Power Past the Competition

In this episode, John Latka talks about referrals, and how referrals continue to be a high gain opportunity for businesses in general and the retail automotive industry in particular – with closing ratios of 70% plus.

John also addresses10 things you need to know about a personal referral program. He also shares the contents of a letter, that can be shared with customers by email, which thanks them for their business and introduces them to your referral program.

Show Notes

In this episode, John Latka talks about referrals, and how referrals continue to be a high gain opportunity for businesses in general and the retail automotive industry in particular – with closing ratios of 70% plus.

John also addresses10 things you need to know about a personal referral program. He also shares the contents of a letter, that can be shared with customers by email, which thanks them for their business and introduces them to your referral program.

Follow John on LinkedIn

For more information:
https://www.automotivebusinesssolutions.com/

What is Power Past the Competition?

This podcast is for those working in automotive retail.

Host John Latka is the founder and president of Automotive Business Solutions and has over 30 years of retail automotive experience and an undeniable track record in sales leadership, employee development, and performance management.

The goal is to help listeners improve operational efficiency and increase sales by sharing ways and means we’ve used to help others. This includes aligning and balancing people, process, technology, culture, continuous improvement and accountability.