's attention 00:04:10.905 --> 00:04:13.865 and get people into your world and get them to know you a little bit. 00:04:13.885 --> 00:04:17.505 But then you want to get people on your email list or inside of your online 00:04:17.505 --> 00:04:20.855 community, and that's when you can nurture them over a longer period of time 00:04:20.855 --> 00:04:22.085 and have them get to know you better. 00:04:22.105 --> 00:04:24.705 And podcasts are probably the best way to do that. 00:04:24.725 --> 00:04:27.515 It's more convenient for people, first of all, to listen to 00:04:27.515 --> 00:04:28.925 podcasts than to watch a video. 00:04:28.925 --> 00:04:31.115 If they're watching a video, they have to look at a screen, 00:04:31.145 --> 00:04:32.525 which is not always convenient. 00:04:32.525 --> 00:04:35.245 You can't just like pull out your laptop or your phone anytime you 00:04:35.245 --> 00:04:36.265 got other stuff you're doing. 00:04:36.265 --> 00:04:39.455 You're out taking a hike or walking the dog or doing something, you know? 00:04:39.485 --> 00:04:42.005 But in those times, you can listen to a podcast. 00:04:42.025 --> 00:04:44.085 You might not be able to watch a video, but you can listen to a 00:04:44.085 --> 00:04:46.055 podcast, so it's more convenient. 00:04:46.075 --> 00:04:49.155 And that means people are more likely to actually listen. 00:04:49.174 --> 00:04:53.274 And if you look at the stats for podcast, I, I heard this the other day and I 00:04:53.274 --> 00:04:57.814 was kind of mind blown by this, but did you know that there are only less than 00:04:57.814 --> 00:05:01.374 500,000 active podcasts in the world? 00:05:01.394 --> 00:05:05.494 That might sound like a lot, 500,000, but in the grand scheme of things, the, the, 00:05:05.494 --> 00:05:10.339 in the scheme of the, the whole internet, 500,000 active podcasts, that is nothing. 00:05:10.629 --> 00:05:14.109 That means podcasting is such a ripe opportunity. 00:05:14.109 --> 00:05:18.459 Like I think we are in the beginning phases of exponential growth for 00:05:18.459 --> 00:05:21.719 podcasting, and I think it's only gonna become more and more popular over 00:05:21.719 --> 00:05:25.219 time, especially because of how busy people are these days and how much, 00:05:25.239 --> 00:05:28.479 like the insane amount of video content and stuff that's out on the internet. 00:05:28.479 --> 00:05:32.639 I think people are gonna start to crave like a more authentic, deeper connection 00:05:32.639 --> 00:05:34.349 with the creators that they follow. 00:05:34.369 --> 00:05:35.389 And podcasting is. 00:05:35.676 --> 00:05:38.366 I think the best way to build that connection and build 00:05:38.366 --> 00:05:39.746 that trust with your audience. 00:05:39.766 --> 00:05:42.136 So there's just so many benefits to it. 00:05:42.156 --> 00:05:46.296 I could talk a lot more about it, this is just like a spontaneous episode that I 00:05:46.296 --> 00:05:49.506 just, I just had this thought and I just turned on the mic and started recording. 00:05:49.506 --> 00:05:52.996 So I want to gather some more stats and stuff to kind of like prove my 00:05:52.996 --> 00:05:55.056 point on why podcasts are amazing. 00:05:55.086 --> 00:05:58.946 But f first of all, like I said, the fact that there's only 500,000 active 00:05:58.946 --> 00:06:02.506 podcasts in the world, means if you create a podcast, you're gonna be. 00:06:02.526 --> 00:06:04.206 Amongst rare company in a way. 00:06:04.206 --> 00:06:07.086 Like there's not that many people that have a podcast and that are also 00:06:07.086 --> 00:06:08.946 consistently posting on that podcast. 00:06:08.966 --> 00:06:14.026 And yes, podcasts might not get as many downloads, as many views as a of a 00:06:14.026 --> 00:06:16.446 YouTube video or a TikTok video might get. 00:06:16.446 --> 00:06:19.256 You know, like I get tens of thousands of views on most of my 00:06:19.276 --> 00:06:21.136 short form videos that I post online. 00:06:21.156 --> 00:06:24.096 But I would almost rather, I would probably rather have like. 00:06:24.116 --> 00:06:28.636 A hundred people listen to every one of my podcast episodes then to get 10,000 00:06:28.636 --> 00:06:31.416 people to watch my tiktoks, because those people that are listening to 00:06:31.416 --> 00:06:33.296 my podcast, those are my true fans. 00:06:33.296 --> 00:06:36.286 You know, those are the people that really value what I have to say. 00:06:36.286 --> 00:06:37.366 They like what I have to say. 00:06:37.366 --> 00:06:40.536 They like my personality and my vibes, and those are the people that 00:06:40.536 --> 00:06:43.476 are gonna end up becoming the best customers of mine in the future. 00:06:43.496 --> 00:06:44.036 And. 00:06:44.056 --> 00:06:46.576 You know, not everyone's gonna become a customer and that's fine, but 00:06:46.576 --> 00:06:49.886 like your, your customers are the people that are the, the people that 00:06:49.886 --> 00:06:51.266 feel like they know and trust you. 00:06:51.266 --> 00:06:52.706 You know, like that's the name of the game. 00:06:52.726 --> 00:06:55.846 That's why so many people in the online space are struggling, I think, 00:06:55.846 --> 00:06:57.466 is because they don't have the trust. 