Behind the Book Cover

Mike Bayer, also known as Coach Mike, is Founder and CEO of CAST Centers and author of the Best Self: Be You, Only Better.   His career began over 12 years ago as a mental health and addiction counselor. After a residency at The Hazelden Foundation, Mike spent five years in the field and became one of the leading interventionists in the country. He did crisis consulting for several of the country’s top treatment programs, including the Hazelden Foundation.   Fifteen years ago, he founded CAST Centers, a treatment center that provides a network of professional support – including doctors, psychologists, counselors, and instructors – to help clients heal and improve their mental health, emotional health, and their overall well-being.   He's a regular contributor to Dr. Phil, television’s #1-rated daytime talk show. He's also on the Dr. Phil Advisory Board, which consists of 18 of the most accomplished and respected health care professionals in the country.   In this episode, we discussed how you go from struggling with addiction to coaching high-end clients and then becoming a weekly Dr. Phil guest and selling over 100,000 copies of your first book.  

Show Notes

Mike Bayer, also known as Coach Mike, is Founder and CEO of CAST Centers and author of the Best Self: Be You, Only Better.   His career began over 12 years ago as a mental health and addiction counselor. After a residency at The Hazelden Foundation, Mike spent five years in the field and became one of the leading interventionists in the country. He did crisis consulting for several of the country’s top treatment programs, including the Hazelden Foundation.   Fifteen years ago, he founded CAST Centers, a treatment center that provides a network of professional support – including doctors, psychologists, counselors, and instructors – to help clients heal and improve their mental health, emotional health, and their overall well-being.   He's a regular contributor to Dr. Phil, television’s #1-rated daytime talk show. He's also on the Dr. Phil Advisory Board, which consists of 18 of the most accomplished and respected health care professionals in the country.   In this episode, we discussed how you go from struggling with addiction to coaching high-end clients and then becoming a weekly Dr. Phil guest and selling over 100,000 copies of your first book.  

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, a boutique book publishing company trusted by high-income entrepreneurs to build seven-figure authority. In other words, she knows both sides—and is willing to share it all.

Come find out what traditional publishers don't want you to know.