Deb Mukherjee and Taylor Fraser (Marketing Director at Outway Socks) discuss how customer retention helped Outway Socks become a $10M brand that’s soon to be a $100M brand. They go into how Black Friday plays a key role in their retention strategy and how they get a 40%+ returning customer rate. Taylor also shares how they’ve consistently launched 30+ additional items and colors to keep customers engaged, how their simple & value based emails outperform the complicated ones and how following other brands actually works!
SHOW NOTES
7:25 -
9:40 What is Outway Socks’ retention strategy?
9:41 -
18:10 Outway’s TOP Retention Campaign that worked really well
18:11 -
23:24 Does Outway merch and accessories help make more sales?
24:05 -
28:23 What is Outway’s email marketing strategy?
28:24 -
31:40 What kind of emails does Outway send to keep customers coming back and loyal?
31:41 -
34:09 What is Outway’s best email marketing & SMS flow?
34:10 -
38:14 Outway’s affiliate program and how it adds repeat customers
38:15 -
41:29 How does Outway track retention metrics?
41:30 -
45:03 Outway’s retention tech stack and mistakes people make with it?
45:04 -
49:09 Outway’s advice for brands just starting out with retention
CONNECT WITH TAYLOR FRASER
🌐 Website: https://outway.com/
🐦 Twitter: https://twitter.com/tayfrays
🖇️ LinkedIn: https://www.linkedin.com/in/taylor-fraser-b07309201/
CONNECT WITH DEB MUKHERJEE
🐦 Twitter:
https://twitter.com/debgotwired
📸 Instagram:
https://www.instagram.com/debgotwired/
🖇️ LinkedIn:
https://www.linkedin.com/in/debgotwired/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/the-retention-road/id1670687024
🟢 Leave a rating on Spotify
https://open.spotify.com/show/0ZIB7LnUomx3OgYUBG1Ma1?si=2ea1d61076824f26
Thanks for listening!