00:06:57.486 --> 00:07:00.896 They might have the attention, they might have the viral social media content. 00:07:00.896 --> 00:07:03.946 They might have all the views, but they lack that one critical 00:07:03.946 --> 00:07:05.346 element, which is trust. 00:07:05.366 --> 00:07:09.706 And I think starting a daily short form podcast is one of the fastest ways for you 00:07:09.706 --> 00:07:11.746 to increase the trust with your audience. 00:07:11.766 --> 00:07:13.326 I really, really believe that. 00:07:13.453 --> 00:07:16.593 And it's not like you have to do a podcast every day, like you have to 00:07:16.593 --> 00:07:18.123 sit down and record every single day. 00:07:18.123 --> 00:07:19.593 You can batch these episodes. 00:07:19.593 --> 00:07:22.463 So let's say you wanna do five or seven of them a week. 00:07:22.483 --> 00:07:26.803 Well, you could sit down in one hour and easily record five to seven, 00:07:26.823 --> 00:07:29.103 short five to 10 minute episodes. 00:07:29.123 --> 00:07:32.683 And the way I do it is, you know, I do it kind of like when I'm inspired. 00:07:32.683 --> 00:07:35.193 Like when I have an idea, I'll just turn on the mic real quick 00:07:35.193 --> 00:07:37.643 and record it and it takes like 10 minutes, you know, it's nothing. 00:07:37.663 --> 00:07:40.633 So if I have an idea and I'm inspired to talk about something, 00:07:40.653 --> 00:07:41.853 I'll just record it right then. 00:07:41.873 --> 00:07:43.613 But then other times I'll batch it. 00:07:43.613 --> 00:07:45.173 I'll batch a few episodes ahead. 00:07:45.193 --> 00:07:46.543 And try to get ahead of schedule. 00:07:46.563 --> 00:07:50.373 And the way that I do it personally is I record these episodes and I post 00:07:50.373 --> 00:07:52.373 them inside of my Telegram community. 00:07:52.373 --> 00:07:55.553 So I like Telegram because you can easily post voice messages. 00:07:55.553 --> 00:07:59.133 Like I just, I record the episode in my Voice Notes app, and then 00:07:59.133 --> 00:08:00.993 I share it to my telegram group. 00:08:01.013 --> 00:08:04.583 And then I also share the voice episode to my podcast. 00:08:04.603 --> 00:08:08.883 So I publish it on my public podcast and also in my private community. 00:08:08.903 --> 00:08:12.163 And so I'm able to kind of like, you know, get people from two different angles, 00:08:12.163 --> 00:08:15.403 like people that are in my community can enjoy the podcast episodes in there. 00:08:15.423 --> 00:08:18.093 And then people that maybe aren't in my community or they don't want to 00:08:18.113 --> 00:08:19.673 join the community for whatever reason. 00:08:19.693 --> 00:08:22.803 And they can still enjoy it on the public podcast as well. 00:08:22.803 --> 00:08:23.973 So that's how I do it. 00:08:23.973 --> 00:08:26.223 That's kind of how I kill two birds with one stone. 00:08:26.243 --> 00:08:31.173 So I'm using this content to nurture my community that I have and also 00:08:31.193 --> 00:08:34.893 get more exposure publicly with the public version of the podcast. 00:08:34.913 --> 00:08:36.923 And then you can also use this as a lead magnet. 00:08:36.943 --> 00:08:38.203 It's a really great lead magnet. 00:08:38.233 --> 00:08:41.283 Like send people to an opt-in page where they can sign up to get 00:08:41.283 --> 00:08:44.993 notifications about your daily podcast or your your telegram community or 00:08:44.993 --> 00:08:46.403 whatever, wherever you want to do that. 00:08:46.423 --> 00:08:47.593 So it's a great lead magnet. 00:08:47.593 --> 00:08:50.933 You can really have a lot of your business running just around this podcast. 00:08:50.963 --> 00:08:52.823 Like everything can revolve around the podcast. 00:08:52.823 --> 00:08:54.353 The podcast is your lead magnet. 00:08:54.373 --> 00:08:58.593 The podcast is your nurture strategy, how you get people to know about what you do 00:08:58.593 --> 00:09:00.363 and who you are over a period of time. 00:09:00.383 --> 00:09:02.963 And it can also be like your email marketing strategy. 00:09:02.963 --> 00:09:06.233 So like instead of having to write these long emails, you can just simply 00:09:06.253 --> 00:09:09.823 send people a short email with a link to the daily podcast episode. 00:09:09.823 --> 00:09:13.293 You know, so it really simplifies things and I really think this is a, a great 00:09:13.293 --> 00:09:17.113 strategy for a lot of people, and I think more people should consider doing this. 00:09:17.133 --> 00:09:18.093 So that's all for today. 00:09:18.123 --> 00:09:20.193 Let me know if this is a topic that interests you. 00:09:20.193 --> 00:09:22.793 If this, this is something that you would want to do and maybe 00:09:22.793 --> 00:09:24.023 I can share more about it soon. 00:09:24.043 --> 00:09:24.463 Take care.