GTM Made Simple

We’re in the middle of a historical crisis. But you already knew that… Which begs the question: Do I even need to mention COVID at all in my content? And what if I don’t and I come across as insensitive? Marketing in a crisis sure can get confusing. That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content. 

Show Notes

We’re in the middle of a historical crisis. But you already knew that… 


Which begs the question: Do I even need to mention COVID at all in my content? 


And what if I don’t and I come across as insensitive? 


Marketing in a crisis sure can get confusing. 


That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content. 



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?